2013 think tank presentation on socio technical system design 03 compressed

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2013 Think Tank on Citizen Engagement in Biomedical Research Presentation on Socio-Technical System Design: Design for Motivation

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2013 think tank presentation on socio technical system design 03 compressed

  1. 1. Thoughts on Design of Complex Socio-Technical SystemsThink Tank on Citizen Engagement in Biomedical ResearchWashington D.C., May 2013Olga Werby, Ed.D.Pipsqueak Productions, LLC
  2. 2. “This is not aninformation age,itʼs an age ofnetworkedintelligence, an ageof vast promise.”—Don Tapscott,Author and Professor, TedGlobal 2012
  3. 3. ICC  Forum.COM4 Systems
  4. 4. Swahili for testimony“Ushahidi uses a combination of citizenjournalism, social activism, and geospatialinformation towards increasing accountability.”Geo-Temporal Crowd-Sourced Data Platform
  5. 5. World-wide Food Anthropology Project
  6. 6. Lowell High School ProjectSan FranciscoWorld-Wide FoodAnthropology ProjectVery successful:• for a small group of student datacollectors• and for a large group of first-timeUshahidi users, learning to use the systemLess successful:• as a data collection site
  7. 7. World-wide Deployments of CrowdMaps
  8. 8. World-wide Deployments of CrowdMapsUnfortunately,VanuatuHazard Map is a deadmap...
  9. 9. Unfortunately, Panther Project map isan empty map...World-wide Deployments of CrowdMaps
  10. 10. Needed components for success:• team• training• trust• time• tenacity — Heather Leson, Ushahidi Director of Community EngagementGeo-Temporal Crowd-Sourced Data Platform
  11. 11. The Company Therapist Project
  12. 12. The Company Therapist Project
  13. 13. Very successful:• for a small group of writers• and a large group of readersThe Company Therapist Project
  14. 14. Human Rights & International Criminal Law
  15. 15. Oversight Archived: 0Prevention Archived: 0Darfur Archived: 0Gaza (archived) 11,600Gaza72,000Oversight34,000Darfur62,000Prevention66,000Reparations47,000Mass Rape50,000Libya 6,000Lecture Series 19,000+ 11.5 hours of videoGazaSeptember 2010DarfurJanuary 2011OversightMay 2011PreventionOctober 2011Libya Mini-IssueNovember 2011ReparationsFebruary 2012Mass RapeJuly 2012Lecture SeriesJanuary 2013LAUNCHFUTURE5 months 3 months 5 months 4 months 5 months 8 months(area and numbers reflect total number of words)Human Rights & International Criminal LawInnovating Justice Award 2012 2013 Computerworld Honors LaureateVery successful:• for a narrow audience• & a narrowly-defined purposeICC  Forum.COM
  16. 16. Medical Memory Project
  17. 17. Unsuccessful:too hard to keep all theinformation up to dateeven when doing soresults in bettermedical outcomes...(information hoarding and data siloswere big problems)Medical Memory Project
  18. 18. ICC  Forum.COMParticipant/UserMotivationis the Driving Force ofSocio-Technical SystemSuccessLessons Learned
  19. 19. "Social bonds and a feeling ofmembership augment the meaningthat comes from values-based work."ROSABETH MOSS KANTERMOTIVATION:• mastery• membership• meaning• moneyMotivational Lessons Learned
  20. 20. Make Information Relevant to All Users:• COMPREHENSION: Information is understood by the people providing it• GOALS:The reason for collection of data is understood• PRIDE: People take pride in participating• INCLUSIVENESS: People feel they are part of the group effort•VISION: People know what will happen nextMake Information Easy to Provide:•TARGETED: Use only the level of security that is necessary tomaintain the desired quality of data• STANDARDIZED: Use standardized input structures• STRUCTURED: Multiple choice is easier than fill-in the blanks• SUPPORTED: Create in-line help•VERIFIED: Provide confirmation that the data has been entered correctly• RESPECTFUL: Respect the user!Motivational Lessons Learned
  21. 21. What Do Participants/UsersGive to the Socio-TechnicalSystem?
  22. 22. Amount of DedicationAvailable TimeLevel of ExpertiseExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeAny group project can beanalyzed by how much itasks of its participants:• the time it requires,• the level of expertise,• and the amount ofdedication.On Individual Participant Level
  23. 23. Successful Group ProjectsExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeRequired Time = User AvailabilityRequired Expertise = User’s Level of ExpertiseRequired Dedication = User’s Interest & DedicationOn Individual Participant Level
  24. 24. ExpertiseRequired ExpertiseDedication TimeSuccessful Participants:• extra time and highdedication can overcomethe missing expertiseOn Individual Participant Level
  25. 25. ExpertiseDedication TimeRequired TimeSuccessful Participants:• extra dedication and highqualifications can overcomelow time availabilityOn Individual Participant Level
  26. 26. ExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeParticipants giveup to the group:• control• personal information• timeOn Group Level
  27. 27. What Does the Socio-Technical SystemGive to its Participants/Users?
  28. 28. ExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeExpertiseRequired ExpertiseDedicationRequired DedicationTimeRequired TimeGroup givesits participants:• social connections• group support & recognition• a sense of belonging• trust• meaning & purpose• a sense of accomplishmentOn Group Level
  29. 29. Very successful:• for a short burst of time &• a narrowly-defined purposeCrowdMaps for Elections
  30. 30. In 2010, Ushahidi has come full circle since the 2007elections with its Uchaguzi (Swahili for elections)initiative to monitor elections.iHub Research
  31. 31. Think Tank on Citizen Engagement in Biomedical ResearchWashington D.C., May 2013Olga Werby, Ed.D.Pipsqueak Productions, LLCDesign for MotivationSolve Both Parts of the Equation,the Tech AND the Social,of Complex Socio-Technical Systems

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