Digital Content & Best Practices - SocialEyez Training
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Digital Content guidelines & best practices
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Digital Content & Best Practices - SocialEyez Training
- 1. December 18, 2014 Digital Content Guidelines and Best Practices Odai Marie, Sr. Acc. Ex. @OdaiJO
- 2. History of Content Marketing Social Media Marketing
- 3. History of Content Marketing
- 4. Content Guidelines Crafting the Perfect Facebook Post
- 5. Facebook provides six ways to publish your updates Status Video Event Check-In Link Photo Content Guidelines
- 6. In fact, 1,500Possible stories are filtered through Per day on an average Facebook user’s News Feed So how do you ensure your content is included in that 20%? Content Guidelines
- 7. Content Guidelines 1. KEEP IT CONCISE! "Posts with 80-120 characters or less receive 65% higher engagement"
- 8. Content Guidelines 2. Use Calls to Action
- 9. 3. Ask Questions, a lot of questions! Content Guidelines
- 10. 4. Add value Make it sharable Content Guidelines
- 11. 5. Incorporate Visuals Content Guidelines
- 12. 6. Use Hashtags & Shorten/Customize links Content Guidelines
- 13. 7. Don’t Fire & Forget Content Guidelines • Respond when necessary • Answer questions you asked • Hide inappropriate comments • Be human, connect on a personal level
- 14. Best Practices Best Practices & Examples
- 15. 1. Tweak The Copy • YES – No questions • Open-ended questions • Fill in the blank _________ • Choose the correct answer (A. | B. | C.) • Can you spot the difference? • Rate this (XYZ) from 1 – 10 …. • Who can give us the best caption? •Like if (…..), Comment if (…..)
- 17. Best Practices Fill in the blank _________
- 18. Examples Rate this (XYZ) from 1 – 10 ….
- 19. Best Practices CAPTION THIS! Total Interactions: 21,663
- 20. Best Practices 2. UTILIZE TOOLS
- 21. Examples Best Time to Post • Frequently visit Facebook Insights )Best performing posts, benchmarking) • USE ENGAGOR Insights!!!
- 25. Best Practices 3. Recycling Content
- 26. Examples
- 27. Examples
- 28. Examples
- 29. Examples
- 30. 4. Humanize your Brand & LISTEN. Best Practices
- 31. Examples LISTEN to your audience!
- 32. LISTEN to your audience! Examples
- 33. Examples Humanize your Brand and Be Personal
- 34. Examples
- 35. Examples
- 36. 5. Be current, keep up with Trends | Real-time Social Marketing Examples
- 37. Examples
- 38. Examples
- 39. Best Practices 6. Use Simple & Fun Content – Always works!
- 40. Best Practices
- 41. Examples