1. four
Case Study
Client Retail Brands
Project Three Tigers Indian snack product packaging
Client brief To create a simplistic packaging solution for a range of Indian
snacks. These snacks are to be positioned within the Asian
aisle section of major retailers.
2. Concepts_packaging Retail Brands Three Tigers snacks Case Study four
Meetha
BOMBAY MIX JALFREZI MIX ASIAN BALTI MIX
Asian Balti Mild The concepts show the
Contains: Peanuts, wheat. Contains: Peanuts, celery, mustard and wheat. snack
A traditional spicy Indian A traditional spicy Indian snack
that includes a blend of Indian style containing a blend of Indian style
Warnings: Manufactured in an environment Warning: Manufactured inpeanuts, lentils , chickpeas
noodles, an environment noodles, peanuts, lentils, chickpeas
that handles other nuts, soya and sesame seeds. and green peas.
that handles other nuts, soya and sesame seeds. and green peas.
Store in a cool, dry place.
BEST BEFORE END
INGREDIENTS
Store in a cool, dry place.
BEST BEFORE END flour noodles (60%) (gram flour, maize
Gram
starch, caraway seed), peanuts (17%), lentils
(7%), chickpeas (6%), green split peas (6%),
INGREDIENTS
Gram flour noodles (60%) (gram flour, maize
starch, caraway seed), peanuts (17%), lentils
(7%), chickpeas (6%), green split peas (6%),
snack product through
a clear window framed
vegetable oil, seasoning (2%) (spices, rice flour, vegetable oil, seasoning (2%) (natural flavouring
sugar, herb, natural colours: paprika, turmeric, substances (containing wheat and celery), rice
natural flavouring), chilli, salt, pepper, turmeric. flour, dextrose, spices (containing mustard),
sour cream, yeast extract powder, garlic
NUTRITION INFORMATION powder, lemon juice powder, natural colours:
by an Indian influenced
RBL. Second Floor, 1 Imperial Place.
RBL. Second Floor, 1 Imperial Place. Maxwell Road, Borehamwood, Herts, Per 100g . Per 25g serving
Typical Values WD6 1JN paprika, citric acid E330), salt, pepper, turmeric.
Maxwell Road, Borehamwood, Herts, WD6 1JN. 020 8731 4670. www.retailbrands.co.uk 2022
ENERGY kj 506
020 8731 4670. www.retailbrands.co.uk ENERGY kcal 485 121 NUTRITION INFORMATION
PROTEIN g
Produced in the UK 17.6 4.4 Typical Values Per 100g Per 25g serving
shape. Strong colour
Produced in the UK CARBOHYDRATE g 30.5 7.6 ENERGY kj 2022 506
400g of which sugars g 2.4 0.6 ENERGY kcal 485 121
400g FAT g 32.6 8.2 PROTEIN g 17.6 4.4
of which saturates g 4.9 1.2 CARBOHYDRATE g 30.5 7.6
FIBRE g 12.7 3.2 of which sugars g 2.4 0.6
coding differentiates the
SODIUM g 0.75 0.19 FAT g 32.6 8.2
SALT EQUIVALENT g 1.90 0.48 of which saturates g 4.9 1.2
FIBRE g 12.7 3.2
Suitable for vegetarians SODIUM g 0.75 0.19
strength of flavour. Also
SALT EQUIVALENT g 1.90 0.48
Suitable for vegetarians
presented were a series
Hot Medium of brand name styles
400ge
designed to reflect the
country of origin.
© OCTOBER 2008
3. Solution Retail Brands Three Tigers snacks Case Study four
The solution shows a pack that reflects
the essence of the product’s flavour
through colour and Indian detailing.
© OCTOBER 2008
