Detailed study on Patanjali with its company profile, visions and missions, growth and success in Indian market. Whole information is based on secondary research methodology so it can be manipulated by the period of time. This Is just for education purpose presentation no personal or political objective are included.

1. The Rise and State of
Patanjali.

2. 1. Introduction
2. Visions and missions
3. Initial take off years
4. Achievements and
Failures
5. Qualities we found
6. Swot Analyzing
7. Conclusion
Company profile

3. Visions
1. To be top Ayurveda company
among all MNC's
2. To reintroduce the Indian
Ayurveda
3. To crack the world's attraction to
our India
4. To work for the welfare of
humanity
5. To reinvent our traditional
knowledge of yoga and Ayurveda

4. Missions
ADD YOUR TEXT
1. To reach the great heights
2. To restart the Swadeshi
movement
3. To produce good quality products
at cheaper rates
4. To introduce Indian Ayurveda to
this modern world
5. To crack the maximum market
share

5. How Patanjali Ayurveda Ltd Initially
Started
1. Patanjali established at year
2006 founded by BABA
RAMDEV
2. The headquarter and
manufacturing units are located
in industrial area of
HARIDWAR,UTTARAKHAND
3. Patanjali took 12years to be one
of the best and fastest growing
company in India

6. contd
1. The annual turnover of the year 2016-17
estimated Rs.10,216 crores
2. Firstly the company started as a small pharmacy,
today its growth is challenging manyMNC's as it
expanded into diverse products
3. It's aim is to cross Rs.20,000 to 25,000 crores
within 3-5 years on a single point agenda of
capturing 25-50% market share in Indian
consumer market from multinational firms.

7. Achievements and Failures
Achievements
1. Faint FMCG in only 5
years
2. Accomplished " MAKE
IN INDIA CONCEPT "
3. Highest turnover cum
profit (2007-250 crores
and 2015-2,215 crores
4. Biggest Swadeshi
Movement
5. Maximum outlets in
minimum time (2007-150
outlets and now 2019 -15000
exclusives + 1,00,000 stores
6. Tough competitor in the
market for others MNC's and
Indian companie

8. Failures
The growth slowdown
in patanjali is a direct
result of poor
management of trade
channels and lack of
coherent advertising
strategy.
Lack of advertisement Ignoring competition
Witnessing patanjalis success and
the potential of organic products
industry, the rival MNC's started
rolling out their own variants,
which largely affected sales of
patanjali
Poor management
After garnering huge
popularity among consumers,
it ventured into many other
sectors besides FMCG, Thus
Patanjali fails to keep up
consumers expectations led to
lose brand position

9. Qualities make them the "ICON "
Expert in handling human
relations Strategist
Risk taker Multi Dimensional skills
Visionary
Leadership Skills

11. SWOT ANALYSIS
S-STRENGTH
1. Brand Name
2. Excellent marketing
strategy
3. Innovative personality
4. Cheap price cum
charming product
W-WEAKNESSES
1. No standard advertising
2. Lower concentration on
other top countries
3. Lower marketing
strategy

12. Contd
O-Opportunities
1. possibility of
becoming world's top
MNC's
2. Expansion
3. Maximum marketing
share
T-Threats
1. Government regulation
2. Maximum taxes
3. Lack of support from
foreign Government

13. Conclusion
There are businessmen there
are entrepreneurs then there
are people who leaves you
thinking what just happened
It is an FMCG empire that has
not in the competition
analysis PowerPoint of a big
player even couple of years
Today Baba Ramsey's
patanjali is sweeping away
everything in its path, today
patanjali products are all
over
The product quality is best in
breed, the price competitive
and distribution chain is
rivaling.Behind all of this the
meticulous efforts of one man
is creating his own Brand.

14. THANK YOU
Created by :- 1. Nitu Karmakar
2. Khushi Desai
3. Ritika Jha
4. Pooja Jain
5. Nidhi tiwari