Spotify Stats that run the music industry in 2020 Here are 21 Spotify Stats to take you on a journey of the music giant that transformed the way we listen to music.

1. What makes a
music giant?
Spotify Stats that run the music
industry in 2020

2. The largest music streaming service
Daniel EK and Martin Lorentzon launched Spotify in 2008 with the aim to put an end
to the piracy in online music industry. People loved the idea of free legal music, and
spotify was an instant success.
Since then, Spotify’s market share has rapidly grown over time, with 299 million
active users spread over 92 markets globally.

3. Spotify overpowers it competitors
Today, Spotify dominates the market with 30% market share. With its intelligent
business strategies and enthralling user experience, spotify outperforms everyone
of its competitors.
Take a closer look at Spotify’s performance by reading through these top Statistics.
Let’s dive in!

4. Spotify earned revenue of 6.76 billion euros
in 2019
As per report by Statistia, revenue earned by Spotify has been on the rise since 2013.
In 2019, the music streaming service generated a revenue of 6.76 billion euros.

5. Spotify enjoys a 30% share in the market
Spotify continued to lead the chart in the first quarter of 2020, with a 30% market
share in terms of revenue. Apple Music followed close behind with a 25% revenue
share.

6. Spotify has 138 million paid subscribers
Premium subscribers rose by 21% from the previous year.
The music giant now has a total of 138 million paid subscribers. It grew a lot
quicker than what Wall Street anticipated.

7. Spotify bags 33% of total paid subscribers
The music streaming market is on the rise, with 394 million paid subscriptions
in 2019.
Spotify leads the market with 33% of paid subscriptions, with Apple music close
behind at a 21% share.

8. Subscribers across regions
Spotify stats from Business Wire show that Q4 of 2019 saw the fastest growth in paid
subscriptions, with the introduction of the “Family Subscription Plan.”
While Europe is continuously on the top, Latin America or even the rest of the world is
likely to take over the market in the future.

9. Spotify has a podcast library of 1.5 billion titles
Investment in original podcasts has served well in attracting users with less inclination
towards music. The recent addition, The Michelle Obama Podcast, premiered with
former President Barack Obama as a first guest.
Spotify said it might include an investment of $500 million in original podcasts.

10. Spotify has 299 million active users
Spotify saw a spike of 29% , from 286 to 299 million last quarter in the monthly active
users. There was a boost in premium memberships, but the earnings squeezed.

11. 72% Spotify users are millennials
Spotify listening statistics reflect that 72% of the users are millennials. Studies
suggest that they are more likely to listen to music while performing other
monotonous tasks.
Personal statistics on spotify help them find what they like best!

12. 44.2 million monthly active users in the USA
in 2019
In 2019, Apple Music was the most popular music streaming service in the USA, with
44.5 million monthly active users. Spotify closely followed, with a similarly impressive
44.2 million Spotify monthly listeners.

13. Spotify’s spending on R&D
The team of Spotify understands the vitality of innovation in growth. Spotify Stats
show spending of 615 million euros on research and development, up from 493
million in the previous year.

14. Spotify outruns Pandora in the US market
In 2019, Spotify grew by 25.8%, surpassing Pandora which had been dominating the
US market since its launch in 2000. eMarketer’s forecast predicts that Spotify will see
rapid growth in the coming years while Pandora's monthly listeners fall.

15. Over to you!
Spotify has transformed the way we listen to music, their journey is inspiring!
The giant acquires only 30% of the market, leaving a lot of space for you to grow.
Start working on your music streaming service today!

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