The report provides an analysis of the market size, segmentation and competitive landscape of India online consumer electronics market, online mobile phones and accessories market, online home and kitchen appliances market, online computers

2. Online consumer electronics refer to buying and
selling of consumer electronic products over the
internet. Although, this process was initially
implemented in the west, but this industry has
escalated at a remarkable growth rate in the recent
past. Though players such as eBay and
Letsbuy.com were present in the market for quite
long, however the industry started gaining
prominence only after 2011 when Flipkart ventured
into the sale of electronics on its platform in 2011.

3. Initially, due to significantly low internet population
in the country and the skeptical nature of Indian
consumers to buy electronic items online restricted
the growth. Indian consumers gradually started
buying products online and started to accept the
online channel for buying electronic products.
Flipkart adopted innovative marketing strategies
including cash on delivery and easy returns to gain
consumer confidence.

4. The entry of Snapdeal and Amazon in this segment
further facilitated the massive popularity of
online consumer electronics in the Indian market.
The rise in demand for convenience shopping as
well as the penetration of internet among the
population has led to the growth of consumer
electronics market at a fast pace.

5. The market has also flourished as it has been able
to offer steep discounts on the prices of the
products offered and attract customers away from
the brick and mortar shops. Further, other
important factors that have contributed towards
the growth of this market include: increasing
disposable income of Indian masses, launch of
technological advanced devices and decreasing
prices of consumer electronic devices including
smart phone, tablets and notebooks.

6.  Indian buyers have started spending enough time
to browse through the online retail electronics
market india of their choice online instead of being
coerced by salespeople at offline retail shops.
 This reports covered following thigns like –
 india consumer electronics market,
 consumer electronics industry analysis,
 consumer electronics india 2015,
 consumer electronics india market share,

7.  market size consumer electronics in india,
 consumer electronics in india,
 electronics market india online,
 electronics market india report,
 electronic appliances market in india,
 electronic shopping online market,
 electronic shopping online report,
 online retail electronics market india.

8. The Indian scenario of the online consumer
electronics market has seen a spurt in the number
of online retailers coming up in the recent years.
The major players in the market that lead from the
front are Flipkart, Amazon, Snapdeal and Paytm.

9. The online consumer electronics market has
displayed unprecedented growth in the last four
years owing to rising smartphone and internet
users, convenience of shopping online and
lucrative discounts offered on products. Venture
capitalists have displayed an undying interest
especially in the market which is evident from the
fact that they have invested millions of dollars
during the span of last three years especially since
2012.

10.  More details visit : https://www.kenresearch.com/consumer-
products-and-retail/consumer-electronics/india-online-
electronics-market-report/729-95.html
 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249