2. Presentation Schedule
1. Introduction
2. Company Overview
3. Competitive
Advantage
4. Risks
5. Map
6. Sales Forecast
7. Cash Flow
8. Net Income Summary
9. Conclusion
3. Company Overview
Double R Inc.
Export division of the Great Northern Brewing Co.
✘ Based out of Toronto, Ontario
✘ Exports Double R Cider from Toronto to Japan
✘ Cider is winner of Hard Cider Competition of
Ontario
✘ HS Code - 220600
4. Competitive Advantage
- Superior taste using only the finest
ingredients
- Perfect balance of tartness and acidity
- Crisp, refreshing, apple taste, low sugar
- 5.5% alcohol content
- Fast Entry into Market (unrecognized need)
- In North America and UK they are
focused on obtaining market share on
home turf
- Understanding the Japanese consumer
- New generation of beer drinkers
5. Risks
Some ways to reduce risk :
- Insurance
- Forward Contract
- Exposure Netting
- Contingency Plan
- Succession Plan
- Diversifying customers
- INCOTerms, Japanese Speaking
Staff
Some immediate risks:
- Currency
- Transporting Goods
- Natural Disasters
- Language Barriers
- Sudden Changes
12. Conclusion
✘Perfect time to enter Japanese
Market
✘Perfect product for Japanese
consumers
✘Understand the risks
✘We are prepared to take this
challenge
In Japan there are too many retail outlets which sell alcoholic products. Because of this we have decided it would be in our best interests to sell our product to distribution outlets in Japan all of which specialize in different regions and have their own expertise. Tomoe Wines are based in Tokyo and specialize in wines and spirits, they are interested in our product since cider is not beer but is technically classified as a wine due to the production process. My aunt has worked for Tomoe Wines for the last 8 years and when I spoke to her about my project she was saying that cider is a product they are actually talking about importing.
In Nagoya we have Nagano Trading which is a company who focuses on importing american beers.
Then finally beverage traders in Osaka, this company focuses on craft beers. I have focused on these customers since they are all based in the three most densely populated cities in Japan and because they all specialize in different target demographics and it wont result in my customers competing amongst one another..
