IMBA-2 Operation Management

1. Long Ridge Gliding Club
Presentation by:
Nilam Patel
Deepak MAHAJAN
Shashank Dodde GOWDA
SurAjith

2.  Introduction
 Resources
 Evaluate the service to club members and casual flyers
 Five operations performance objectives
 Brief financial overview
 Problems
 Advice give to the Chairman
CONTENTS

3.  What is the Long Ridge Gliding Club?
 The Long Ridge Gliding Club is
gliding club that has been
running by its members. It is an
organization who is not
running for the purpose of
profit.
 The extensive grass airfield
which is located on the top of a
ridge nearly 400 metres over
sea level.

4.  Resources….
 1 winch machine:
 6 gliders : 3 single seater
3 double seater
 3 part-time employees:
1) Club steward
2) Office administrator
3) Mechanic

5.  Evaluatethe service to clubmembers and
casual flyers

6.  Evaluatethe service to club members andcasual flyers (Continued)

7. Services and characterized by seasonality
 When club members come to fly they are expected to
arrive by 9.30 am.
 The club’s membership includes ten qualified
instructors who, together with the two paid summer
instructors, provide instruction in two-seater gliders for
the club’s members and the casual flyers.
Last year there were 180 days when flying took place, In
winter 40 days and summer 140 days where flights took place.
The club’s record for the longest flight is 755 km taking off
from the club’s airfield and landing back on the same airfield
eight hours later, never having touched the ground.

8.  Five operations performance objectives:

9. 1. COST
 Member’s want the service at a price which covers the operating cost
of the business,
 In the case long ridge gliding club is
offering cheap and reasonable prices.
 The casual flyers want a lifetime experience
at a cheap price,

10. 2. Dependability
 The casual flyers have lot of faith on the club as the receive a dependable service, on the
other hand the member’s don’t get a flight on some days and just have to help the casual
flyers

11. 3. Flexibility
 Members wants the gliders readily available for them so that they can fly anytime of the day as per their
wish,
 Casual flyers want to fly after paying the charges of flying and enjoy the experience.

12. 4. Quality
 Something which is looked very closely by the customers,
 Related to the safety of the gliders,
 The club provides well maintained gliders and winch machine for both.

13. 5 . Speed
 The casual flyers would obviously be
excited of the experience and expect that
they would be attended immediately,
 The members know they might have to
wait for their chance to fly for long.
 But the company here in this case has
failed because most of the time they are
busy in helping casual flyers to fly.

15.  BRIEF FINANCIAL OVERVIEW
 Inflows..
• The club used to generate a regular surplus of around £10,000 per year.
• About £52000 from membership which is £350 per person per annum.
• For each launching the club members are charged £8 and 50p per minute of flight if they use club glider.
 Outflows..
• Salaries for 3 part time employees a club steward, an office administrator and a mechanic all the year and in the
summer months the club also employs a winch driver (for launching the gliders) and two qualified flying
instructors.
• Maintenance costs.

16.  Problems
 Club members
• Wait in queue for their turn to have a flight.
• Spend most of the time helping casual flyers to get into the air and
miss their personal flying experience.
 Casual flyers
• Poor assistance on their arrival at the club.
• Absence of weather protection at the launch point.
• Short flight experience between 2 and 10 minutes.
 Instructors - High pressure to reduce the flying time and to start another
flying lesson.
 Insurance - The premium has increased dramatically after the damages
caused by two accidents.

17.  Casual flyers can be charged extra by offering permissions to take photos and videos from the cockpit.
 The club members can be motivated by providing them bar and food vouchers for helping the casual flyers and
stopping them from losing interest in the club.
 The club can limit the number of casual flyers per day, which will increase the flights and flight time for the club
members.
 The casual members can be offered a discount in the membership when they introduce new casual flyers or
members to the club.
 The club can reserve few days of the month only to the club members, so that the club members can feel
privileged.
 Advice give to the chairman