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The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  1	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  
Protecting	
  Art	
  from	
  the	
  Institution	
  
	
  
	
  
	
  
Nicola	
  Stone	
  
09016210	
  
	
  
	
  
Dissertation	
  submitted	
  for	
  the	
  Degree	
  B.A.	
  (Hons)	
  in	
  Art	
  and	
  Visual	
  
Culture	
  (W500)	
  
	
  
	
  
Tutor:	
  Debbie	
  Hillyerd	
  
Module:	
  Visual	
  Culture	
  Dissertation	
  UA1ABN-­‐20-­‐3	
  
University	
  of	
  the	
  West	
  of	
  England	
  (Bristol)	
  
Submission:	
  31.01.2012	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  2	
  
Contents	
  
	
  
	
  
Image	
  List	
  	
  _______________________________________________	
  p3	
  
The	
  Art	
  of	
  the	
  Author	
  ___________________________________	
  p4	
  
1.	
  Art	
  and	
  its	
  Commodification	
  ________________________	
  p7	
  
2.	
  The	
  Creative	
  Artist	
  ___________________________________	
  p13	
  
3.	
  Is	
  Art	
  at	
  the	
  Peril	
  of	
  the	
  Society?	
  ____________________	
  p18	
  
Conclusion	
  _______________________________________________	
  p26	
  
Images	
  ___________________________________________________	
  p29	
  
Bibliography	
  ____________________________________________	
  p40	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  3	
  
Image	
  List	
  
	
  
	
  
Fig	
  1.	
  _____________________________________________________	
  p29	
  
Fig	
  2.	
  _____________________________________________________	
  p30	
  
Fig	
  3.	
  _____________________________________________________	
  p31	
  
Fig	
  4.	
  _____________________________________________________	
  p32	
  
Fig	
  5.	
  _____________________________________________________	
  p33	
  
Fig	
  6.	
  _____________________________________________________	
  p34	
  
Fig	
  7.	
  _____________________________________________________	
  p35	
  
Fig	
  8.	
  _____________________________________________________	
  p36	
  
Fig	
  9.	
  _____________________________________________________	
  p37	
  
Fig	
  10.	
  ____________________________________________________	
  p38	
  
Fig	
  11.	
  ____________________________________________________	
  p39	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  4	
  
The	
  Art	
  of	
  the	
  Author	
  
	
  
Roland	
  Barthes	
  implored	
  us	
  to	
  be	
  weary	
  of	
  authorship:	
  “to	
  give	
  a	
  text	
  an	
  author	
  
is	
  to	
  impose	
  a	
  limit	
  on	
  that	
  text”	
  (1977,	
  p.147).	
  Interpretation	
  that	
  relies	
  merely	
  
on	
  the	
  identity	
  and	
  intention	
  of	
  the	
  creator	
  is	
  held	
  back	
  from	
  its	
  full	
  potential,	
  as	
  
it	
  denies	
  the	
  individuality	
  of	
  the	
  reader,	
  the	
  re-­‐appropriation	
  of	
  meaning	
  and	
  
ongoing	
  relevance	
  in	
  shifting	
  times.	
  Barthes	
  welcomed	
  the	
  “birth	
  of	
  the	
  reader”	
  
(p.148),	
  liberating	
  the	
  audience	
  with	
  their	
  own	
  creative	
  merit,	
  but	
  at	
  what	
  cost?	
  
If	
  we	
  are	
  to	
  arm	
  an	
  audience	
  with	
  the	
  full	
  power	
  of	
  defining	
  concept,	
  and	
  view	
  
the	
  author	
  as	
  merely	
  the	
  “scriptor”	
  (p.145),	
  then	
  are	
  we	
  not	
  essentially	
  denying	
  
the	
  creative	
  integrity	
  of	
  the	
  artist?	
  More	
  crucially	
  are	
  we	
  in	
  danger	
  of	
  belittling	
  
the	
  importance	
  of	
  the	
  creative	
  act?	
  
	
  
Throughout	
  history	
  art	
  has	
  been	
  subject	
  to	
  oscillating	
  pressure	
  on	
  artistic	
  
integrity,	
  be	
  it	
  political	
  censorship	
  or	
  the	
  coercion	
  of	
  the	
  funding	
  patron.	
  It	
  could	
  
be	
  argued	
  that	
  the	
  modern	
  artist	
  is	
  more	
  free	
  to	
  follow	
  his	
  or	
  her	
  own	
  creative	
  
impulse	
  than	
  ever	
  before.	
  However	
  on	
  closer	
  inspection,	
  does	
  the	
  art	
  of	
  today	
  not	
  
fall	
  prey	
  to	
  its	
  own	
  pressures?	
  Taking	
  a	
  close	
  look	
  at	
  the	
  institution	
  (the	
  economic	
  
and	
  cultural	
  environment	
  within	
  which	
  our	
  Art	
  has	
  and	
  continues	
  to	
  exist	
  and	
  
evolve)	
  I	
  shall	
  begin	
  to	
  explore	
  this	
  subject.	
  I	
  will	
  discuss	
  what	
  the	
  institution	
  
consists	
  of,	
  the	
  pressures	
  that	
  impact	
  upon	
  it	
  and	
  consequentially	
  it’s	
  impact	
  on	
  
the	
  artist.	
  	
  In	
  doing	
  this	
  it	
  will	
  be	
  essential	
  for	
  us	
  to	
  accept	
  that	
  there	
  is	
  no	
  such	
  
thing	
  as	
  non-­commercial	
  art,	
  and	
  that	
  money,	
  although	
  possibly	
  less	
  obviously	
  
than	
  in	
  other	
  industries,	
  is	
  one	
  of	
  the	
  driving	
  forces	
  behind	
  it.	
  	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  5	
  
We	
  shall	
  be	
  considering	
  what	
  it	
  is	
  to	
  be	
  an	
  artist.	
  Is	
  it	
  more	
  than	
  merely	
  being	
  
creative?	
  Indeed,	
  does	
  being	
  creative	
  qualify	
  you	
  as	
  an	
  artist	
  at	
  all?	
  And	
  in	
  a	
  
world	
  of	
  increasing	
  standardisation,	
  where	
  do	
  these	
  idiosyncratic	
  ideas	
  fit	
  in,	
  
and	
  assuming	
  they	
  do,	
  are	
  they	
  encouraged?	
  Through	
  a	
  brief	
  examination	
  of	
  the	
  
understanding	
  of	
  creativity,	
  we	
  can	
  perhaps	
  begin	
  to	
  determine	
  the	
  motivation	
  
that	
  fundamentally	
  underlies	
  any	
  creative	
  act.	
  In	
  order	
  to	
  establish	
  parameters	
  
for	
  an	
  understanding	
  of	
  creativity	
  Kneller	
  shall	
  be	
  a	
  key	
  protagonist,	
  in	
  particular	
  
his	
  text	
  The	
  Art	
  and	
  Science	
  of	
  Creativity	
  shall	
  be	
  paramount,	
  in	
  conjunction	
  with	
  
the	
  theory	
  of	
  JP	
  Guilford	
  and	
  Koestler.	
  It	
  shall	
  become	
  apparent	
  that	
  there	
  are	
  
rifts	
  between	
  the	
  needs	
  and	
  motivation	
  of	
  the	
  artist	
  and	
  environmental	
  
pressures	
  imposed	
  by	
  the	
  institution,	
  raising	
  the	
  question	
  of	
  whether	
  this	
  is	
  
really	
  a	
  bad	
  thing.	
  
	
  
Although	
  extensive,	
  this	
  essay	
  should	
  not	
  be	
  considered	
  a	
  complete	
  model.	
  For	
  
the	
  purpose	
  of	
  clarity	
  and	
  succinctness	
  there	
  are	
  elements	
  that	
  despite	
  their	
  
relevance	
  will	
  be	
  omitted	
  from	
  discussion.	
  The	
  question	
  of	
  what	
  should	
  be	
  
considered	
  art	
  will	
  not	
  be	
  altercated	
  in	
  much	
  depth,	
  as	
  this	
  in	
  itself	
  is	
  a	
  dense	
  
question.	
  Equally,	
  when	
  looking	
  at	
  the	
  connections	
  within	
  art	
  and	
  economy,	
  the	
  
subject	
  of	
  commissioned	
  art	
  will	
  not	
  be	
  broached.	
  Although	
  case	
  studies	
  of	
  
relational	
  aesthetics,	
  The	
  Guggenheim	
  Effect	
  and	
  the	
  effect	
  of	
  art	
  in	
  under	
  
developed	
  areas	
  would	
  all	
  be	
  comfortable	
  within	
  this	
  debate,	
  they	
  too	
  shall	
  be	
  
excluded	
  as	
  they	
  distract	
  from	
  the	
  coherence	
  of	
  my	
  position.	
  
	
  
So	
  it	
  shall	
  be	
  questioned	
  whether	
  influences	
  outside	
  that	
  of	
  the	
  immediate	
  
creative	
  individual’s	
  consciousness	
  are	
  productive	
  or	
  detrimental;	
  whether	
  art	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  6	
  
should	
  be	
  allowed	
  to	
  exist	
  within	
  its	
  own	
  environment,	
  remaining	
  unpolluted	
  by	
  
the	
  ugliness	
  of	
  the	
  real	
  world?	
  Furthermore,	
  should	
  we	
  be	
  holding	
  the	
  artist	
  in	
  
much	
  higher	
  esteem?	
  Are	
  we	
  awaiting	
  the	
  rebirth	
  of	
  the	
  author?	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  7	
  
1.	
  Art	
  and	
  its	
  Commodification	
  
	
  
It	
  is	
  easy	
  to	
  assume	
  a	
  status	
  upon	
  the	
  art	
  object	
  that	
  elevates	
  it	
  beyond	
  that	
  of	
  a	
  
consumer	
  product,	
  however,	
  this	
  is	
  somewhat	
  optimistic.	
  The	
  art	
  industry,	
  like	
  
any	
  other	
  industry,	
  is	
  a	
  business,	
  and	
  operates	
  as	
  such	
  (Shabaka,	
  1999).	
  The	
  art	
  
object,	
  increasingly	
  in	
  modern	
  times,	
  operates	
  as	
  a	
  commodity,	
  in	
  that	
  it	
  requires	
  
a	
  production	
  outlay	
  and	
  is	
  intended	
  to	
  be	
  sold	
  at	
  a	
  price	
  which	
  exceeds	
  that	
  of	
  
the	
  investment	
  of	
  time	
  and	
  money	
  to	
  create	
  it.	
  Equally,	
  it	
  is	
  fallacy	
  that	
  high	
  art	
  
has	
  any	
  separation	
  to	
  that	
  of	
  commercial	
  art.	
  Although	
  the	
  price	
  bracket	
  may	
  
dramatically	
  differentiate	
  them,	
  almost	
  all	
  art	
  that	
  is	
  available	
  to	
  academic	
  study	
  
(with	
  the	
  exception	
  of	
  some	
  conceptual	
  art,	
  of	
  which	
  I	
  will	
  later	
  talk	
  of	
  in	
  more	
  
detail)	
  exists	
  within	
  an	
  environment	
  subject	
  to	
  and	
  relying	
  upon	
  economic	
  
pressures	
  (Nineham,	
  1999).	
  What	
  is	
  to	
  be	
  determined	
  is	
  the	
  effect	
  of	
  these	
  
economic	
  pressures,	
  why	
  they	
  exist,	
  and	
  whether	
  any	
  effort	
  should	
  be	
  given	
  to	
  
avoid	
  them.	
  
	
  
In	
  one	
  sense,	
  art	
  has	
  always	
  existed	
  as	
  a	
  commodity.	
  Alan	
  Wood	
  points	
  out	
  in	
  
John	
  Mitchell’s	
  conference	
  paper	
  Exploration	
  of	
  art	
  as	
  a	
  Commodity	
  (2011),	
  the	
  
artist	
  like	
  every	
  person	
  has	
  mundane	
  needs	
  which	
  incur	
  living	
  costs;	
  as	
  a	
  result	
  
he	
  must	
  earn	
  money	
  through	
  his	
  art.	
  However	
  in	
  ‘On	
  the	
  Principals	
  of	
  Political	
  
Economy	
  and	
  Taxation’	
  David	
  Ricardo	
  clearly	
  defines	
  a	
  commodity	
  as	
  something	
  
that	
  is	
  not	
  only	
  something	
  of	
  stock	
  value,	
  but	
  also	
  something	
  that	
  bears	
  a	
  utility	
  
or	
  usefulness	
  to	
  its	
  buyer	
  or	
  consumer	
  (1821).	
  Traditionally,	
  art	
  has	
  been	
  
understood	
  to	
  be	
  valued	
  by	
  what	
  the	
  buyer	
  is	
  prepared	
  to	
  pay	
  for	
  it,	
  which	
  is	
  
non-­‐reflective	
  of	
  the	
  labour;	
  Picasso	
  once	
  defended	
  the	
  price	
  of	
  a	
  painting	
  that	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  8	
  
took	
  him	
  an	
  hour	
  to	
  produce	
  by	
  commenting	
  that	
  he	
  was	
  not	
  paid	
  by	
  the	
  hour	
  
and	
  that	
  he	
  was	
  paid	
  for	
  the	
  years	
  of	
  training	
  that	
  allowed	
  him	
  to	
  complete	
  the	
  
painting	
  in	
  an	
  hour,	
  thus	
  indicating	
  a	
  value	
  not	
  reflective	
  of	
  the	
  stock	
  investment	
  
(Muheuver,	
  2011).	
  But	
  the	
  modern	
  capitalist	
  society	
  seems	
  to	
  throw	
  both	
  these	
  
elemental	
  facts	
  into	
  question.	
  Firstly,	
  do	
  we	
  not	
  value	
  skilled	
  labour	
  consistently	
  
more	
  highly	
  than	
  unskilled?	
  For	
  instance,	
  a	
  plumber	
  or	
  electrician	
  has	
  a	
  higher	
  
hourly	
  rate	
  than	
  that	
  of	
  a	
  waiter	
  due	
  to	
  the	
  training	
  they	
  have	
  undergone;	
  this	
  
begins	
  to	
  unsettle	
  the	
  impression	
  that	
  art	
  is	
  valued	
  beyond	
  that	
  of	
  its	
  stock	
  
investment.	
  The	
  time	
  investment	
  goes	
  beyond	
  that	
  of	
  the	
  immediately	
  obvious	
  
production	
  time,	
  but	
  includes	
  time	
  spent	
  conceiving	
  of	
  the	
  creative	
  intention	
  
(Kneller,	
  1965).	
  	
  
	
  
This	
  idea	
  of	
  skill	
  can	
  be	
  progressed	
  further	
  within	
  Modern	
  art,	
  typically	
  
conceptual	
  art.	
  Although	
  the	
  matter	
  becomes	
  more	
  complicated	
  by	
  an	
  additional	
  
factor	
  of	
  public	
  misunderstanding	
  that	
  some	
  modern	
  art	
  is	
  unskilled	
  or	
  lazy	
  in	
  its	
  
production.	
  Recent	
  trends	
  for	
  fabrication	
  of	
  art	
  of	
  recent	
  years	
  have	
  created	
  a	
  
situation	
  in	
  which	
  the	
  skill	
  is	
  not	
  always	
  in	
  the	
  production	
  of	
  the	
  piece	
  but	
  the	
  
conceptualisation	
  and	
  the	
  facilitating	
  of	
  its	
  production	
  (Petry,	
  2011).	
  Martin	
  
Creed	
  has	
  often	
  been	
  criticised	
  for	
  the	
  seeming	
  lack	
  of	
  labour	
  within	
  his	
  work.	
  	
  
He	
  commented	
  in	
  interview	
  “People	
  think	
  I’m	
  getting	
  away	
  with	
  something.	
  They	
  
don’t	
  realise	
  I	
  work	
  really	
  hard.”	
  (Duguid,	
  2008).	
  Creed	
  famously	
  created	
  ‘Work	
  
227:	
  The	
  Lights	
  Going	
  On	
  and	
  Off’,	
  the	
  Turner	
  prize	
  winner	
  of	
  2000,	
  a	
  piece	
  
heavily	
  criticised	
  for	
  not	
  being	
  art.	
  This	
  consisted	
  of	
  an	
  empty	
  room	
  in	
  which	
  the	
  
lights	
  turned	
  on	
  and	
  off	
  at	
  regular	
  interval	
  on	
  a	
  timer.	
  Although	
  seemingly	
  simple	
  
this	
  secular	
  piece	
  came	
  as	
  a	
  result	
  of	
  a	
  practise	
  developed	
  by	
  the	
  artist	
  over	
  a	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  9	
  
period	
  exceeding	
  ten	
  years.	
  Damien	
  Hirst	
  can	
  be	
  considered	
  in	
  a	
  similar	
  light;	
  
although	
  he	
  rarely	
  produces	
  work	
  himself,	
  employing	
  the	
  help	
  of	
  professional	
  
fabricators	
  and	
  skilled	
  specialists,	
  it	
  is	
  still	
  true	
  that	
  the	
  piece	
  would	
  not	
  be	
  in	
  
existence	
  without	
  the	
  role	
  he	
  plays.	
  ‘The	
  Physical	
  Impossibility	
  of	
  Death	
  in	
  the	
  
Eyes	
  of	
  Someone	
  Living’	
  (see	
  Fig	
  1.)	
  unquestionably	
  required	
  an	
  enormous	
  
amount	
  of	
  skill	
  to	
  produce,	
  however	
  Hirst’s	
  role	
  in	
  its	
  creation	
  was	
  not	
  to	
  make	
  it	
  
himself	
  but	
  to	
  coordinate	
  others	
  to	
  do	
  so.	
  	
  The	
  effect	
  of	
  the	
  piece	
  is	
  not	
  then	
  
lessened	
  by	
  the	
  omission	
  of	
  the	
  artist’s	
  own	
  handy	
  work,	
  but	
  enhanced	
  as	
  the	
  
general	
  effect	
  and	
  finish	
  of	
  the	
  work	
  is	
  of	
  a	
  higher	
  standard.	
  This	
  aside	
  the	
  Artist	
  
must	
  still	
  be	
  aware	
  of	
  the	
  fabrication	
  methods	
  and	
  limitations	
  they	
  impose	
  in	
  
order	
  to	
  utilise	
  them	
  for	
  his	
  vision.	
  He	
  must	
  equally	
  be	
  aware	
  of	
  the	
  meaning	
  and	
  
implication	
  implied	
  by	
  the	
  finished	
  piece,	
  and	
  so	
  the	
  overall	
  workload	
  or	
  labour	
  
is	
  not	
  reduced.	
  The	
  importance	
  and	
  worth	
  of	
  this	
  aspect	
  of	
  creativity	
  will	
  be	
  
discussed	
  in	
  section	
  two	
  The	
  Creative	
  Artist,	
  through	
  exploration	
  of	
  the	
  four-­‐
phase	
  understanding	
  of	
  the	
  creative	
  process.	
  
	
  
It	
  should	
  now	
  be	
  questioned	
  whether	
  it	
  is	
  a	
  fair	
  assessment	
  that	
  art	
  is	
  without	
  
utility.	
  As	
  a	
  capitalist	
  economy	
  grows	
  it	
  can	
  be	
  seen	
  to	
  create	
  ‘pseudo	
  needs’	
  
(Woods,	
  2003),	
  these	
  are	
  commodifiable	
  needs	
  beyond	
  those	
  of	
  basic	
  survival	
  
(eating,	
  shelter,	
  etc.),	
  but	
  which	
  quench	
  a	
  sense	
  of	
  desire	
  within	
  the	
  consumer,	
  by	
  
increasing	
  their	
  efficiency	
  and,	
  as	
  a	
  result,	
  leisure	
  time,	
  or	
  by	
  allowing	
  them	
  to	
  
express	
  a	
  desired	
  image	
  of	
  themselves.	
  Under	
  this	
  model	
  of	
  pseudo	
  needs	
  the	
  
product	
  can	
  freely	
  increase	
  its	
  economic	
  value	
  beyond	
  that	
  of	
  its	
  stock	
  
investment	
  as	
  its	
  conceived	
  utility,	
  due	
  to	
  its	
  desirability	
  being	
  increased.	
  The	
  
purchase	
  of	
  a	
  piece	
  of	
  art	
  instills	
  an	
  image	
  of	
  wealth,	
  success	
  and	
  taste	
  upon	
  the	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  10	
  
buyer,	
  and	
  so	
  it	
  is	
  now	
  perhaps	
  considerable	
  as	
  a	
  mere	
  commodity	
  (Muheuver,	
  
2011).	
  This	
  is	
  a	
  difficult	
  paradox	
  for	
  an	
  artist	
  to	
  escape,	
  as	
  they	
  indeed	
  need	
  to	
  
sell	
  their	
  work,	
  however	
  this	
  need	
  in	
  return	
  seems	
  to	
  undermine	
  the	
  work’s	
  
purpose.	
  Andy	
  Warhol	
  played	
  off	
  this	
  absurdity	
  throughout	
  his	
  career,	
  but	
  
perhaps	
  most	
  obviously	
  with	
  his	
  screen	
  prints	
  (see	
  Fig3.).	
  Semi	
  mechanical	
  
production	
  techniques	
  allowed	
  identical	
  additions	
  to	
  be	
  made	
  of	
  each	
  image,	
  
facilitating	
  a	
  growing	
  popularity	
  and	
  demand	
  for	
  the	
  work.	
  Commonly	
  the	
  prints	
  
were	
  not	
  only	
  not	
  produced	
  by	
  Warhol	
  but	
  also	
  not	
  designed	
  or	
  conceived	
  by	
  
him,	
  but	
  instead	
  by	
  a	
  member	
  of	
  his	
  factory.	
  The	
  factory	
  was	
  the	
  name	
  given	
  to	
  
Warhol’s	
  New	
  York	
  studio	
  which	
  was	
  famously	
  frequented	
  by	
  young	
  and	
  
aspiring	
  members	
  of	
  the	
  art	
  scene	
  of	
  the	
  time,	
  and	
  who	
  often	
  played	
  major	
  rolls	
  
in	
  the	
  conception	
  and	
  production	
  Warhol’s	
  art.	
  This	
  lack	
  of	
  involvement	
  in	
  the	
  
work	
  on	
  Warhol’s	
  behalf	
  clearly	
  exposed	
  the	
  role	
  of	
  art	
  in	
  a	
  consumer	
  market,	
  in	
  
which	
  the	
  value	
  came	
  not	
  from	
  the	
  art	
  object	
  itself,	
  but	
  from	
  its	
  status	
  as	
  art.	
  
Similarly	
  Damien	
  Hirst’s	
  For	
  The	
  Love	
  of	
  God	
  (see	
  Fig	
  3.)	
  blatantly	
  draws	
  
attention	
  to	
  the	
  absurdity	
  of	
  art	
  valuation	
  and	
  the	
  operation	
  of	
  the	
  art	
  market	
  
within	
  a	
  materialised	
  world.	
  	
  
	
  	
  
A	
  Marxist	
  assumption	
  is	
  that	
  the	
  precondition	
  for	
  authentic	
  art	
  is	
  the	
  freedom	
  of	
  
expression	
  of	
  the	
  artist	
  (Ninehame,	
  1999).	
  A	
  reasonable	
  stipulation,	
  yet	
  this	
  is	
  
jeopardised	
  by	
  its	
  commodification;	
  if	
  the	
  ‘need	
  to	
  trade’	
  negated	
  by	
  fetishist	
  
possessional	
  requirements	
  overrides	
  the	
  importance	
  of	
  understanding	
  and	
  
intellect,	
  then	
  the	
  art	
  object	
  ceases	
  to	
  bestow	
  any	
  importance	
  to	
  artistic	
  integrity	
  
(Muheuver	
  2011).	
  In	
  this	
  circumstance,	
  art	
  can	
  be	
  seen	
  as	
  a	
  product	
  of	
  alienated	
  
labour	
  instead	
  of	
  creative	
  inspiration	
  (Shabaka,	
  1999).	
  Some	
  conceptual	
  art	
  has	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  11	
  
sought	
  to	
  escape	
  the	
  limitations	
  imposed	
  by	
  this	
  commodification.	
  Lawrence	
  
Weiner	
  attempted	
  to	
  remove	
  the	
  possibility	
  of	
  ownership	
  and	
  commercial	
  
viability	
  of	
  his	
  work	
  by	
  creating	
  gestures	
  that	
  were	
  described	
  by	
  short	
  
statements	
  of	
  intention	
  but	
  never	
  physically	
  created	
  or	
  brought	
  into	
  existence	
  
(Guggenheim,	
  2011).	
  In	
  doing	
  this,	
  he	
  raised	
  the	
  question	
  of	
  whether	
  the	
  
defining	
  nature	
  of	
  an	
  artwork	
  was	
  in	
  the	
  conception	
  of	
  the	
  idea,	
  or	
  the	
  
realisation.	
  Martin	
  Creed	
  later	
  expanded	
  on	
  this	
  consideration	
  in	
  1995	
  with	
  
‘Work	
  no.88:	
  A	
  Sheet	
  of	
  A4	
  Paper	
  Crumpled	
  into	
  a	
  Ball’	
  (see	
  Fig	
  4).	
  Here	
  the	
  claim	
  
was	
  that	
  despite	
  the	
  obvious	
  lack	
  of	
  technical	
  skill	
  needed	
  in	
  creation,	
  the	
  
intention	
  was	
  the	
  defining	
  element.	
  However	
  despite	
  attempting	
  to	
  exist	
  outside	
  
an	
  economic	
  environment,	
  it	
  is	
  worth	
  noting	
  that	
  in	
  1968	
  Wiener’s	
  gestures	
  
formed	
  a	
  purchasable	
  publication	
  titled	
  ‘Statements’.	
  	
  
	
  
So,	
  seemingly	
  it	
  is	
  unlikely	
  that	
  art	
  can	
  fall	
  outside	
  that	
  of	
  a	
  commodity	
  structure.	
  
But	
  what	
  is	
  it	
  that	
  amplifies	
  the	
  value	
  of	
  the	
  art	
  object	
  beyond	
  that	
  of	
  another	
  if	
  
we	
  are	
  to	
  believe	
  that	
  under	
  a	
  capitalist	
  system	
  freedom	
  of	
  expression	
  is	
  
comprised?	
  Alan	
  Wood	
  raises	
  the	
  concern	
  of	
  self-­‐promotion	
  and	
  the	
  celebrity	
  
status	
  of	
  an	
  artist.	
  When	
  the	
  notoriousity	
  of	
  the	
  artist	
  becomes	
  of	
  more	
  attention	
  
than	
  that	
  of	
  the	
  meaning	
  of	
  the	
  work,	
  to	
  the	
  point	
  of	
  escalating	
  the	
  price,	
  the	
  
integrity	
  is	
  again	
  compromised	
  (2003).	
  From	
  the	
  discussion	
  at	
  this	
  point	
  it	
  is	
  
plausible	
  to	
  say	
  that	
  art	
  seems	
  to	
  be	
  at	
  risk	
  due	
  to	
  its	
  high	
  exchange	
  rate	
  and	
  
success	
  of	
  the	
  artists,	
  as	
  much	
  as	
  a	
  result	
  of	
  its	
  increasing	
  commerciality,	
  perhaps	
  
to	
  the	
  point	
  of	
  creating	
  its	
  own	
  downfall.	
  	
  	
  	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  12	
  
John	
  Molyneux	
  in	
  his	
  article	
  The	
  Legitimacy	
  of	
  Modern	
  Art,	
  argues	
  that	
  the	
  
legitimacy	
  crisis	
  of	
  art	
  in	
  modern	
  society	
  is	
  not	
  the	
  fault	
  of	
  the	
  artist	
  but	
  is	
  a	
  
phenomenon	
  brought	
  about	
  by	
  a	
  conditioned	
  economy.	
  Going	
  on	
  to	
  say	
  that	
  the	
  
capitalist	
  structure	
  of	
  the	
  art	
  institute	
  is	
  to	
  be	
  revealed	
  while	
  holding	
  the	
  artist	
  in	
  
esteem	
  for	
  their	
  innate	
  verocity	
  and	
  anti-­‐establishmentism	
  (1998).	
  If	
  art	
  is	
  to	
  be	
  
celebrated	
  entirely	
  as	
  a	
  product	
  of	
  humanistic	
  rebelliousness	
  as	
  Molyneux	
  
suggests,	
  then	
  does	
  it	
  not	
  leave	
  art	
  in	
  uncomfortable	
  opposition	
  to	
  that	
  of	
  
society?	
  Chris	
  Nineham	
  points	
  out	
  that	
  ‘recognising	
  that	
  art	
  as	
  a	
  privileged	
  
sphere	
  of	
  these	
  qualities	
  is	
  the	
  other	
  side	
  to	
  the	
  coin	
  of	
  a	
  society	
  which	
  denies	
  the	
  
vast	
  majority	
  creativity’	
  (Molyneux,	
  1998)	
  separates	
  it	
  from	
  the	
  concerns	
  of	
  the	
  
majority,	
  in	
  which	
  case	
  art	
  seems	
  to	
  alienate	
  itself	
  by	
  its	
  own	
  nature	
  (1999).	
  In	
  
order	
  to	
  incorporate	
  art	
  within	
  the	
  comprehendable	
  and	
  known	
  environment	
  so	
  
as	
  not	
  to	
  leave	
  it	
  alienated,	
  it	
  seems	
  to	
  me	
  that	
  it	
  should	
  remain	
  un-­‐elevated	
  
beyond	
  the	
  means	
  of	
  mass	
  culture.	
  Consequently,	
  it	
  must	
  then	
  be	
  tolerant,	
  
accepting	
  and	
  co-­‐operative	
  of	
  a	
  capitalist	
  society.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  13	
  
2.	
  The	
  Creative	
  Artist	
  
	
  
In	
  the	
  previous	
  section,	
  the	
  idea	
  of	
  artistic	
  integrity	
  being	
  inhibited	
  was	
  
introduced.	
  	
  Commercial	
  fetishism	
  and	
  celebrity	
  notoriousity	
  were	
  both	
  seen	
  as	
  
potential	
  threats	
  to	
  the	
  Marxist	
  opinion	
  that	
  genuine	
  art	
  is	
  defined	
  by	
  complete	
  
freedom	
  of	
  expression.	
  However	
  in	
  order	
  to	
  support	
  this,	
  it	
  is	
  necessary	
  to	
  define	
  
what	
  freedom	
  of	
  expression	
  entails,	
  assuming	
  that	
  what	
  is	
  actually	
  meant	
  by	
  
‘expression’	
  is	
  in	
  fact	
  creative	
  expression,	
  and	
  in	
  conjunction	
  whether	
  this	
  is	
  
enough	
  of	
  a	
  criteria	
  for	
  successful	
  art.	
  A	
  politician	
  or	
  public	
  speaker	
  may	
  express	
  
themselves	
  both	
  freely	
  and	
  eloquently	
  but	
  his	
  speech,	
  or	
  the	
  delivery	
  of	
  it,	
  would	
  
not	
  widely	
  be	
  considered	
  as	
  a	
  piece	
  of	
  art.	
  Equally	
  it	
  should	
  be	
  considered	
  how,	
  
within	
  modern	
  art,	
  we	
  could	
  begin	
  to	
  structure	
  a	
  consistent	
  critique	
  in	
  order	
  to	
  
assess	
  the	
  success	
  of	
  a	
  piece	
  of	
  art.	
  	
  
	
  
For	
  the	
  purpose	
  of	
  this	
  discussion,	
  it	
  will	
  be	
  useful	
  for	
  us	
  to	
  first	
  determine	
  how	
  
we	
  define	
  the	
  subject	
  that	
  we	
  classify	
  as	
  art.	
  Whether	
  it	
  be	
  an	
  object,	
  
performance	
  or	
  concept	
  (the	
  medium	
  is	
  somewhat	
  irrelevant	
  in	
  this	
  
circumstance).	
  I	
  think	
  a	
  practical	
  supposition	
  is	
  that	
  if	
  something	
  is	
  made	
  with	
  
the	
  aspiration	
  of	
  being	
  art	
  then	
  we	
  must	
  take	
  it	
  as	
  intended.	
  It	
  seems	
  somewhat	
  
unintelligent	
  and	
  provincial	
  to	
  deny	
  it’s	
  art	
  status	
  in	
  any	
  case.	
  Subsequently	
  the	
  
success	
  of	
  its	
  existence	
  within	
  an	
  art	
  context	
  can	
  then	
  be	
  deliberated.	
  Having	
  set	
  
these	
  parameters	
  it	
  is	
  possible	
  to	
  consider	
  what	
  drives	
  the	
  artist	
  in	
  his	
  creation,	
  
and	
  how	
  this	
  results	
  as	
  artistic	
  integrity.	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  14	
  
Creativity	
  has	
  been	
  interpreted	
  in	
  a	
  variety	
  of	
  ways	
  throughout	
  history;	
  from	
  
divine	
  inspiration,	
  to	
  madness	
  in	
  ancient	
  western	
  philosophy,	
  to	
  more	
  credible	
  
psychological	
  theory.	
  	
  According	
  to	
  Kneller	
  generally,	
  ‘Reliable	
  definitions	
  of	
  
creativity	
  seem	
  to	
  fall	
  into	
  four	
  categories’	
  (1965,	
  p3)	
  which	
  are	
  differentiable	
  by	
  
their	
  approach.	
  The	
  first	
  is	
  in	
  terms	
  of	
  the	
  person	
  who	
  creates;	
  by	
  which	
  the	
  
psychology,	
  attitudes,	
  habits	
  and	
  values	
  of	
  the	
  individual	
  are	
  examined.	
  Secondly,	
  
creativity	
  can	
  be	
  studied	
  as	
  a	
  result	
  of	
  mental	
  processes;	
  for	
  example	
  as	
  a	
  result	
  
of	
  motivation,	
  perception,	
  learning	
  and	
  communication.	
  In	
  short,	
  it	
  is	
  the	
  action	
  
of	
  creating	
  that	
  is	
  the	
  focus	
  here.	
  A	
  third	
  approach	
  centres	
  on	
  the	
  influences	
  of	
  
the	
  surrounding	
  environment	
  and	
  cultures	
  of	
  the	
  creative	
  person.	
  Finally,	
  the	
  
fourth	
  approach	
  to	
  creative	
  theory	
  places	
  an	
  understanding	
  in	
  terms	
  of	
  the	
  result	
  
of	
  the	
  creative	
  activity	
  (Kneller,	
  1965).	
  This	
  approach	
  has	
  possibly	
  played	
  a	
  
leading	
  role	
  in	
  the	
  study	
  of	
  creativity	
  as	
  it	
  requires	
  attention	
  to	
  easy	
  to	
  grasp	
  
ideas	
  that	
  involve	
  definable	
  and	
  readily	
  available	
  things,	
  rather	
  than	
  vague	
  or	
  
approximated	
  concepts.	
  Still	
  this	
  methodology	
  throws	
  up	
  many	
  limitations	
  as	
  it	
  
neglects	
  the	
  importance	
  of	
  the	
  mental	
  and	
  emotional	
  process	
  that	
  has	
  induced	
  
the	
  creative	
  action	
  in	
  the	
  first	
  place,	
  and	
  the	
  importance	
  of	
  the	
  individuality	
  of	
  
the	
  creative	
  person.	
  
	
  
A	
  psychological	
  approach	
  to	
  creativity	
  is	
  needed	
  in	
  order	
  to	
  truly	
  accommodate	
  
the	
  individuality	
  of	
  creativity,	
  and	
  this	
  in	
  itself	
  has	
  several	
  approaches.	
  By	
  far	
  the	
  
most	
  convincing	
  and	
  inclusive	
  theory,	
  I	
  believe,	
  is	
  that	
  of	
  Factor	
  Analysis,	
  
developed	
  by	
  JP	
  Guilford	
  (1959).	
  Here	
  we	
  understand	
  that	
  intellect	
  and	
  the	
  
abilities	
  of	
  the	
  mind	
  can	
  be	
  recognised	
  as	
  a	
  hundred	
  and	
  twenty	
  factors	
  (not	
  all	
  
of	
  which	
  can	
  currently	
  be	
  identified).	
  They	
  can	
  then	
  be	
  separated	
  into	
  categories	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  15	
  
and	
  subcategories.	
  The	
  primary	
  categories	
  are	
  memory	
  and	
  thinking.	
  Thinking	
  
then	
  subdivides	
  into	
  cognitive	
  (the	
  recognition	
  of	
  information),	
  productive	
  
(application	
  of	
  information),	
  and	
  evaluative	
  (the	
  ability	
  to	
  make	
  relevant	
  
judgements).	
  Lastly	
  productive	
  ability	
  can	
  be	
  separated	
  into	
  convergent	
  and	
  
divergent	
  thinking.	
  Convergent	
  thinking,	
  put	
  simply,	
  involves	
  working	
  towards	
  a	
  
predetermined	
  or	
  clearly	
  definable	
  outcome,	
  for	
  instance	
  where	
  something	
  can	
  
easily	
  be	
  explained	
  by	
  convention	
  employing	
  correct	
  and	
  incorrect	
  answers.	
  An	
  
example	
  of	
  someone	
  applying	
  convergent	
  thought	
  would	
  be	
  when	
  working	
  out	
  a	
  
simple	
  mathematical	
  equation;	
  you	
  can	
  apply	
  pre-­‐learnt	
  rules	
  to	
  work	
  towards	
  
one	
  correct	
  solution.	
  Divergent	
  thinking,	
  on	
  the	
  other	
  hand,	
  concerns	
  a	
  much	
  
more	
  fluid	
  approach,	
  where	
  thought	
  may	
  travel	
  in	
  many	
  different	
  directions,	
  
toward	
  no	
  fixed	
  outcome	
  (Guilford,	
  1959).	
  Divergent	
  thought	
  process	
  is	
  
implemented	
  when	
  facing	
  a	
  problem	
  that	
  has	
  not	
  previously	
  been	
  solved,	
  and	
  so	
  
in	
  approaching	
  it	
  you	
  must	
  think	
  of	
  multiple	
  possible	
  outcomes,	
  applying	
  a	
  
variety	
  of	
  rules	
  or	
  tactics	
  in	
  order	
  to	
  judge	
  the	
  best	
  suited.	
  The	
  idea	
  of	
  divergent	
  
and	
  convergent	
  thinking	
  could	
  be	
  seen	
  to	
  go	
  some	
  way	
  to	
  re-­‐explaining	
  
previously	
  discredited	
  ideas	
  of	
  the	
  divided	
  brain	
  (Rob,	
  2011),	
  although	
  this	
  is	
  
something	
  that	
  will	
  be	
  introduced	
  in	
  section	
  three	
  Is	
  Art	
  at	
  the	
  Peril	
  of	
  the	
  
Society?	
  
	
  
In	
  The	
  Act	
  of	
  Creation	
  A.H.	
  Koestler	
  forms	
  an	
  integrated	
  view	
  of	
  creativity	
  based	
  
on	
  a	
  conclusive	
  range	
  of	
  research	
  disciplines	
  (1964):	
  ‘Koestler	
  seeks	
  to	
  
synthesise	
  his	
  own	
  theory	
  of	
  the	
  nature	
  of	
  creativity,	
  as	
  manifested	
  in	
  humour,	
  
art,	
  and	
  science,	
  with	
  the	
  latest	
  conclusions	
  of	
  psychology,	
  neurology,	
  genetics,	
  
and	
  a	
  number	
  of	
  other	
  sciences’	
  (Kneller,	
  1965,	
  p41).	
  He	
  concludes,	
  as	
  many	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  16	
  
have	
  before,	
  that	
  creativity	
  can	
  be	
  expressed	
  through	
  many	
  activities	
  beyond	
  
that	
  of	
  obviously	
  creative	
  pursuits,	
  such	
  as	
  painting,	
  writing	
  or	
  sculpting.	
  Vast	
  
creative	
  ability	
  is	
  often	
  shown	
  through	
  mathematics	
  or	
  science;	
  for	
  example,	
  
where	
  innovation,	
  or	
  what	
  we	
  can	
  now	
  describe	
  as	
  divergent	
  thinking,	
  is	
  
employed.	
  The	
  key	
  deduction	
  of	
  Koestler’s	
  thesis	
  was	
  however,	
  that	
  the	
  central	
  
element	
  of	
  creativity	
  across	
  disciplines	
  was	
  bisociation.	
  By	
  this	
  Koestler	
  was	
  
referring	
  to	
  the	
  linking	
  of	
  two	
  previously	
  unrelated	
  realms	
  of	
  understanding,	
  and	
  
as	
  a	
  result	
  creating	
  new	
  routes	
  of	
  association	
  (1964).	
  This	
  can	
  also	
  be	
  seen	
  as	
  
originality.	
  A	
  distinction	
  should	
  be	
  made	
  here;	
  bisociation	
  involves	
  the	
  fusion	
  of	
  
previously	
  unlinked	
  realms	
  of	
  understanding,	
  however	
  these	
  realms	
  may	
  already	
  
exist	
  in	
  independence	
  of	
  each	
  other.	
  Therefore	
  art,	
  or	
  any	
  form	
  of	
  creative	
  action	
  
should	
  not	
  be	
  deemed	
  unoriginal	
  based	
  on	
  the	
  presence	
  of	
  previously	
  recognised	
  
elements.	
  For	
  instance	
  Duchamp’s	
  ‘Fountain’	
  (see	
  Fig	
  5.)	
  connects	
  the	
  idea	
  of	
  a	
  
urinal	
  with	
  that	
  of	
  a	
  water	
  feature,	
  although	
  these	
  two	
  concepts	
  are	
  not	
  original	
  
in	
  isolation,	
  connected	
  and	
  placed	
  within	
  a	
  gallery	
  context	
  it	
  becomes	
  entirely	
  
novel.	
  As	
  I	
  will	
  go	
  on	
  to	
  explain	
  in	
  section	
  three,	
  this	
  can	
  indeed	
  increase	
  the	
  
success	
  of	
  an	
  artwork	
  in	
  its	
  own	
  time.	
  
	
  
Although	
  the	
  act	
  of	
  creativity	
  is	
  a	
  highly	
  individual	
  and	
  unique	
  process,	
  and	
  
should	
  be	
  valued	
  in	
  respect	
  of	
  this,	
  it	
  is	
  widely	
  recognised	
  that	
  there	
  are	
  
distinguishable	
  phases	
  which	
  commonly	
  occur.	
  Four	
  Phases	
  were	
  first	
  classified	
  
by	
  Graham	
  Wallas,	
  later	
  popularised	
  by	
  Catharine	
  Patrick,	
  and	
  are	
  still	
  generally	
  
accepted	
  to	
  be:	
  preparation,	
  incubation,	
  illumination	
  and	
  verification	
  (Patrick,	
  
1955).	
  Preparation	
  refers	
  to	
  a	
  state	
  in	
  which	
  the	
  person	
  in	
  question	
  first	
  
recognises,	
  investigates	
  and	
  contemplates	
  an	
  identified	
  problem	
  or	
  area	
  of	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  17	
  
interest.	
  During	
  this	
  time	
  a	
  person	
  will	
  familiarise	
  themselves	
  with	
  the	
  subjects	
  
in	
  hand	
  in	
  their	
  entirety.	
  Incubation	
  is	
  the	
  more	
  abstract	
  of	
  the	
  phases,	
  and	
  
equally	
  the	
  phase	
  that	
  poses	
  the	
  most	
  trouble	
  within	
  the	
  education	
  and	
  
instruction	
  of	
  the	
  creative	
  process;	
  Here	
  the	
  unconscious	
  mind	
  comes	
  into	
  play.	
  
The	
  knowledge	
  acquired	
  through	
  the	
  preparation	
  period	
  is	
  left	
  to	
  reflection	
  and	
  
consideration.	
  Despite	
  the	
  obvious	
  distinctions	
  of	
  preparation	
  and	
  incubation,	
  
chronologically	
  there	
  may	
  not	
  necessarily	
  be	
  distinction	
  as	
  the	
  two	
  quite	
  
comfortably	
  complement	
  each	
  other.	
  Preceding	
  preparation	
  and	
  incubation	
  the	
  
person	
  will	
  usually	
  find	
  a	
  solution	
  to	
  the	
  initially	
  identified	
  quandary:	
  a	
  meeting	
  
or	
  conjoining	
  of	
  all	
  the	
  elements,	
  and	
  this	
  is	
  known	
  as	
  the	
  illumination	
  phase.	
  
Finally	
  however	
  this	
  must	
  in	
  someway	
  be	
  communicated,	
  be	
  it	
  through	
  paint,	
  
language	
  or	
  other	
  medium.	
  Realisation	
  of	
  this	
  fundamental	
  element	
  of	
  the	
  
creative	
  process	
  is	
  the	
  verification	
  phase.	
  As	
  discussed	
  in	
  section	
  one	
  Art	
  and	
  its	
  
Commodification,	
  verification	
  within	
  modern	
  art	
  may	
  often	
  involve	
  the	
  artist	
  
employing	
  skilled	
  and	
  specialised	
  fabricators	
  to	
  create	
  work	
  on	
  their	
  behalf,	
  and	
  
so	
  in	
  this	
  situation	
  verification	
  would	
  be	
  considered	
  as	
  the	
  coordination	
  or	
  
facilitation	
  of	
  production.	
  This	
  four-­‐phase	
  process	
  is	
  notable	
  as	
  it	
  becomes	
  very	
  
evident	
  that	
  the	
  question	
  of	
  artist	
  creativity	
  and	
  integrity	
  goes	
  far	
  beyond	
  that	
  of	
  
the	
  object	
  or	
  product,	
  as	
  this	
  merely	
  stipulates	
  the	
  verification	
  process.	
  Secondly,	
  
it	
  can	
  be	
  seen	
  that	
  the	
  entire	
  creative	
  process	
  involves	
  both	
  convergent	
  and	
  
divergent	
  thinking	
  and	
  so	
  traditional	
  views	
  of	
  academic	
  or	
  creative	
  pursuits	
  are	
  
brought	
  into	
  question.	
  	
  	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  18	
  
3.	
  Is	
  Art	
  at	
  the	
  Peril	
  of	
  the	
  Society?	
  
	
  
Through	
  section	
  one	
  and	
  two,	
  the	
  parameters	
  of	
  economic	
  pressure	
  upon	
  art	
  
have	
  been	
  delineated,	
  while	
  a	
  concept	
  of	
  creative	
  process	
  and	
  motivation	
  has	
  
been	
  set.	
  What	
  is	
  left	
  to	
  discuss	
  is	
  the	
  matter	
  of	
  what	
  defines	
  successful	
  art	
  and	
  a	
  
successful	
  artist.	
  This	
  really	
  implements	
  the	
  question	
  of	
  what	
  art	
  should	
  do.	
  
Obviously,	
  the	
  subjectivity	
  of	
  art	
  and	
  the	
  inference	
  of	
  aesthetic	
  taste	
  along	
  side	
  
the	
  basic	
  variance	
  of	
  opinion	
  make	
  this	
  a	
  hugely	
  complex	
  problem.	
  
	
  
In	
  section	
  two,	
  it	
  was	
  argued	
  that	
  the	
  Marxist	
  definition	
  of	
  successful	
  art	
  might	
  
not	
  be	
  sufficient	
  due	
  to	
  art	
  combining	
  more	
  elements	
  than	
  mere	
  creativity.	
  
However	
  the	
  successfulness	
  of	
  creativity	
  concerns	
  a	
  combination	
  of	
  originality	
  
(or	
  rudiments	
  that	
  are	
  found	
  as	
  novel	
  yet	
  relevant)	
  and	
  bisociation,	
  where	
  
previously	
  unrelated	
  ideas	
  are	
  conjoined.	
  In	
  order	
  for	
  an	
  intended	
  art	
  object	
  to	
  
be	
  considered	
  within	
  an	
  art	
  context	
  however,	
  it	
  must	
  be	
  shown	
  or	
  displayed,	
  and	
  
by	
  the	
  nature	
  of	
  its	
  audiences	
  it	
  will	
  be	
  read	
  or	
  interpreted.	
  	
  In	
  fact,	
  it	
  is	
  a	
  
requirement	
  of	
  the	
  art	
  object	
  that	
  it	
  should	
  be	
  read;	
  it	
  forms	
  a	
  means	
  of	
  
communication.	
  If	
  it	
  did	
  not,	
  then	
  it	
  would	
  satisfy	
  the	
  artist	
  purely	
  in	
  conception	
  
without	
  realisation	
  (see	
  section	
  two	
  The	
  Creative	
  Artist	
  for	
  verification).	
  A	
  
contradiction	
  can	
  be	
  noticed	
  here.	
  Irving	
  Kolodin,	
  a	
  music	
  critic,	
  once	
  confessed	
  
his	
  inability	
  to	
  access	
  and	
  judge	
  the	
  success	
  of	
  a	
  composition	
  by	
  Lukas	
  Foss	
  
(Kneller,	
  1965).	
  Foss	
  had	
  abandoned	
  traditional	
  techniques	
  of	
  composition	
  and	
  
created	
  a	
  new	
  type	
  of	
  music.	
  Consequently,	
  Kolodin	
  did	
  not	
  possess	
  the	
  tools	
  or	
  
standards	
  by	
  which	
  to	
  ascertain	
  the	
  success	
  of	
  the	
  piece;	
  the	
  rules	
  did	
  not	
  exist	
  
yet.	
  So,	
  too	
  much	
  originality	
  can	
  affect	
  the	
  ease	
  with	
  which	
  a	
  creation	
  or	
  art	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  19	
  
object	
  can	
  be	
  interpreted.	
  Conversely	
  the	
  less	
  original	
  something	
  is,	
  the	
  easier	
  it	
  
is	
  to	
  understand.	
  The	
  ease	
  with	
  which	
  a	
  piece	
  of	
  art	
  can	
  be	
  interpreted	
  (i.e.	
  the	
  
more	
  accessible	
  it	
  is)	
  is	
  a	
  contributing	
  factor	
  to	
  its	
  successfulness.	
  
	
  
This	
  can	
  clearly	
  be	
  demonstrated	
  through	
  the	
  rise	
  of	
  abstract	
  painting	
  in	
  western	
  
culture	
  through	
  the	
  19th	
  century.	
  In	
  1878	
  John	
  Ruskin,	
  an	
  art	
  critic,	
  denounced	
  
James	
  Abbott	
  McNeill	
  Whister’s	
  ‘Nocturne	
  in	
  Black	
  and	
  Gold	
  –The	
  Falling	
  Rocket’	
  
(see	
  Fig	
  6.)	
  as	
  ill-­‐educated	
  and	
  conceited,	
  dismissing	
  it	
  as	
  ‘paint	
  thrown	
  at	
  a	
  
canvas’	
  (Wallace,	
  1999).	
  In	
  retrospect,	
  armed	
  with	
  an	
  understanding	
  of	
  the	
  wish	
  
to	
  express	
  more	
  than	
  the	
  mere	
  visually	
  apparent,	
  we	
  can	
  appreciate	
  this	
  
painting.	
  However	
  on	
  its	
  original	
  display	
  at	
  the	
  Grosvenor	
  Gallery	
  in	
  London,	
  
Ruskin	
  could	
  not	
  comprehend	
  its	
  worth	
  in	
  the	
  absence	
  of	
  an	
  attempt	
  at	
  realism.	
  
Edouard	
  Manet	
  equally	
  created	
  controversy	
  with	
  his	
  paintings	
  due	
  to	
  the	
  
confrontational	
  nature	
  of	
  the	
  subjects	
  (see	
  Fig	
  7.),	
  which	
  in	
  turn	
  enforced	
  
Manet’s	
  confrontation	
  of	
  conventional	
  etiquette,	
  and	
  generally	
  accepted	
  ideas	
  of	
  
social	
  acceptability	
  (MacDonald,	
  1999).	
  
	
  
There	
  is	
  often	
  a	
  rift	
  between	
  how	
  a	
  piece	
  of	
  art	
  may	
  be	
  received	
  within	
  an	
  art	
  
context,	
  by	
  the	
  art	
  society,	
  and	
  by	
  the	
  general	
  public	
  and	
  media.	
  It	
  can	
  be	
  noted	
  
that	
  while	
  an	
  art	
  society	
  may	
  be	
  equipped	
  with	
  the	
  appropriate	
  language	
  and	
  
skills	
  to	
  read	
  art,	
  the	
  general	
  public	
  may	
  not	
  always	
  be	
  familiar	
  with	
  the	
  
techniques	
  needed	
  to	
  understand	
  the	
  work.	
  Although	
  I	
  consider	
  this	
  an	
  accurate	
  
evaluation,	
  I	
  think	
  it	
  should	
  equally	
  be	
  considered	
  that	
  this	
  may	
  be	
  the	
  result	
  of	
  
the	
  society	
  that	
  houses	
  the	
  general	
  public	
  as	
  a	
  collective	
  identity	
  rather	
  than	
  an	
  
ignorance	
  of	
  individuals.	
  	
  The	
  media	
  on	
  its’	
  entrance	
  into	
  the	
  Turner	
  exhibition	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  20	
  
reviewed	
  My	
  Bed	
  by	
  Tracey	
  Emin	
  (see	
  Fig	
  8.)	
  harshly,	
  and	
  its’	
  status	
  as	
  art	
  has	
  
frequently	
  been	
  questioned.	
  Emin’s	
  attempt	
  to	
  portray	
  her	
  feelings	
  of	
  suicidal	
  
depression,	
  despair	
  and	
  hopelessness,	
  following	
  the	
  breakup	
  of	
  a	
  relationship,	
  
seemingly	
  went	
  unread	
  by	
  the	
  general	
  public,	
  many	
  of	
  wom	
  should	
  theoretically	
  
have	
  been	
  able	
  to	
  relate	
  to	
  such	
  feelings.	
  The	
  reason	
  for	
  this	
  misreading	
  of	
  the	
  
piece	
  can	
  be	
  attributed	
  to	
  a	
  number	
  of	
  factors:	
  the	
  shock	
  factor	
  of	
  the	
  work	
  
provoking	
  a	
  very	
  narrow	
  window	
  of	
  interpretation	
  by	
  the	
  viewer,	
  the	
  debatable	
  
success	
  of	
  the	
  artist	
  in	
  her	
  visual	
  portrayal	
  of	
  the	
  subject	
  matter,	
  or	
  a	
  
combination	
  of	
  conventional	
  restraints	
  under	
  which	
  the	
  viewer	
  is	
  unable	
  or	
  
unwilling	
  to	
  	
  attribute	
  such	
  a	
  reading	
  into	
  the	
  piece	
  within	
  the	
  gallery	
  context;	
  its	
  
positioning	
  as	
  an	
  art	
  object	
  elevates	
  its	
  expectation	
  beyond	
  the	
  intended	
  
purpose.	
  	
  	
  
	
  
In	
  the	
  1950’s,	
  split	
  brain	
  theory	
  was	
  developed,	
  pioneered	
  by	
  Michael	
  Gazzaniga	
  
and	
  	
  Roger	
  Sperry	
  (Gazzaniga,	
  2005).	
  They	
  noticed	
  that	
  the	
  severing	
  of	
  the	
  
corpus	
  callosum,	
  (the	
  structure	
  within	
  the	
  brain	
  which	
  was	
  found	
  to	
  facilitate	
  the	
  
communication	
  between	
  the	
  two	
  halves	
  of	
  the	
  cerebral	
  cortex),	
  in	
  a	
  procedure	
  
known	
  as	
  corpus	
  callosotomy,	
  inhibited	
  interhemispheric	
  transfer	
  of	
  neural	
  
information	
  such	
  as	
  sensory,	
  perceptual	
  and	
  motor	
  functions.	
  Thus	
  allowing	
  
them	
  to	
  investigate	
  the	
  hemispheric	
  differences.	
  Initially	
  it	
  was	
  thought	
  that	
  
while	
  the	
  left	
  hemisphere	
  was	
  analytical	
  and	
  logical,	
  dealing	
  with	
  language	
  for	
  
instance,	
  the	
  right	
  hemisphere	
  was	
  intuitive	
  and	
  holistic,	
  typically	
  being	
  more	
  
active	
  in	
  spatial	
  tasks	
  (McGilchrist,	
  2009).	
  Investigation	
  into	
  theories	
  of	
  the	
  
divided	
  brain	
  enjoyed	
  popularity	
  throughout	
  the	
  60’s	
  and	
  70’s	
  until	
  many	
  of	
  the	
  
initial	
  findings	
  became	
  discredited	
  (Rob,	
  2011).	
  It	
  became	
  apparent	
  that	
  both	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  21	
  
hemispheres	
  were	
  involved	
  in	
  language,	
  reason,	
  emotion	
  and	
  many	
  other	
  
functions.	
  Iain	
  McGilchrist	
  has	
  since	
  suggested	
  that	
  the	
  difference	
  lies	
  not	
  in	
  what	
  
the	
  two	
  hemispheres	
  do	
  but	
  how	
  they	
  do	
  it.	
  In	
  The	
  Master	
  and	
  his	
  Emissary	
  
McGilchrist	
  observes	
  that	
  despite	
  the	
  apparent	
  abandonment	
  of	
  split	
  brain	
  
theory,	
  it	
  is	
  nevertheless	
  a	
  valuable	
  pursuit	
  as	
  not	
  only	
  is	
  it	
  still	
  blatently	
  
apparent	
  that	
  the	
  opposing	
  halves	
  of	
  the	
  cerebral	
  cortex	
  are	
  distinguishable	
  in	
  
their	
  operation	
  but	
  that	
  they	
  have	
  become	
  more	
  so	
  throughout	
  evolution.	
  
Furthermore	
  he	
  proposes	
  that	
  it	
  is	
  this	
  difference	
  that	
  has	
  shaped	
  the	
  man	
  made	
  
world	
  (2009).	
  
	
  
McGilchrist’s	
  conception	
  of	
  the	
  divided	
  brain	
  links	
  back	
  to	
  JP	
  Guilford’s	
  factor	
  
analysis	
  theory	
  of	
  creativity,	
  suggesting	
  that	
  while	
  both	
  hemispheres	
  are	
  
involved	
  in	
  all	
  aspects	
  of	
  activity,	
  the	
  left	
  interprets	
  the	
  world	
  through	
  a	
  
convergent	
  approach,	
  dealing	
  with	
  denotative	
  language,	
  the	
  static,	
  abstractions	
  
and	
  things	
  that	
  appear	
  general	
  but	
  essentially	
  lifeless.	
  Conversely,	
  the	
  right	
  
hemisphere	
  is	
  divergent	
  in	
  its	
  ability	
  to	
  deal	
  with	
  non-­‐consistency,	
  individuality,	
  
implicitly	
  and	
  the	
  incarnate;	
  the	
  things	
  that	
  are	
  by	
  nature	
  organic	
  and	
  living	
  but	
  
never	
  fully	
  graspable.	
  	
  While	
  the	
  cerebral	
  cortex	
  is	
  not	
  only	
  responsible	
  for	
  
allowing	
  communication	
  between	
  the	
  hemispheres,	
  it	
  also	
  plays	
  a	
  part	
  in	
  
inhibiting	
  the	
  opposing	
  sides	
  (McGilchrist,	
  2009).	
  This	
  idea	
  supports	
  a	
  view	
  that	
  
creativity	
  exists	
  within	
  every	
  person’s	
  capability,	
  how	
  apparent	
  it	
  is	
  through	
  his	
  
or	
  her	
  actions	
  depends	
  only	
  upon	
  the	
  level	
  to	
  which	
  it	
  is	
  repressed	
  or	
  exercised.	
  
	
  
It	
  is	
  Freudian	
  belief	
  that	
  the	
  repression	
  of	
  the	
  creative	
  impulse	
  would	
  result	
  in	
  
neuroses	
  and	
  mental	
  illness.	
  Freud	
  theorised	
  that	
  all	
  human	
  impulse	
  derives	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  22	
  
from	
  an	
  inherit	
  need	
  to	
  simultaneously	
  increase	
  and	
  decrease	
  the	
  stimuli	
  we	
  
experience.	
  This	
  was	
  known	
  as	
  the	
  Life	
  and	
  Death	
  Drive	
  (Freud,	
  1965).	
  It	
  can	
  be	
  
understood	
  that	
  these	
  needs	
  are	
  founded	
  in	
  the	
  desire	
  to	
  understand	
  ourselves,	
  
both	
  as	
  an	
  individual	
  and	
  as	
  a	
  dispensable	
  member	
  of	
  a	
  society	
  and	
  race.	
  	
  In	
  this	
  
case	
  we	
  see	
  another	
  purpose	
  to	
  the	
  art	
  object,	
  one	
  that	
  perhaps	
  seems	
  very	
  
obvious,	
  that	
  is	
  to	
  fulfil	
  the	
  desire	
  of	
  the	
  artist	
  to	
  be	
  creative.	
  Andy	
  Warhol	
  once	
  
replied	
  in	
  interview	
  when	
  questioned	
  whether	
  his	
  lack	
  of	
  originality	
  was	
  in	
  some	
  
way	
  a	
  trick	
  played	
  on	
  the	
  public	
  “No,	
  it	
  keeps	
  me	
  busy”	
  (Tsukitoso,	
  2008).	
  So	
  we	
  
can	
  understand	
  the	
  creative	
  process	
  as	
  something	
  of	
  a	
  therapeutic	
  activity	
  to	
  the	
  
artist,	
  an	
  attempt	
  to	
  ease	
  or	
  understand	
  a	
  personal	
  conflict	
  they	
  hold	
  within	
  
themselves.	
  Examples	
  of	
  this	
  can	
  clearly	
  be	
  seen	
  through	
  autobiographical	
  art	
  
such	
  as	
  Everyone	
  I	
  have	
  ever	
  Slept	
  With	
  1963-­1995	
  (see	
  Fig	
  9.)	
  which	
  details	
  
every	
  person	
  Tracey	
  Emin	
  had	
  every	
  shared	
  a	
  bed	
  with	
  both	
  in	
  a	
  sexual	
  or	
  
platonic	
  sense.	
  The	
  opposing	
  intimate	
  and	
  public	
  aspects	
  of	
  this	
  piece	
  
demonstrate	
  an	
  attempt	
  of	
  cleansing	
  or	
  exorcism	
  of	
  memory	
  on	
  Emin’s	
  part.	
  
Here	
  the	
  only	
  purpose	
  the	
  viewer	
  can	
  play	
  is	
  that	
  of	
  observer	
  of	
  the	
  artist’s	
  
egocentric	
  need	
  to	
  get	
  something	
  off	
  their	
  back.	
  However	
  solace	
  can	
  be	
  found	
  in	
  
the	
  recognition	
  of	
  feeling,	
  and	
  perhaps	
  a	
  beauty	
  can	
  be	
  observed	
  in	
  the	
  trusting	
  
disposition	
  of	
  the	
  work.	
  A	
  similar	
  purging	
  of	
  emotion	
  can	
  be	
  found	
  in	
  the	
  work	
  of	
  
Louise	
  Bourgeois,	
  from	
  the	
  textile	
  pictures	
  (see	
  Fig	
  10.)	
  created	
  from	
  the	
  clothes	
  
she	
  resented	
  her	
  father	
  for	
  making	
  her	
  wear	
  to	
  her	
  Crouching	
  Spider	
  (see	
  Fig	
  
11.),	
  in	
  it	
  complex	
  and	
  confused	
  symbolism	
  of	
  feminine	
  strength	
  and	
  fragility.	
  	
  
	
  
McGilchrist	
  states	
  that	
  society	
  has	
  been	
  formed	
  to	
  favour	
  the	
  left	
  hemisphere,	
  
which,	
  increasingly	
  in	
  modernity,	
  has	
  become	
  problematic	
  (2009).	
  We	
  have	
  built	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  23	
  
a	
  world	
  that	
  seems	
  progressively	
  paradoxical.	
  Where	
  we	
  have	
  pursued	
  
happiness,	
  we	
  live	
  in	
  a	
  time	
  of	
  explosion	
  in	
  levels	
  of	
  mental	
  illness,	
  depression,	
  
and	
  resentment.	
  While	
  seeking	
  freedom,	
  we	
  live	
  under	
  surveillance	
  and	
  rules.	
  
Despite	
  the	
  infinite	
  banks	
  of	
  knowledge	
  we	
  now	
  possess	
  as	
  a	
  race,	
  we	
  seem	
  less	
  
and	
  less	
  able	
  to	
  use	
  and	
  process	
  it.	
  Throughout	
  psychoanalysis,	
  these	
  paradoxical	
  
relationships	
  can	
  be	
  noticed	
  (Rob,	
  2011),	
  further	
  supporting	
  the	
  belief	
  that	
  
society	
  is	
  a	
  realisation	
  of	
  the	
  ability	
  of	
  our	
  cerebral	
  cortex.	
  It	
  is	
  perhaps	
  worth	
  
revisiting	
  at	
  this	
  point	
  that	
  the	
  Freudian	
  thought	
  was	
  that	
  suppression	
  on	
  the	
  
unconscious	
  mind	
  (the	
  part	
  that	
  was	
  then	
  held	
  responsible	
  for	
  creativity)	
  lead	
  to	
  
neurosis	
  and	
  mental	
  illness	
  (Kneller,	
  1965).	
  I	
  suggest	
  that	
  if	
  this	
  notion	
  is	
  
extended	
  to	
  that	
  of	
  the	
  collective	
  identity	
  then	
  it	
  explains	
  this	
  paradoxical	
  
complexity.	
  	
  
	
  
Ken	
  Robinson	
  addresses	
  the	
  notion	
  of	
  divergent	
  repression	
  within	
  society,	
  his	
  
focus	
  being	
  on	
  education.	
  His	
  concern	
  is	
  that	
  our	
  current	
  education	
  system	
  was	
  
conceived	
  at	
  the	
  paradigm	
  shift	
  of	
  modernity,	
  within	
  the	
  intellectual	
  culture	
  of	
  
the	
  enlightenment,	
  and	
  built	
  on	
  the	
  economic	
  circumstances	
  of	
  the	
  Industrial	
  
Revolution;	
  fundamentally	
  it	
  favours	
  the	
  academic	
  (knowledge	
  based	
  on	
  reason	
  
and	
  recognition	
  of	
  the	
  classics)(The	
  RSA,	
  2011).	
  However	
  according	
  to	
  Robinson	
  
we	
  are	
  now	
  facing	
  a	
  new	
  paradigm	
  shift	
  under	
  which	
  this	
  approach	
  can	
  no	
  
longer	
  be	
  found	
  fit	
  for	
  purpose.	
  Current	
  remodelling	
  of	
  education	
  systems	
  is	
  
equally	
  economically	
  motivated;	
  Training	
  our	
  children	
  so	
  that	
  they	
  are	
  best	
  
equipped	
  to	
  produce	
  revenue	
  and	
  aid	
  economy,	
  but	
  Robinson	
  argues	
  that	
  trends	
  
of	
  standardisation	
  are	
  counterproductive	
  (2011).	
  Starting	
  in	
  the	
  late	
  1960’s,	
  
George	
  Land	
  conducted	
  a	
  longitudinal	
  study	
  looking	
  at	
  general	
  levels	
  of	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  24	
  
divergent	
  and	
  creative	
  ability	
  (Jarman,	
  Land,	
  1992).	
  1,600	
  participants	
  
repeatedly	
  underwent	
  eight	
  tests	
  of	
  divergent	
  thinking.	
  The	
  first	
  test	
  was	
  taken	
  
between	
  the	
  ages	
  of	
  three	
  and	
  five.	
  The	
  second	
  testing	
  took	
  place	
  when	
  the	
  same	
  
children	
  were	
  between	
  the	
  ages	
  of	
  eight	
  and	
  ten,	
  and	
  the	
  third	
  testing	
  when	
  they	
  
were	
  between	
  thirteen	
  and	
  fifteen.	
  The	
  tests	
  employed	
  were	
  developed	
  for	
  use	
  
by	
  N.A.S.A.	
  to	
  assess	
  potential	
  astronaut’s	
  problem	
  solving	
  ability	
  and	
  were	
  
based	
  on	
  the	
  findings	
  of	
  JP	
  Guilford’s	
  study	
  of	
  creative	
  theory.	
  They	
  simply	
  
looked	
  at	
  the	
  person’s	
  capability	
  to	
  generate	
  multiple	
  solutions	
  to	
  problems	
  by	
  
utilizing	
  various	
  approaches.	
  The	
  results	
  of	
  this	
  study	
  were	
  that	
  on	
  first	
  testing	
  
(aged	
  three	
  to	
  five)	
  98%	
  of	
  children	
  scored	
  as	
  creative	
  genius.	
  On	
  second	
  testing	
  
(aged	
  eight	
  to	
  ten)	
  this	
  percentage	
  had	
  reduced	
  to	
  only	
  32%.	
  By	
  the	
  third	
  testing,	
  
when	
  the	
  participants	
  were	
  aged	
  thirteen	
  to	
  fifteen,	
  a	
  mere	
  10%	
  rated	
  as	
  
creative	
  genius’.	
  Although	
  throughout	
  the	
  study	
  each	
  of	
  the	
  child	
  participants	
  
would	
  have	
  been	
  exposed	
  to	
  countless	
  new	
  experiences	
  and	
  influences,	
  the	
  one	
  
they	
  all	
  had	
  in	
  common	
  was	
  that	
  of	
  standardised	
  education.	
  
	
  
Robinson’s	
  issue	
  with	
  this	
  apparent	
  trend	
  of	
  education	
  decreasing	
  the	
  
capabilities	
  of	
  divergence,	
  is	
  that	
  we	
  are	
  facing	
  a	
  revolution	
  during	
  which	
  
creativity	
  will	
  become	
  increasingly	
  vital	
  to	
  our	
  progression	
  as	
  a	
  civilisation.	
  	
  He	
  
suggests	
  that	
  we	
  are	
  on	
  the	
  brink	
  of	
  a	
  new	
  paradigm	
  shift	
  (2011).	
  New	
  
technologies,	
  and	
  the	
  exponential	
  progression	
  of	
  these	
  technologies	
  have	
  
irreversibly	
  changed	
  our	
  race.	
  They	
  have	
  changed	
  the	
  way	
  we	
  work,	
  play,	
  
interact	
  and	
  the	
  way	
  we	
  think.	
  Increasing	
  globalisation	
  and	
  a	
  population	
  larger	
  
than	
  at	
  any	
  point	
  in	
  history	
  is	
  putting	
  more	
  and	
  more	
  of	
  a	
  strain	
  on	
  the	
  resources	
  
we	
  have,	
  and	
  it	
  seems	
  ever	
  more	
  evident	
  that	
  new	
  approaches	
  on	
  multiple	
  fronts	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  25	
  
are	
  needed	
  in	
  order	
  to	
  solve	
  the	
  mounting	
  problems	
  that	
  are	
  arising	
  out	
  of	
  the	
  
old	
  systems.	
  Robinson	
  believes	
  that	
  the	
  only	
  way	
  around	
  this	
  is	
  to	
  create	
  a	
  
society	
  more	
  inclined	
  to	
  divergent	
  thought,	
  (starting	
  with	
  the	
  next	
  generation	
  
through	
  education	
  systems),	
  a	
  society	
  more	
  capable	
  of	
  adaptation,	
  problem	
  
solving	
  and	
  looking	
  beyond	
  the	
  obvious;	
  in	
  increasingly	
  difficult	
  circumstances	
  
more	
  flexibility	
  will	
  be	
  crucial	
  (Robinson,	
  2011).	
  
	
  
So	
  it	
  would	
  seem	
  that	
  currently	
  society	
  seems	
  in	
  its	
  essence	
  to	
  oppose	
  divergent	
  
process,	
  but	
  this	
  does	
  not	
  mean	
  that	
  the	
  art	
  industry	
  should	
  be	
  further	
  
segregated	
  from	
  it.	
  As	
  Robinson	
  points	
  out,	
  it	
  may	
  well	
  facilitate	
  further	
  
evolution	
  of	
  society,	
  to	
  allow	
  more	
  integration	
  of	
  these	
  oppositions.	
  Returning	
  to	
  
the	
  question	
  of	
  what	
  art	
  should	
  do;	
  Is	
  it	
  not,	
  and	
  has	
  it	
  not	
  always	
  been,	
  to	
  point	
  
out	
  the	
  faults	
  of	
  society,	
  or	
  at	
  least	
  to	
  draw	
  attention	
  to	
  that	
  which	
  has	
  been	
  
overlooked	
  or	
  left	
  unevaluated?	
  In	
  its	
  simplest	
  form,	
  it	
  reminds	
  us	
  of	
  the	
  
individual	
  elements	
  that	
  make	
  up	
  our	
  increasingly	
  complicated	
  society.	
  In	
  this	
  
case	
  it	
  seems	
  redundantly	
  trivial	
  to	
  argue	
  that	
  art	
  should	
  be	
  removed	
  from	
  an	
  
institution	
  that	
  implements	
  restrictions	
  upon	
  it,	
  as	
  these	
  restrictions	
  and	
  the	
  
rebellion	
  against	
  them	
  can	
  form	
  the	
  very	
  basis	
  of	
  what	
  makes	
  art	
  astounding,	
  
relevant	
  and	
  successful.	
  Furthermore	
  it	
  is	
  not	
  that	
  art	
  is	
  at	
  the	
  peril	
  of	
  society	
  but	
  
humanity.	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  26	
  
Conclusion	
  
	
  
The	
  Art	
  Institution	
  consists	
  of	
  the	
  industry	
  in	
  which	
  art	
  is	
  produced,	
  exhibited	
  
and	
  sold.	
  Although	
  it	
  can	
  be	
  argued	
  that	
  the	
  institution	
  could	
  do	
  more	
  to	
  
accommodate	
  art	
  as	
  a	
  creative	
  activity,	
  there	
  is	
  additionally	
  a	
  convincing	
  
argument	
  as	
  to	
  why	
  these	
  restrictions	
  are	
  necessary.	
  Artists	
  and	
  their	
  art	
  exist	
  
within	
  the	
  same	
  social	
  order	
  as	
  everyone	
  else,	
  and	
  must	
  earn	
  a	
  living	
  in	
  order	
  to	
  
live.	
  As	
  a	
  result,	
  art	
  must	
  in	
  some	
  way	
  be	
  economically	
  viable	
  and	
  accessible	
  in	
  a	
  
capitalist	
  society.	
  The	
  institution	
  therefore	
  operates	
  like	
  an	
  interpreter	
  or	
  
middleman	
  to	
  accommodate	
  art	
  within	
  capitalism,	
  allowing	
  art	
  to	
  benefit	
  
economically.	
  The	
  issues	
  that	
  this	
  can	
  raise,	
  mainly	
  consumer	
  fetishism,	
  can	
  be	
  
claimed	
  to	
  be	
  problems	
  non-­‐specific	
  to	
  art	
  and	
  indeed	
  issues	
  that	
  concern	
  all	
  
industries.	
  
	
  
The	
  institution	
  could	
  also	
  be	
  seen	
  as	
  an	
  extended	
  system	
  of	
  how	
  artists	
  are	
  
trained	
  and	
  educated	
  within	
  this	
  profession;	
  the	
  study	
  of	
  George	
  Land	
  and	
  the	
  
work	
  of	
  Ken	
  Robinson	
  provide	
  a	
  convincing	
  stance	
  on	
  this.	
  Here	
  we	
  clearly	
  saw	
  
that	
  the	
  current	
  education	
  systems	
  discourage	
  divergent	
  development	
  in	
  
children.	
  In	
  fact	
  as	
  McGilchrist	
  discusses,	
  the	
  man	
  made	
  world	
  (in	
  which	
  
economic	
  systems	
  are	
  clearly	
  included)	
  can	
  be	
  seen	
  with	
  increasing	
  
standardisation	
  to	
  accommodate	
  convergencey	
  much	
  more	
  readily	
  than	
  that	
  
which	
  is	
  implicit,	
  evolvable	
  and	
  essentially	
  alive	
  –	
  the	
  divergent.	
  	
  So	
  the	
  only	
  rift	
  
between	
  art	
  and	
  its	
  institution	
  seems	
  to	
  be	
  that	
  while	
  art	
  operates	
  in	
  an	
  
implicitly	
  creative	
  way,	
  the	
  institute	
  on	
  the	
  other	
  hand	
  is	
  much	
  more	
  structured	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  27	
  
and	
  tries	
  to	
  standardise	
  the	
  produce	
  of	
  the	
  artist.	
  This	
  is	
  a	
  necessary	
  compromise	
  
in	
  the	
  evasion	
  of	
  completely	
  isolating	
  art	
  from	
  society.	
  
	
  
Keostler	
  stated	
  that	
  creativity	
  can	
  be	
  shown	
  through	
  a	
  wide	
  range	
  of	
  activities	
  
and	
  so	
  a	
  consideration	
  of	
  the	
  art	
  object	
  to	
  be	
  merely	
  a	
  product	
  of	
  creativity	
  is	
  not	
  
satisfactory.	
  	
  However,	
  I	
  established	
  at	
  the	
  beginning	
  of	
  this	
  essay	
  that	
  I	
  would	
  
not	
  be	
  entering	
  into	
  the	
  debate	
  of	
  what	
  constitutes	
  art	
  (assuming	
  for	
  this	
  
purpose	
  that	
  the	
  intention	
  of	
  something	
  as	
  an	
  art	
  object	
  and	
  art	
  context	
  be	
  
enough)	
  but	
  instead	
  I	
  have	
  tried	
  only	
  to	
  look	
  at	
  what	
  makes	
  art	
  successful.	
  
Despite	
  the	
  obviously	
  subjective	
  nature	
  of	
  this	
  subject,	
  I	
  think	
  that	
  one	
  possible	
  
satisfactory	
  solution	
  is	
  that	
  successful	
  art	
  is	
  remembered	
  within	
  the	
  context	
  of	
  
history	
  beyond	
  its	
  own	
  time;	
  the	
  art	
  that	
  is	
  seen	
  to	
  be	
  intuitive,	
  insightful,	
  
reflective	
  of	
  a	
  population	
  and	
  expressive	
  of	
  a	
  collective	
  sentiment.	
  Consequently	
  
further	
  separation	
  of	
  art	
  and	
  the	
  artist	
  from	
  the	
  greater	
  society	
  can	
  only	
  result	
  in	
  
irrelevant	
  art.	
  
	
  
The	
  starving	
  artist	
  may	
  no	
  longer	
  exist	
  as	
  in	
  the	
  times	
  of	
  Vincent	
  Van	
  Gogh,	
  
however	
  artists	
  as	
  a	
  creative	
  personalities	
  may	
  still	
  feel	
  ostracized	
  as	
  the	
  man	
  
made	
  world	
  does	
  not	
  seem	
  built	
  to	
  accommodate	
  them.	
  Yet	
  the	
  art	
  industry	
  
exists	
  at	
  the	
  forefront	
  in	
  encouraging	
  and	
  promoting	
  creative	
  and	
  divergent	
  
thought	
  process,	
  and	
  should	
  be	
  celebrated	
  as	
  such,	
  as	
  innovation	
  and	
  prospect	
  of	
  
an	
  alternative.	
  Perhaps	
  the	
  question	
  of	
  what	
  art	
  should	
  do	
  is	
  less	
  pertinent	
  
currently	
  than	
  what	
  society	
  should	
  do.	
  	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  28	
  
I	
  began	
  this	
  essay	
  by	
  asking	
  if	
  we	
  were	
  awaiting	
  the	
  rebirth	
  of	
  the	
  author.	
  The	
  
author	
  as	
  the	
  creator	
  seems	
  an	
  appropriate	
  standing,	
  not	
  merely	
  a	
  “scripter”	
  but	
  
the	
  conceptionist.	
  More	
  important	
  still	
  though	
  is	
  a	
  reassessment	
  of	
  the	
  reader.	
  
Art	
  created	
  and	
  viewed	
  by	
  an	
  art	
  audience	
  is	
  ok,	
  but	
  greater	
  integration	
  of	
  the	
  
artist	
  within	
  society	
  makes	
  for	
  more	
  interesting	
  art.	
  We	
  “are	
  caught	
  up	
  in	
  a	
  
global	
  revolution”	
  (Robinson,	
  2011,	
  p5),	
  old	
  systems	
  are	
  seen	
  to	
  be	
  failing	
  all	
  
around	
  us,	
  intuitive	
  and	
  creative	
  solutions	
  are	
  sorely	
  needed.	
  	
  Conceivably,	
  it	
  is	
  
not	
  the	
  rebirth	
  of	
  the	
  author	
  that	
  is	
  required	
  but	
  an	
  awakening	
  of	
  the	
  author	
  
within	
  each	
  individual.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  29	
  
Images	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  1.	
  Damien	
  Hirst,	
  The	
  Physical	
  Impossibility	
  of	
  Death	
  in	
  the	
  Mind	
  of	
  Someone	
  
Living,	
  1992.	
  Tiger	
  Shark,	
  Glass,	
  Steel,	
  5%	
  Formaldehyde	
  solution,	
  213	
  x	
  518	
  x	
  
213	
  cm.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  30	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  2.	
  Andy	
  Warhol,	
  Campbell’s	
  Soup	
  Cans,	
  1962.	
  Synthetic	
  Polymer	
  paint	
  on	
  
canvas,	
  each	
  canvas	
  50.8	
  x	
  40.6	
  cm	
  (32	
  additions).	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  31	
  
	
  
	
  
Fig	
  3.	
  Damien	
  Hirst,	
  For	
  the	
  Love	
  of	
  God,	
  2007.	
  Platinum,	
  Diamond,	
  Human	
  Teeth,	
  
Size	
  of	
  Human	
  Skull.	
  	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  32	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  4.	
  Martin	
  Creed,	
  Work	
  no.	
  88:	
  A	
  Sheet	
  of	
  A4	
  Paper	
  Crumpled	
  into	
  a	
  Ball,	
  1995.	
  
A4	
  Paper,	
  approximately	
  5.1	
  x	
  5.1	
  x	
  5.1	
  cm.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  33	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  5.	
  Marcel	
  Duchamp,	
  Fountain,	
  1917.	
  Porcelain,	
  360	
  x	
  480	
  x	
  610	
  cm.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  34	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  6.	
  James	
  Abbott	
  McNeil	
  Whistler,	
  Nocturne	
  in	
  Black	
  and	
  Gold	
  –The	
  Falling	
  
Rocket,	
  1872-­‐77.	
  Oil	
  on	
  canvas,	
  60.3	
  x	
  46.6	
  cm	
  	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  35	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  7.	
  Edouard	
  Manet,	
  Bar	
  at	
  the	
  Folies	
  Bergeres,	
  1882.	
  Oil	
  on	
  canvas,	
  96	
  x	
  130	
  
cm.	
  	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  36	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  8.	
  Tracey	
  Emin,	
  My	
  Bed,	
  1998.	
  	
  Mattress,	
  Linens,	
  Pillows,	
  Objects,	
  79	
  x	
  211	
  x	
  
234	
  cm.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  37	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  9.	
  Tracey	
  Emin,	
  Everyone	
  I	
  have	
  Ever	
  Slept	
  With	
  1963-­1995,	
  1995.	
  Appliquéd	
  
Tent,	
  Mattress,	
  Light,	
  122	
  x	
  245	
  x	
  215	
  cm.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  38	
  
	
  
	
  
	
  
Fig	
  10.	
  Louise	
  Bourgeois,	
  Untitled,	
  2008.	
  Fabric,	
  Fabric	
  Collage,	
  94.6	
  x	
  60.9	
  x	
  5	
  
cm.	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  39	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Fig	
  11.	
  Louise	
  Bourgeois,	
  Crouching	
  Spider,	
  2003.	
  Steel,	
  220.5	
  x	
  835.6	
  x	
  627.3	
  cm.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  40	
  
Bibliography	
  
	
  
	
  
	
  
Books	
  
	
  
Barthes,	
  R.	
  (1977)	
  Image-­Music-­Text.	
  London:	
  Fontana.	
  
	
  
Creed,	
  M.	
  (2011)	
  Works.	
  London:	
  Thames	
  and	
  Hudson	
  Ltd.	
  
	
  
Emin,	
  T.	
  (2011)	
  Love	
  is	
  What	
  You	
  Want.	
  London:	
  Hayward	
  Publishing.	
  
	
  
Emin,	
  T.	
  (2005)	
  Strangeland.	
  London:	
  Hodder	
  and	
  Stoughts	
  Ltd.	
  
	
  
Freud,	
  S.	
  (1965)	
  The	
  Interpretation	
  of	
  Dreams.	
  New	
  York:	
  Avon	
  Books.	
  
	
  
Geulen,	
  E.	
  (2002)	
  The	
  End	
  of	
  Art:	
  Readings	
  in	
  a	
  Humour	
  After	
  Hegel.	
  Germany:	
  
Suhrkamp	
  Verlag	
  Frankfurt	
  am	
  Main.	
  
	
  
Graw,	
  I.	
  (2002)	
  High	
  Price:	
  Art	
  between	
  the	
  Market	
  and	
  Celebrity	
  Culture.	
  Berlin:	
  
Sternberg	
  Press.	
  
	
  
Guilford,	
  J.	
  P.	
  (1959)	
  Personality.	
  New	
  York:	
  McGraw-­‐Hill.	
  
	
  
Jarman,	
  B.,	
  Land,	
  G.	
  (1992)	
  Breakpoint	
  and	
  Beyond:	
  Mastering	
  the	
  Future	
  Today.	
  
New	
  York:	
  Harper/Collins	
  publishing.	
  
	
  
Kneller,	
  G.F.	
  (1965)	
  The	
  Art	
  and	
  Science	
  of	
  Creativity.	
  USA:	
  Holt,	
  Rinehart	
  and	
  
Winston,	
  Inc.	
  
	
  
Koestler,	
  A.	
  (1964)	
  The	
  Act	
  of	
  Creation.	
  London:	
  Penguin	
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Kuri,	
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  Leckey,	
  M.,	
  Mellor,	
  D.	
  (2010)	
  New	
  Contemporaries.	
  London:	
  New	
  
Contemporaries	
  Ltd.	
  
	
  
Kuspit,	
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  (2004)	
  The	
  End	
  of	
  Art.	
  New	
  York:	
  Cambridge	
  University	
  Press.	
  
	
  
McEvilley,	
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  (1991)	
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  and	
  Discontent:	
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  at	
  the	
  Millennium.	
  New	
  York:	
  
Mcpherson	
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McGilchrist,	
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  and	
  his	
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Making	
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  London:	
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O’Doherty,	
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London:	
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Patrick,	
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The	
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  Protecting	
  Art	
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  41	
  
	
  
Richardo,	
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London:	
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Robinson,	
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Sussex:	
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Robinson,	
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London:	
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Schwabsky,	
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  London:	
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Press	
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Wallas,	
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Warhol,	
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  The	
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  Andy	
  Warhol:	
  From	
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London:	
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Newspaper	
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Barkham,	
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  Kieron	
  Williamson:	
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  11	
  
November.	
  
	
  
Brown,	
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  When	
  Elizabeth	
  met	
  Emin:	
  Smiles	
  all	
  round	
  as	
  Royals	
  visit	
  
Margate.	
  The	
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  12	
  November,	
  p5.	
  
	
  
Duguid,	
  H.	
  (2008)	
  Martin	
  Creed:	
  I	
  tray	
  to	
  be	
  true	
  and	
  honest.	
  The	
  truth	
  is	
  often	
  
ridiculous.	
  The	
  Independent.	
  01	
  November.	
  	
  
	
  
Jones,	
  A.	
  (2011)	
  Art	
  Attack:	
  Why	
  this	
  year’s	
  Frieze	
  week	
  will	
  be	
  the	
  biggest	
  and	
  
best	
  yet.	
  The	
  Independent.	
  07	
  October.	
  
	
  
Mclean-­‐Ferris,	
  L.	
  (2011)	
  A	
  Moving	
  Tribute	
  to	
  the	
  Beauty	
  of	
  a	
  Dying	
  Art.	
  The	
  
Independent.	
  11	
  October,	
  pp	
  20-­‐21.	
  	
  
	
  
Petry,	
  M.	
  (2011)	
  Artisans	
  who	
  turn	
  Ideas	
  into	
  art:	
  Who	
  pickled	
  Damien	
  Hirst’s	
  
shark	
  and	
  painted	
  Ai	
  Weiwei’s	
  seeds?	
  The	
  Independent.	
  29	
  April.	
  
	
  
Ross,	
  S.	
  (2006)	
  The	
  Guggenheim	
  Effect.	
  The	
  	
  Guardian.	
  10	
  July.	
  
	
  
Sharp,	
  R.	
  (2011)	
  Out	
  with	
  the	
  New:	
  Turbine	
  Hall’s	
  latest	
  work	
  is	
  Tribute	
  to	
  	
  old	
  
movies.	
  The	
  Independent.	
  11	
  October,	
  p20.	
  
	
  
	
  
Journals	
  
	
  
Gazzaniga,	
  M.	
  S.	
  (2005)	
  Forty	
  Five	
  Years	
  and	
  Still	
  Going	
  Strong.	
  Nature	
  Reviews	
  
Neuroscience.	
  6.	
  653-­‐659.	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  42	
  
	
  
Manuel	
  Martinez	
  Monje,	
  P.,	
  Vicario,	
  L.	
  (2003).	
  Another	
  ‘Guggenheim	
  Effect’?	
  The	
  
Generation	
  of	
  a	
  potentially	
  Gentrifiable	
  Neighbourhood	
  in	
  Bilbao.	
  Urban	
  Studies.	
  
40	
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  2383-­‐2400.	
  
	
  
Molyneux,	
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  The	
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Nineham,	
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  Art	
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  International	
  
Socialism.	
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Websites	
  
	
  
Bar-­‐Yam,	
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of	
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[Accessed	
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  2011]	
  
	
  
Bergquist,	
  C.	
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  A	
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  View	
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  Psychoanalytic,	
  
Behaviorist,	
  and	
  Humanist.	
  Available	
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http://www.vantagequest.org/trees/comparative.htm	
  
[Accessed	
  05	
  January	
  2012]	
  
	
  
Hauser&Wirth.	
  (2010)	
  Louise	
  Bourgeois:	
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http://www.hauserwirth.com/exhibitions/743/louise-­‐bourgeois-­‐the-­‐fabric-­‐
works/view/	
  
[Accessed	
  05	
  January	
  2012]	
  	
  	
  
	
  
Guggenheim.	
  (2011)	
  Lawrence	
  Wiener.	
  Available	
  from:	
  
http://www.guggenheim.org/new-­‐york/collections/collection-­‐online/show-­‐
full/bio/?artist_name=Lawrence%20Weiner	
  
[Accessed	
  28	
  October	
  2011]	
  
	
  
The	
  Warhol	
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  Visual	
  Arts.	
  (2011)	
  Andy	
  Warhol	
  Biography:	
  Pop	
  
Artist	
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  Cultural	
  Icon.	
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[Accessed	
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  January	
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MacDonald,	
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  Edourd	
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http://www.artchive.com/artchive/M/manet.html	
  
[Accessed	
  05	
  January	
  2012]	
  
	
  
Wallace,	
  N.	
  (1999)	
  Whistler’s	
  Nocturne	
  in	
  Black	
  and	
  Gold	
  –The	
  Falling	
  Rocket.	
  
Available	
  from:	
  
http://jssgallery.org/other_artists/whistler/Nocturne_in_Black_and_Gold_The_F
alling_Rocket.htm	
  
[Accessed	
  05	
  January	
  2012]	
  
	
  
	
  
	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  43	
  
Woods,	
  A.	
  (2003)	
  Capitalist	
  Fetishism	
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  the	
  Decay	
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  Available	
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http://www.marxist.com/capitalist-­‐fetishism-­‐decay-­‐art.htm	
  
[Accessed	
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Video	
  Sharing	
  
	
  
Muheuver.	
  (2011)	
  Exploration	
  of	
  Art	
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  a	
  Commodity,	
  Conference	
  paper	
  by	
  John	
  
Mitchell.	
  YouTube	
  [video]	
  23	
  April.	
  Available	
  from:	
  
http://www.youtube.com/watch?v=aBfs4mVhpcU	
  
	
  
Rob.	
  (2011)	
  RSA	
  Animate	
  –The	
  Divided	
  Brain.	
  Cognitive	
  Media	
  [video]	
  20	
  
October.	
  Available	
  from:	
  
http://www.cognitivemedia.co.uk/index.php/blog/2011/10/the-­‐divided-­‐brain-­‐
and-­‐the-­‐making-­‐of-­‐the-­‐western-­‐world	
  
	
  
The	
  RSA.	
  (2010)	
  RSA	
  Animate	
  –Changing	
  Education	
  Paradigms.	
  RSA	
  [video]	
  14	
  
October.	
  Available	
  	
  from:	
  
http://comment.rsablogs.org.uk/2010/10/14/rsa-­‐animate-­‐changing-­‐education-­‐
paradigms/	
  
	
  
TED.	
  (2010)	
  Sir	
  Ken	
  Robinson	
  –Bring	
  on	
  the	
  Learning	
  Revolution!	
  TED	
  [video]	
  
May.	
  Available	
  from:	
  
http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html	
  
	
  
TED.	
  (2006)	
  Ken	
  Robinson	
  says	
  schools	
  kill	
  creativity.	
  TED	
  [video]	
  June.	
  
Available	
  from:	
  
http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html	
  
	
  
Tsukitoso.	
  (2008)	
  Andy	
  Warhol	
  Interview.	
  YouTube	
  [video]	
  14	
  August.	
  Available	
  
From:	
  http://www.youtube.com/watch?v=gA4aBvnaTpo	
  
	
  
	
  
Images	
  
	
  
Bourgeois,	
  L.	
  (2003)	
  Crouching	
  Spider	
  [Steel].	
  At:	
  Washington	
  DC:	
  Hirshorn	
  
Museum	
  and	
  Sculpture	
  Garden	
  [online].	
  Available	
  from:	
  
http://www.hauserwirth.com/exhibitions/list-­‐of-­‐
works/view?exhibition_id=743&p=22	
  [Accessed	
  27	
  January	
  2012]	
  
	
  
Bourgeois,	
  L.	
  (2008)	
  Untitled	
  [Fabric,	
  Fabric	
  Collage].	
  At:	
  Unknown:	
  Louise	
  
Bourgeois	
  Trust	
  [online].	
  Available	
  from:	
  
http://www.hauserwirth.com/exhibitions/list-­‐of-­‐
works/view?exhibition_id=743&p=2	
  [Accessed	
  27	
  January	
  2012].	
  
	
  
Creed,	
  M.	
  (1995)	
  Work	
  no.	
  88:	
  A	
  Sheet	
  of	
  A4	
  Paper	
  Crumpled	
  into	
  a	
  Ball	
  [A4	
  
Paper].	
  At:	
  Unknown:	
  Limitless	
  Multiples	
  [online].	
  Available	
  at:	
  
http://www.martincreed.com/site/works/work-­‐no-­‐88	
  [Accessed	
  27	
  January	
  
2012].	
  
The	
  Art	
  of	
  the	
  Author:	
  Protecting	
  Art	
  from	
  the	
  Institution	
   	
  44	
  
	
  
Duchamp,	
  M.	
  (1917)	
  Fountain	
  [Porcelain].	
  At:	
  Original	
  lost,	
  multiple	
  replicas	
  
exist	
  in	
  a	
  number	
  of	
  different	
  museums	
  [online].	
  Available	
  from:	
  
http://simplistic-­‐reflection.blogspot.com/2011/05/fountain-­‐marcel-­‐duchamp-­‐
1917_273.html	
  [Accessed	
  27	
  January	
  2012].	
  
	
  
Emin,	
  T.	
  (1995)	
  Everyone	
  I	
  Have	
  Ever	
  Slept	
  With	
  1963-­1995	
  [Appliquéd	
  Tent,	
  
Mattress,	
  Light].	
  At:	
  Destroyed	
  by	
  fire	
  2004	
  [online].	
  Available	
  from:	
  
http://www.artdesigncafe.com/Tracey-­‐Emin-­‐Everyone-­‐I-­‐have-­‐ever-­‐slept-­‐with-­‐
1963-­‐1995	
  [Accessed	
  27	
  January	
  2012].	
  
	
  
Emin,	
  T.	
  (1998)	
  My	
  Bed	
  [Mattress,	
  Linens,	
  Pillows,	
  Objects].	
  At:	
  London:	
  Saatchi	
  
Gallery	
  [online].	
  Available	
  from:	
  
http://ahholeahhole.blogspot.com/2012/01/my-­‐bed-­‐tracy-­‐emin.html	
  [Accessed	
  
27	
  January	
  2012].	
  	
  
	
  
Hirst,	
  D.	
  (2007)	
  For	
  The	
  Love	
  of	
  God	
  [Platinum,	
  Diamond,	
  Human	
  teeth].	
  At:	
  
London:	
  White	
  Cube	
  Gallery	
  [online].	
  Available	
  from:	
  
http://sculptureresearch.wordpress.com/damien-­‐hirst/	
  [Accessed	
  27	
  January	
  
2012].	
  
	
  
Hirst,	
  D.	
  (1992)	
  The	
  Impossibility	
  of	
  Death	
  in	
  the	
  Mind	
  of	
  Someone	
  Living	
  [Tiger	
  
Shark,	
  Glass,	
  Steel,	
  5%	
  formaldehyde	
  solution]	
  At:	
  Unknown:	
  Steven	
  A.	
  Cohen,	
  
private	
  collection	
  [online].	
  Available	
  from:	
  
http://wideeyeddreaming.blogspot.com/2010/05/damien-­‐hirst.html	
  [Accessed	
  
27	
  January	
  2012].	
  
	
  
Manet,	
  E.	
  (1882)	
  Bar	
  at	
  the	
  Folies	
  Bergeres	
  [Oil	
  on	
  canvas].	
  At:	
  London:	
  Courtauld	
  
Institute	
  of	
  Art	
  [online].	
  Available	
  from:	
  
http://www.ski.org/CWTyler_lab/CWTyler/Art%20Investigations/Manet.Folies
Bergeres/Manet.FoliesBergeres.html	
  [Accessed	
  27	
  January	
  2012].	
  
	
  
Warhol,	
  A.	
  (1962)	
  Campbell’s	
  Soup	
  Cans	
  [Synthetic	
  Polymer	
  paint	
  on	
  canvas].	
  At:	
  
New	
  York:	
  Museum	
  of	
  Modern	
  Art	
  [online].	
  Available	
  From:	
  
http://reachwca.wordpress.com/2011/09/06/andy-­‐warhol-­‐campbells-­‐soup-­‐
cans-­‐1962-­‐letter-­‐from-­‐campbells/	
  [Accessed	
  27	
  January	
  2012].	
  
	
  
Whistler,	
  J.	
  A.	
  M.	
  (1872-­‐77)	
  Nocturne	
  in	
  Black	
  and	
  Gold	
  –The	
  Falling	
  Rocket	
  [Oil	
  
on	
  canvas].	
  At:	
  Detroit:	
  Detroit	
  Institute	
  of	
  the	
  Arts	
  [online].	
  Available	
  from:	
  
http://www.stanford.edu/group/artsreview/cgi-­‐bin/wordpress/?p=2463	
  
[Accessed	
  27	
  January	
  2012].	
  
	
  
	
  

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dis.

  • 1. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    1       The  Art  of  the  Author:   Protecting  Art  from  the  Institution         Nicola  Stone   09016210       Dissertation  submitted  for  the  Degree  B.A.  (Hons)  in  Art  and  Visual   Culture  (W500)       Tutor:  Debbie  Hillyerd   Module:  Visual  Culture  Dissertation  UA1ABN-­‐20-­‐3   University  of  the  West  of  England  (Bristol)   Submission:  31.01.2012      
  • 2. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    2   Contents       Image  List    _______________________________________________  p3   The  Art  of  the  Author  ___________________________________  p4   1.  Art  and  its  Commodification  ________________________  p7   2.  The  Creative  Artist  ___________________________________  p13   3.  Is  Art  at  the  Peril  of  the  Society?  ____________________  p18   Conclusion  _______________________________________________  p26   Images  ___________________________________________________  p29   Bibliography  ____________________________________________  p40                    
  • 3. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    3   Image  List       Fig  1.  _____________________________________________________  p29   Fig  2.  _____________________________________________________  p30   Fig  3.  _____________________________________________________  p31   Fig  4.  _____________________________________________________  p32   Fig  5.  _____________________________________________________  p33   Fig  6.  _____________________________________________________  p34   Fig  7.  _____________________________________________________  p35   Fig  8.  _____________________________________________________  p36   Fig  9.  _____________________________________________________  p37   Fig  10.  ____________________________________________________  p38   Fig  11.  ____________________________________________________  p39              
  • 4. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    4   The  Art  of  the  Author     Roland  Barthes  implored  us  to  be  weary  of  authorship:  “to  give  a  text  an  author   is  to  impose  a  limit  on  that  text”  (1977,  p.147).  Interpretation  that  relies  merely   on  the  identity  and  intention  of  the  creator  is  held  back  from  its  full  potential,  as   it  denies  the  individuality  of  the  reader,  the  re-­‐appropriation  of  meaning  and   ongoing  relevance  in  shifting  times.  Barthes  welcomed  the  “birth  of  the  reader”   (p.148),  liberating  the  audience  with  their  own  creative  merit,  but  at  what  cost?   If  we  are  to  arm  an  audience  with  the  full  power  of  defining  concept,  and  view   the  author  as  merely  the  “scriptor”  (p.145),  then  are  we  not  essentially  denying   the  creative  integrity  of  the  artist?  More  crucially  are  we  in  danger  of  belittling   the  importance  of  the  creative  act?     Throughout  history  art  has  been  subject  to  oscillating  pressure  on  artistic   integrity,  be  it  political  censorship  or  the  coercion  of  the  funding  patron.  It  could   be  argued  that  the  modern  artist  is  more  free  to  follow  his  or  her  own  creative   impulse  than  ever  before.  However  on  closer  inspection,  does  the  art  of  today  not   fall  prey  to  its  own  pressures?  Taking  a  close  look  at  the  institution  (the  economic   and  cultural  environment  within  which  our  Art  has  and  continues  to  exist  and   evolve)  I  shall  begin  to  explore  this  subject.  I  will  discuss  what  the  institution   consists  of,  the  pressures  that  impact  upon  it  and  consequentially  it’s  impact  on   the  artist.    In  doing  this  it  will  be  essential  for  us  to  accept  that  there  is  no  such   thing  as  non-­commercial  art,  and  that  money,  although  possibly  less  obviously   than  in  other  industries,  is  one  of  the  driving  forces  behind  it.      
  • 5. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    5   We  shall  be  considering  what  it  is  to  be  an  artist.  Is  it  more  than  merely  being   creative?  Indeed,  does  being  creative  qualify  you  as  an  artist  at  all?  And  in  a   world  of  increasing  standardisation,  where  do  these  idiosyncratic  ideas  fit  in,   and  assuming  they  do,  are  they  encouraged?  Through  a  brief  examination  of  the   understanding  of  creativity,  we  can  perhaps  begin  to  determine  the  motivation   that  fundamentally  underlies  any  creative  act.  In  order  to  establish  parameters   for  an  understanding  of  creativity  Kneller  shall  be  a  key  protagonist,  in  particular   his  text  The  Art  and  Science  of  Creativity  shall  be  paramount,  in  conjunction  with   the  theory  of  JP  Guilford  and  Koestler.  It  shall  become  apparent  that  there  are   rifts  between  the  needs  and  motivation  of  the  artist  and  environmental   pressures  imposed  by  the  institution,  raising  the  question  of  whether  this  is   really  a  bad  thing.     Although  extensive,  this  essay  should  not  be  considered  a  complete  model.  For   the  purpose  of  clarity  and  succinctness  there  are  elements  that  despite  their   relevance  will  be  omitted  from  discussion.  The  question  of  what  should  be   considered  art  will  not  be  altercated  in  much  depth,  as  this  in  itself  is  a  dense   question.  Equally,  when  looking  at  the  connections  within  art  and  economy,  the   subject  of  commissioned  art  will  not  be  broached.  Although  case  studies  of   relational  aesthetics,  The  Guggenheim  Effect  and  the  effect  of  art  in  under   developed  areas  would  all  be  comfortable  within  this  debate,  they  too  shall  be   excluded  as  they  distract  from  the  coherence  of  my  position.     So  it  shall  be  questioned  whether  influences  outside  that  of  the  immediate   creative  individual’s  consciousness  are  productive  or  detrimental;  whether  art  
  • 6. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    6   should  be  allowed  to  exist  within  its  own  environment,  remaining  unpolluted  by   the  ugliness  of  the  real  world?  Furthermore,  should  we  be  holding  the  artist  in   much  higher  esteem?  Are  we  awaiting  the  rebirth  of  the  author?                                              
  • 7. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    7   1.  Art  and  its  Commodification     It  is  easy  to  assume  a  status  upon  the  art  object  that  elevates  it  beyond  that  of  a   consumer  product,  however,  this  is  somewhat  optimistic.  The  art  industry,  like   any  other  industry,  is  a  business,  and  operates  as  such  (Shabaka,  1999).  The  art   object,  increasingly  in  modern  times,  operates  as  a  commodity,  in  that  it  requires   a  production  outlay  and  is  intended  to  be  sold  at  a  price  which  exceeds  that  of   the  investment  of  time  and  money  to  create  it.  Equally,  it  is  fallacy  that  high  art   has  any  separation  to  that  of  commercial  art.  Although  the  price  bracket  may   dramatically  differentiate  them,  almost  all  art  that  is  available  to  academic  study   (with  the  exception  of  some  conceptual  art,  of  which  I  will  later  talk  of  in  more   detail)  exists  within  an  environment  subject  to  and  relying  upon  economic   pressures  (Nineham,  1999).  What  is  to  be  determined  is  the  effect  of  these   economic  pressures,  why  they  exist,  and  whether  any  effort  should  be  given  to   avoid  them.     In  one  sense,  art  has  always  existed  as  a  commodity.  Alan  Wood  points  out  in   John  Mitchell’s  conference  paper  Exploration  of  art  as  a  Commodity  (2011),  the   artist  like  every  person  has  mundane  needs  which  incur  living  costs;  as  a  result   he  must  earn  money  through  his  art.  However  in  ‘On  the  Principals  of  Political   Economy  and  Taxation’  David  Ricardo  clearly  defines  a  commodity  as  something   that  is  not  only  something  of  stock  value,  but  also  something  that  bears  a  utility   or  usefulness  to  its  buyer  or  consumer  (1821).  Traditionally,  art  has  been   understood  to  be  valued  by  what  the  buyer  is  prepared  to  pay  for  it,  which  is   non-­‐reflective  of  the  labour;  Picasso  once  defended  the  price  of  a  painting  that  
  • 8. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    8   took  him  an  hour  to  produce  by  commenting  that  he  was  not  paid  by  the  hour   and  that  he  was  paid  for  the  years  of  training  that  allowed  him  to  complete  the   painting  in  an  hour,  thus  indicating  a  value  not  reflective  of  the  stock  investment   (Muheuver,  2011).  But  the  modern  capitalist  society  seems  to  throw  both  these   elemental  facts  into  question.  Firstly,  do  we  not  value  skilled  labour  consistently   more  highly  than  unskilled?  For  instance,  a  plumber  or  electrician  has  a  higher   hourly  rate  than  that  of  a  waiter  due  to  the  training  they  have  undergone;  this   begins  to  unsettle  the  impression  that  art  is  valued  beyond  that  of  its  stock   investment.  The  time  investment  goes  beyond  that  of  the  immediately  obvious   production  time,  but  includes  time  spent  conceiving  of  the  creative  intention   (Kneller,  1965).       This  idea  of  skill  can  be  progressed  further  within  Modern  art,  typically   conceptual  art.  Although  the  matter  becomes  more  complicated  by  an  additional   factor  of  public  misunderstanding  that  some  modern  art  is  unskilled  or  lazy  in  its   production.  Recent  trends  for  fabrication  of  art  of  recent  years  have  created  a   situation  in  which  the  skill  is  not  always  in  the  production  of  the  piece  but  the   conceptualisation  and  the  facilitating  of  its  production  (Petry,  2011).  Martin   Creed  has  often  been  criticised  for  the  seeming  lack  of  labour  within  his  work.     He  commented  in  interview  “People  think  I’m  getting  away  with  something.  They   don’t  realise  I  work  really  hard.”  (Duguid,  2008).  Creed  famously  created  ‘Work   227:  The  Lights  Going  On  and  Off’,  the  Turner  prize  winner  of  2000,  a  piece   heavily  criticised  for  not  being  art.  This  consisted  of  an  empty  room  in  which  the   lights  turned  on  and  off  at  regular  interval  on  a  timer.  Although  seemingly  simple   this  secular  piece  came  as  a  result  of  a  practise  developed  by  the  artist  over  a  
  • 9. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    9   period  exceeding  ten  years.  Damien  Hirst  can  be  considered  in  a  similar  light;   although  he  rarely  produces  work  himself,  employing  the  help  of  professional   fabricators  and  skilled  specialists,  it  is  still  true  that  the  piece  would  not  be  in   existence  without  the  role  he  plays.  ‘The  Physical  Impossibility  of  Death  in  the   Eyes  of  Someone  Living’  (see  Fig  1.)  unquestionably  required  an  enormous   amount  of  skill  to  produce,  however  Hirst’s  role  in  its  creation  was  not  to  make  it   himself  but  to  coordinate  others  to  do  so.    The  effect  of  the  piece  is  not  then   lessened  by  the  omission  of  the  artist’s  own  handy  work,  but  enhanced  as  the   general  effect  and  finish  of  the  work  is  of  a  higher  standard.  This  aside  the  Artist   must  still  be  aware  of  the  fabrication  methods  and  limitations  they  impose  in   order  to  utilise  them  for  his  vision.  He  must  equally  be  aware  of  the  meaning  and   implication  implied  by  the  finished  piece,  and  so  the  overall  workload  or  labour   is  not  reduced.  The  importance  and  worth  of  this  aspect  of  creativity  will  be   discussed  in  section  two  The  Creative  Artist,  through  exploration  of  the  four-­‐ phase  understanding  of  the  creative  process.     It  should  now  be  questioned  whether  it  is  a  fair  assessment  that  art  is  without   utility.  As  a  capitalist  economy  grows  it  can  be  seen  to  create  ‘pseudo  needs’   (Woods,  2003),  these  are  commodifiable  needs  beyond  those  of  basic  survival   (eating,  shelter,  etc.),  but  which  quench  a  sense  of  desire  within  the  consumer,  by   increasing  their  efficiency  and,  as  a  result,  leisure  time,  or  by  allowing  them  to   express  a  desired  image  of  themselves.  Under  this  model  of  pseudo  needs  the   product  can  freely  increase  its  economic  value  beyond  that  of  its  stock   investment  as  its  conceived  utility,  due  to  its  desirability  being  increased.  The   purchase  of  a  piece  of  art  instills  an  image  of  wealth,  success  and  taste  upon  the  
  • 10. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    10   buyer,  and  so  it  is  now  perhaps  considerable  as  a  mere  commodity  (Muheuver,   2011).  This  is  a  difficult  paradox  for  an  artist  to  escape,  as  they  indeed  need  to   sell  their  work,  however  this  need  in  return  seems  to  undermine  the  work’s   purpose.  Andy  Warhol  played  off  this  absurdity  throughout  his  career,  but   perhaps  most  obviously  with  his  screen  prints  (see  Fig3.).  Semi  mechanical   production  techniques  allowed  identical  additions  to  be  made  of  each  image,   facilitating  a  growing  popularity  and  demand  for  the  work.  Commonly  the  prints   were  not  only  not  produced  by  Warhol  but  also  not  designed  or  conceived  by   him,  but  instead  by  a  member  of  his  factory.  The  factory  was  the  name  given  to   Warhol’s  New  York  studio  which  was  famously  frequented  by  young  and   aspiring  members  of  the  art  scene  of  the  time,  and  who  often  played  major  rolls   in  the  conception  and  production  Warhol’s  art.  This  lack  of  involvement  in  the   work  on  Warhol’s  behalf  clearly  exposed  the  role  of  art  in  a  consumer  market,  in   which  the  value  came  not  from  the  art  object  itself,  but  from  its  status  as  art.   Similarly  Damien  Hirst’s  For  The  Love  of  God  (see  Fig  3.)  blatantly  draws   attention  to  the  absurdity  of  art  valuation  and  the  operation  of  the  art  market   within  a  materialised  world.         A  Marxist  assumption  is  that  the  precondition  for  authentic  art  is  the  freedom  of   expression  of  the  artist  (Ninehame,  1999).  A  reasonable  stipulation,  yet  this  is   jeopardised  by  its  commodification;  if  the  ‘need  to  trade’  negated  by  fetishist   possessional  requirements  overrides  the  importance  of  understanding  and   intellect,  then  the  art  object  ceases  to  bestow  any  importance  to  artistic  integrity   (Muheuver  2011).  In  this  circumstance,  art  can  be  seen  as  a  product  of  alienated   labour  instead  of  creative  inspiration  (Shabaka,  1999).  Some  conceptual  art  has  
  • 11. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    11   sought  to  escape  the  limitations  imposed  by  this  commodification.  Lawrence   Weiner  attempted  to  remove  the  possibility  of  ownership  and  commercial   viability  of  his  work  by  creating  gestures  that  were  described  by  short   statements  of  intention  but  never  physically  created  or  brought  into  existence   (Guggenheim,  2011).  In  doing  this,  he  raised  the  question  of  whether  the   defining  nature  of  an  artwork  was  in  the  conception  of  the  idea,  or  the   realisation.  Martin  Creed  later  expanded  on  this  consideration  in  1995  with   ‘Work  no.88:  A  Sheet  of  A4  Paper  Crumpled  into  a  Ball’  (see  Fig  4).  Here  the  claim   was  that  despite  the  obvious  lack  of  technical  skill  needed  in  creation,  the   intention  was  the  defining  element.  However  despite  attempting  to  exist  outside   an  economic  environment,  it  is  worth  noting  that  in  1968  Wiener’s  gestures   formed  a  purchasable  publication  titled  ‘Statements’.       So,  seemingly  it  is  unlikely  that  art  can  fall  outside  that  of  a  commodity  structure.   But  what  is  it  that  amplifies  the  value  of  the  art  object  beyond  that  of  another  if   we  are  to  believe  that  under  a  capitalist  system  freedom  of  expression  is   comprised?  Alan  Wood  raises  the  concern  of  self-­‐promotion  and  the  celebrity   status  of  an  artist.  When  the  notoriousity  of  the  artist  becomes  of  more  attention   than  that  of  the  meaning  of  the  work,  to  the  point  of  escalating  the  price,  the   integrity  is  again  compromised  (2003).  From  the  discussion  at  this  point  it  is   plausible  to  say  that  art  seems  to  be  at  risk  due  to  its  high  exchange  rate  and   success  of  the  artists,  as  much  as  a  result  of  its  increasing  commerciality,  perhaps   to  the  point  of  creating  its  own  downfall.          
  • 12. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    12   John  Molyneux  in  his  article  The  Legitimacy  of  Modern  Art,  argues  that  the   legitimacy  crisis  of  art  in  modern  society  is  not  the  fault  of  the  artist  but  is  a   phenomenon  brought  about  by  a  conditioned  economy.  Going  on  to  say  that  the   capitalist  structure  of  the  art  institute  is  to  be  revealed  while  holding  the  artist  in   esteem  for  their  innate  verocity  and  anti-­‐establishmentism  (1998).  If  art  is  to  be   celebrated  entirely  as  a  product  of  humanistic  rebelliousness  as  Molyneux   suggests,  then  does  it  not  leave  art  in  uncomfortable  opposition  to  that  of   society?  Chris  Nineham  points  out  that  ‘recognising  that  art  as  a  privileged   sphere  of  these  qualities  is  the  other  side  to  the  coin  of  a  society  which  denies  the   vast  majority  creativity’  (Molyneux,  1998)  separates  it  from  the  concerns  of  the   majority,  in  which  case  art  seems  to  alienate  itself  by  its  own  nature  (1999).  In   order  to  incorporate  art  within  the  comprehendable  and  known  environment  so   as  not  to  leave  it  alienated,  it  seems  to  me  that  it  should  remain  un-­‐elevated   beyond  the  means  of  mass  culture.  Consequently,  it  must  then  be  tolerant,   accepting  and  co-­‐operative  of  a  capitalist  society.                      
  • 13. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    13   2.  The  Creative  Artist     In  the  previous  section,  the  idea  of  artistic  integrity  being  inhibited  was   introduced.    Commercial  fetishism  and  celebrity  notoriousity  were  both  seen  as   potential  threats  to  the  Marxist  opinion  that  genuine  art  is  defined  by  complete   freedom  of  expression.  However  in  order  to  support  this,  it  is  necessary  to  define   what  freedom  of  expression  entails,  assuming  that  what  is  actually  meant  by   ‘expression’  is  in  fact  creative  expression,  and  in  conjunction  whether  this  is   enough  of  a  criteria  for  successful  art.  A  politician  or  public  speaker  may  express   themselves  both  freely  and  eloquently  but  his  speech,  or  the  delivery  of  it,  would   not  widely  be  considered  as  a  piece  of  art.  Equally  it  should  be  considered  how,   within  modern  art,  we  could  begin  to  structure  a  consistent  critique  in  order  to   assess  the  success  of  a  piece  of  art.       For  the  purpose  of  this  discussion,  it  will  be  useful  for  us  to  first  determine  how   we  define  the  subject  that  we  classify  as  art.  Whether  it  be  an  object,   performance  or  concept  (the  medium  is  somewhat  irrelevant  in  this   circumstance).  I  think  a  practical  supposition  is  that  if  something  is  made  with   the  aspiration  of  being  art  then  we  must  take  it  as  intended.  It  seems  somewhat   unintelligent  and  provincial  to  deny  it’s  art  status  in  any  case.  Subsequently  the   success  of  its  existence  within  an  art  context  can  then  be  deliberated.  Having  set   these  parameters  it  is  possible  to  consider  what  drives  the  artist  in  his  creation,   and  how  this  results  as  artistic  integrity.    
  • 14. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    14   Creativity  has  been  interpreted  in  a  variety  of  ways  throughout  history;  from   divine  inspiration,  to  madness  in  ancient  western  philosophy,  to  more  credible   psychological  theory.    According  to  Kneller  generally,  ‘Reliable  definitions  of   creativity  seem  to  fall  into  four  categories’  (1965,  p3)  which  are  differentiable  by   their  approach.  The  first  is  in  terms  of  the  person  who  creates;  by  which  the   psychology,  attitudes,  habits  and  values  of  the  individual  are  examined.  Secondly,   creativity  can  be  studied  as  a  result  of  mental  processes;  for  example  as  a  result   of  motivation,  perception,  learning  and  communication.  In  short,  it  is  the  action   of  creating  that  is  the  focus  here.  A  third  approach  centres  on  the  influences  of   the  surrounding  environment  and  cultures  of  the  creative  person.  Finally,  the   fourth  approach  to  creative  theory  places  an  understanding  in  terms  of  the  result   of  the  creative  activity  (Kneller,  1965).  This  approach  has  possibly  played  a   leading  role  in  the  study  of  creativity  as  it  requires  attention  to  easy  to  grasp   ideas  that  involve  definable  and  readily  available  things,  rather  than  vague  or   approximated  concepts.  Still  this  methodology  throws  up  many  limitations  as  it   neglects  the  importance  of  the  mental  and  emotional  process  that  has  induced   the  creative  action  in  the  first  place,  and  the  importance  of  the  individuality  of   the  creative  person.     A  psychological  approach  to  creativity  is  needed  in  order  to  truly  accommodate   the  individuality  of  creativity,  and  this  in  itself  has  several  approaches.  By  far  the   most  convincing  and  inclusive  theory,  I  believe,  is  that  of  Factor  Analysis,   developed  by  JP  Guilford  (1959).  Here  we  understand  that  intellect  and  the   abilities  of  the  mind  can  be  recognised  as  a  hundred  and  twenty  factors  (not  all   of  which  can  currently  be  identified).  They  can  then  be  separated  into  categories  
  • 15. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    15   and  subcategories.  The  primary  categories  are  memory  and  thinking.  Thinking   then  subdivides  into  cognitive  (the  recognition  of  information),  productive   (application  of  information),  and  evaluative  (the  ability  to  make  relevant   judgements).  Lastly  productive  ability  can  be  separated  into  convergent  and   divergent  thinking.  Convergent  thinking,  put  simply,  involves  working  towards  a   predetermined  or  clearly  definable  outcome,  for  instance  where  something  can   easily  be  explained  by  convention  employing  correct  and  incorrect  answers.  An   example  of  someone  applying  convergent  thought  would  be  when  working  out  a   simple  mathematical  equation;  you  can  apply  pre-­‐learnt  rules  to  work  towards   one  correct  solution.  Divergent  thinking,  on  the  other  hand,  concerns  a  much   more  fluid  approach,  where  thought  may  travel  in  many  different  directions,   toward  no  fixed  outcome  (Guilford,  1959).  Divergent  thought  process  is   implemented  when  facing  a  problem  that  has  not  previously  been  solved,  and  so   in  approaching  it  you  must  think  of  multiple  possible  outcomes,  applying  a   variety  of  rules  or  tactics  in  order  to  judge  the  best  suited.  The  idea  of  divergent   and  convergent  thinking  could  be  seen  to  go  some  way  to  re-­‐explaining   previously  discredited  ideas  of  the  divided  brain  (Rob,  2011),  although  this  is   something  that  will  be  introduced  in  section  three  Is  Art  at  the  Peril  of  the   Society?     In  The  Act  of  Creation  A.H.  Koestler  forms  an  integrated  view  of  creativity  based   on  a  conclusive  range  of  research  disciplines  (1964):  ‘Koestler  seeks  to   synthesise  his  own  theory  of  the  nature  of  creativity,  as  manifested  in  humour,   art,  and  science,  with  the  latest  conclusions  of  psychology,  neurology,  genetics,   and  a  number  of  other  sciences’  (Kneller,  1965,  p41).  He  concludes,  as  many  
  • 16. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    16   have  before,  that  creativity  can  be  expressed  through  many  activities  beyond   that  of  obviously  creative  pursuits,  such  as  painting,  writing  or  sculpting.  Vast   creative  ability  is  often  shown  through  mathematics  or  science;  for  example,   where  innovation,  or  what  we  can  now  describe  as  divergent  thinking,  is   employed.  The  key  deduction  of  Koestler’s  thesis  was  however,  that  the  central   element  of  creativity  across  disciplines  was  bisociation.  By  this  Koestler  was   referring  to  the  linking  of  two  previously  unrelated  realms  of  understanding,  and   as  a  result  creating  new  routes  of  association  (1964).  This  can  also  be  seen  as   originality.  A  distinction  should  be  made  here;  bisociation  involves  the  fusion  of   previously  unlinked  realms  of  understanding,  however  these  realms  may  already   exist  in  independence  of  each  other.  Therefore  art,  or  any  form  of  creative  action   should  not  be  deemed  unoriginal  based  on  the  presence  of  previously  recognised   elements.  For  instance  Duchamp’s  ‘Fountain’  (see  Fig  5.)  connects  the  idea  of  a   urinal  with  that  of  a  water  feature,  although  these  two  concepts  are  not  original   in  isolation,  connected  and  placed  within  a  gallery  context  it  becomes  entirely   novel.  As  I  will  go  on  to  explain  in  section  three,  this  can  indeed  increase  the   success  of  an  artwork  in  its  own  time.     Although  the  act  of  creativity  is  a  highly  individual  and  unique  process,  and   should  be  valued  in  respect  of  this,  it  is  widely  recognised  that  there  are   distinguishable  phases  which  commonly  occur.  Four  Phases  were  first  classified   by  Graham  Wallas,  later  popularised  by  Catharine  Patrick,  and  are  still  generally   accepted  to  be:  preparation,  incubation,  illumination  and  verification  (Patrick,   1955).  Preparation  refers  to  a  state  in  which  the  person  in  question  first   recognises,  investigates  and  contemplates  an  identified  problem  or  area  of  
  • 17. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    17   interest.  During  this  time  a  person  will  familiarise  themselves  with  the  subjects   in  hand  in  their  entirety.  Incubation  is  the  more  abstract  of  the  phases,  and   equally  the  phase  that  poses  the  most  trouble  within  the  education  and   instruction  of  the  creative  process;  Here  the  unconscious  mind  comes  into  play.   The  knowledge  acquired  through  the  preparation  period  is  left  to  reflection  and   consideration.  Despite  the  obvious  distinctions  of  preparation  and  incubation,   chronologically  there  may  not  necessarily  be  distinction  as  the  two  quite   comfortably  complement  each  other.  Preceding  preparation  and  incubation  the   person  will  usually  find  a  solution  to  the  initially  identified  quandary:  a  meeting   or  conjoining  of  all  the  elements,  and  this  is  known  as  the  illumination  phase.   Finally  however  this  must  in  someway  be  communicated,  be  it  through  paint,   language  or  other  medium.  Realisation  of  this  fundamental  element  of  the   creative  process  is  the  verification  phase.  As  discussed  in  section  one  Art  and  its   Commodification,  verification  within  modern  art  may  often  involve  the  artist   employing  skilled  and  specialised  fabricators  to  create  work  on  their  behalf,  and   so  in  this  situation  verification  would  be  considered  as  the  coordination  or   facilitation  of  production.  This  four-­‐phase  process  is  notable  as  it  becomes  very   evident  that  the  question  of  artist  creativity  and  integrity  goes  far  beyond  that  of   the  object  or  product,  as  this  merely  stipulates  the  verification  process.  Secondly,   it  can  be  seen  that  the  entire  creative  process  involves  both  convergent  and   divergent  thinking  and  so  traditional  views  of  academic  or  creative  pursuits  are   brought  into  question.            
  • 18. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    18   3.  Is  Art  at  the  Peril  of  the  Society?     Through  section  one  and  two,  the  parameters  of  economic  pressure  upon  art   have  been  delineated,  while  a  concept  of  creative  process  and  motivation  has   been  set.  What  is  left  to  discuss  is  the  matter  of  what  defines  successful  art  and  a   successful  artist.  This  really  implements  the  question  of  what  art  should  do.   Obviously,  the  subjectivity  of  art  and  the  inference  of  aesthetic  taste  along  side   the  basic  variance  of  opinion  make  this  a  hugely  complex  problem.     In  section  two,  it  was  argued  that  the  Marxist  definition  of  successful  art  might   not  be  sufficient  due  to  art  combining  more  elements  than  mere  creativity.   However  the  successfulness  of  creativity  concerns  a  combination  of  originality   (or  rudiments  that  are  found  as  novel  yet  relevant)  and  bisociation,  where   previously  unrelated  ideas  are  conjoined.  In  order  for  an  intended  art  object  to   be  considered  within  an  art  context  however,  it  must  be  shown  or  displayed,  and   by  the  nature  of  its  audiences  it  will  be  read  or  interpreted.    In  fact,  it  is  a   requirement  of  the  art  object  that  it  should  be  read;  it  forms  a  means  of   communication.  If  it  did  not,  then  it  would  satisfy  the  artist  purely  in  conception   without  realisation  (see  section  two  The  Creative  Artist  for  verification).  A   contradiction  can  be  noticed  here.  Irving  Kolodin,  a  music  critic,  once  confessed   his  inability  to  access  and  judge  the  success  of  a  composition  by  Lukas  Foss   (Kneller,  1965).  Foss  had  abandoned  traditional  techniques  of  composition  and   created  a  new  type  of  music.  Consequently,  Kolodin  did  not  possess  the  tools  or   standards  by  which  to  ascertain  the  success  of  the  piece;  the  rules  did  not  exist   yet.  So,  too  much  originality  can  affect  the  ease  with  which  a  creation  or  art  
  • 19. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    19   object  can  be  interpreted.  Conversely  the  less  original  something  is,  the  easier  it   is  to  understand.  The  ease  with  which  a  piece  of  art  can  be  interpreted  (i.e.  the   more  accessible  it  is)  is  a  contributing  factor  to  its  successfulness.     This  can  clearly  be  demonstrated  through  the  rise  of  abstract  painting  in  western   culture  through  the  19th  century.  In  1878  John  Ruskin,  an  art  critic,  denounced   James  Abbott  McNeill  Whister’s  ‘Nocturne  in  Black  and  Gold  –The  Falling  Rocket’   (see  Fig  6.)  as  ill-­‐educated  and  conceited,  dismissing  it  as  ‘paint  thrown  at  a   canvas’  (Wallace,  1999).  In  retrospect,  armed  with  an  understanding  of  the  wish   to  express  more  than  the  mere  visually  apparent,  we  can  appreciate  this   painting.  However  on  its  original  display  at  the  Grosvenor  Gallery  in  London,   Ruskin  could  not  comprehend  its  worth  in  the  absence  of  an  attempt  at  realism.   Edouard  Manet  equally  created  controversy  with  his  paintings  due  to  the   confrontational  nature  of  the  subjects  (see  Fig  7.),  which  in  turn  enforced   Manet’s  confrontation  of  conventional  etiquette,  and  generally  accepted  ideas  of   social  acceptability  (MacDonald,  1999).     There  is  often  a  rift  between  how  a  piece  of  art  may  be  received  within  an  art   context,  by  the  art  society,  and  by  the  general  public  and  media.  It  can  be  noted   that  while  an  art  society  may  be  equipped  with  the  appropriate  language  and   skills  to  read  art,  the  general  public  may  not  always  be  familiar  with  the   techniques  needed  to  understand  the  work.  Although  I  consider  this  an  accurate   evaluation,  I  think  it  should  equally  be  considered  that  this  may  be  the  result  of   the  society  that  houses  the  general  public  as  a  collective  identity  rather  than  an   ignorance  of  individuals.    The  media  on  its’  entrance  into  the  Turner  exhibition  
  • 20. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    20   reviewed  My  Bed  by  Tracey  Emin  (see  Fig  8.)  harshly,  and  its’  status  as  art  has   frequently  been  questioned.  Emin’s  attempt  to  portray  her  feelings  of  suicidal   depression,  despair  and  hopelessness,  following  the  breakup  of  a  relationship,   seemingly  went  unread  by  the  general  public,  many  of  wom  should  theoretically   have  been  able  to  relate  to  such  feelings.  The  reason  for  this  misreading  of  the   piece  can  be  attributed  to  a  number  of  factors:  the  shock  factor  of  the  work   provoking  a  very  narrow  window  of  interpretation  by  the  viewer,  the  debatable   success  of  the  artist  in  her  visual  portrayal  of  the  subject  matter,  or  a   combination  of  conventional  restraints  under  which  the  viewer  is  unable  or   unwilling  to    attribute  such  a  reading  into  the  piece  within  the  gallery  context;  its   positioning  as  an  art  object  elevates  its  expectation  beyond  the  intended   purpose.         In  the  1950’s,  split  brain  theory  was  developed,  pioneered  by  Michael  Gazzaniga   and    Roger  Sperry  (Gazzaniga,  2005).  They  noticed  that  the  severing  of  the   corpus  callosum,  (the  structure  within  the  brain  which  was  found  to  facilitate  the   communication  between  the  two  halves  of  the  cerebral  cortex),  in  a  procedure   known  as  corpus  callosotomy,  inhibited  interhemispheric  transfer  of  neural   information  such  as  sensory,  perceptual  and  motor  functions.  Thus  allowing   them  to  investigate  the  hemispheric  differences.  Initially  it  was  thought  that   while  the  left  hemisphere  was  analytical  and  logical,  dealing  with  language  for   instance,  the  right  hemisphere  was  intuitive  and  holistic,  typically  being  more   active  in  spatial  tasks  (McGilchrist,  2009).  Investigation  into  theories  of  the   divided  brain  enjoyed  popularity  throughout  the  60’s  and  70’s  until  many  of  the   initial  findings  became  discredited  (Rob,  2011).  It  became  apparent  that  both  
  • 21. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    21   hemispheres  were  involved  in  language,  reason,  emotion  and  many  other   functions.  Iain  McGilchrist  has  since  suggested  that  the  difference  lies  not  in  what   the  two  hemispheres  do  but  how  they  do  it.  In  The  Master  and  his  Emissary   McGilchrist  observes  that  despite  the  apparent  abandonment  of  split  brain   theory,  it  is  nevertheless  a  valuable  pursuit  as  not  only  is  it  still  blatently   apparent  that  the  opposing  halves  of  the  cerebral  cortex  are  distinguishable  in   their  operation  but  that  they  have  become  more  so  throughout  evolution.   Furthermore  he  proposes  that  it  is  this  difference  that  has  shaped  the  man  made   world  (2009).     McGilchrist’s  conception  of  the  divided  brain  links  back  to  JP  Guilford’s  factor   analysis  theory  of  creativity,  suggesting  that  while  both  hemispheres  are   involved  in  all  aspects  of  activity,  the  left  interprets  the  world  through  a   convergent  approach,  dealing  with  denotative  language,  the  static,  abstractions   and  things  that  appear  general  but  essentially  lifeless.  Conversely,  the  right   hemisphere  is  divergent  in  its  ability  to  deal  with  non-­‐consistency,  individuality,   implicitly  and  the  incarnate;  the  things  that  are  by  nature  organic  and  living  but   never  fully  graspable.    While  the  cerebral  cortex  is  not  only  responsible  for   allowing  communication  between  the  hemispheres,  it  also  plays  a  part  in   inhibiting  the  opposing  sides  (McGilchrist,  2009).  This  idea  supports  a  view  that   creativity  exists  within  every  person’s  capability,  how  apparent  it  is  through  his   or  her  actions  depends  only  upon  the  level  to  which  it  is  repressed  or  exercised.     It  is  Freudian  belief  that  the  repression  of  the  creative  impulse  would  result  in   neuroses  and  mental  illness.  Freud  theorised  that  all  human  impulse  derives  
  • 22. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    22   from  an  inherit  need  to  simultaneously  increase  and  decrease  the  stimuli  we   experience.  This  was  known  as  the  Life  and  Death  Drive  (Freud,  1965).  It  can  be   understood  that  these  needs  are  founded  in  the  desire  to  understand  ourselves,   both  as  an  individual  and  as  a  dispensable  member  of  a  society  and  race.    In  this   case  we  see  another  purpose  to  the  art  object,  one  that  perhaps  seems  very   obvious,  that  is  to  fulfil  the  desire  of  the  artist  to  be  creative.  Andy  Warhol  once   replied  in  interview  when  questioned  whether  his  lack  of  originality  was  in  some   way  a  trick  played  on  the  public  “No,  it  keeps  me  busy”  (Tsukitoso,  2008).  So  we   can  understand  the  creative  process  as  something  of  a  therapeutic  activity  to  the   artist,  an  attempt  to  ease  or  understand  a  personal  conflict  they  hold  within   themselves.  Examples  of  this  can  clearly  be  seen  through  autobiographical  art   such  as  Everyone  I  have  ever  Slept  With  1963-­1995  (see  Fig  9.)  which  details   every  person  Tracey  Emin  had  every  shared  a  bed  with  both  in  a  sexual  or   platonic  sense.  The  opposing  intimate  and  public  aspects  of  this  piece   demonstrate  an  attempt  of  cleansing  or  exorcism  of  memory  on  Emin’s  part.   Here  the  only  purpose  the  viewer  can  play  is  that  of  observer  of  the  artist’s   egocentric  need  to  get  something  off  their  back.  However  solace  can  be  found  in   the  recognition  of  feeling,  and  perhaps  a  beauty  can  be  observed  in  the  trusting   disposition  of  the  work.  A  similar  purging  of  emotion  can  be  found  in  the  work  of   Louise  Bourgeois,  from  the  textile  pictures  (see  Fig  10.)  created  from  the  clothes   she  resented  her  father  for  making  her  wear  to  her  Crouching  Spider  (see  Fig   11.),  in  it  complex  and  confused  symbolism  of  feminine  strength  and  fragility.       McGilchrist  states  that  society  has  been  formed  to  favour  the  left  hemisphere,   which,  increasingly  in  modernity,  has  become  problematic  (2009).  We  have  built  
  • 23. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    23   a  world  that  seems  progressively  paradoxical.  Where  we  have  pursued   happiness,  we  live  in  a  time  of  explosion  in  levels  of  mental  illness,  depression,   and  resentment.  While  seeking  freedom,  we  live  under  surveillance  and  rules.   Despite  the  infinite  banks  of  knowledge  we  now  possess  as  a  race,  we  seem  less   and  less  able  to  use  and  process  it.  Throughout  psychoanalysis,  these  paradoxical   relationships  can  be  noticed  (Rob,  2011),  further  supporting  the  belief  that   society  is  a  realisation  of  the  ability  of  our  cerebral  cortex.  It  is  perhaps  worth   revisiting  at  this  point  that  the  Freudian  thought  was  that  suppression  on  the   unconscious  mind  (the  part  that  was  then  held  responsible  for  creativity)  lead  to   neurosis  and  mental  illness  (Kneller,  1965).  I  suggest  that  if  this  notion  is   extended  to  that  of  the  collective  identity  then  it  explains  this  paradoxical   complexity.       Ken  Robinson  addresses  the  notion  of  divergent  repression  within  society,  his   focus  being  on  education.  His  concern  is  that  our  current  education  system  was   conceived  at  the  paradigm  shift  of  modernity,  within  the  intellectual  culture  of   the  enlightenment,  and  built  on  the  economic  circumstances  of  the  Industrial   Revolution;  fundamentally  it  favours  the  academic  (knowledge  based  on  reason   and  recognition  of  the  classics)(The  RSA,  2011).  However  according  to  Robinson   we  are  now  facing  a  new  paradigm  shift  under  which  this  approach  can  no   longer  be  found  fit  for  purpose.  Current  remodelling  of  education  systems  is   equally  economically  motivated;  Training  our  children  so  that  they  are  best   equipped  to  produce  revenue  and  aid  economy,  but  Robinson  argues  that  trends   of  standardisation  are  counterproductive  (2011).  Starting  in  the  late  1960’s,   George  Land  conducted  a  longitudinal  study  looking  at  general  levels  of  
  • 24. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    24   divergent  and  creative  ability  (Jarman,  Land,  1992).  1,600  participants   repeatedly  underwent  eight  tests  of  divergent  thinking.  The  first  test  was  taken   between  the  ages  of  three  and  five.  The  second  testing  took  place  when  the  same   children  were  between  the  ages  of  eight  and  ten,  and  the  third  testing  when  they   were  between  thirteen  and  fifteen.  The  tests  employed  were  developed  for  use   by  N.A.S.A.  to  assess  potential  astronaut’s  problem  solving  ability  and  were   based  on  the  findings  of  JP  Guilford’s  study  of  creative  theory.  They  simply   looked  at  the  person’s  capability  to  generate  multiple  solutions  to  problems  by   utilizing  various  approaches.  The  results  of  this  study  were  that  on  first  testing   (aged  three  to  five)  98%  of  children  scored  as  creative  genius.  On  second  testing   (aged  eight  to  ten)  this  percentage  had  reduced  to  only  32%.  By  the  third  testing,   when  the  participants  were  aged  thirteen  to  fifteen,  a  mere  10%  rated  as   creative  genius’.  Although  throughout  the  study  each  of  the  child  participants   would  have  been  exposed  to  countless  new  experiences  and  influences,  the  one   they  all  had  in  common  was  that  of  standardised  education.     Robinson’s  issue  with  this  apparent  trend  of  education  decreasing  the   capabilities  of  divergence,  is  that  we  are  facing  a  revolution  during  which   creativity  will  become  increasingly  vital  to  our  progression  as  a  civilisation.    He   suggests  that  we  are  on  the  brink  of  a  new  paradigm  shift  (2011).  New   technologies,  and  the  exponential  progression  of  these  technologies  have   irreversibly  changed  our  race.  They  have  changed  the  way  we  work,  play,   interact  and  the  way  we  think.  Increasing  globalisation  and  a  population  larger   than  at  any  point  in  history  is  putting  more  and  more  of  a  strain  on  the  resources   we  have,  and  it  seems  ever  more  evident  that  new  approaches  on  multiple  fronts  
  • 25. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    25   are  needed  in  order  to  solve  the  mounting  problems  that  are  arising  out  of  the   old  systems.  Robinson  believes  that  the  only  way  around  this  is  to  create  a   society  more  inclined  to  divergent  thought,  (starting  with  the  next  generation   through  education  systems),  a  society  more  capable  of  adaptation,  problem   solving  and  looking  beyond  the  obvious;  in  increasingly  difficult  circumstances   more  flexibility  will  be  crucial  (Robinson,  2011).     So  it  would  seem  that  currently  society  seems  in  its  essence  to  oppose  divergent   process,  but  this  does  not  mean  that  the  art  industry  should  be  further   segregated  from  it.  As  Robinson  points  out,  it  may  well  facilitate  further   evolution  of  society,  to  allow  more  integration  of  these  oppositions.  Returning  to   the  question  of  what  art  should  do;  Is  it  not,  and  has  it  not  always  been,  to  point   out  the  faults  of  society,  or  at  least  to  draw  attention  to  that  which  has  been   overlooked  or  left  unevaluated?  In  its  simplest  form,  it  reminds  us  of  the   individual  elements  that  make  up  our  increasingly  complicated  society.  In  this   case  it  seems  redundantly  trivial  to  argue  that  art  should  be  removed  from  an   institution  that  implements  restrictions  upon  it,  as  these  restrictions  and  the   rebellion  against  them  can  form  the  very  basis  of  what  makes  art  astounding,   relevant  and  successful.  Furthermore  it  is  not  that  art  is  at  the  peril  of  society  but   humanity.            
  • 26. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    26   Conclusion     The  Art  Institution  consists  of  the  industry  in  which  art  is  produced,  exhibited   and  sold.  Although  it  can  be  argued  that  the  institution  could  do  more  to   accommodate  art  as  a  creative  activity,  there  is  additionally  a  convincing   argument  as  to  why  these  restrictions  are  necessary.  Artists  and  their  art  exist   within  the  same  social  order  as  everyone  else,  and  must  earn  a  living  in  order  to   live.  As  a  result,  art  must  in  some  way  be  economically  viable  and  accessible  in  a   capitalist  society.  The  institution  therefore  operates  like  an  interpreter  or   middleman  to  accommodate  art  within  capitalism,  allowing  art  to  benefit   economically.  The  issues  that  this  can  raise,  mainly  consumer  fetishism,  can  be   claimed  to  be  problems  non-­‐specific  to  art  and  indeed  issues  that  concern  all   industries.     The  institution  could  also  be  seen  as  an  extended  system  of  how  artists  are   trained  and  educated  within  this  profession;  the  study  of  George  Land  and  the   work  of  Ken  Robinson  provide  a  convincing  stance  on  this.  Here  we  clearly  saw   that  the  current  education  systems  discourage  divergent  development  in   children.  In  fact  as  McGilchrist  discusses,  the  man  made  world  (in  which   economic  systems  are  clearly  included)  can  be  seen  with  increasing   standardisation  to  accommodate  convergencey  much  more  readily  than  that   which  is  implicit,  evolvable  and  essentially  alive  –  the  divergent.    So  the  only  rift   between  art  and  its  institution  seems  to  be  that  while  art  operates  in  an   implicitly  creative  way,  the  institute  on  the  other  hand  is  much  more  structured  
  • 27. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    27   and  tries  to  standardise  the  produce  of  the  artist.  This  is  a  necessary  compromise   in  the  evasion  of  completely  isolating  art  from  society.     Keostler  stated  that  creativity  can  be  shown  through  a  wide  range  of  activities   and  so  a  consideration  of  the  art  object  to  be  merely  a  product  of  creativity  is  not   satisfactory.    However,  I  established  at  the  beginning  of  this  essay  that  I  would   not  be  entering  into  the  debate  of  what  constitutes  art  (assuming  for  this   purpose  that  the  intention  of  something  as  an  art  object  and  art  context  be   enough)  but  instead  I  have  tried  only  to  look  at  what  makes  art  successful.   Despite  the  obviously  subjective  nature  of  this  subject,  I  think  that  one  possible   satisfactory  solution  is  that  successful  art  is  remembered  within  the  context  of   history  beyond  its  own  time;  the  art  that  is  seen  to  be  intuitive,  insightful,   reflective  of  a  population  and  expressive  of  a  collective  sentiment.  Consequently   further  separation  of  art  and  the  artist  from  the  greater  society  can  only  result  in   irrelevant  art.     The  starving  artist  may  no  longer  exist  as  in  the  times  of  Vincent  Van  Gogh,   however  artists  as  a  creative  personalities  may  still  feel  ostracized  as  the  man   made  world  does  not  seem  built  to  accommodate  them.  Yet  the  art  industry   exists  at  the  forefront  in  encouraging  and  promoting  creative  and  divergent   thought  process,  and  should  be  celebrated  as  such,  as  innovation  and  prospect  of   an  alternative.  Perhaps  the  question  of  what  art  should  do  is  less  pertinent   currently  than  what  society  should  do.      
  • 28. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    28   I  began  this  essay  by  asking  if  we  were  awaiting  the  rebirth  of  the  author.  The   author  as  the  creator  seems  an  appropriate  standing,  not  merely  a  “scripter”  but   the  conceptionist.  More  important  still  though  is  a  reassessment  of  the  reader.   Art  created  and  viewed  by  an  art  audience  is  ok,  but  greater  integration  of  the   artist  within  society  makes  for  more  interesting  art.  We  “are  caught  up  in  a   global  revolution”  (Robinson,  2011,  p5),  old  systems  are  seen  to  be  failing  all   around  us,  intuitive  and  creative  solutions  are  sorely  needed.    Conceivably,  it  is   not  the  rebirth  of  the  author  that  is  required  but  an  awakening  of  the  author   within  each  individual.                                                      
  • 29. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    29   Images                     Fig  1.  Damien  Hirst,  The  Physical  Impossibility  of  Death  in  the  Mind  of  Someone   Living,  1992.  Tiger  Shark,  Glass,  Steel,  5%  Formaldehyde  solution,  213  x  518  x   213  cm.                            
  • 30. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    30                               Fig  2.  Andy  Warhol,  Campbell’s  Soup  Cans,  1962.  Synthetic  Polymer  paint  on   canvas,  each  canvas  50.8  x  40.6  cm  (32  additions).                                    
  • 31. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    31       Fig  3.  Damien  Hirst,  For  the  Love  of  God,  2007.  Platinum,  Diamond,  Human  Teeth,   Size  of  Human  Skull.            
  • 32. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    32                           Fig  4.  Martin  Creed,  Work  no.  88:  A  Sheet  of  A4  Paper  Crumpled  into  a  Ball,  1995.   A4  Paper,  approximately  5.1  x  5.1  x  5.1  cm.                                    
  • 33. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    33                 Fig  5.  Marcel  Duchamp,  Fountain,  1917.  Porcelain,  360  x  480  x  610  cm.                
  • 34. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    34             Fig  6.  James  Abbott  McNeil  Whistler,  Nocturne  in  Black  and  Gold  –The  Falling   Rocket,  1872-­‐77.  Oil  on  canvas,  60.3  x  46.6  cm            
  • 35. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    35                             Fig  7.  Edouard  Manet,  Bar  at  the  Folies  Bergeres,  1882.  Oil  on  canvas,  96  x  130   cm.                                
  • 36. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    36                             Fig  8.  Tracey  Emin,  My  Bed,  1998.    Mattress,  Linens,  Pillows,  Objects,  79  x  211  x   234  cm.                              
  • 37. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    37                     Fig  9.  Tracey  Emin,  Everyone  I  have  Ever  Slept  With  1963-­1995,  1995.  Appliquéd   Tent,  Mattress,  Light,  122  x  245  x  215  cm.                        
  • 38. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    38         Fig  10.  Louise  Bourgeois,  Untitled,  2008.  Fabric,  Fabric  Collage,  94.6  x  60.9  x  5   cm.        
  • 39. The  Art  of  the  Author:  Protecting  Art  from  the  Institution    39                             Fig  11.  Louise  Bourgeois,  Crouching  Spider,  2003.  Steel,  220.5  x  835.6  x  627.3  cm.                        
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