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Nordic Consumer Sector Salary Survey 2017
What
are
you
worth?
Introduction
Welcome to Nigel Wright Group’s consumer salary survey 2017 for the
Nordics, which is specifically designed to provide you with an insight into
the salaries commanded by professionals within this sector.
Nigel Wright Group has earned a strong reputation within the consumer
sector across Europe for providing a high-quality recruitment service
that is built upon our industry knowledge. We consider it important to
continue to bring you relevant, useful information that provides insight
and interest.
This survey has been compiled from the responses of over 1,000 respondents who completed our online
questionnaire in the first quarter 2017 as well as data from our own extensive database of candidates. The survey
represents a cross-section of respondents with the following profile in the Nordics:
•	 Consumer sub-sector: Advertising and Media; Clothing, Footwear and Accessories; Consumer Electronics; Food
& Drink; Health & Beauty; Home Construction / DIY; Retail; Telecommunications; Toys & Games, Travel & Leisure,
Sports/Sporting Goods, Warehousing & Logistics Services;
•	 69% were male and 31% female;
•	 33% were in their thirties and 45% were in their forties;
•	 80% of respondents are educated to degree level or above (49% have a Masters);
•	 50% have been in their current position less than two years, 36% for between two and five years, 11% for
between five and ten years and just 3% for 10 or more years.
The first three parts of the survey focus on some general points of interest, such as levels of satisfaction,
respondents’ motivation to change jobs as well as attitudes towards skill shortages and the qualities needed to
succeed in the industry. This is followed by discipline-specific analysis of salaries.
For further information or to discuss your recruitment requirements please contact us via the contact details below
and you will be directed to a consultant specialising in your area. For more information on our services please visit
our website for each country below:
Denmark: +45 (0)70 27 86 01	 dk.nigelwright.com
Norway: +47 (0)23 89 77 73	 no.nigelwright.com
Sweden: +46 (0)8 400 264 35 	 se.nigelwright.com
Nordic Consumer Sector Salary Survey 20172
in their forties
educated to
degree level
F:
M: 69%
45%
in their thirties
33%
80%
have a
master’s degree49%
GENDERCONSUMERSUB-SECTOR
AGE
EDUCATIONCURRENT
POSITION
< 2 years 2-5 years
5-10 years
50% 36%
11%
>10 years
3%
Advertising
and Media
Retail
Telecommunications
Toys and
Games
Travel and
Leisure
Sports /
Sporting Goods
Warehousing &
Logistics Services
Clothing, Footwear
and Accessories
Consumer
Electronics
Food and
Drink
Health and
Beauty
DIY / Home
Construction
31%
Respondents’ profiles
The Nordic region continues to be the focus of scrutiny across Europe.
While other states make tentative steps towards achieving favorable
economic conditions, Denmark and Sweden stride ahead, with both
countries on the cusp of boasting the oft labelled panacea to fiscal
problems - full employment.
After a tough recession, only 4.3 percent of Danes are currently without a job, while in Sweden the figure is 6.6
percent, with a trajectory that places it nearer the six percent zone within the next two years. Sweden has also
now broken the European record for the highest employment rate of people aged 20-64. Elsewhere, in Norway, the
enduring impact of oil industry decline may be easing as latest figures show a dramatic reduction in unemployment
figures since they peaked in January 2016. And in Finland, modest economic recovery has also coincided with a
stabilising job market.
While these data are undoubtedly positive they do come with a warning, in that labour shortages resulting from
full employment could stifle economic growth. This is particularly troublesome in Denmark where the demand for
skills across multiple sectors is accelerating at a speed which may soon outstrip supply. Attempts will need be made
to avoid a repeat of the situation ten years ago, where a damaging period of high inflation followed record levels
of unemployment. Still, as it stands, the Danish economy looks set to hit two percent for a consecutive year and its
strongest since the global financial crisis.
Similarly, in Sweden, higher capital investment and export activity, together with strong business productivity,
will likely see growth forecasts of around three percent being met. Though variable inflation and rising debt
has impacted consumer spending. And high levels of debt in Norway are already leading to concerns that the
Norwegian economy may become constricted.
The next twelve months will certainly be interesting and we hope the perspectives offered in our 2017 report are
useful within this context. Should you have further questions, please do not hesitate to contact a member of our
team who will be more than happy to clarify any of the information presented.
Nordic Consumer Sector Salary Survey 20174
Foreword
Nordic Consumer Sector Salary Survey 2017 5
Contents
1.0	 Non-monetary indicators	 6
1.1	 Job satisfaction by job level & salary	 7
1.2	 Job satisfaction by discipline & hours worked	 8
1.3	 Factors influencing a change of roles	 9
1.4 	 Methods used to search for a new role	 10
2.0 	 Salaries, benefits and bonuses	 11
2.1 	 Average salaries by job title	 12
2.2 	 Average percentage of salary increase received and expected	 13
2.3	 Importance of benefits as part of a remuneration package	 15
2.4	 Benefits and bonus entitlement	 18
2.5	 Bonus rates received and expected	 19
2.6	Pensions	 20
2.7	 Flexible working options	 21
2.8	 Nights away from home	 22
3.0	 Skills and attitudes	 23
3.1	 Skill shortages	 24
3.2	 Qualities needed to be successful	 26
4.0	 Analysis of salaries in relation to discipline	 28
4.1.1 	 Marketing	 29
4.1.2	Sales	 30
4.1.3	 Operations 	 31
4.1.4 	 Support	 32
4.2.1 	 Marketing	 33
4.2.2	Sales	 34
4.2.3	 Operations 	 35
4.2.4 	 Support	 36
4.3.1 	 Marketing	 37
4.3.2	Sales	 38
4.3.3	Operations	 39
4.3.4 	 Support	 40
Contact information	 41
1.0 Non-monetary
indicators
1.1 Job satisfaction by job level
Respondents were asked to rate their level of job satisfaction on the following five-point scale:
The results show that 14% of the workforce are dissatisfied, but the majority are satisfied with 69% saying they are
either moderately or very satisfied Although there are variations between the strength of respondents’ satisfaction
there is a correlation between levels of satisfaction and position/salary. The challenge, then, is to find out why
employees are dissatisfied and what can be done to change this, whilst ensuring that the satisfaction level of the
rest of the workforce is maintained.
1. Very satisfied
4. Moderately dissatisfied 5. Very dissatisfied
2. Moderately satisfied 3. Neither satisfied or dissatisfied
Executive (board / c-level)
ALL % JOB %
Management Non- management
23
46
17
10
4
19
44
18
14
5
35
40
15
8
2
17
43
27
9
4
COUNTRY %
24
45
15
12
4
29
48
15
5
3
19
46
19
12
4
NorwayDenmark Sweden
Denmark Norway Sweden
Nordic Consumer Sector Salary Survey 2017 7
21
45
19
11
4
15
67
14
0
4
1.2 Job satisfaction by discipline
Respondents were asked to rate their level of job satisfaction on the following five-point scale:
We also examined job satisfaction by discipline, and found that the people with the highest level of job satisfaction
work in HR (82% are either moderately or very satisfied). Our sample of finance specialists were displaying the
highest levels of dissatisfaction.
1. Very satisfied
4. Moderately dissatisfied 5. Very dissatisfied
2. Moderately satisfied 3. Neither satisfied or dissatisfied
Marketing
DISCIPLINE %
Sales
HRFInance
27
41
14
9
9
Operations
21
43
19
11
6
8
52
20
16
4
Supply chain
17
45
19
14
5
Nordic Consumer Sector Salary Survey 20178
1.3 Changing jobs - factors influencing
a change of roles internally or
externally to another organisation
Respondents were asked to select the top three factors that would motivate them to change jobs, both within their
current company (internally) and to another organisation (externally). In the consumer sector, although money is
important, the opportunity to experience new challenges and gain a promotion or new skills are more persuasive
factors for employees considering their next move. Achieving an improved work-life balance is also an increasingly
important factor for job seekers today.
Internal External
New challenges Achieve an improved work-life balance
Gain new skills Flexible working
Promotion Change location
Increased remuneration Change discipline
Different environment / culture Nothing would motivate me to change jobs internally
48
62
21
24
44
39
11
14
37
38
8
13
30
37
10
12
13
30
10
0
CHANGING JOBS %
Nordic Consumer Sector Salary Survey 2017 9
1.4 Methods used to search for a
new role
Respondents were asked to select all methods that they would utilise when looking for a new role. Social
networking is the most important method for job seekers in the Nordics but a high proportion will also make
approaches directly to employers. Using social networking sites and online job boards to identify job opportunities
now completely surpasses the use of printed media such as newspapers and magazines, which very few of our
sample said that they use.
Social networking sites
Online job boards
Internal bulletin boards
/ employer intranets
Regional or local
newspapers
Trade magazines
Other recruitment
consultancies
5148 37 64
4537 51 39
1111 10 14
12 2 2
11 2 2
4837 43 39
Direct approaches
to employers
4840 49 45
Nigel Wright website
5145 40 55
NEWS
JOB SEARCH % DenmarkAll Norway Sweden
Nordic Consumer Sector Salary Survey 201710
2.0 Salaries,
benefits and
bonuses
This section presents information from respondents from all disciplines
and levels of the Nordic consumer sector on their salaries, benefits and
bonuses.
2.1 Average salaries
SALARY PER ANNUM %
Salary by job title of
respondent
21
28
51
Up to €60,000
€60,000 to €80,000
€80,000 +
21% of our sample were earning the equivalent of up to €60,000 per year, and 51% were earning €80,000 or more,
which is obviously not representative of the entire Nordic workforce.
It should be noted that salary levels can vary depending on company size, industry sector and the availability of
candidates in a specific discipline, and in Section 3 of this report, we draw on our extensive database of salary data
for the Nordic market-place.
Designer
Managing Director /
General Manager
Consultant
Operational Director
(below main board level)
Assistant
Senior Manager
400,000 400,000 300,000
1,100,000 1,200,000 1,100,000
500,000 400,000 400,000
1,200,000 1,100,000 1,100,000
800,000 800,000 800,000
500,000 700,000 500,000
CEO 1,500,000 1,300,000 1,400,000
Executive e.g. Marketing
Executive or Sales Executive 900,000 800,000 700,000
Advisor 700,000 600,000 600,000
Non-Executive Director 1,000,000 1,400,000 1,000,000
Head / Controller 800,000 700,000 700,000
Analyst
Manager
Developer
600,000 600,000 500,000
600,000 700,000 600,000
600,000 700,000 500,000
Denmark DKK Norway NOK Sweden SEK
Nordic Consumer Sector Salary Survey 201712
23 17 16 190%
14 14 17 15Between 3-5%
24 14 20 21Between 1-2%
3 1 4 3Between 10-15%
SALARY INCREASE LEVEL - RECEIVED %
6 2 2 3Up to 1%
8 15 10 10Between 5-10%
19 31 26 24Between 2-3%
2 3 3 3Between 15-20%
2.2 Average percentage of salary
increase received by level
1 3 2 220%+
Nordic Consumer Sector Salary Survey 2017 13
Denmark Norway Sweden All
ALL %SWEDEN %NORWAY %DENMARK %
As part of their last salary review nearly half of respondents (45%) received an increase of between 1% and 3%.
There is degree of positivity regarding this year’s annual raise. A third of the sample (32%) anticipate an increase of
between 2 to 3%, and a further 32% expect an increase of at least 3%.
0%
Between 3-5%
Between 1-2%
Between 10-15%
SALARY INCREASE LEVEL - EXPECTED %
Up to 1%
Between 5-10%
Between 2-3%
Between 15-20%
2.2 Average percentage of salary
increase expected by level
20%+
Denmark Norway Sweden All
ALL %SWEDEN %NORWAY %DENMARK %
Nordic Consumer Sector Salary Survey 201714
10 5 6 8
15 20 21 19
21 17 17 18
3 0 2 2
6 2 2 4
11 9 9 9
28 38 34 32
1 0 1 1
2 0 0 1
3 9 8 6Don’t know
Nordic Consumer Sector Salary Survey 2017 15
2.3 Importance of benefits as part of
a remuneration package - combined
countries
61 55 76
32 34 28
24
3
24
3
24
2
54 59 43
28
3
21
3
43
4
17
2
20
2
11
2
38 37 42
26
3
32
2
12
7
8 9 5
BENEFITS All % Male % Female %
Flexible working
Car allowance
Holiday entitlement
Non-contributory pension
Employer contributory pension
Health insurance
Company car without petrol
Bonus personal
Company car and petrol
Career breaks/sabbaticals
Bonus company performance
Share options
Childcare allowances
Respondents felt that the four most important employer benefits as part of a remuneration package were flexible
working (61%), a personal bonus (54%), a company pension (38%) and a company bonus (32%).
For women, flexible working is significantly more important than a personal bonus in an overall remuneration
package and they value their holiday entitlement twice as much as males do. Men tend to value personal bonuses
more than women do.
Although there are differences between these three Nordic countries, the overall order of importance for the range
of benefits is largely the same.
Nordic Consumer Sector Salary Survey 201716
2.3 Importance of benefits as part of
a remuneration package - individual
countries
48 68 69
36 31 29
30
0
25
3
19
4
53 59 53
29
2
20
5
30
4
18
2
21
3
16
2
42 33 37
32
3
19
5
24
4
6 11 8
BENEFITS Denmark % Norway % Sweden %
Flexible working
Car allowance
Holiday entitlement
Non-contributory pension
Employer contributory pension
Health insurance
Company car without petrol
Bonus personal
Company car and petrol
Career breaks/sabbaticals
Bonus company performance
Share options
Childcare allowances
RECEIVE BENEFITS AND BONUSES %
Overall 98% of those surveyed receive some form of benefit or bonus. The most common being a company pension
(92%), healthcare (83%), a company bonus (79%) and a car allowance (62%).
2.4 Benefits and bonus entitlement
Car allowance
Personal bonus
Guaranteed bonus
Healthcare
Company bonus
Nordic Consumer Sector Salary Survey 2017 17
Company pension
94
14
92
15
96
17
90
15
5859 58 60
6462 70 58
8179 80 76
9283 62 68
DenmarkAll Norway Sweden
2.4 Benefits and bonus entitlement
The majority of our sample (75%) in full time employment have over 26 days holiday a year with 14% having over 31
days.
115-20 days
115-20 days
515-20 days
015-20 days
6126-30 days
6026-30 days
2026-30 days
7226-30 days
STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - ALL %
STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - DENMARK %
STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - NORWAY %
STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - SWEDEN %
2421-25 days
2821-25 days
6621-25 days
1021-25 days
1231-35 days
1031-35 days
931-35 days
1531-35 days
236 days or more
136 days or more
036 days or more
336 days or more
Nordic Consumer Sector Salary Survey 201718
Nordic Consumer Sector Salary Survey 2017 19
2.5 Bonus rates received and
expected
There was a mixed view in relation to anticipated bonus payments. In Denmark and Norway there was an
expectation that bonus payments would not be increasing this year and be somewhat lower, whereas in Sweden
respondents were optimistic that they would be greater.
12.8
13.9
12.1
14.2
15.4
11.8
16.0
11.6
12.5
12.4
13.2
11.6
14.2
15.2
11.2
17.3
11.8
12.6
GUARANTEED BONUS
COMPANY BONUS
PERSONAL BONUS
Received % Expected %
Denmark SwedenNorway
Nordic Consumer Sector Salary Survey 201720
Over 92% of respondents receive a company pension.
Of those who receive a pension, the highest employer contributions were in Denmark and the lowest in Sweden.
We asked whether those receiving a pension were concerned about their final pension pot, and again the picture
was mixed. Our Norwegian respondents were most concerned about the size of their final pension pot whereas the
Danish respondents were the least concerned. That said, most people from each country expressed concern.
AVERAGE NUMBER OF YEARS IN PENSION (ALL)
PERCENTAGE CONTRIBUTION
CONCERN ABOUT SIZE OF FINAL PENSION %
5.8 1.8 3.2from employee
8.7 5.1 4.6from employer
35 27 28
12 24 17
Not concerned at all
Less than 5 years
Concerned
Between 10 and 15 years
49 44 49
4 5 6
Somewhat concerned
Between 5 and 10 years
Very concerned
More than 20 years
Between 15 and 20 years
2.6 Pensions
Denmark
Denmark
Norway
Sweden
Norway Sweden
Denmark Norway Sweden
Nordic Consumer Sector Salary Survey 2017 21
2.7 Flexible working options
84% work for a company that offers flexible working – the most common forms of which are working from home,
flexi-time and part-time working. Interestingly, flexi-time was significantly less common in Denmark than in Norway
and Sweden.
WORKING OPTIONS %
Term-time working
Compressed hours
Job sharing
Flexi-time
Working from home
Part-time working
78 65 75
42 68 65
19 10 26
3 4 7
1 0 2
1 0 0
Denmark Norway Sweden
Nordic Consumer Sector Salary Survey 201722
We also asked our sample how many nights do they stay away from home during the week and found that 59%
spend at least one night away from home.
41% average one night away per week and 18% are spending at least two nights away. Our sample showed that the
Danish are most likely to work away from home (64%) and the Norwegians least likely (55%).
2.8 Working away from home
NIGHTS SPENT WORKING AWAY FROM HOME PER WEEK - ALL %
DENMARK %
NORWAY %
SWEDEN %
41
36
45
42
None
None
None
None
41
41
43
42
13
17
8
12
5
6
4
4
One night
One night
One night
One night
Two nights
Two nights
Two nights
Two nights
Three or more nights
Three or more nights
Three or more nights
Three or more nights
3.0 Skills and
attitudes
This section presents information from respondents on skill shortages and
what qualities they believe are needed to be successful in their industry.
SKILL SHORTAGES %
Nordic Consumer Sector Salary Survey 201724
Recruited from
other industries or
professions
3126 18 26
Increased training
budgets 2017 21 14
Recruited workers
from other
countries
1414 7 16
Transferred
employees into
skill shortage
1112 14 13
Recruited
apprentices
189 7 4
DenmarkAll Norway Sweden
3.1 Actions to address skills shortages
43% of our sample said that there are currently skill shortages at their place of work, and we asked everyone what
their employer had been doing to address skills shortages whether their company was currently experiencing skill
shortages. Overall, recruiting from other industries was top of the list of remedial actions taken by companies (26%),
followed by increasing training budgets (17%) and recruiting people from other countries (14%).
3.1 Actions to address skills shortages
SKILL SHORTAGES %
Nordic Consumer Sector Salary Survey 2017 25
Increased
recruitment budget
89 11 9
Increased marketing
activity to raise profile
with prospective
candidates
87 4 6
No current skill
shortages
87 7 6
Allowed employees
to take study
leave for external
training
55 11 4
Don’t know 4545 39 46
DenmarkAll Norway Sweden
3.2 Qualities needed to be successful
Cope well under pressure
Cope well under pressure
Great networker
Great networker
Action orientated
Action orientated
Excellent communicator
Excellent communicator
Self-sufficient / independent
Self-sufficient / independent
Flexible / adaptable
Flexible / adaptable
Professional knowledge
Professional knowledge
Confident / self-assured
Confident / self-assured
Great people skills
Great people skills
Strong leader
Strong leader
Strategic thinker
Strategic thinker
51
55
32
34
67
68
59
60
43
31
64
60
53
49
43
41
60
62
43
48
60
63
QUALITIES NEEDED - ALL %
DENMARK %
Nordic Consumer Sector Salary Survey 201726
3.2 Qualities needed to be successful
Respondents were asked to select what qualities they felt were the most important for those working in the
consumer sector. Being action orientated (67%), flexible and adaptable (64%), a strategic thinker (60%) and having
great people skills (60%) were considered the most significant.
Cope well under pressure
Cope well under pressure
Great networker
Great networker
Action orientated
Action orientated
Excellent communicator
Excellent communicator
Self-sufficient / independent
Self-sufficient / independent
Flexible / adaptable
Flexible / adaptable
Professional knowledge
Professional knowledge
Confident / self-assured
Confident / self-assured
Great people skills
Great people skills
Strong leader
Strong leader
Strategic thinker
Strategic thinker
51
48
24
34
68
66
55
59
51
50
64
67
46
58
35
48
53
61
29
45
59
58
NORWAY %
SWEDEN %
Nordic Consumer Sector Salary Survey 2017 27
4.0 Analysis of
salaries in relation
to discipline
4.1.1 Denmark - Marketing
JOB TITLE AVERAGE MINIMUM MAXIMUM
Marketing Director DKK 930,000 DKK 740,000 DKK 1,730,000
Head of Marketing DKK 850,000 DKK 660,000 DKK 1,100,000
International Marketing Manager DKK 720,000 DKK 575,000 DKK 1,030,000
Sales & Marketing Manager DKK 690,000 DKK 570,000 DKK 750,000
Marketing Manager DKK 680,000 DKK 510,000 DKK 1,030,000
Nordic Marketing Manager DKK 670,000 DKK 525,000 DKK 1,140,000
Trade Marketing Manager DKK 620,000 DKK 500,000 DKK 810,000
Category Manager DKK 600,000 DKK 460,000 DKK 990,000
Marketing Co-ordinator DKK 450,000 DKK 340,000 DKK 460,000
Senior Brand Manager DKK 610,000 DKK 500,000 DKK 830,000
Brand Manager DKK 520,000 DKK 420,000 DKK 670,000
Senior Product Manager DKK 670,000 DKK 500,000 DKK 830,000
Product Manager DKK 530,000 DKK 400,000 DKK 750,000
Digital Marketing Director DKK 980,000 DKK 620,000 DKK 1,240,000
Online Marketing Manager DKK 620,000 DKK 500,000 DKK 750,000
Digital Marketing Manager DKK 560,000 DKK 480,000 DKK 860,000
PR & Communication Manager DKK 520,000 DKK 480,000 DKK 720,000
The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented
with the information we have collected as part of this survey. Whist we make every possible attempt to ensure
the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry
sector and the availability of candidates in a specific discipline.
Nordic Consumer Sector Salary Survey 2017 29
4.1.2 Denmark - Sales
JOB TITLE AVERAGE MINIMUM MAXIMUM
Sales Director DKK 940,000 DKK 720,000 DKK 2,270,000
International Sales Director DKK 920,000 DKK 720,000 DKK 1,240,000
Nordic Sales Manager DKK 790,000 DKK 540,000 DKK 1,400,000
Head of Sales DKK 780,000 DKK 600,000 DKK 1,120,000
Country Manager DKK 750,000 DKK 600,000 DKK 1,240,000
Business Development Manager DKK 670,000 DKK 520,000 DKK 1,030,000
Sales Manager DKK 670,000 DKK 480,000 DKK 1,550,000
Export Manager DKK 650,000 DKK 460,000 DKK 870,000
Regional Sales Manager DKK 610,000 DKK 420,000 DKK 850,000
Field Sales Manager DKK 610,000 DKK 380,000 DKK 870,000
Area / District Sales Manager DKK 590,000 DKK 420,000 DKK 980,000
Sales Executive DKK 530,000 DKK 360,000 DKK 810,000
Retail Sales Manager DKK 630,000 DKK 380,000 DKK 1,020,000
Project Manager DKK 610,000 DKK 420,000 DKK 1,240,000
Store Manager DKK 490,000 DKK 350,000 DKK 1,140,000
Senior KAM DKK 740,000 DKK 600,000 DKK 930,000
Nordic KAM DKK 660,000 DKK 520,000 DKK 870,000
KAM DKK 600,000 DKK 420,000 DKK 870,000
Account Manager/NAM DKK 525,000 DKK 385,000 DKK 830,000
Nordic Consumer Sector Salary Survey 201730
4.1.3 Denmark - Operations
JOB TITLE AVERAGE MINIMUM MAXIMUM
SUPPLY CHAIN
Supply Chain Director DKK 1,070,000 DKK 660,000 DKK 2,060,000
Supply Chain Manager DKK 660,000 DKK 420,000 DKK 930,000
Procurement Director DKK 910,000 DKK 560,000 DKK 1,340,000
Procurement manager DKK 650,000 DKK 500,000 DKK 1,120,000
Buyer DKK 550,000 DKK 420,000 DKK 870,000
Planner DKK 520,000 DKK 325,000 DKK 680,000
Logistics Director DKK 1,080,000 DKK 870,000 DKK 1,280,000
Logistics Manager DKK 660,000 DKK 420,000 DKK 880,000
Warehouse Manager DKK 610,000 DKK 470,000 DKK 870,000
OPERATIONS
Production Director DKK 960,000 DKK 530,000 DKK 1,410,000
Manufacturing Director DKK 880,000 DKK 620,000 DKK 1,290,000
Operations Director DKK 830,000 DKK 750,000 DKK 890,000
Manufacturing Manager DKK 820,000 DKK 520,000 DKK 1,140,000
Factory Manager DKK 770,000 DKK 470,000 DKK 1,030,000
Operations Manager DKK 700,000 DKK 520,000 DKK 930,000
Project Manager DKK 670,000 DKK 420,000 DKK 1,030,000
Production Manager DKK 640,000 DKK 420,000 DKK 890,000
Technical Manager DKK 630,000 DKK 520,000 DKK 780,000
Quality Manager DKK 610,000 DKK 420,000 DKK 1,010,000
Nordic Consumer Sector Salary Survey 2017 31
4.1.4 Denmark - Support
JOB TITLE AVERAGE MINIMUM MAXIMUM
HR
HR Director DKK 880,000 DKK 520,000 DKK 2,060,000
HR Manager DKK 640,000 DKK 445,000 DKK 1,180,000
HR Consultant DKK 570,000 DKK 380,000 DKK 750,000
FINANCE
Chief Financial Officer DKK 1,080,000 DKK 730,000 DKK 1,760,000
Finance Director DKK 1,000,000 DKK 200,000 DKK 1,550,000
Finance Manager DKK 700,000 DKK 540,000 DKK 1,080,000
Finance Controller DKK 570,000 DKK 420,000 DKK 780,000
Nordic Consumer Sector Salary Survey 201732
The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented
with the information we have collected as part of this survey. Whist we make every possible attempt to ensure
the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry
sector and the availability of candidates in a specific discipline.
4.2.1 Norway - Marketing
JOB TITLE AVERAGE MINIMUM MAXIMUM
Marketing Director NOK 990,000 NOK 850,000 NOK 1,550,000
Head of Marketing NOK 890,000 NOK 700,000 NOK 1,130,000
International Marketing Manager NOK 840,000 NOK 790,000 NOK 1,130,000
Marketing Manager NOK 750,000 NOK 670,000 NOK 1,240,000
Nordic Marketing Manager NOK 720,000 NOK 620,000 NOK 930,000
Category Manager NOK 700,000 NOK 520,000 NOK 980,000
Trade Marketing Manager NOK 630,000 NOK 520,000 NOK 820,000
Marketing Co-ordinator NOK 430,000 NOK 370,000 NOK 570,000
Senior Brand Manager NOK 690,000 NOK 570,000 NOK 980,000
Nordic Brand Manager NOK 610,000 NOK 460,000 NOK 720,000
Brand Manager NOK 590,000 NOK 410,000 NOK 670,000
Product Director NOK 970,000 NOK 820,000 NOK 1,030,000
Nordic Product Manager NOK 710,000 NOK 570,000 NOK 920,000
Senior Product Manager NOK 710,000 NOK 570,000 NOK 920,000
Product Manager NOK 540,000 NOK 500,000 NOK 710,000
Digital Marketing Director NOK 820,000 NOK 710,000 NOK 1,130,000
Digital Marketing Manager NOK 760,000 NOK 620,000 NOK 960,000
Online Marketing Manager NOK 670,000 NOK 520,000 NOK 820,000
PR & Communication Manager NOK 620,000 NOK 460,000 NOK 820,000
Digital Marketing Specialist NOK 550,000 NOK 490,000 NOK 720,000
Nordic Consumer Sector Salary Survey 2017 33
4.2.2 Norway - Sales
JOB TITLE AVERAGE MINIMUM MAXIMUM
Sales Director NOK 990,000 NOK 800,000 NOK 2,060,000
International Sales Director NOK 990,000 NOK 800,000 NOK 2,060,000
Country Manager NOK 830,000 NOK 560,000 NOK 1,550,000
Head of Sales NOK 740,000 NOK 570,000 NOK 980,000
Nordic Sales Manager NOK 740,000 NOK 570,000 NOK 1,130,000
Business Development Manager NOK 660,000 NOK 410,000 NOK 1,030,000
Regional Sales Manager NOK 690,000 NOK 600,000 NOK 930,000
Field Sales Manager NOK 690,000 NOK 570,000 NOK 770,000
Sales Executive NOK 660,000 NOK 500,000 NOK 770,000
Area / District Sales Manager NOK 640,000 NOK 520,000 NOK 720,000
Sales Manager NOK 630,000 NOK 570,000 NOK 1,030,000
Export Manager NOK 620,000 NOK 460,000 NOK 770,000
Project Manager NOK 610,000 NOK 490,000 NOK 1,240,000
Store Manager NOK 430,000 NOK 370,000 NOK 820,000
Retail Sales Manager NOK 410,000 NOK 360,000 NOK 670,000
Senior KAM NOK 820,000 NOK 570,000 NOK 1,240,000
Nordic KAM NOK 820,000 NOK 620,000 NOK 1,130,000
KAM NOK 770,000 NOK 520,000 NOK 980,000
Account Manager/NAM NOK 735,000 NOK 410,000 NOK 820,000
Nordic Consumer Sector Salary Survey 201734
4.2.3 Norway - Operations
JOB TITLE AVERAGE MINIMUM MAXIMUM
SUPPLY CHAIN
Supply Chain Director NOK 1,030,000 NOK 620,000 NOK 2,060,000
Supply Chain Manager NOK 620,000 NOK 370,000 NOK 1,240,000
Supply Chain Coordinator NOK 510,000 NOK 460,000 NOK 670,000
Procurement Director NOK 880,000 NOK 620,000 NOK 1,850,000
Procurement Manager NOK 640,000 NOK 520,000 NOK 1,240,000
Buyer NOK 720,000 NOK 490,000 NOK 960,000
Planner NOK 620,000 NOK 520,000 NOK 770,000
Logistics Director NOK 770,000 NOK 770,000 NOK 820,000
Logistics Manager NOK 670,000 NOK 460,000 NOK 880,000
Logistics Coordinator NOK 510,000 NOK 410,000 NOK 620,000
Warehouse Manager NOK 620,000 NOK 520,000 NOK 820,000
OPERATIONS
Production Director NOK 1,070,000 NOK 800,000 NOK 1,440,000
Manufacturing Director NOK 1,020,000 NOK 760,000 NOK 1,370,000
Operations Director NOK 980,000 NOK 700,000 NOK 1,240,000
Factory Manager NOK 920,000 NOK 700,000 NOK 1,240,000
Manufacturing Manager NOK 850,000 NOK 600,000 NOK 1,000,000
Operations Manager NOK 780,000 NOK 570,000 NOK 1,030,000
Production Manager NOK 680,000 NOK 520,000 NOK 990,000
Technical Manager NOK 680,000 NOK 570,000 NOK 930,000
Project Manager NOK 650,000 NOK 460,000 NOK 930,000
Quality Manager NOK 690,000 NOK 570,000 NOK 980,000
Nordic Consumer Sector Salary Survey 2017 35
4.2.4 Norway - Support
JOB TITLE AVERAGE MINIMUM MAXIMUM
HR
HR Director NOK 800,000 NOK 600,000 NOK 1,650,000
HR Manager NOK 670,000 NOK 520,000 NOK 970,000
HR Consultant NOK 590,000 NOK 460,000 NOK 820,000
HR Coordinator NOK 520,000 NOK 450,000 NOK 670,000
FINANCE
Chief Financial Officer NOK 1,100,000 NOK 750,000 NOK 1,750,000
Finance Director NOK 930,000 NOK 720,000 NOK 1,440,000
Finance Manager NOK 780,000 NOK 620,000 NOK 1,150,000
Finance Controller NOK 620,000 NOK 450,000 NOK 990,000
Finance Assistant NOK 460,000 NOK 390,000 NOK 600,000
Nordic Consumer Sector Salary Survey 201736
The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented
with the information we have collected as part of this survey. Whist we make every possible attempt to ensure
the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry
sector and the availability of candidates in a specific discipline.
JOB TITLE AVERAGE MINIMUM MAXIMUM
Marketing Director SEK 890,000 SEK 620,000 SEK 1,780,000
Head of Marketing SEK 810,000 SEK 620,000 SEK 1,240,000
Trade Marketing Manager SEK 530,000 SEK 380,000 SEK 740,000
Sales & Marketing Manager SEK 530,000 SEK 410,000 SEK 680,000
Nordic Marketing Manager SEK 610,000 SEK 490,000 SEK 930,000
Marketing Manager SEK 620,000 SEK 490,000 SEK 1,440,000
Marketing Co-ordinator SEK 390,000 SEK 270,000 SEK 670,000
International Marketing Manager SEK 600,000 SEK 430,000 SEK 930,000
Category Manager SEK 570,000 SEK 410,000 SEK 890,000
Brand Director SEK 740,000 SEK 490,000 SEK 1,240,000
Senior Brand Manager SEK 570,000 SEK 430,000 SEK 740,000
Nordic Brand Manager SEK 550,000 SEK 310,000 SEK 740,000
Brand Manager SEK 500,000 SEK 340,000 SEK 680,000
Product Director SEK 930,000 SEK 620,000 SEK 1,240,000
Senior Product Manager SEK 620,000 SEK 460,000 SEK 740,000
Nordic Product Manager SEK 590,000 SEK 410,000 SEK 820,000
Product Manager SEK 490,000 SEK 370,000 SEK 680,000
Digital Marketing Director SEK 640,000 SEK 520,000 SEK 740,000
Online Marketing Manager SEK 570,000 SEK 430,000 SEK 740,000
Digital Marketing Manager SEK 550,000 SEK 370,000 SEK 870,000
PR & Communication Manager SEK 530,000 SEK 370,000 SEK 770,000
Digital Marketing Specialist SEK 470,000 SEK 330,000 SEK 680,000
4.3.1 Sweden - Marketing
Nordic Consumer Sector Salary Survey 2017 37
4.3.2 Sweden - Sales
JOB TITLE AVERAGE MINIMUM MAXIMUM
Sales Director SEK 890,000 SEK 620,000 SEK 2,580,000
International Sales Director SEK 850,000 SEK 620,000 SEK 1,140,000
Country Manager SEK 820,000 SEK 620,000 SEK 1,240,000
Head of Sales SEK 710,000 SEK 490,000 SEK 1,240,000
Nordic Sales Manager SEK 660,000 SEK 430,000 SEK 1,340,000
Business Development Manager SEK 580,000 SEK 410,000 SEK 900,000
Export Manager SEK 630,000 SEK 430,000 SEK 850,000
Sales Manager SEK 620,000 SEK 430,000 SEK 1,030,000
Regional Sales Manager SEK 600,000 SEK 370,000 SEK 1,170,000
Field Sales Manager SEK 530,000 SEK 370,000 SEK 800,000
Area / District Sales Manager SEK 480,000 SEK 310,000 SEK 840,000
Sales Executive SEK 420,000 SEK 250,000 SEK 740,000
Retail Sales Manager SEK 590,000 SEK 370,000 SEK 1,290,000
Store Manager SEK 550,000 SEK 310,000 SEK 1,240,000
Project Manager SEK 520,000 SEK 310,000 SEK 990,000
Senior KAM SEK 670,000 SEK 470,000 SEK 990,000
Nordic KAM SEK 620,000 SEK 410,000 SEK 780,000
KAM SEK 540,000 SEK 370,000 SEK 800,000
Account Manager/NAM SEK 520,000 SEK 330,000 SEK 990,000
Nordic Consumer Sector Salary Survey 201738
4.3.3 Sweden - Operations
JOB TITLE AVERAGE MINIMUM MAXIMUM
SUPPLY CHAIN
Supply Chain Director SEK 1,240,000 SEK 740,000 SEK 2,060,000
Supply Chain Manager SEK 680,000 SEK 490,000 SEK 990,000
Supply Chain Coordinator SEK 460,000 SEK 310,000 SEK 620,000
Procurement Director SEK 1,110,000 SEK 740,000 SEK 2,060,000
Procurement Manager SEK 640,000 SEK 490,000 SEK 930,000
Buyer SEK 430,000 SEK 310,000 SEK 560,000
Planner SEK 430,000 SEK 310,000 SEK 620,000
Logistics Director SEK 930,000 SEK 740,000 SEK 1,240,000
Logistics Manager SEK 620,000 SEK 430,000 SEK 930,000
Warehouse Manager SEK 570,000 SEK 370,000 SEK 990,000
Logistics Coordinator SEK 430,000 SEK 310,000 SEK 560,000
OPERATIONS
Manufacturing Director SEK 1,110,000 SEK 870,000 SEK 1,850,000
Operations Director SEK 990,000 SEK 680,000 SEK 1,440,000
Production Director SEK 970,000 SEK 800,000 SEK 1,650,000
Factory Manager SEK 930,000 SEK 740,000 SEK 1,240,000
Manufacturing Manager SEK 740,000 SEK 560,000 SEK 930,000
Operations Manager SEK 680,000 SEK 470,000 SEK 870,000
Production Manager SEK 680,000 SEK 470,000 SEK 930,000
Quality Manager SEK 620,000 SEK 430,000 SEK 930,000
Technical Manager SEK 600,000 SEK 430,000 SEK 930,000
Project Manager SEK 560,000 SEK 410,000 SEK 870,000
Nordic Consumer Sector Salary Survey 2017 39
4.3.4 Sweden - Support
JOB TITLE AVERAGE MINIMUM MAXIMUM
HR
HR Director SEK 1,040,000 SEK 740,000 SEK 3,090,000
HR Manager SEK 620,000 SEK 560,000 SEK 930,000
HR Consultant SEK 490,000 SEK 370,000 SEK 620,000
HR Coordinator SEK 370,000 SEK 310,000 SEK 430,000
FINANCE
Chief Financial Officer SEK 1,110,000 SEK 800,000 SEK 2,370,000
Finance Director SEK 1,010,000 SEK 740,000 SEK 1,480,000
Finance Manager SEK 800,000 SEK 620,000 SEK 930,000
Finance Controller SEK 560,000 SEK 430,000 SEK 800,000
Finance Assistant SEK 390,000 SEK 290,000 SEK 500,000
Nordic Consumer Sector Salary Survey 201740
Nordic Consumer Sector Salary Survey 2017 41
Contact details
Nigel Wright Group
Havnegade 39
København K, 1058
Denmark
Jens Beck - Managing Consultant
Lars Herrem
Group Executive Director
Nigel Wright Group
Værkmestergade 2, 17. etage
Aarhus C, 8000
Denmark
Søren Hjorth Lee - Managing Consultant
DD:	 +45 (0)70 27 86 07
M: 	 +45 (0)31 56 55 70
E: 	 jens.beck@nigelwright.com
DD:	 +49 (0)211 88 242 364
M: 	 +49 (0)1515 44 34 391
E: 	 lars.herrem@nigelwright.com
DD:	 +45 (0)70 27 86 02
M: 	 +45 (0)21 35 10 54
E: 	 soren.lee@nigelwright.com
Denmark
Denmark
Nigel Wright Group
Dronning Eufemiasgate 16
Oslo, 0191
Norway
Jostein Hjellegjerde - Country Manager
Nigel Wright Group
Grev Turegatan 3, 4 tr
Stockholm, 114 46
Sweden
Simon Taylor - Country Director
DD:	 +47 (0)21 60 75 33
M: 	 +47 (0)91 12 12 17
E: 	 jostein.hjellegjerde@nigelwright.com
DD:	 +46 (0)8 400 264 35
M: 	 +46 (0)761 763 102
E: 	 simon.taylor@nigelwright.com
Norway
Sweden
Nigel Wright Group has offices across Europe:
ÅRHUS
Værkmestergade 2,
17. etage
8000 Aarhus C
Denmark
T: +45 7027 8601
COPENHAGEN
Havnegade 39
1058 Copenhagen K
Denmark
T: +45 7027 8601
OSLO
Dronning eufemias Gate 16
0191 Oslo
Norway
T: +47 238 97 773
GOTHENBURG
World Trade Center,
Mässans gata 18,
412 51 Göteborg,
Sweden
T: +46 (0)8 400 264 35
MALMÖ
High Court,
Malmöhusvägen 1,
211 18 Malmö,
Sweden
T: +46 (0)8 400 264 35
STOCKHOLM
Grev Turegatan 3, 4 tr
114 46 Stockholm
Sweden
T: +46 (0)8 400 264 35
NEWCASTLE UPON TYNE
Lloyds Court
78 Grey Street
Newcastle upon Tyne
NE1 6AF
T: +44 (0)191 222 0770
TEESSIDE
Eshton Suite, Office 2
Wynyard Park House,
Wynyard Avenue,
Wynyard,
TS22 5TB
T: +44 (0)1740 661000
LONDON
20 St Dunstan’s Hill,
London,
EC3R 8HL
T: +44 (0)207 405 3921
LAUSANNE
Rue Caroline 2
1003 Lausanne
Switzerland
T: +41 (0)21 311 2376
AMSTERDAM
Regus World Trade Centre
Zuidplein 36, H-Toren
1077 XV, Amsterdam,
The Netherlands
T: +31 (0)20 799 7730
HELSINKI
Bulevardi street 7
00120 Helsinki
Finland
T: +45 7027 8601
PARIS
29 rue de Bassano
75008 Paris
France
T: +33 1 76 73 29 80
DÜSSELDORF
Königsallee 2b
5th Floor
40212 Düsseldorf
Germany
T: +49 211 882 42 364
MADRID
Palacio de Miraflores
Carrera de San Jerónimo, 15 - 2ª
28014 Madrid
Spain
T: +34 91 788 3172
Our offices
Nordic Consumer Sector Salary Survey 201742
www.nigelwright.com
© Nigel Wright Group 2017. All Rights Reserved.

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Nordic Consumer Sector Salary Survey Report 2017

  • 1. Nordic Consumer Sector Salary Survey 2017 What are you worth?
  • 2. Introduction Welcome to Nigel Wright Group’s consumer salary survey 2017 for the Nordics, which is specifically designed to provide you with an insight into the salaries commanded by professionals within this sector. Nigel Wright Group has earned a strong reputation within the consumer sector across Europe for providing a high-quality recruitment service that is built upon our industry knowledge. We consider it important to continue to bring you relevant, useful information that provides insight and interest. This survey has been compiled from the responses of over 1,000 respondents who completed our online questionnaire in the first quarter 2017 as well as data from our own extensive database of candidates. The survey represents a cross-section of respondents with the following profile in the Nordics: • Consumer sub-sector: Advertising and Media; Clothing, Footwear and Accessories; Consumer Electronics; Food & Drink; Health & Beauty; Home Construction / DIY; Retail; Telecommunications; Toys & Games, Travel & Leisure, Sports/Sporting Goods, Warehousing & Logistics Services; • 69% were male and 31% female; • 33% were in their thirties and 45% were in their forties; • 80% of respondents are educated to degree level or above (49% have a Masters); • 50% have been in their current position less than two years, 36% for between two and five years, 11% for between five and ten years and just 3% for 10 or more years. The first three parts of the survey focus on some general points of interest, such as levels of satisfaction, respondents’ motivation to change jobs as well as attitudes towards skill shortages and the qualities needed to succeed in the industry. This is followed by discipline-specific analysis of salaries. For further information or to discuss your recruitment requirements please contact us via the contact details below and you will be directed to a consultant specialising in your area. For more information on our services please visit our website for each country below: Denmark: +45 (0)70 27 86 01 dk.nigelwright.com Norway: +47 (0)23 89 77 73 no.nigelwright.com Sweden: +46 (0)8 400 264 35 se.nigelwright.com Nordic Consumer Sector Salary Survey 20172
  • 3. in their forties educated to degree level F: M: 69% 45% in their thirties 33% 80% have a master’s degree49% GENDERCONSUMERSUB-SECTOR AGE EDUCATIONCURRENT POSITION < 2 years 2-5 years 5-10 years 50% 36% 11% >10 years 3% Advertising and Media Retail Telecommunications Toys and Games Travel and Leisure Sports / Sporting Goods Warehousing & Logistics Services Clothing, Footwear and Accessories Consumer Electronics Food and Drink Health and Beauty DIY / Home Construction 31% Respondents’ profiles
  • 4. The Nordic region continues to be the focus of scrutiny across Europe. While other states make tentative steps towards achieving favorable economic conditions, Denmark and Sweden stride ahead, with both countries on the cusp of boasting the oft labelled panacea to fiscal problems - full employment. After a tough recession, only 4.3 percent of Danes are currently without a job, while in Sweden the figure is 6.6 percent, with a trajectory that places it nearer the six percent zone within the next two years. Sweden has also now broken the European record for the highest employment rate of people aged 20-64. Elsewhere, in Norway, the enduring impact of oil industry decline may be easing as latest figures show a dramatic reduction in unemployment figures since they peaked in January 2016. And in Finland, modest economic recovery has also coincided with a stabilising job market. While these data are undoubtedly positive they do come with a warning, in that labour shortages resulting from full employment could stifle economic growth. This is particularly troublesome in Denmark where the demand for skills across multiple sectors is accelerating at a speed which may soon outstrip supply. Attempts will need be made to avoid a repeat of the situation ten years ago, where a damaging period of high inflation followed record levels of unemployment. Still, as it stands, the Danish economy looks set to hit two percent for a consecutive year and its strongest since the global financial crisis. Similarly, in Sweden, higher capital investment and export activity, together with strong business productivity, will likely see growth forecasts of around three percent being met. Though variable inflation and rising debt has impacted consumer spending. And high levels of debt in Norway are already leading to concerns that the Norwegian economy may become constricted. The next twelve months will certainly be interesting and we hope the perspectives offered in our 2017 report are useful within this context. Should you have further questions, please do not hesitate to contact a member of our team who will be more than happy to clarify any of the information presented. Nordic Consumer Sector Salary Survey 20174 Foreword
  • 5. Nordic Consumer Sector Salary Survey 2017 5 Contents 1.0 Non-monetary indicators 6 1.1 Job satisfaction by job level & salary 7 1.2 Job satisfaction by discipline & hours worked 8 1.3 Factors influencing a change of roles 9 1.4 Methods used to search for a new role 10 2.0 Salaries, benefits and bonuses 11 2.1 Average salaries by job title 12 2.2 Average percentage of salary increase received and expected 13 2.3 Importance of benefits as part of a remuneration package 15 2.4 Benefits and bonus entitlement 18 2.5 Bonus rates received and expected 19 2.6 Pensions 20 2.7 Flexible working options 21 2.8 Nights away from home 22 3.0 Skills and attitudes 23 3.1 Skill shortages 24 3.2 Qualities needed to be successful 26 4.0 Analysis of salaries in relation to discipline 28 4.1.1 Marketing 29 4.1.2 Sales 30 4.1.3 Operations 31 4.1.4 Support 32 4.2.1 Marketing 33 4.2.2 Sales 34 4.2.3 Operations 35 4.2.4 Support 36 4.3.1 Marketing 37 4.3.2 Sales 38 4.3.3 Operations 39 4.3.4 Support 40 Contact information 41
  • 7. 1.1 Job satisfaction by job level Respondents were asked to rate their level of job satisfaction on the following five-point scale: The results show that 14% of the workforce are dissatisfied, but the majority are satisfied with 69% saying they are either moderately or very satisfied Although there are variations between the strength of respondents’ satisfaction there is a correlation between levels of satisfaction and position/salary. The challenge, then, is to find out why employees are dissatisfied and what can be done to change this, whilst ensuring that the satisfaction level of the rest of the workforce is maintained. 1. Very satisfied 4. Moderately dissatisfied 5. Very dissatisfied 2. Moderately satisfied 3. Neither satisfied or dissatisfied Executive (board / c-level) ALL % JOB % Management Non- management 23 46 17 10 4 19 44 18 14 5 35 40 15 8 2 17 43 27 9 4 COUNTRY % 24 45 15 12 4 29 48 15 5 3 19 46 19 12 4 NorwayDenmark Sweden Denmark Norway Sweden Nordic Consumer Sector Salary Survey 2017 7
  • 8. 21 45 19 11 4 15 67 14 0 4 1.2 Job satisfaction by discipline Respondents were asked to rate their level of job satisfaction on the following five-point scale: We also examined job satisfaction by discipline, and found that the people with the highest level of job satisfaction work in HR (82% are either moderately or very satisfied). Our sample of finance specialists were displaying the highest levels of dissatisfaction. 1. Very satisfied 4. Moderately dissatisfied 5. Very dissatisfied 2. Moderately satisfied 3. Neither satisfied or dissatisfied Marketing DISCIPLINE % Sales HRFInance 27 41 14 9 9 Operations 21 43 19 11 6 8 52 20 16 4 Supply chain 17 45 19 14 5 Nordic Consumer Sector Salary Survey 20178
  • 9. 1.3 Changing jobs - factors influencing a change of roles internally or externally to another organisation Respondents were asked to select the top three factors that would motivate them to change jobs, both within their current company (internally) and to another organisation (externally). In the consumer sector, although money is important, the opportunity to experience new challenges and gain a promotion or new skills are more persuasive factors for employees considering their next move. Achieving an improved work-life balance is also an increasingly important factor for job seekers today. Internal External New challenges Achieve an improved work-life balance Gain new skills Flexible working Promotion Change location Increased remuneration Change discipline Different environment / culture Nothing would motivate me to change jobs internally 48 62 21 24 44 39 11 14 37 38 8 13 30 37 10 12 13 30 10 0 CHANGING JOBS % Nordic Consumer Sector Salary Survey 2017 9
  • 10. 1.4 Methods used to search for a new role Respondents were asked to select all methods that they would utilise when looking for a new role. Social networking is the most important method for job seekers in the Nordics but a high proportion will also make approaches directly to employers. Using social networking sites and online job boards to identify job opportunities now completely surpasses the use of printed media such as newspapers and magazines, which very few of our sample said that they use. Social networking sites Online job boards Internal bulletin boards / employer intranets Regional or local newspapers Trade magazines Other recruitment consultancies 5148 37 64 4537 51 39 1111 10 14 12 2 2 11 2 2 4837 43 39 Direct approaches to employers 4840 49 45 Nigel Wright website 5145 40 55 NEWS JOB SEARCH % DenmarkAll Norway Sweden Nordic Consumer Sector Salary Survey 201710
  • 11. 2.0 Salaries, benefits and bonuses This section presents information from respondents from all disciplines and levels of the Nordic consumer sector on their salaries, benefits and bonuses.
  • 12. 2.1 Average salaries SALARY PER ANNUM % Salary by job title of respondent 21 28 51 Up to €60,000 €60,000 to €80,000 €80,000 + 21% of our sample were earning the equivalent of up to €60,000 per year, and 51% were earning €80,000 or more, which is obviously not representative of the entire Nordic workforce. It should be noted that salary levels can vary depending on company size, industry sector and the availability of candidates in a specific discipline, and in Section 3 of this report, we draw on our extensive database of salary data for the Nordic market-place. Designer Managing Director / General Manager Consultant Operational Director (below main board level) Assistant Senior Manager 400,000 400,000 300,000 1,100,000 1,200,000 1,100,000 500,000 400,000 400,000 1,200,000 1,100,000 1,100,000 800,000 800,000 800,000 500,000 700,000 500,000 CEO 1,500,000 1,300,000 1,400,000 Executive e.g. Marketing Executive or Sales Executive 900,000 800,000 700,000 Advisor 700,000 600,000 600,000 Non-Executive Director 1,000,000 1,400,000 1,000,000 Head / Controller 800,000 700,000 700,000 Analyst Manager Developer 600,000 600,000 500,000 600,000 700,000 600,000 600,000 700,000 500,000 Denmark DKK Norway NOK Sweden SEK Nordic Consumer Sector Salary Survey 201712
  • 13. 23 17 16 190% 14 14 17 15Between 3-5% 24 14 20 21Between 1-2% 3 1 4 3Between 10-15% SALARY INCREASE LEVEL - RECEIVED % 6 2 2 3Up to 1% 8 15 10 10Between 5-10% 19 31 26 24Between 2-3% 2 3 3 3Between 15-20% 2.2 Average percentage of salary increase received by level 1 3 2 220%+ Nordic Consumer Sector Salary Survey 2017 13 Denmark Norway Sweden All ALL %SWEDEN %NORWAY %DENMARK %
  • 14. As part of their last salary review nearly half of respondents (45%) received an increase of between 1% and 3%. There is degree of positivity regarding this year’s annual raise. A third of the sample (32%) anticipate an increase of between 2 to 3%, and a further 32% expect an increase of at least 3%. 0% Between 3-5% Between 1-2% Between 10-15% SALARY INCREASE LEVEL - EXPECTED % Up to 1% Between 5-10% Between 2-3% Between 15-20% 2.2 Average percentage of salary increase expected by level 20%+ Denmark Norway Sweden All ALL %SWEDEN %NORWAY %DENMARK % Nordic Consumer Sector Salary Survey 201714 10 5 6 8 15 20 21 19 21 17 17 18 3 0 2 2 6 2 2 4 11 9 9 9 28 38 34 32 1 0 1 1 2 0 0 1 3 9 8 6Don’t know
  • 15. Nordic Consumer Sector Salary Survey 2017 15 2.3 Importance of benefits as part of a remuneration package - combined countries 61 55 76 32 34 28 24 3 24 3 24 2 54 59 43 28 3 21 3 43 4 17 2 20 2 11 2 38 37 42 26 3 32 2 12 7 8 9 5 BENEFITS All % Male % Female % Flexible working Car allowance Holiday entitlement Non-contributory pension Employer contributory pension Health insurance Company car without petrol Bonus personal Company car and petrol Career breaks/sabbaticals Bonus company performance Share options Childcare allowances
  • 16. Respondents felt that the four most important employer benefits as part of a remuneration package were flexible working (61%), a personal bonus (54%), a company pension (38%) and a company bonus (32%). For women, flexible working is significantly more important than a personal bonus in an overall remuneration package and they value their holiday entitlement twice as much as males do. Men tend to value personal bonuses more than women do. Although there are differences between these three Nordic countries, the overall order of importance for the range of benefits is largely the same. Nordic Consumer Sector Salary Survey 201716 2.3 Importance of benefits as part of a remuneration package - individual countries 48 68 69 36 31 29 30 0 25 3 19 4 53 59 53 29 2 20 5 30 4 18 2 21 3 16 2 42 33 37 32 3 19 5 24 4 6 11 8 BENEFITS Denmark % Norway % Sweden % Flexible working Car allowance Holiday entitlement Non-contributory pension Employer contributory pension Health insurance Company car without petrol Bonus personal Company car and petrol Career breaks/sabbaticals Bonus company performance Share options Childcare allowances
  • 17. RECEIVE BENEFITS AND BONUSES % Overall 98% of those surveyed receive some form of benefit or bonus. The most common being a company pension (92%), healthcare (83%), a company bonus (79%) and a car allowance (62%). 2.4 Benefits and bonus entitlement Car allowance Personal bonus Guaranteed bonus Healthcare Company bonus Nordic Consumer Sector Salary Survey 2017 17 Company pension 94 14 92 15 96 17 90 15 5859 58 60 6462 70 58 8179 80 76 9283 62 68 DenmarkAll Norway Sweden
  • 18. 2.4 Benefits and bonus entitlement The majority of our sample (75%) in full time employment have over 26 days holiday a year with 14% having over 31 days. 115-20 days 115-20 days 515-20 days 015-20 days 6126-30 days 6026-30 days 2026-30 days 7226-30 days STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - ALL % STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - DENMARK % STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - NORWAY % STANDARD HOLIDAY ALLOWANCE (WITHOUT LIEU DAYS) - SWEDEN % 2421-25 days 2821-25 days 6621-25 days 1021-25 days 1231-35 days 1031-35 days 931-35 days 1531-35 days 236 days or more 136 days or more 036 days or more 336 days or more Nordic Consumer Sector Salary Survey 201718
  • 19. Nordic Consumer Sector Salary Survey 2017 19 2.5 Bonus rates received and expected There was a mixed view in relation to anticipated bonus payments. In Denmark and Norway there was an expectation that bonus payments would not be increasing this year and be somewhat lower, whereas in Sweden respondents were optimistic that they would be greater. 12.8 13.9 12.1 14.2 15.4 11.8 16.0 11.6 12.5 12.4 13.2 11.6 14.2 15.2 11.2 17.3 11.8 12.6 GUARANTEED BONUS COMPANY BONUS PERSONAL BONUS Received % Expected % Denmark SwedenNorway
  • 20. Nordic Consumer Sector Salary Survey 201720 Over 92% of respondents receive a company pension. Of those who receive a pension, the highest employer contributions were in Denmark and the lowest in Sweden. We asked whether those receiving a pension were concerned about their final pension pot, and again the picture was mixed. Our Norwegian respondents were most concerned about the size of their final pension pot whereas the Danish respondents were the least concerned. That said, most people from each country expressed concern. AVERAGE NUMBER OF YEARS IN PENSION (ALL) PERCENTAGE CONTRIBUTION CONCERN ABOUT SIZE OF FINAL PENSION % 5.8 1.8 3.2from employee 8.7 5.1 4.6from employer 35 27 28 12 24 17 Not concerned at all Less than 5 years Concerned Between 10 and 15 years 49 44 49 4 5 6 Somewhat concerned Between 5 and 10 years Very concerned More than 20 years Between 15 and 20 years 2.6 Pensions Denmark Denmark Norway Sweden Norway Sweden Denmark Norway Sweden
  • 21. Nordic Consumer Sector Salary Survey 2017 21 2.7 Flexible working options 84% work for a company that offers flexible working – the most common forms of which are working from home, flexi-time and part-time working. Interestingly, flexi-time was significantly less common in Denmark than in Norway and Sweden. WORKING OPTIONS % Term-time working Compressed hours Job sharing Flexi-time Working from home Part-time working 78 65 75 42 68 65 19 10 26 3 4 7 1 0 2 1 0 0 Denmark Norway Sweden
  • 22. Nordic Consumer Sector Salary Survey 201722 We also asked our sample how many nights do they stay away from home during the week and found that 59% spend at least one night away from home. 41% average one night away per week and 18% are spending at least two nights away. Our sample showed that the Danish are most likely to work away from home (64%) and the Norwegians least likely (55%). 2.8 Working away from home NIGHTS SPENT WORKING AWAY FROM HOME PER WEEK - ALL % DENMARK % NORWAY % SWEDEN % 41 36 45 42 None None None None 41 41 43 42 13 17 8 12 5 6 4 4 One night One night One night One night Two nights Two nights Two nights Two nights Three or more nights Three or more nights Three or more nights Three or more nights
  • 23. 3.0 Skills and attitudes This section presents information from respondents on skill shortages and what qualities they believe are needed to be successful in their industry.
  • 24. SKILL SHORTAGES % Nordic Consumer Sector Salary Survey 201724 Recruited from other industries or professions 3126 18 26 Increased training budgets 2017 21 14 Recruited workers from other countries 1414 7 16 Transferred employees into skill shortage 1112 14 13 Recruited apprentices 189 7 4 DenmarkAll Norway Sweden 3.1 Actions to address skills shortages
  • 25. 43% of our sample said that there are currently skill shortages at their place of work, and we asked everyone what their employer had been doing to address skills shortages whether their company was currently experiencing skill shortages. Overall, recruiting from other industries was top of the list of remedial actions taken by companies (26%), followed by increasing training budgets (17%) and recruiting people from other countries (14%). 3.1 Actions to address skills shortages SKILL SHORTAGES % Nordic Consumer Sector Salary Survey 2017 25 Increased recruitment budget 89 11 9 Increased marketing activity to raise profile with prospective candidates 87 4 6 No current skill shortages 87 7 6 Allowed employees to take study leave for external training 55 11 4 Don’t know 4545 39 46 DenmarkAll Norway Sweden
  • 26. 3.2 Qualities needed to be successful Cope well under pressure Cope well under pressure Great networker Great networker Action orientated Action orientated Excellent communicator Excellent communicator Self-sufficient / independent Self-sufficient / independent Flexible / adaptable Flexible / adaptable Professional knowledge Professional knowledge Confident / self-assured Confident / self-assured Great people skills Great people skills Strong leader Strong leader Strategic thinker Strategic thinker 51 55 32 34 67 68 59 60 43 31 64 60 53 49 43 41 60 62 43 48 60 63 QUALITIES NEEDED - ALL % DENMARK % Nordic Consumer Sector Salary Survey 201726
  • 27. 3.2 Qualities needed to be successful Respondents were asked to select what qualities they felt were the most important for those working in the consumer sector. Being action orientated (67%), flexible and adaptable (64%), a strategic thinker (60%) and having great people skills (60%) were considered the most significant. Cope well under pressure Cope well under pressure Great networker Great networker Action orientated Action orientated Excellent communicator Excellent communicator Self-sufficient / independent Self-sufficient / independent Flexible / adaptable Flexible / adaptable Professional knowledge Professional knowledge Confident / self-assured Confident / self-assured Great people skills Great people skills Strong leader Strong leader Strategic thinker Strategic thinker 51 48 24 34 68 66 55 59 51 50 64 67 46 58 35 48 53 61 29 45 59 58 NORWAY % SWEDEN % Nordic Consumer Sector Salary Survey 2017 27
  • 28. 4.0 Analysis of salaries in relation to discipline
  • 29. 4.1.1 Denmark - Marketing JOB TITLE AVERAGE MINIMUM MAXIMUM Marketing Director DKK 930,000 DKK 740,000 DKK 1,730,000 Head of Marketing DKK 850,000 DKK 660,000 DKK 1,100,000 International Marketing Manager DKK 720,000 DKK 575,000 DKK 1,030,000 Sales & Marketing Manager DKK 690,000 DKK 570,000 DKK 750,000 Marketing Manager DKK 680,000 DKK 510,000 DKK 1,030,000 Nordic Marketing Manager DKK 670,000 DKK 525,000 DKK 1,140,000 Trade Marketing Manager DKK 620,000 DKK 500,000 DKK 810,000 Category Manager DKK 600,000 DKK 460,000 DKK 990,000 Marketing Co-ordinator DKK 450,000 DKK 340,000 DKK 460,000 Senior Brand Manager DKK 610,000 DKK 500,000 DKK 830,000 Brand Manager DKK 520,000 DKK 420,000 DKK 670,000 Senior Product Manager DKK 670,000 DKK 500,000 DKK 830,000 Product Manager DKK 530,000 DKK 400,000 DKK 750,000 Digital Marketing Director DKK 980,000 DKK 620,000 DKK 1,240,000 Online Marketing Manager DKK 620,000 DKK 500,000 DKK 750,000 Digital Marketing Manager DKK 560,000 DKK 480,000 DKK 860,000 PR & Communication Manager DKK 520,000 DKK 480,000 DKK 720,000 The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented with the information we have collected as part of this survey. Whist we make every possible attempt to ensure the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry sector and the availability of candidates in a specific discipline. Nordic Consumer Sector Salary Survey 2017 29
  • 30. 4.1.2 Denmark - Sales JOB TITLE AVERAGE MINIMUM MAXIMUM Sales Director DKK 940,000 DKK 720,000 DKK 2,270,000 International Sales Director DKK 920,000 DKK 720,000 DKK 1,240,000 Nordic Sales Manager DKK 790,000 DKK 540,000 DKK 1,400,000 Head of Sales DKK 780,000 DKK 600,000 DKK 1,120,000 Country Manager DKK 750,000 DKK 600,000 DKK 1,240,000 Business Development Manager DKK 670,000 DKK 520,000 DKK 1,030,000 Sales Manager DKK 670,000 DKK 480,000 DKK 1,550,000 Export Manager DKK 650,000 DKK 460,000 DKK 870,000 Regional Sales Manager DKK 610,000 DKK 420,000 DKK 850,000 Field Sales Manager DKK 610,000 DKK 380,000 DKK 870,000 Area / District Sales Manager DKK 590,000 DKK 420,000 DKK 980,000 Sales Executive DKK 530,000 DKK 360,000 DKK 810,000 Retail Sales Manager DKK 630,000 DKK 380,000 DKK 1,020,000 Project Manager DKK 610,000 DKK 420,000 DKK 1,240,000 Store Manager DKK 490,000 DKK 350,000 DKK 1,140,000 Senior KAM DKK 740,000 DKK 600,000 DKK 930,000 Nordic KAM DKK 660,000 DKK 520,000 DKK 870,000 KAM DKK 600,000 DKK 420,000 DKK 870,000 Account Manager/NAM DKK 525,000 DKK 385,000 DKK 830,000 Nordic Consumer Sector Salary Survey 201730
  • 31. 4.1.3 Denmark - Operations JOB TITLE AVERAGE MINIMUM MAXIMUM SUPPLY CHAIN Supply Chain Director DKK 1,070,000 DKK 660,000 DKK 2,060,000 Supply Chain Manager DKK 660,000 DKK 420,000 DKK 930,000 Procurement Director DKK 910,000 DKK 560,000 DKK 1,340,000 Procurement manager DKK 650,000 DKK 500,000 DKK 1,120,000 Buyer DKK 550,000 DKK 420,000 DKK 870,000 Planner DKK 520,000 DKK 325,000 DKK 680,000 Logistics Director DKK 1,080,000 DKK 870,000 DKK 1,280,000 Logistics Manager DKK 660,000 DKK 420,000 DKK 880,000 Warehouse Manager DKK 610,000 DKK 470,000 DKK 870,000 OPERATIONS Production Director DKK 960,000 DKK 530,000 DKK 1,410,000 Manufacturing Director DKK 880,000 DKK 620,000 DKK 1,290,000 Operations Director DKK 830,000 DKK 750,000 DKK 890,000 Manufacturing Manager DKK 820,000 DKK 520,000 DKK 1,140,000 Factory Manager DKK 770,000 DKK 470,000 DKK 1,030,000 Operations Manager DKK 700,000 DKK 520,000 DKK 930,000 Project Manager DKK 670,000 DKK 420,000 DKK 1,030,000 Production Manager DKK 640,000 DKK 420,000 DKK 890,000 Technical Manager DKK 630,000 DKK 520,000 DKK 780,000 Quality Manager DKK 610,000 DKK 420,000 DKK 1,010,000 Nordic Consumer Sector Salary Survey 2017 31
  • 32. 4.1.4 Denmark - Support JOB TITLE AVERAGE MINIMUM MAXIMUM HR HR Director DKK 880,000 DKK 520,000 DKK 2,060,000 HR Manager DKK 640,000 DKK 445,000 DKK 1,180,000 HR Consultant DKK 570,000 DKK 380,000 DKK 750,000 FINANCE Chief Financial Officer DKK 1,080,000 DKK 730,000 DKK 1,760,000 Finance Director DKK 1,000,000 DKK 200,000 DKK 1,550,000 Finance Manager DKK 700,000 DKK 540,000 DKK 1,080,000 Finance Controller DKK 570,000 DKK 420,000 DKK 780,000 Nordic Consumer Sector Salary Survey 201732
  • 33. The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented with the information we have collected as part of this survey. Whist we make every possible attempt to ensure the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry sector and the availability of candidates in a specific discipline. 4.2.1 Norway - Marketing JOB TITLE AVERAGE MINIMUM MAXIMUM Marketing Director NOK 990,000 NOK 850,000 NOK 1,550,000 Head of Marketing NOK 890,000 NOK 700,000 NOK 1,130,000 International Marketing Manager NOK 840,000 NOK 790,000 NOK 1,130,000 Marketing Manager NOK 750,000 NOK 670,000 NOK 1,240,000 Nordic Marketing Manager NOK 720,000 NOK 620,000 NOK 930,000 Category Manager NOK 700,000 NOK 520,000 NOK 980,000 Trade Marketing Manager NOK 630,000 NOK 520,000 NOK 820,000 Marketing Co-ordinator NOK 430,000 NOK 370,000 NOK 570,000 Senior Brand Manager NOK 690,000 NOK 570,000 NOK 980,000 Nordic Brand Manager NOK 610,000 NOK 460,000 NOK 720,000 Brand Manager NOK 590,000 NOK 410,000 NOK 670,000 Product Director NOK 970,000 NOK 820,000 NOK 1,030,000 Nordic Product Manager NOK 710,000 NOK 570,000 NOK 920,000 Senior Product Manager NOK 710,000 NOK 570,000 NOK 920,000 Product Manager NOK 540,000 NOK 500,000 NOK 710,000 Digital Marketing Director NOK 820,000 NOK 710,000 NOK 1,130,000 Digital Marketing Manager NOK 760,000 NOK 620,000 NOK 960,000 Online Marketing Manager NOK 670,000 NOK 520,000 NOK 820,000 PR & Communication Manager NOK 620,000 NOK 460,000 NOK 820,000 Digital Marketing Specialist NOK 550,000 NOK 490,000 NOK 720,000 Nordic Consumer Sector Salary Survey 2017 33
  • 34. 4.2.2 Norway - Sales JOB TITLE AVERAGE MINIMUM MAXIMUM Sales Director NOK 990,000 NOK 800,000 NOK 2,060,000 International Sales Director NOK 990,000 NOK 800,000 NOK 2,060,000 Country Manager NOK 830,000 NOK 560,000 NOK 1,550,000 Head of Sales NOK 740,000 NOK 570,000 NOK 980,000 Nordic Sales Manager NOK 740,000 NOK 570,000 NOK 1,130,000 Business Development Manager NOK 660,000 NOK 410,000 NOK 1,030,000 Regional Sales Manager NOK 690,000 NOK 600,000 NOK 930,000 Field Sales Manager NOK 690,000 NOK 570,000 NOK 770,000 Sales Executive NOK 660,000 NOK 500,000 NOK 770,000 Area / District Sales Manager NOK 640,000 NOK 520,000 NOK 720,000 Sales Manager NOK 630,000 NOK 570,000 NOK 1,030,000 Export Manager NOK 620,000 NOK 460,000 NOK 770,000 Project Manager NOK 610,000 NOK 490,000 NOK 1,240,000 Store Manager NOK 430,000 NOK 370,000 NOK 820,000 Retail Sales Manager NOK 410,000 NOK 360,000 NOK 670,000 Senior KAM NOK 820,000 NOK 570,000 NOK 1,240,000 Nordic KAM NOK 820,000 NOK 620,000 NOK 1,130,000 KAM NOK 770,000 NOK 520,000 NOK 980,000 Account Manager/NAM NOK 735,000 NOK 410,000 NOK 820,000 Nordic Consumer Sector Salary Survey 201734
  • 35. 4.2.3 Norway - Operations JOB TITLE AVERAGE MINIMUM MAXIMUM SUPPLY CHAIN Supply Chain Director NOK 1,030,000 NOK 620,000 NOK 2,060,000 Supply Chain Manager NOK 620,000 NOK 370,000 NOK 1,240,000 Supply Chain Coordinator NOK 510,000 NOK 460,000 NOK 670,000 Procurement Director NOK 880,000 NOK 620,000 NOK 1,850,000 Procurement Manager NOK 640,000 NOK 520,000 NOK 1,240,000 Buyer NOK 720,000 NOK 490,000 NOK 960,000 Planner NOK 620,000 NOK 520,000 NOK 770,000 Logistics Director NOK 770,000 NOK 770,000 NOK 820,000 Logistics Manager NOK 670,000 NOK 460,000 NOK 880,000 Logistics Coordinator NOK 510,000 NOK 410,000 NOK 620,000 Warehouse Manager NOK 620,000 NOK 520,000 NOK 820,000 OPERATIONS Production Director NOK 1,070,000 NOK 800,000 NOK 1,440,000 Manufacturing Director NOK 1,020,000 NOK 760,000 NOK 1,370,000 Operations Director NOK 980,000 NOK 700,000 NOK 1,240,000 Factory Manager NOK 920,000 NOK 700,000 NOK 1,240,000 Manufacturing Manager NOK 850,000 NOK 600,000 NOK 1,000,000 Operations Manager NOK 780,000 NOK 570,000 NOK 1,030,000 Production Manager NOK 680,000 NOK 520,000 NOK 990,000 Technical Manager NOK 680,000 NOK 570,000 NOK 930,000 Project Manager NOK 650,000 NOK 460,000 NOK 930,000 Quality Manager NOK 690,000 NOK 570,000 NOK 980,000 Nordic Consumer Sector Salary Survey 2017 35
  • 36. 4.2.4 Norway - Support JOB TITLE AVERAGE MINIMUM MAXIMUM HR HR Director NOK 800,000 NOK 600,000 NOK 1,650,000 HR Manager NOK 670,000 NOK 520,000 NOK 970,000 HR Consultant NOK 590,000 NOK 460,000 NOK 820,000 HR Coordinator NOK 520,000 NOK 450,000 NOK 670,000 FINANCE Chief Financial Officer NOK 1,100,000 NOK 750,000 NOK 1,750,000 Finance Director NOK 930,000 NOK 720,000 NOK 1,440,000 Finance Manager NOK 780,000 NOK 620,000 NOK 1,150,000 Finance Controller NOK 620,000 NOK 450,000 NOK 990,000 Finance Assistant NOK 460,000 NOK 390,000 NOK 600,000 Nordic Consumer Sector Salary Survey 201736
  • 37. The Nigel Wright Group Nordics salary review is based on the details we hold on our database and is supplemented with the information we have collected as part of this survey. Whist we make every possible attempt to ensure the data we provide is accurate it should be noted that salary levels can vary depending on company size, industry sector and the availability of candidates in a specific discipline. JOB TITLE AVERAGE MINIMUM MAXIMUM Marketing Director SEK 890,000 SEK 620,000 SEK 1,780,000 Head of Marketing SEK 810,000 SEK 620,000 SEK 1,240,000 Trade Marketing Manager SEK 530,000 SEK 380,000 SEK 740,000 Sales & Marketing Manager SEK 530,000 SEK 410,000 SEK 680,000 Nordic Marketing Manager SEK 610,000 SEK 490,000 SEK 930,000 Marketing Manager SEK 620,000 SEK 490,000 SEK 1,440,000 Marketing Co-ordinator SEK 390,000 SEK 270,000 SEK 670,000 International Marketing Manager SEK 600,000 SEK 430,000 SEK 930,000 Category Manager SEK 570,000 SEK 410,000 SEK 890,000 Brand Director SEK 740,000 SEK 490,000 SEK 1,240,000 Senior Brand Manager SEK 570,000 SEK 430,000 SEK 740,000 Nordic Brand Manager SEK 550,000 SEK 310,000 SEK 740,000 Brand Manager SEK 500,000 SEK 340,000 SEK 680,000 Product Director SEK 930,000 SEK 620,000 SEK 1,240,000 Senior Product Manager SEK 620,000 SEK 460,000 SEK 740,000 Nordic Product Manager SEK 590,000 SEK 410,000 SEK 820,000 Product Manager SEK 490,000 SEK 370,000 SEK 680,000 Digital Marketing Director SEK 640,000 SEK 520,000 SEK 740,000 Online Marketing Manager SEK 570,000 SEK 430,000 SEK 740,000 Digital Marketing Manager SEK 550,000 SEK 370,000 SEK 870,000 PR & Communication Manager SEK 530,000 SEK 370,000 SEK 770,000 Digital Marketing Specialist SEK 470,000 SEK 330,000 SEK 680,000 4.3.1 Sweden - Marketing Nordic Consumer Sector Salary Survey 2017 37
  • 38. 4.3.2 Sweden - Sales JOB TITLE AVERAGE MINIMUM MAXIMUM Sales Director SEK 890,000 SEK 620,000 SEK 2,580,000 International Sales Director SEK 850,000 SEK 620,000 SEK 1,140,000 Country Manager SEK 820,000 SEK 620,000 SEK 1,240,000 Head of Sales SEK 710,000 SEK 490,000 SEK 1,240,000 Nordic Sales Manager SEK 660,000 SEK 430,000 SEK 1,340,000 Business Development Manager SEK 580,000 SEK 410,000 SEK 900,000 Export Manager SEK 630,000 SEK 430,000 SEK 850,000 Sales Manager SEK 620,000 SEK 430,000 SEK 1,030,000 Regional Sales Manager SEK 600,000 SEK 370,000 SEK 1,170,000 Field Sales Manager SEK 530,000 SEK 370,000 SEK 800,000 Area / District Sales Manager SEK 480,000 SEK 310,000 SEK 840,000 Sales Executive SEK 420,000 SEK 250,000 SEK 740,000 Retail Sales Manager SEK 590,000 SEK 370,000 SEK 1,290,000 Store Manager SEK 550,000 SEK 310,000 SEK 1,240,000 Project Manager SEK 520,000 SEK 310,000 SEK 990,000 Senior KAM SEK 670,000 SEK 470,000 SEK 990,000 Nordic KAM SEK 620,000 SEK 410,000 SEK 780,000 KAM SEK 540,000 SEK 370,000 SEK 800,000 Account Manager/NAM SEK 520,000 SEK 330,000 SEK 990,000 Nordic Consumer Sector Salary Survey 201738
  • 39. 4.3.3 Sweden - Operations JOB TITLE AVERAGE MINIMUM MAXIMUM SUPPLY CHAIN Supply Chain Director SEK 1,240,000 SEK 740,000 SEK 2,060,000 Supply Chain Manager SEK 680,000 SEK 490,000 SEK 990,000 Supply Chain Coordinator SEK 460,000 SEK 310,000 SEK 620,000 Procurement Director SEK 1,110,000 SEK 740,000 SEK 2,060,000 Procurement Manager SEK 640,000 SEK 490,000 SEK 930,000 Buyer SEK 430,000 SEK 310,000 SEK 560,000 Planner SEK 430,000 SEK 310,000 SEK 620,000 Logistics Director SEK 930,000 SEK 740,000 SEK 1,240,000 Logistics Manager SEK 620,000 SEK 430,000 SEK 930,000 Warehouse Manager SEK 570,000 SEK 370,000 SEK 990,000 Logistics Coordinator SEK 430,000 SEK 310,000 SEK 560,000 OPERATIONS Manufacturing Director SEK 1,110,000 SEK 870,000 SEK 1,850,000 Operations Director SEK 990,000 SEK 680,000 SEK 1,440,000 Production Director SEK 970,000 SEK 800,000 SEK 1,650,000 Factory Manager SEK 930,000 SEK 740,000 SEK 1,240,000 Manufacturing Manager SEK 740,000 SEK 560,000 SEK 930,000 Operations Manager SEK 680,000 SEK 470,000 SEK 870,000 Production Manager SEK 680,000 SEK 470,000 SEK 930,000 Quality Manager SEK 620,000 SEK 430,000 SEK 930,000 Technical Manager SEK 600,000 SEK 430,000 SEK 930,000 Project Manager SEK 560,000 SEK 410,000 SEK 870,000 Nordic Consumer Sector Salary Survey 2017 39
  • 40. 4.3.4 Sweden - Support JOB TITLE AVERAGE MINIMUM MAXIMUM HR HR Director SEK 1,040,000 SEK 740,000 SEK 3,090,000 HR Manager SEK 620,000 SEK 560,000 SEK 930,000 HR Consultant SEK 490,000 SEK 370,000 SEK 620,000 HR Coordinator SEK 370,000 SEK 310,000 SEK 430,000 FINANCE Chief Financial Officer SEK 1,110,000 SEK 800,000 SEK 2,370,000 Finance Director SEK 1,010,000 SEK 740,000 SEK 1,480,000 Finance Manager SEK 800,000 SEK 620,000 SEK 930,000 Finance Controller SEK 560,000 SEK 430,000 SEK 800,000 Finance Assistant SEK 390,000 SEK 290,000 SEK 500,000 Nordic Consumer Sector Salary Survey 201740
  • 41. Nordic Consumer Sector Salary Survey 2017 41 Contact details Nigel Wright Group Havnegade 39 København K, 1058 Denmark Jens Beck - Managing Consultant Lars Herrem Group Executive Director Nigel Wright Group Værkmestergade 2, 17. etage Aarhus C, 8000 Denmark Søren Hjorth Lee - Managing Consultant DD: +45 (0)70 27 86 07 M: +45 (0)31 56 55 70 E: jens.beck@nigelwright.com DD: +49 (0)211 88 242 364 M: +49 (0)1515 44 34 391 E: lars.herrem@nigelwright.com DD: +45 (0)70 27 86 02 M: +45 (0)21 35 10 54 E: soren.lee@nigelwright.com Denmark Denmark Nigel Wright Group Dronning Eufemiasgate 16 Oslo, 0191 Norway Jostein Hjellegjerde - Country Manager Nigel Wright Group Grev Turegatan 3, 4 tr Stockholm, 114 46 Sweden Simon Taylor - Country Director DD: +47 (0)21 60 75 33 M: +47 (0)91 12 12 17 E: jostein.hjellegjerde@nigelwright.com DD: +46 (0)8 400 264 35 M: +46 (0)761 763 102 E: simon.taylor@nigelwright.com Norway Sweden
  • 42. Nigel Wright Group has offices across Europe: ÅRHUS Værkmestergade 2, 17. etage 8000 Aarhus C Denmark T: +45 7027 8601 COPENHAGEN Havnegade 39 1058 Copenhagen K Denmark T: +45 7027 8601 OSLO Dronning eufemias Gate 16 0191 Oslo Norway T: +47 238 97 773 GOTHENBURG World Trade Center, Mässans gata 18, 412 51 Göteborg, Sweden T: +46 (0)8 400 264 35 MALMÖ High Court, Malmöhusvägen 1, 211 18 Malmö, Sweden T: +46 (0)8 400 264 35 STOCKHOLM Grev Turegatan 3, 4 tr 114 46 Stockholm Sweden T: +46 (0)8 400 264 35 NEWCASTLE UPON TYNE Lloyds Court 78 Grey Street Newcastle upon Tyne NE1 6AF T: +44 (0)191 222 0770 TEESSIDE Eshton Suite, Office 2 Wynyard Park House, Wynyard Avenue, Wynyard, TS22 5TB T: +44 (0)1740 661000 LONDON 20 St Dunstan’s Hill, London, EC3R 8HL T: +44 (0)207 405 3921 LAUSANNE Rue Caroline 2 1003 Lausanne Switzerland T: +41 (0)21 311 2376 AMSTERDAM Regus World Trade Centre Zuidplein 36, H-Toren 1077 XV, Amsterdam, The Netherlands T: +31 (0)20 799 7730 HELSINKI Bulevardi street 7 00120 Helsinki Finland T: +45 7027 8601 PARIS 29 rue de Bassano 75008 Paris France T: +33 1 76 73 29 80 DÜSSELDORF Königsallee 2b 5th Floor 40212 Düsseldorf Germany T: +49 211 882 42 364 MADRID Palacio de Miraflores Carrera de San Jerónimo, 15 - 2ª 28014 Madrid Spain T: +34 91 788 3172 Our offices Nordic Consumer Sector Salary Survey 201742
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