Marketing management involves choosing target markets and satisfying customer needs, wants, and demands through delivering superior value. This is done by segmenting customers, positioning products and services, developing offerings and brands, and distributing and communicating value through marketing channels and supply chains, all while considering the broader social, economic, political, and technological environment.

1. Topic : Explain marketing management

2. “The art and science of choosing target
markets and getting , keeping and growing
customers through creating , delivering and
communicating superior value ”

3.  Needs
(stated ,real , unstated , delight , secret)
 Wants
 Demands

4.  Target market
 Positioning
 Segmentation

5.  Offerings and brands
 Value and satisfaction

6.  Marketing channel
1. communication
2. distribution
3. service

7.  Supply chain
 Marketing environment
1. task
2. broad ;
(demographic, economic, social
cultural ,natural , technological , political-
legal)