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Google Data Studio for Ecommerce Reporting
- 1. Google Data Studiofor Ecommerce Reporting User’s Guide and Free Template © 2017
- 2. © 2017 This thoroughguide will provide you with: ❏ An overview of Google Data Studio as a powerful reporting tool for analytics ❏ A free template for reporting data from ecommerce sites ❏ Step by step instructions on how to adjust the template to fit your brand’s needs
- 3. © 2017 The strongestdigital strategies are driven by data and steered by analytics. Understanding the metrics behind a campaign is just as important as knowing how to run the campaign itself. Analytics allow you to measure your online performance, identify areas to improve, and how to adjust your digital marketing strategy accordingly. Analytics
- 4. © 2017 Google DataStudio makes reporting analytics more streamlined than ever. With this tool, you can make customizable, interactive dashboards that showcase your marketing data in an easily digestible way. Reporting With Google Data Studio
- 5. © 2017 Data Studiomakes it easy to pull information from the sources you use to gather data, including Google Analytics, Google AdWords, Google Sheets and YouTube. Pre-built data connectors form a pathway from your data to your dashboard that update automatically, in real-time. Capabilities Data Connectors
- 6. © 2017 Google DataStudio allows users to set the time frame of data they wish to see. With this, you only ever need one report per ecommerce site. Instead of importing data into a new report each month, you can access all of your website’s history in one place. Capabilities Adjustable Time Frame
- 7. © 2017 Your datais transformed into interactive graphs, tables, charts, and maps. Visual representations of your data makes the information more accessible, understandable, and scannable. Capabilities Interactive Graphs
- 8. © 2017 Within eachreport, you can create subreports that focus on more specific metrics. This is available by creating a new page within the main report. Capabilities Sub-reports
- 9. © 2017 Start ByAccessing Your Free Ecommerce Report Template ACCESS YOUR FREE DATA STUDIO TEMPLATE
- 10. © 2017 Make ACopy Create your personal report for your Ecommerce store by making a copy of the template.
- 11. © 2017 Create ANew Report Once you’ve made a copy and agreed to Google’s terms and conditions, you will be prompted to create a new report using your new data source.
- 12. © 2017 Integrate WithYour Data Connectors There are a number of data sources you can connect to your Data Studio Report. For most Ecommerce purposes, you will want to use your Google Analytics account as your data source.
- 13. © 2017 Google AnalyticsData Through your Google Analytics account, your Data Studio will generate interactive reports on sessions, user engagement and behavior, traffic sources, conversions, and revenue.
- 14. © 2017 Filter Data LikeGoogle Analytics, Google Data Studio presents your data based on a chosen time period. You can also filter your data based on a metric or dimension. For instance, you can use the filter feature to generate different reports for traffic based on device type (i.e. Mobile, Desktop, Tablet).
- 15. © 2017 Customize YourReport Rename your document, swap out our logo for your brand’s, and play around with the style features to customize your report to your liking.
- 16. For assistance withyour Data Studio template or to submit feedback, please reach out to contact@codedesign.org ACCESS YOUR FREE DATA STUDIO TEMPLATE © 2017 Happy Reporting!