1. Launching of West Wood
Clare Hall
Liliam Faraon - 2165893
Nicolette Csanda - 2166695
Ronke Bolarinwa - 2166324
Zyrafete Hoxha - 2165604

2. Service Profile
West Wood Club is a private member’s sports facilities; currently the
Group has 3 stablished and very successful unities in Dublin City:
- Clontarf Rd - Dublin 3
- Leopardstown Racecourse in Foxrock
- Sandymount
It is a luxurious club chain, with word-class tennis courts, swimming pool,
ladies’ gym, Jacuzzi, steam room, sauna, etc.
Customers can choose from over 1.000 fitness classes and enjoy
maximum results with personalized workouts.

3. SWOT Analysis

4. Segmentation:
Geographical area
Demographic segmentation
Behavioral Segmentation
Benefits sought the buyer
Loyalty to a product (and /or its channel)
Psychographics Segmentation
Potential customer analysis

5. - pay as you go for 25Eur
- peak membership for 75Eur
- off peak membership for 55Eur
Pricing strategy for the product:

6. One online and one offline promotional tool
* AdWords:

7. One online and one offline promotional tool
* 12 days Pass:

8. 6 month media plan for the campaign

9. West Wood Clare Hall in early January 2017:
- special guests and authorities
- personal trainers and staff present
- prizes & memberships give away
- advertise through radio
- healthy food will be served
- live music
Launch of service into the market