Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Marketing Communications Manager, Lead Generation
Industry
Advertising / Marketing / PR
About
Responsible for Eaton's lead generation strategy, campaigns and tactics.
Key responsibilities include:
- Optimizing digital lead sources and developing new ones
- Improving processes and driving leads through the final stages of the sales funnel
- Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge
- Working collaboratively with global marketing communications teams to share and implement best practices
- Part of cross-divisional team rolling out new CRM tool
Additionally, responsible for overseeing marketing communications programs for Power Quality bu...
Tags
telemarketing
eloqua
digital marketing
lead generation
conversion
leads
inbound marketing
qualified leads
demand type
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