http://NicolaCairncross.com - Author, Speaker & Entrepreneur Nicola Cairncross crams as much of a 90 minute presentation as possible into just over 30 minutes for the attendees of the Women In Business Networking event at the Sussex Yacht Club
2. āIf you can find the greatest numbers of people to serve, the river of abundance will flow for you and it will flow further and faster than you can ever imagineā Napoleon Hill āThink & Grow Richā
3. There Are Over3 Billion People On Broadband Globally Right Now Infonetic Research, March 2008
4. There are more people online right now over in Chinaā¦ Than there are people alive right now in the ENTIRE United States of Americaā¦
5. So How Many Of Them Could YOUR Business Serve? Or Find Something To Sell To Them?
6. But in order to serve them or sell to themā¦ You have to be able to be found easily by them And be seen to have the answer to their pain or problem
7. How Would Your Business Like To Be Featured On Page One of Googleā¦This week?
8. If you visit the free Google Keyword Tool here: https://adwords.google.co.uk/select/KeywordToolExternal And enter your key phrase ā for example āaccountancy brighton" you will see how many searches your key phrase enjoys in local (UK) searches PER MONTH You can also add up all the related phrases to give you the overall number searches per month.
9. Google is the biggest search engine but is only one of the "Big Five" search engines, including Yahoo, Microsoft's Bing and AOL. So multiply your results by 5 and that will give you the total searches per month on YOUR related phrases. If a site is ranked Page One on Google, you can bet it's ranked pretty highly on all the other search engines results too.
10. Letās just look at one of our existing websites as an example If you do a search at the Google keyword tool using the key phrase āestate agents shoreham" you will see there are 1300 searches per month locally (UK) with 1260 closely related searches in addition
11. If you search by entering the same phrase at the Google main search page, you will see our website www.EstateAgentsShoreham.com sitting on Page One, currently at Position 9 in the organic (free) search results. Sometimes it's as high up as Position 4 or 5 depending on Google fluctuations. If a site is ranked on Page One on Google, you can bet it's ranked pretty highly on all the other search engines results too.
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13. But what about visitors? Our Google Analytics software shows us that in the last 30 days, over 88 unique visitors - also known as very hot leads ā did the search and clicked through from Google Page One to our site This figure is up 49% on last month. These 88 people COULD HAVE seen YOUR advertisement over the last 30 days.
14. How hot are those leads? Well, they have gone to Google, typed in the key phrase as a search, seen our listing in the organic search results, clicked on that, and that makes them pretty hot! They have "put their hand up" as being interested in a product or service, associated with that key phrase, at least twice.
15. Our site is still rising on Page One and with our further work on it, I have every confidence that it will permanently reach pole position - No 1 - in the organic search results very soon. Our site has also just been awarded its first Google Page Rank of 1 out of 10. This means that Google considers it a fledgling authority site, and any site that we link to from ours, will also enjoy an enhanced page ranking.
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17. That Is Just One Part Of A Simple Business System With You Todayā¦ā¦ That Could QUITE LITERALLY Change Your Lifeā¦.. Like itās changed mine
18. Typical Underachiever Grew up in Worthing, West Sussex ā a dreamer / reader Bright but ācould try harderā at school ā got bored very easily! 3 āOā levels (which I had to pay to enter) plus Grade 3 CSE Maths & Typing Series of disastrous jobs Serial failed entrepreneur Only achievements - Phoebe & Nelson - and then in 1998ā¦.. Epiphany!
19. So...If Iām Such An Underachieverā¦. Why Should You Listen To MeAbout Business Success & Internet Marketing? Well, this is where I show you the pics of my fancy house & cars!
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26. So...I Ask You Again If Iām Such An Underachieverā¦. Why Should You Listen To MeAbout Business Success & Internet Marketing?
29. Because VISA Intāl Say So? Because Pampers iVillage Say So? āOfficial Wealth Coach In Residenceā
30. Because I bought a half million pound hotel āno money downā and renovated it in 6 weeks flat? Then created Sussexās first āboutique hotelā out of it? Because I managed to write a book and get it on Amazon when I had to pay to enter my English āOā Level? And Iām two chapters into the next oneā¦
31. Because 5 x āNew York Timesā Best Selling Author Robert G. Allen Says So?
34. NO! Because Our Successful Clients Say So! āI class myself as a serious businesswoman and entrepreneurā¦ Thanks to my yearās mentoring in The Money Gym to date, in 2007, by 2008 my asset base had improved to the tune of around Ā£400,000 without taking into account the ongoing revenue opportunities that I've been putting in place.... Nicolaās Internet Mentoring workshop in particular created an extra Ā£16,000 extra PROFIT for my partnerās business in just SIX wks!" Money Gym Gold Member Debbie Bissett InvigorateRecruitment.co.uk
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36. āOne year ago I had just opened a small training venue in central London, ran two other small holistic businesses and was struggling to find clients. Now, thanks to Nicola, I am swamped with room bookings and my two other businesses are flourishing like never before. I have also learnt huge amounts from her in terms of internet marketing and property investment. I have quadrupled my income and bought a house! What an amazing woman! Debbie Winterbourne TrainingRoomForHire.com
37. ā As a software designer, for me it was a wake up call, get busy learning this stuff or you'll miss out on one of the most golden moments in Internet development forever. Iāve made my money back on investment in just 12 days! I have also canvassed four other customers all are keen to make similar investments to use Internet Marketing techniques to increase their sales volumes. Money Gym Gold Member Chris Ogleips.ipsx.org
38. The Business Brand Blueprint Taking Your Business Online OR Building A Sustainable Business Online Itās Simple But Not Easy Donāt Give Up, Donāt Ever Give Up Follow A Plan OR My 7-Step āBusiness Blueprintā Plan
39. All This Is All Very Well Butā¦. Iāve Worked With Many Businesses On & Offline Most Businesses I See Fail For One Of Three Reasonsā¦Numbers Two & Three Areā¦ Lack Of Cashflow Management Lack Of A Business Success Strategy
40. The Business Brand Blueprint A Business Strategy Is Your Plan Business Tactics Are The Steps You Choose To Make The Plan Work Action Steps Make The Tactics You Have Chosen Work How Will You Know What Tactics Will Work For YOUR Business Strategy Or Plan If You Donāt Even Have One?
41. The Business Brand Blueprint Why You Need To Take Your Business Online Traffic / Offer Free Gift / Build List Of Hot Leads Sell Lead Product To Ideal Customer Cover Cost Of Marketing By Sales Unlimited Marketing Spend Create & Sell Back End Product Create Recurring Income Business Has A Value You Can Sell It / Live Off It For Ever!
42. Soā¦ā¦..What Does It Take ToBecome A GREAT Business Person? āLeaders Are ReadersāTim Sanders, Author āLove Is The Killer Appā
43. Know Your KPIās Critical Success Factors Testing, Tracking & Tweaking The Entrepreneurs Traps Overactivity Dependency Responsibility
44. The No #1 Reason Most Businesses Failā¦. Lack Of Focus
47. The Business Brand Blueprint The Most Important 5 Questions Who Is Your Ideal Customer Or Client What Is Their Problem Or Pain? What Are You Going To Sell Them First What Are You Going To Charge Them For It? What Are You Going To Sell Them Next?
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51. Is It REALLY That Easyā¦ā¦.. My Personal Journey Began 1998 Coaching Since 2001 100ās Of Personal & Money Gym clients Many, many speaking gigs / audiences Know other speakers, trainers & coaches Our One Burning Question Is ā¦ā¦.
52. The Business Brand Blueprint Just Some Of The 1000ās Of Money Gym Clients
53. Passionate about enabling solopreneurs & SMEās to become more successful and make more money from what they DO, KNOW or LOVE My mission is to help 1 million entrepreneurs make 1 million online in just 10 years.
54. Visit Our Website Or Email Me For More Details Nicola@BusinessSuccessFactory.co.uk