2. INDEX
research creative
media
1executivesummary
2researchoverview
3swotanalysis
4competitiveanalysis
5millennials
6targetanalysis
7 creativebrief
8 madetosharecampaign
10socialmedia
11onlineplatforms
12appredevelopment
14promotions
Astheworld’slargestpizzacompany,PizzaHutisahouseholdnameforfamilies
andfriendswhoenjoyAmerica’sfavoritefood.Sincethefirsteveronlineorderin
1994,PizzaHuthasbeenattheforefrontofdigitalordering.Itsurpassesthe
industryinitssocialmediapresence,orderingoptions,andmenuchoices.Pizza
Hutrecognizestheimportanceofcapturingthetech-savvy,socialmillennial
generationtobethetopchoicefordigitalorders.TostrengthenPizzaHut’sbrand
reputationtothisdemographicandincreaseonlinesales,PizzaHutmustimprove
itsdigitalexperiencetoengageitsmillennialcustomers.Ourteamhasditsdigitalexperiencetoengageitsmillennialcustomers.Ourteamhasdevisedan
innovativemethodforPizzaHuttoconnectwithitscustomersandboostdigital
sales.
PizzaHutoffersadistinctmenuandavarietyofeasy-to-useorderingplatforms.
However,ourresearchofthetargetmarketdemonstratedalackofawarenessof
PizzaHut’sbrandanditsservices.CustomersstruggletodistinguishthePizzaHut
nameanditsdigitalcapabilitiesfromothercompetitors.Ourcampaignfocuseson
integratingsocialmediaintoPizzaHut’sdigitalorderingexperienceinawaythat
engagesourcustomersinsharingthatexperience.
ThThroughourresearch,thetargetaudienceoverwhelminglytoldusthatpizzais
theirfavoritefoodtosharewithpeers.Asaresult,ourcampaignmessage‘Made
toShare’conveystomillennialsthatPizzaHutoffersexperiencesmadetobe
sharedwithothers.ItencouragescustomerstoorderonPizzaHut’sdigital
platforms,connecttotheirsocialmedia,andsharetheirPizzaHutmomentswith
friendsandfamily.ThisfurtherstheawarenessofPizzaHut’sFlavorofNowand
distinguishesthePizzaHutbrandasashared,connected,andadvanceddigital
experience.experience.
1
18mediastrategy
19mediaschedule
20campaignevaluation
21citations
executivesummary

3. 2
647quantitative
surveys
53written
interviews
35states
102research
articles
RESEARCH
objectives
Ourteamsoughttogainacomprehensive
understandingofcustomersandtheirpizza
habits,preferences,andorderingmethods.
Wewantedtoknowhowcustomersspent
theirtime,howtheyusedtechnologyand
socialmedia,andwhenandhowtheyate
pizza.Ourteamsurveyedindividualsin35
states,ages14to64+.states,ages14to64+.Wethenfocusedour
researchbyanalyzing557interviewsfrom
thetargetmarketages18to34todevelop
ourinsights.Welookedatsecondary
researcharticlesandmarketdatato
supplementouranalysiswithindustry
knowledgeoftheconsumerandfurther
graspthefinancialandtechnologicalstate
ofthepizzaindustofthepizzaindustry.
methods

4. COMPETITIVE
OVERVIEW
HowdoesPizzaHutcomparewithotherpizzachainsandsmallerpizzeriasinthe
industry?AsthelargestpizzachaininAmerica,PizzaHutisawell-recognizedbrand
amongmillennials.WefoundthetargetmarketconsistentlyidentifiedPizzaHutasoneof
thefirstcompaniestocometomindwhenthinkingaboutpizza.However,respondents
didnotknowofPizzaHut’scapabilitiesindigitalorderingthoughtheyrecognized
competitor’sservicessuchasPapaJohn’srewardsprogramsandDomino’sdigital
features.
strength weakness
opportunities threats
3

5. PizzaHutexcelsinitssocialmediapresence,butmustexpanditsmarketingto
informcustomersaboutitsdeals,newFlavorofNowmenuoptions,andmany
digitalorderingplatformcapabilities.Inourresearch,wefoundmillennialslacked
knowledgeofPizzaHut’scurrentpresenceandofferings.Only38%ofrespondents
knewofPizzaHut’smobileappandonly7%knewofPizzaHut’XboxandHulu
orderingcapabilities.
COMPETITIVE
ANALYSIS
“Forlatenightpizza,noonebringsup
PizzaHut.I’mprettysurethereare
noneoncampus”
-MelissaChen,18
(thereare2onhercampus)
4

6. MILLENNIALS
&PIZZA
Yes36%
Triedto,but
couldn’t2%
No62%
haveyoueverorderedfood
withanapp?
pizzaorderingsituations
49%
23%NoGroceries
27%WatchingSports
37%LateatNight
62%WithFriends
Don’tWanttoCook
56%OnWeekends
Millennialsages18-34orderpizzaingroups,withfriendsandwithfamily.Theyenjoy
sharingtheirexperienceswithothersandonsocialmedia.64%ofmillennialsusemore
thanonesocialmediaplatform.
5
Greatapps“[are]easyto
useandallowyouto
connectwithpeople...”
65%heavilyconsider
discountswhendeciding
wheretoorder
AccordingtoBarkley,
60%ofmillennials
sharewebcontent

7. 6
Despiteallholdingthesamevaluesforsocialinteractionandcontentsharing,thereare
enoughdifferenceswithinmillenials18-34tomeritcreatingthreemarketsegments:
Jamesisa19-yearoldundergraduatestudentmajoringin
computerscience.Hespendshisweekdaysattending
classesinthemorningsandparticipatesinextracurricular
activitiesintheevening.Ontheweekends,helikestorelax
andspendtimewithhisfriends-bothinpersonandin
gamelobbies.Heorderspizzawhenfriendsvisithis
apartmenttoplayXbox,watchagame,orsimplyhang
out;butitout;butit’snevereasygettingsomeonetofrontthebill.
Samis26yearsoldandengaged.Hedidn’tattendcollege
andworksasarealestateagent.Heandhisfiancéhavea
busy,adventurouslifestyleandoftendon’thavetimeto
buygroceriesormakefood.Withhisphonealwaysin
hand,Samisconstantlykeepingupwithhisfriends’
activitiesandsocialnetworksthroughtherespectiveapps.
Attimes,hisworkgetssobusyhedoesn’thavetimetocall
aheadforanoaheadforanorder,andwouldbenefitfromaneasy,
convenientorderingplatformwhileon-the-go.
Sarahisamarried31-yearoldwitha3-yearoldchild.She
streamsherfavoriteR&Bmusicather9to5job,picksup
herchildafterwork,andgoeshometopreparedinnerfor
thefamily.Somedaysshemakeshome-cookedmeals,but
oftentimesshesimplydoesn’thavetheenergy.Whenshe
wantssomethingquickandsatisfyingafterlongwork
days,shestrugglestoordereverythingherfamilywants
withoutconwithoutconvenientaccesstoamenu.Shewantsasimple
digitalplatformthatrewardsherforherfrequent
purchases.
segment1:shareswithfriends
segment2:keepsitclose
segment3:bringsithome
TARGETANALYSIS

8. CREATIVEBRIEF
theopportunity
Createtop-of-mindawarenessandincreasedigitalsalesinthetargetsegmentby
fulfillingMillennialdesiresforsharing,convenience,andvariety.PapaJohn’sand
Domino’scurrentlyleadthemarketwiththeirdigitalorderingexperiences.PizzaHut
candistinguishitselffromcompetitorsasanengagedbrandbuiltontheshared
pizzaexperience,offeringcustomersnewMadetoShareplatformfeatureswith
easydigitalorderingandavarietyofdeliciousflavorchoices.
PizzaismeanttobesharedandthiscampaigninvitesmillennialstosharePizza
HutontheirsocialmediaandthroughPizzaHut’sorderingplatforms.WithPizza
Hut’sFlavorofNowMenuandadvanceddigitalservices,customerswillbeableto
sharetheirownexceptionalpizzaexperienceswithfriendsandfamily.Newfeatures
willincludeSlicePay,HutLoverRewards,TrendingPizzas,andsocialmedia
accountpairing.CustomerswilldiscoverhowPizzaHutisMadetoShare.
ourpromise
Offerconvenient,multi-channelorderingfeaturesthatenablemillennialstoshare
theiruniqueexperiencesandPizzaHut’suniqueflavors.
reasonstobelieve
7

9. 8
thecampaign:
Commercialswillshowtheconnectionbetweencapturingashareablemoment
withaphoneandorderingPizzaHutfromthesamedevice.Aseriesofvideoads
willdisplaymomentssharedbyeachtargetsegment,rangingfrombigmoments
likeaparentwatchingtheirchild’sfirststepstoeverydaymomentslikeastudent
doingwellonanexam.Eachoftheseeventsarefollowedbythesharedexperience
ofpizza,easilyorderedonPizzaHut’sdigitalplatforms.Non-videoadswillzeroin
ontheexact“momentwithinthemoment.”Amillennialmightnotremember
watchingwatchingeveryplayofafootballgame,butwillremembersharingtheexcitement
ofhishometeam’swinwiththepeoplearoundhim.
theidea:
Themostimportantmomentsinyourlifearesharedwithothers.Withthisnew
campaign,wewillconnecttheemotionsofsharedexperienceswiththeexperience
ofeatingpizza.
Sowhatisshared?
Millennialssharemusic,culture,passions,ideas,andfood,butmostimportantly
theysharetheirexperiences.Theylovetoshare.
Butwhatmakesamomentworthsharing?
TheMadetoShaTheMadetoSharecampaigncapturestheexcitementofthesemomentsand
memories,tiesitwiththePizzaHutbrand,andencouragescustomerstoshare
withothers.Therealityisthateverymomentisspecial-bigorsmall;andPizzaHut
willbetheretocelebratepastmomentsandcreatenewones.
ThecampaignfordigitalsalessThecampaignfordigitalsalessaysasmuchaboutthepizzaasitdoesthe
consumer:theyweremadetoshare.Nowmorethanever,ourtargethasthetools
toperfectlyvoicetheirexperiences.Withourdirecttaglineandsalestactics,Pizza
Hutwillbuildabrandimagethatisasauthenticasthememoriesithelpscreate.
MADETOSHARE
CAMPAIGN

10. STORYBOARDmadetosharecommercial//:30
Dawn,a30-yearoldmomcomeshomefromalongdayatwork. Herhusband,Samuel,and14-montholddaughter,Sydneyare
readingabookandplayingwithblocks.
Dawncomeshometogreetherfamily,andtotheirsurprise,
Sydneywalksforthefirsttime!
Thefamilyisexcitedaboutthismemorablemomentthatthey
wanttosharewiththeirfriendsandfamily.
DawndecidestoorderPizzaHutthroughtheapptocelebrate
theoccasion,whileSamtextshisbrotherandhisgirlfriendto
comeandcelebrate.
TheyarriveatDawnandSam’shouseandpraiseSydneyfor
accomplishingthismilestone.
ThefamilysharesandenjoysthePizzaHuttheyorderedand
spendaniceeveningtogetherreminiscingandcelebrating.
PizzaHutwillpromotetheir#madetosharecampaignwhile
promotingtheirappthroughthiscommercial.
9

11. 10
SOCIALMEDIA
twitter,facebook,instagram
snapchat
PizzaHutwilldisseminateinformation,promotecontent,andsponsoradvertisements
aboutPizzaHutcontests,events,andmenuofferingsonthesesocialmediasites.
AdvertisementswillbeplacedpriorandduringLollapaloozaandSanDiegoComic-Conto
generateinterestandawarenessabouttheeventsamongthetargetdemographic.These
platformswilleffectivelyreachourtargetdemographic,encourageorderingacrossallof
PizzaHut’splatforms,andcreatelastingimpressionsofPizzaHut’sMadetoSharebrand.
Wewillsponsorstoriesthroughoutthe
LollapaloozafestivalandSanDiego
Comic-ConEvents.Thiswillhighlight
oursponsorshipandpresenceateach
event,boostPizzaHut’sbrand
awarenessonsocialmedia,and
reinforceourMadetoSharemessage
bybyfeaturingtheconsumer’spersonal,
authenticexperiencesonanationwide
scale.Wewillalsocreategeo-filters
aroundthesponsoredtentso
consumerscansharetheirphotosand
videoswiththePizzaHutlogo.

12. ONLINEPLATFORMS
twitch
youtube
57%ofTwitchusersareages18to34,andTwitchreacheshalfofmillennialmalesin
America.AdvertisingonTwitchwillcreatenumerousimpressionsofPizzaHut’sMade
toSharecampaignmessage.Wewillplacebanner,leaderboard,andsquareadvertise-
mentsalongwithapromotedtileontheXboxhomescreen.Theadvertisementswill
pushourupcomingpresenceatSanDiegoComic-Con.Throughtheseplacements,
PizzaHutwillbuilditsassociationandincreaseknowledgewithXboxtoincrease
salesonthatspecificplatform.
Throughoutthecampaign,PizzaHut’sYouTubeaccountwillfeaturethesamevideo
advertisementsdisplayedonotherplatforms.Wewillshowcasethe#MadetoShare
contestsubmissions,aswellasvideostakenduringthepromotionalevents.In
August,priortothelaunchofthe#MadetoSharecontest,PizzaHutwillbuyouta
mastheadpositiontoraiseawarenessaboutthemobileapp’snewfeaturesand
PizzaHut’sdigitalorderingoptions.
displaybanners
Ondesktop,mobile,andtabletsites,bannersacrossnewsmediasiteswillextendthe
MadetoSharemessagetoallpizzaconsumers.
VideoadvertisementswillappearononlineTVstreamingsitesincludingABC.com,
CWTV.com,NBA.com,NBC.com,USA.com,andHulu,featuringshortandlongvideo
contentontheMadetoSharecampaignmessageandthePizzaHutdigital
experience.Thesesiteshostwidelyviewedcontentandthecurrentmostpopular
televisionseries.Thehighmillennialtrafficonthesesiteswillallowustocreate
numerousimpressions.
onlinetelevison
11

13. slicepay
MOBILEAPP
REDEVELOPMENT
12
PizzaHut’scurrentappprovidesaneasy-to-use,pizzaorderingplatform.Withthe
MadetoSharecampaign,theappwilltransitionintoasharingtool,furtheringthe
elementofcustomizationthatTheFlavorofNowhasalreadyimplemented.This
movewillalsocreatemoreutilityforitsusersorderingingroups.
WWewilltransformtheapptoincludetoolsforcustomerstosharetheirPizzaHut
moments.Newfeaturesinclude:“SlicePay”,areferralprogram,HutLoverRewards,
andthe“TrendingPizza”.ThefeatureswillalsobeavailablethroughPizzaHut’s
Xboxandonlineorderingplatforms.Withtheupdates,PizzaHutwilldistinguish
itselffromcompetitorsasabrandthatoffersaunique,shared,digitalexperience.

14. trendingpizza
hutlover’srewardsprogram
13
referralprogram

15. MADETOSHARE
CONTEST
14
TheMadetoShareContestisadigitalcompetitionthatcentersoncustomers
tellingtheirownstoriesandcreatingshortvideosthatreflecttheMadetoShare
messageandshowcasethevarietyofPizzaHutorderingplatforms.
ThecontestwillbeginafterLaborDThecontestwillbeginafterLaborDay,buildingoffofthemomentumfromtheSan
DiegoComic-ConandLollapaloozapromotionalevents.ItwillrununtilNovember
15th,avoidinginterferencewithregularholidayadvertising.Foreligibility,
contestantsmustcreatea15-secondvideothatcapturesamomenttheybelieveis
worthsharingandincludethePizzaHutdigitalorderingplatformsorfeatures,as
wellasthetagline:“What’syour#MadeToSharemoment?”.Thetop10adswillbe
postedtothePizzaHutwebsiteandtheonlinecommunitywillvotefortheone
ththeylikebest.
ThecontestantwiththemostvotesonthePizzaHutwebsitewillberewardeda
$20,000cashprize,andtheiradwillbemarketedandpromotedonallPizzaHut
digitalchannels.

16. EVENTS:
SANDIEGO
COMIC-CONTENT
TheSanDiegoComic-ConandLollapaloozaeventswilllaunchPizzaHut’sMadetoShare
campaign,creatingengagingopportunitiesandexperiencesformillennialstoshareon
socialmedia.
15
Accordingtoourresearch,currentconsumer
knowledgeofPizzaHutXboxordering
capabilitiesislow.Co-sponsorshipwithXboxat
theSanDiegoComic-ConwillshowcasePizza
Hut’suniqueorderingoptionthroughtheXbox
console.Furthermore,itprovidesanopportunity
tointroducePizzaHut’spromotedtileonthe
XbXboxsystem.SanDiegoComic-Conseesover
130thousandfanseachyearandaccordingto
Eventbrite,49%ofComic-Conattendeesare
ages18to30.PizzaHutwillbepresentinthe
XboxLoungeandgamerscanrelaxandplay
XboxwhilesharingPizzaHutpizza.Gamerscan
alsowinpromotionalcodestouseonPizza
HutHut’sdigitalorderingplatformsbywinningXbox
videogamecompetitions.

17. 16
EVENTS:
LOLLAPALOOZA
thehut
AccordingtoNielsen’sMusic360report,“76percentoffestivalgoerssaytheyfeel
morefavorabletowardbrandsthatsponsoratourorconcert,and51percentofall
consumersfeelthisway.”Lollapaloozaisoneofthenation’slargestmusicfestivals
eachyear,withover300thousandindividualsinattendancethepasttwoyearsand
77percentofattendeesbetweentheagesof18and34.PizzaHutwillstrengthen
itspresenceamongitstargetaudienceandconnectitsbrandwiththeexhilarating
andboldatmosphereoflargemusicfestivalevents.PizzaHutwillalsocreate
experiencesthexperiencesthroughitsScavengerHuteventformillennialstosharewithfriends.
PizzaHutwillsetupatentonthe
Lollapaloozasiteforfestivalgoersto
engagewiththebrandthroughout
theweekend.Insidethetent,photo
booths,pizzaskiball,andFlavorof
Nowtastetestingwillfurther
customerinteraction,allowfor
instantinstantfeedback,andpromote
socialmediasharingaboutthe
PizzaHutexperience.Therewill
alsobeprizegiveawaysofPizza
Hutfrisbees,fans,waterbottles,
sunglasses,andt-shirts.

18. LOLLAPALOOZA
SCAVENGERHUT
17
TheScavenger“Hut”willbean
experientialanddigitally
interactiveeventforourtarget
marketatoneofthenation’s
mostpopularmusicfestivals,
Lollapalooza.Thecontestwill
runandlaunchoffofTwitter.
PizzaHutPizzaHut’sTwitteraccountwill
broadcastmissionsandclues
forthesocialmediascavenger
huntthroughoutthethree-day
festivalatGrantPark.
Participantswillneedtosnapa
photoofthemselvesafterthey
discdiscovertheclueandhashtag,
follow,andmentionPizzaHutin
theirtweet.Onceparticipants
findaclueofcompletea
missiontheycanheadtothe
PizzaHutfestivaltenttoclaim
theirprizeandenjoytheother
activitiesinthetent.Thiswillactivitiesinthetent.Thiswill
encouragealargerfollowingin
theChicagolandareaandraise
awarenessamongthe
participant’sfollowersasthe
participant'stweetsappearon
theirnewsfeedcreatingdigital
‘‘word-of-mouth’marketingfor
PizzaHut.
Winnerswillreceive:First(5)groups(max.5people/group)tocompletethehunt
successfullywillbeupgradedtoVIPshows.Next(10)groupswillwin$50
promotionalcodestoredeemonPizzaHut’sdigitalorderingplatforms,andthenext
(100)groupswillreceiveLollapalooza/PizzaHutt-shirts.

19. MEDIA
mediaobjectives
Wewillfocusadvertisementplacementsstrictlyondigitalplatformsasopposedto
traditionalmediatoreflectindustrydataregardingmillennialhabits.Wewillstrategically
placeadswhereweknowourtargetmarketislookingandwillcreateopportunitiesfor
consumerstoengagewiththebrand.Advertisementswillbeconcentratedaroundtimes
whenmillennialsorderpizza,atnightsandontheweekends.Thereachwillbeabout60%
oftheuniversetargetmarketwithanaveragefrequencyoftenimpressions.
PizzaHutwillutiliPizzaHutwillutilizeitsstrongpresenceonsocialmediaplatformstoreachitstarget
market.With139thousandInstagramfollowers,1.1millionTwitterfollowers,and22.2
millionFacebooklikes,advertisingmaterialonPizzaHut’sbrandaccountswillcreate
numerousimpressionsofitsnewdigitalfeaturesandtheMadetoShareexperience.
mediastrategy
XboxPromotedTile
&MusicStreaming
otherplatforms
$3,374,800
Twitch,YouTube,OnlineTelevision,
&DisplayBanners
onlineplatforms
$11,414,200
Twitter,Facebook,Instagram,
&Snapchat
socialmedia
$11,309,900
18

20. MEDIASCHEDULE
Facebook $748,000
OnlineMusicStreaming $319,920
LocalRadio $397,200
Snapchat $1,125,000
Twitter $116,550
BUDGET
Snapchat $1,125,000
Twitch $328,000
Twitter $116,550
JUL AUG SEP OCT NOV DEC
LOLLAPALOOZA
SANDIEGOCOMICCON
MADETOSHARECONTEST
Facebook $2,840,000
Instagram $1,987,000
OnlineMusicStreaming $319,920
Twitter $116,550
YouTube $750,000
ONLINE
ABC.com $717,700
CWTV.com $717,700
NBA.com $717,700
NBC.com $717,700
USA.com $717,700
Hulu $717,700
DisplDisplayBanners $5,280,000
SPONSOREDMEDIA
Facebook $1,569,600
Instagram $1,216,000
OnlineMusicStreaming $959,760
Twitter $349,650
Xbox $1,378,000
YouTube $750,000
Facebook -
Instagram -
Twitter -
YouTube -
OWNEDSOCIALMEDIA
26,098,900 19

21. CAMPAIGN
EVALUATION
20
MEDIA
OTHERASSOCIATEDCOSTS
Production(radio,video,digital,print,photography,OOH) $2,000,000
Promotions(sponsorships,Lollapalooza,CominCon) $500,000
Contests(prizes,submissionreproduction) $500,000
$3,000,000
TOTALBUDGET $29,098,900

22. Lutz,A.(2014,August7).PizzaHutIsHavingSeriousTroubleCapturingAmerican
Diners.RetrievedMarch27,2015,fromhttp://www.businessinsider.com/piz-
za-hut-sales-declining-2014-8
PizzaHutRollsOut'GameChanger':PieWithImperfections.(n.d.).RetrievedMarch
27,2015,fromhttp://adage.com/article/news/pizza-hut-launches-reformulat
ed-hand-tossed-pizza/291111/
TTassi,P.(n.d.).AndSoItBegins:OrderPizzaHutviaXboxLive.RetrievedMarch27,
2015,fromhttp://www.forbes.com/sites/insertcoin/2013/04/23/and-so-it-be
gins-order-pizza-hut-via-xbox-live/
Twitch.tv'saudienceprofileonQuantcast.(n.d.).RetrievedMarch27,2015,from
https://www.quantcast.com/twitch.tv
The2014PizzaPowerReport.(n.d.).RetrievedMarch27,2015,from
http://www.pmq.com/December-2013/Pizza-The-2014-Pizza-Power-Report/
Barrett,L.(n.d.).RetrievedMarch27,2015,fromhttp://www.pmq.com/December-
2012/Pizza-Power-2013-State-of-the-Industry-Report/index.php?cparticle=2
BrandoftheDay:PizzaHutWantsYoutoKnowItaliansHateItsPizza.(n.d.).
RetrievedMarch27,2015,from http://www.adweek.com/news/advertising-brand
ing/brand-day-pizza-hut-wants-you-know-italians-hate-their-pizza
TheTheFallofPizza.(n.d.).RetrievedMarch27,2015,from
http://www.qsrmagazine.com/competition/fall-pizza?page=3
InsidePizzaHut'sSaucyRebranding.(2014,November19).RetrievedMarch27,
2015,fromhttp://www.fastcodesign.com/3038752/inside-pizza-huts-saucy
citations
TheBloomingtonAdAgency
isanIndiana-basedadvertising
andpublicrelationsagency.Our
teamworksasacollectiveto
createinnovativeandeffective
campaignsforourclients.
CraigWood
TheSummervilleFamily
specialthanks
LaurenKaindl JaneWang
StephanieChen StuartSummerville
mediateam
DavidMurhling LisaHernandez BrielleDrelick
JaneWang MeghanWynne RyanDolan
CaseyFielder StephanieChen SheilaGuo
MackenzieThompson DebbieEstradaLobo
NaomiZhao SamStegall
creativeteam
StephanieChen JocelynRausch JaneWang
NicoloSatryan DavidMurhling NickVance
StuartSummerville MichaelaUllrich JakeForrestal
LaurenKaindl DavidEidelberg LisaHernandez
JaronKaufman BrielleDrelick
researchteam
Thecollectiveworkfrombothorganizationshasbeeninstrumentalinthe
creative,innovative,andsuccessfulexecutionofthiscampaign.
ACKNOWLEDGEMENTS
21