2. I. EXECUTIVE SUMMARY
Tendo LLC (referred to from hereon in as the "Company") was established as a
Limited Liability Company at 2223 N Huston Ave, Grand Island, Nebraska 68803
with the expectation of rapid expansion in the software design industry.
Business Description
The Company was formed on 10/02/2014 as Limited Liability Company under
Nebraska state laws and headed by Nicholas Woods.
Nicholas S Woods, Co-Founder and CEO, has working management experience as the
Vice President Emerging Technology for Data Support System (DSS), an Omaha, NE
based on bank integrated technology. He also founded, Boynton Recover, a collection
agent. In addition Computer Science Corporate (CSC) as consultant to STATCOM and
DOD in CIE project and was a sub-contractor for ITCC (for CSC) with TEK. He began
his career as an engineer for West Inc. where he led a software development and IT lead
projects as part of the AT&T, DIRECTV, Bank of American, Wal-Mart, Verizon and
programs. Mr. Woods completed him B.SC from Bellevue.
The Company currently employs 2 full-time employees and part-time employees.
Management Team
The Company has assembled an experienced management team:
CEO - Nicholas S Woods, 10 years
Business Mission
Tendo develops, publishes, and markets programming tools and business know-how
together in a software product including software and documentation. It makes business
techniques accessible to millions of programmers’ users who would otherwise not have
the knowledge to use them. It makes a profit and generates cash. It provides a rewarding
work environment and fair compensation to its employees, a fair return to its owners.
New Product
After a period of thorough trial and error, the Company is prepared to introduce the
following product to the market:
PE Discover: Lets you open, view and edit of different 32-bi/ 64-bit t Windows
executable
All past, current, and see future that using Windows are using PE.
3. II. BUSINESS SUMMARY
Industry Overview
In the United States, the software design industry presently makes $3.60 in sales.
Research shows that consumers in this industry primarily focus on the following factors
when making purchasing decisions:
Legal Issues
The Company affirms that its promoters have acquired all legally required trademarks
and patents.
4. III. MARKETING SUMMARY
Target Markets
The Company's major target demographics are as follows:
The estimated number of potential clients within the Company's geographic scope is
18.20.
Promotional Strategy
The Company will promote sales using the following methods:
Situation Analysis
Competition
In the software design industry, customers make choices based upon.
The primary competitors for the business are the following:
http://www.heaventools.com/ .
Services
First-rate service is intended to be the focus of the Company and a cornerstone of the
brand's success. All clients will receive conscientious, one-on-one, timely service in all
capacities, be they transactions, conflicts or complaints. This is expected to create a
loyal brand following and return business.
