1. CLOSE 16-17
HOW MANY OF YOU HAVE THOUGHT ABOUT A CAREER ALREADY? (GET RESPONSE- PICK A FEW AND TAILOR
REMARKS TO THESE FIELDS LATER) GREAT! SOME OF YOU MIGHT BE THINKING, “I DON’T KNOW WHAT I
WANT TO DO; I’LL JUST FIGURE IT OUT AFTER I GET TO SCHOOL”. HERE’S A QUESTION FOR YOU: WHAT
PERCENTAGE OF STUDENTS WHO GO OFF TO COLLEGE WILL ACTUALLY GRADUATE IN 4 YEARS? (GET
RESPONSE) ONLY 39% WILL GRADUATE ON TIME. IF WE GIVE THEM 6 YEARS TO GET THAT SAME 4 YR
DEGREE, THE NUMBER ONLY MOVES TO 61%.1
ALMOST 40% OF THE STUDENTS WHO STARTED WILL DROP
OUT! AND THOSE STUDENTS ON THE 6 YEAR PLAN WILL BE ATTENDING SCHOOL AN ADDITIONAL 2
YEARS- THAT’S 2 MORE YEARS OF TUITION, FEES AND TIME THAT THEY HADN’T PLANNED ON
SPENDING. (PAUSE FOR EMPHASIS) WHY DO YOU THINK THAT HAPPENS? (GET REPONSES) ALL GOOD
REASONS, BUT THE TWO MAIN REASONS STUDENTS DROP OUT ARE THAT THEY DON’T HAVE A PLAN
BEFORE THEY GO AND THEY DON’T TAKE THE TIME TO INVESTIGATE ALL OF THEIR OPTIONS.
TO HELP YOU START THINKING ABOUT SOME DIFFERENT FIELDS OF STUDY I HAVE BROUGHT ALONG A JOB
FORECAST POSTER THAT I WILL LEAVE WITH YOUR TEACHER. (HOLD UP JOB FORECAST) LET ME TELL YOU
HOW TO USE IT. THIS POSTER LISTS OVER 150 DIFFERENT CAREERS. FIND YOUR CAREER IN THE 1ST
COLUMN,
THE NEXT COLUMN LISTS HOW MANY PEOPLE CURRENTLY ARE IN THAT CAREER AND THE 3RD
COLUMN
LISTS HOW MANY NEW JOBS WILL BE CREATED IN THAT CAREER EACH YEAR THROUGH THE YEAR 2024. 2
THE
BIGGER THOSE NUMBERS ARE IN COLUMNS TWO AND THREE, THE BETTER.
IF YOU LOOK AT THE HEADING “CAREERS IN MANAGEMENT AND BUSINESS”, YOU’LL SEE THAT THERE ARE
OVER 1.3 MILLION ACCOUNTANTS WORKING RIGHT NOW. THIS NUMBER WILL INCREASE BY OVER 142,000
FOR THE NEXT 10 YEARS. THAT IS A HIGH DEMAND CAREER. AS I PASS THIS AROUND THE ROOM, LOOK
FOR THE CAREER CHOICES YOU MAY BE CONSIDERING; IS THERE A DEMAND FOR YOUR FIELD OF INTEREST?
1
DeAngelo, L., Franke, R., Hurtado, S., Pryor, J. H., & Tran, S., Los Angeles: Higher Education Research Institute, UCLA
“Completing College: Assessing Graduation Rates at Four-Year institutions”, (2011):7.
2
“Employment Projections”, Occupational Projections Data, U.S. Department of Labor, U.S. Bureau of Labor Statistics, April 18,
2016: 1-34. Web:http://www.bls.gov/emp/ep_table_110.htm
1

2. BRADFORD SCHOOL OFFERS PROGRAMS WITH SOME OF THE HIGHEST NUMBERS ON THE JOB FORECAST
POSTER. AT BRADFORD, WE SPECIALIZE IN THREE CAREER AREAS - BUSINESS, TECHNOLOGY AND
HEALTHCARE, WITH MANY MAJORS TO CHOOSE FROM.
BUT, SELECTING A MAJOR IS ONLY PART OF COMPLETING THE INITIAL STEPS TO A CAREER PATH- WHAT IS
THE NEXT STEP? RIGHT- YOU NEED TO PICK A SCHOOL!
OK …WHERE DO YOU START? ASK YOURSELF- HOW LONG DO I NEED AND WANT TO GO TO SCHOOL? BY
2020, 65% OF ALL JOBS WILL REQUIRE EDUCATION BEYOND HIGH SCHOOL3
. NOT SURPRISING RIGHT? BUT
WHAT IS SURPRISING (WRITE THIS ON BOARD) IS THAT ACCORDING TO THE BUREAU OF LABOR STATISTICS,
ONLY 25% OF ALL JOBS REQUIRE A BACHELOR’S DEGREE OR HIGHER4
. SO WHAT DO THE OTHER 40 % OF
THOSE JOBS REQUIRE? SKILLS, EDUCATION AND TRAINING. THE FASTEST GROWING CAREERS IN THIS
REGION ARE THOSE THAT REQUIRE AN ASSOCIATE’S DEGREE.
AT BRADFORD WE PROVIDE STUDENTS WITH CAREER EDUCATION AND TRAINING AND WE DO IT IN AS
SHORT OF A TIME AS PRACTICAL. OUR STUDENTS EARN AN ASSOCIATE DEGREE IN LESS THAN A YEAR AND
A HALF…AND OFTEN BOAST THAT THEY “FINISH FIRST” AMONG THEIR CLASSMATES. HOW DO THEY DO
THIS SO QUICKLY?
NUMBER ONE; OUR STUDENTS TAKE CLASSES SPECIFIC TO THEIR CAREER FIELD, SO, NO GENERAL STUDIES-
CAN ANYONE TELL ME WHAT ARE GENERAL STUDIES? RIGHT …CLASSES THAT ARE NOT RELATED TO YOUR
MAJOR. (LIKE SCIENCE AND RELIGION IF YOU ARE A BUSINESS MAJOR). AND STUDENTS THAT ATTEND
TRADITIONAL COLLEGES WILL SPEND THEIR FIRST TWO YEARS STUDYING EXACTLY THOSE- GENERAL
STUDIES.
OUR STUDENTS START OUT THEIR VERY FIRST SEMESTER TAKING CLASSES DIRECTLY RELATED TO THEIR
MAJOR… WHICH IS ONE OF THE REASONS OUR ON TIME GRADUATION RATE IS 80%. COMPARE THAT TO THE
39% ,4 YEAR GRADUATION RATE THAT WE ALREADY DISCUSSED. (WRITE ON AND POINT TO BOARD.)
THAT’S A BIG DIFFERENCE.
3
Anthony P. Carnevale, Nicole Smith, Jeff Strohl, Recovery, Job Growth and Education Requirements through 2020, Georgetown
Public Policy Institute, Center on Education and the Workforce, June 2013. Web: https://cew.georgetown.edu/wp-
content/uploads/2014/11/Recovery2020.ES_.Web_.pdf
4
Bureau of Labor Statistics, U.S. Department of Labor, Division of Occupational Employment Projections, 2014-2024, page 1.
Web: http://www.bls.gov/emp/ep_table_education_summary.htm
2

3. THE 2ND
REASON OUR STUDENTS GRADUATE QUICKLY, IS BECAUSE OF THE WAY WE STRUCTURE THEIR TIME
SPENT IN CLASSES. OUR STUDENTS ATTEND CLASSES 5 DAYS A WEEK, 5 TO 6 HOURS PER DAY-STICKING TO
THIS SCHEDULE AIDS IN A TIMELY GRADUATION, LEADING TO EMPLOYMENT AND EARNING MONEY.
SO THERE IS A LOT TO CONSIDER. WHAT SCHOOL IS RIGHT FOR YOU? BECAUSE…. (PAUSE) DOESN’T IT
START WITH YOU? WHAT CLASSES DO YOU ENJOY? WHAT ENVIRONMENT DO YOU PREFER? WHAT MAKES
YOU HAPPY? BUT, WHERE DO YOU START? WOULD YOU BUY A CAR WITHOUT TAKING IT FOR A TEST DRIVE
FIRST? OF COURSE NOT. SO YOU NEED TO TAKE A CAMPUS TOUR.
SCHOOLS WILL STUFF YOUR MAILBOX AND INBOX WITH GLOSSY BROCHURES AND MARKETING EMAILS BUT
THE BEST WAY TO INVESTIGATE IS TO GO AND SEE IT! TOURING THE CAMPUS CAN BE A CRUCIAL STEP IN A
STUDENT’S DECISION TO APPLY TO SCHOOL. AND YOUR HIGH SCHOOL AGREES-…THE MAJORITY OF HIGH
SCHOOLS TODAY ALLOT STUDENTS COLLEGE VISIT DAYS, ENABLING THEM TO TOUR THE CAMPUS WHILE
CLASSES ARE IN SESSION- TAKE ADVANTAGE OF THIS OPPORTUNITY AND USE YOUR DAYS TO EXPLORE!!!!
WHILE YOU’RE THERE… A FEW THINGS TO KEEP IN MIND…
IF THE THOUGHT OF PAYING FOR COLLEGE IS STRESSFUL, YOU ARE NOT ALONE. WITH THE RISING COST OF
COLLEGE TUITION, MANY STUDENTS ARE PAYING CLOSE ATTENTION TO HOW MUCH DEBT THEY ARE
WILLING TO INCUR TO GET A DEGREE. AT BRADFORD, OUR STUDENTS HAVE FOUND THAT THEY ARE ABLE
TO START THEIR CAREER WITH MUCH LESS DEBT THAN THE AVERAGE COLLEGE GRADUATE.
MANY STUDENTS DON’T REALIZE THAT THERE ARE WAYS TO MAKE COLLEGE AFFORDABLE ….(POINT TO
BOARD) THERE ARE BILLIONS OF DOLLARS OF FINANCIAL AID AVAILABLE EACH YEAR FOR QUALIFIED
STUDENTS WHO ATTEND ACCREDITED SCHOOLS, LIKE BRADFORD.
THERE ARE GRANTS, LOANS AND SCHOLARSHIPS. WE OFFER SEVERAL VALUABLE SCHOLARSHIPS EACH
YEAR INCLUDING A ONE-HALF TUITION SCHOLARSHIP FOR FBLA MEMBERS.
OUR NEXT SCHOLARSHIP DAY WILL BE SEPTEMBER _____.
3

4. WHAT IS ONE OF THE MAIN REASONS STUDENTS CHOOSE TO FURTHER THEIR EDUCATION? (GET RESPONSE)
RIGHT, TO GET A GOOD JOB. EARLIER I MENTIONED THE PERCENTAGE OF STUDENTS WHO SUCCESSFULLY
GRADUATE FROM A UNIVERSITY PROGRAM- BUT WHAT ABOUT AFTER GRADUATION? STATISTICS SHOW
THAT MANY OF THESE STUDENTS, UPON GRADUATION, DISCOVER THAT THEIR DEGREE DID NOT PREPARE
THEM FOR THE WORLD OF WORK. HOW MANY OF YOU KNOW SOMEONE WHO GRADUATED FROM COLLEGE
AND CAN’T FIND A JOB IN THEIR FIELD? RIGHT, MOST OF US.
MAKE SURE TO ASK ANY SCHOOLS YOU ARE INVESTIGATING ABOUT THEIR JOB PLACEMENT.
HOW MANY GRADUATES HAS THAT SCHOOL PLACED IN A JOB AND ASK FOR PROOF!!! AT BRADFORD WE
PLACED 77% OF OUR GRADUATES AVAILABLE FOR PLACEMENT IN THEIR OR A CLOSELY RELATED CAREER
CAREER5
. AND OUR GRADUATES CAN RE-USE THIS SERVICE THROUGHOUT THEIR CAREERS FOR
EMPLOYMENT CHANGES. IN THIS ECONOMY THAT IS REALLY IMPORTANT.
SO…IF A SCHOOL CALLS YOU, TALK TO THEM. YOU DON’T WANT TO PASS UP AN OPPORTUNITY THAT MAY
BE PERFECT FOR YOU. SENIORS, WE ARE GOING TO GIVE YOU A CALL. IN FACT, TO HELP YOU GET STARTED,
I WOULD LIKE TO PERSONALLY INVITE YOU AND YOUR PARENTS TO VISIT US AT BRADFORD! MAKE A DAY
OF IT! YOU’LL BE VISITING ONE OF PITTSBURGH’S MOST SCENIC, POPULAR WATERFRONT LOCATIONS-
STATION SQUARE. HOW MANY OF YOU HAVE BEEN TO STATION SQUARE. ( GET REPONSES) OUR LOCATION
IS HOME FOR MANY CORPORATE OFFICES, THE GATEWAY CLIPPER FLEET, AND OUR NATION’S NEWEST
SOCCER FIELD, HIGHMARK STADIUM.
WE HAVE AN AWESOME VIEW OF THE CITY FROM ACROSS THE RIVER, AS WELL AS MANY UNIQUE SHOPS
AND GREAT RESTAURANTS- AFTER YOUR TOUR, STOP AND GRAB A BITE TO EAT AT THE HARD ROCK CAFÉ
OR JOE’S CRAB SHACK!
DURING YOUR VISIT, ONE OF OUR REPRESENTATIVES WILL SHOW YOU THE SCHOOL AND THEN SIT DOWN
AND TALK TO YOU ABOUT OUR PROGRAMS, FINANCIAL AID AND THE GREAT CAREERS YOU CAN SECURE
WITH A BRADFORD SCHOOL DEGREE..
5
Bradford School Placement Results, As of April 1, 2015 for graduates between July 4, 2013 and July 2, 2014”, Bradford Schools,
2015-2016:58.
4

5. FOR THOSE OF YOU REQUIRING HOUSING, WE’LL PROVIDE YOU WITH INFORMATION ABOUT OUR SUITE-
STYLE APARTMENTS. STUDENT HOUSING, AVAILABILITY OF CLASSES, AND FINANCIAL AID ARE LIMITED, SO
START YOUR VISITS SOON.
I HAVE A VIDEO TO SHOW YOU. WHILE IT’S IS PLAYING, I WILL COME AROUND AND COLLECT ALL OF YOUR
CARDS. IF YOU HAVEN’T YET COMPLETED THE CARD PLEASE DO SO- WHEN YOU FILL OUT THE CARD,
PLEASE CIRCLE MR OR MS AND DON’T FORGET TO PUT YOUR AREA CODE BEFORE YOUR PHONE NUMBER.
ALSO, RIGHT ABOVE WHERE YOU SIGN YOUR NAME, PUT YOUR GRADUATION YEAR.
IF YOU NEED A PEN I HAVE ONE FOR YOU WITH THE SCHOOL’S WEBSITE LISTED. LET ME KNOW IF YOU NEED
ONE. JUNIORS, WE WILL CONTACT YOU THE SUMMER BEFORE YOUR SENIOR YEAR.
(COLLECT CARDS, GET PHONE #S, ANSWER QUESTIONS WHILE VIDEO PLAYS) I HOPE YOU ENJOYED THE VIDEO.
I’D LIKE TO THANK MR / MS._________ FOR GIVING ME THE OPPORTUNITY TO SPEAK TO YOU TODAY. GOOD
LUCK WITH WHATEVER YOU CHOOSE TO DO AND I LOOK FORWARD TO SEEING YOU SOON.
5

6. FOR THOSE OF YOU REQUIRING HOUSING, WE’LL PROVIDE YOU WITH INFORMATION ABOUT OUR SUITE-
STYLE APARTMENTS. STUDENT HOUSING, AVAILABILITY OF CLASSES, AND FINANCIAL AID ARE LIMITED, SO
START YOUR VISITS SOON.
I HAVE A VIDEO TO SHOW YOU. WHILE IT’S IS PLAYING, I WILL COME AROUND AND COLLECT ALL OF YOUR
CARDS. IF YOU HAVEN’T YET COMPLETED THE CARD PLEASE DO SO- WHEN YOU FILL OUT THE CARD,
PLEASE CIRCLE MR OR MS AND DON’T FORGET TO PUT YOUR AREA CODE BEFORE YOUR PHONE NUMBER.
ALSO, RIGHT ABOVE WHERE YOU SIGN YOUR NAME, PUT YOUR GRADUATION YEAR.
IF YOU NEED A PEN I HAVE ONE FOR YOU WITH THE SCHOOL’S WEBSITE LISTED. LET ME KNOW IF YOU NEED
ONE. JUNIORS, WE WILL CONTACT YOU THE SUMMER BEFORE YOUR SENIOR YEAR.
(COLLECT CARDS, GET PHONE #S, ANSWER QUESTIONS WHILE VIDEO PLAYS) I HOPE YOU ENJOYED THE VIDEO.
I’D LIKE TO THANK MR / MS._________ FOR GIVING ME THE OPPORTUNITY TO SPEAK TO YOU TODAY. GOOD
LUCK WITH WHATEVER YOU CHOOSE TO DO AND I LOOK FORWARD TO SEEING YOU SOON.
5