1. Outline for Scales
Nick Noyes
I.
II.
III.
Define Scale
a. Complex system of measurement for Mass Media and other fields
i. Used when a single indicator is not good enough
b. Composite in order to accurately measure importance
Types of Scales
a. Simple
b. Transforming
c. Specialized
i. Thurstone
ii. Guttman
iii. Likert
iv. Semantic
Questions
Source:
http://en.wikipedia.org/wiki/Scale_%28social_sciences%29