1. 2016 PRSSA Bateman Case Study Competition
Minnesota State University Moorhead
Red Poppies Bateman Team
2. Table of Contents
Executive Summary
Situation Analysis
Secondary Research
Primary Research
Survey Results
Target Audience
Key Messages
Overall Goals
Objectives, Strategies, and Tactics
Budget
Evaluation
1
1
2
2-3
4
4
4
5
5-7
7
8
Appendix A1-
3. 1
Executive Summary
Millions of men and women who have finished serving our country in the military make the
difficult transition of returning to civilian life. For some veterans, that transition includes going
to school or returning to school. Roughly 90 percent of student veterans drop out of school for
reasons other than finances. Student Veterans of America (SVA) seeks to provide resources,
support and advocacy to veterans intent on completing their scholastic careers in order to
provide for themselves and their families upon graduation.
SVA is a helpful organization for veterans; however, there is a lack of widespread awareness for
the organization and its mission to help veterans succeed in higher education. Guided by primary
and secondary research, the Red Poppies Bateman Team of Minnesota State University Moorhead
developed a campaign including objectives, strategies and tactics built to raise awareness for
Student Veterans of America among the veterans they serve and other important key publics.
Situation Analysis
By examining a chapter map we found that SVA does an effective job in helping students re-
enter the workforce by working with students living in politically identified liberal states.
They also help make college more affordable by informing veterans about all the available
benefits, including the GI Bill. They support student veterans by helping them overcome some
psychological obstacles, such as battling PTSD or fitting into the student body. In addition,
SVA makes it easy for student veterans to interact with other student veterans through the
organization.
The present challenge is that SVA has a low presence in conservative states where it could be
beneficial to veterans at colleges and universities. SVA does not directly provide any benefits, but
provides resources and guidance to using educational benefits. Given these weaknesses, there is
ample opportunity to improve SVA’s reach with this campaign. One of the opportunities include
creating strategic partnerships with existing advocacy organizations.
More student veterans can be recruited and awareness of SVA can be increased. SVA can help
veterans while they are in college by providing veterans with advisers. SVA can have a presence
in more universities. However, working with such a broad demographic puts SVA at risk of
miscommunication. There can be competition from similar interest organizations like ROTC and
Veterans Affairs.
4. 2
Secondary Research
A large amount of data about SVA was found examining their website (studentveterans.org). We
broadened this knowledge by examining some of the similar interest group’s websites comparing
and contrasting the statistics of studies that have already been conducted by ROTC and the VA
hospital.
Drawing connections between these sites we discovered a lack of communication between
organizations. We found information concerning the post 9/11 GI Bill and benefits from the
U.S. Department of Veteran Affairs. Much of our statistics were found through websites such as
National Education Association and National Conference of State Legislature.
• 62 percent of veterans are the first in their families to attend college.
• 43 percent of non-military students are the first in their families to attend college.
• There are 260 student veterans on the MSUM campus of a total population of 6,624.
• 80 percent of student veterans are over age 25.
• 27 percent of student veterans are women.
Primary Research
We conducted pre- and post- campaign surveys, three focus groups, and 15 personal in-depth
interviews with individuals who are either current military members, both in and out of school,
families of veterans, veterans, individuals with no military affiliation, students, or student
athletes.
Our group conducted a survey with each member of the group posting a link on their personal
Facebook pages, inviting friends and family to participate. In doing so, we discovered the SVA
is a fairly unheard of group and is often confused with individual campus’ veteran affairs
offices.
To further our research, we organized a number of focus groups with key demographics. We
conducted them with both military-affiliated individuals and civilians with no ties to military or
veterans.
5. 3
To further research we sent a classmate to SVA’s 8th Annual National Conference. There we
discovered interesting statistics such as:
--The biggest problem facing SVA and similar advocate groups is the red tape and
jargon that prevents veterans from advocating for themselves.--
We also independently interviewed leaders of local advocacy organizations for: suicide
prevention, rape prevention, homelessness prevention, disability services, and Veterans Affairs
discovering a lack of communication between the organizations.
Main Focus Group Results:
Our main focus group was conducted in a meeting room in the MSUM library. We provided
pizza and soda as an incentive for attending the focus group. There were seven people in
attendance. To our surprise, the main realization we got out of the focus group was that almost
everyone there was completely unaware of SVA, but they recognized the known advocacy
groups-- such as ROTC and The Wounded Warrior funds.
Aside from the advocacy groups, the group didn’t know much about veteran benefits in general.
Only one group member said he/she knew that veterans get benefits; the others were completely
unaware. No one in the group had veterans in their families, so that could be one of the reasons
as to why this group was so unaware about many things dealing with veterans.
Although many of the attendees didn’t know much about veterans and their benefits, their views
on the difficulties that student veterans face were strong. All of the group members had one
common view: student veterans face more challenges during their post secondary educational
experience than non-student veterans.
• 50 percent of veterans do something different than when on Active Duty.
• A majority of veterans are interested in jobs in EMT, cyber security, and IT.
• Nearly 40 percent of the Operation Enduring Freedom, Operation Iraqi Freedom, and
OND veterans are diagnosed with a behavioral health issue when they return from
deployment.
• Only 50 percent of returning veterans register with the U.S. Department of Veterans
Affairs.
• One-third of Iraq and Afghanistan Veterans suffer from Post Traumatic Stress Disorder,
Traumatic Brain Injury or a combination of the two.
• 90 percent of service members drop out of school, with the majority for reasons other
than finances.
• Most shockingly, 18 service members commit suicide everyday, surpassing the number
killed on the battlefield.
6. 4
Our survey had 132 respondents and held that 85 percent had not heard about SVA. Of those
15 percent that have heard of SVA, about half gave answers such as “it’s an organization” or
“I’ve just heard of it.” Very few respondents actually had a good understanding of SVA’s actual
purpose. This leaves a lot of room to get the word out and educate our target audience about
SVA.
Other questions that were surveyed were opinions on how to raise and expand awareness of
student veterans on campus. Some answers were helpful and we decided to take those into
consideration when implementing our campaign such as recommending interacting with clubs,
fliers, and to generally just educate people about veterans being students in general.
Survey Results
Target Audience
Our primary audience includes the people directly affect by SVA’s efforts.
• Local veterans
• Local active duty military members
Our secondary audience includes:
• Non-veteran students
• University staff
• Children of veterans
Key Messages
Clarity: Advocacy groups tend to use jargon to confuse the public. Our campaign aimed to
make SVA’s benefits toward veterans clear.
Pride: Pride in oneself cannot be viewed as a disability; treating it as such leads to a loss of
expression, freedom, and ultimately-- lives. Also to show pride for student veterans and to have
others do the same.
Accessibility: Tools available to student veterans are readily accessible at all times.
Community: Bring the community and veterans closer together. Community plays an
important role in making the transition to college easier for veterans.
Awareness: MSUM Student Veterans Resource Center helps raise awareness for veterans in
the community by always being available.
7. 5
• Create strategic partnerships with existing veterans advocacy organizations
• Build awareness through local veteran organizations
• Build awareness through public events
Objectives, Strategies, and Tactics
Objective 1: To increase involvement with collegiate and minor league sports organizations.
Strategy: Sporting events sponsored by the NCAA attract thousands of people as an audience.
Our group wanted to use that platform to help jump-start our campaign by being more visible to
students and members of the public who would otherwise not know about SVA.
• Tactic: We handed out flags to people attended the MSUM Men’s and Women’s basketball
game on February 6th. We received the flags at a discounted rate from Gompf Displays. The
Flags were a great decision to have at the booth because it stood out to the people walking by and
got the attention of those who came and asked more about SVA. With the flags, we also handed
out cards that contained facts about SVA and veterans in general. People who stopped by the
booth were also encouraged to “Like” the Facebook page we created.
• Tactic: We wanted to have an attractive presence at a booth at sporting events. The presence
included large banners in front of our booths donated by Cash Wise Foods of Moorhead. The
banners were bold and got the attention of attendees at the game.
Strategy: Increase awareness through minor league sports teams.
• Tactic: Our group presented an announcement at a Fargo Force hockey game promoting
Student Veterans of America and asking to “Like” the Facebook page we created. “Student
Veterans of America provides veterans with the resources, support and advocacy necessary to
succeed in higher education. Support your local chapter by liking MSUM Veterans Resource
Center on Facebook.” The announcement was said during an icing violation during the game.
Overall Goals
Objective 2: To increase awareness of SVA by partnering with a similar interest group at MSUM.
Strategy: The most effective partnership that our group could establish was with the MSUM
Student Veterans Resource Center, being as they interact with student veterans on a daily basis.
• Tactic: We encouraged MSUM Student Veterans Resource Center to join SVA, which would not
only give them access to more information and possibilities, but would also help them spread the
word about all the help they can provide to both new incoming and enrolled student veterans.
8. 6
Objective 3:
Strategy: The best use of social media for this client was Facebook, so we created and maintained
a Facebook page for our target audience.
• Tactic: The Veterans Resource Center at MSUM did not have any active social media channels,
and since the resource center is the easiest way for veterans to interact with the school, it worked
in our favor to start a Facebook page for the Veterans Resource Center. It was called “MSUM
Veterans Resource Center.” Since the resource center is affiliated with the university, we had to get
proper clearance from university officials in charge of social media.
• Tactic: Once the page was actually created, we wanted to make sure we were getting the word
out about SVA so we posted articles about student veterans. This was done to give some common
ground for viewers of the page.
• Tactic: We then started posting information about events that we had coming up on campus and
throughout the area.
• Tactic: Photos of our group, SVA and general Student Veterans Resource Center news was
posted to keep people more engaged.
• Tactic: At every event, our group promoted the Facebook page on the back of cards that we
handed out. We went from 0 total likes to 58 likes throughout the span of the campaign. We were
effectively able to increase awareness of SVA to students, faculty and community members by
using the Facebook page.
Objective 4: To increase general awareness and excitement among students on campus.
Strategy: To host events around campus targeting average students.
• Tactic: Our first event was to set up a table in our student union (Comstock Memorial Union)
in hopes of getting passersby to stop for more information on Student Veterans of America. We
handed out candy and American flags at this booth. With a big banner hanging from the booth,
SVA was becoming a familiar name among our target audience.
Strategy: To implement a big event targeted toward students veterans, but open to the public.
To increase awareness and engagement by using social media.
• Tactic: We invited the representative to our main event as a guest speaker to share with the
audience the information about veterans, the struggles they face, the difficulties of the transition
from being on active duty to having to go to school and how to deal with them, and the help that
can be provided to the veterans if they decide to become students.
9. 7
Budget
Our campaign’s success was supported by $298.27 in cash expenditures and $170.99 in generous
in-kind contributions.
• Tactic: We encouraged regular students, along with student veterans to come to the event in
hopes of promoting relationships between the two. Many regular students attended along with
veterans.
• Tactic: We promoted the events using prizes that people could win including a bluetooth
speaker, t-shirts, and many gift cards to places such as Target, Coldstone, Subway, and MSUM’s
bookstore.
• Tactic: We encouraged regular students, along with student veterans to come to the event in
hopes of promoting relationships between the two. Many regular students attended along with
veterans. We had 26 attendees. The event included raffles, bingo games, as well as team trivia as
fun activities for the attendees.
• Tactic: Our team invited the head of the MSUM Veterans Resource Center, Aaron Jensen, to
speak to the guests about the challenges of veterans coming to school and how they can find
help.
10. 8
Evaluation
Objective 1:
To increase involvement with collegiate and minor
league sports organizations.
Objective 2:
To increase awareness of SVA by partnering with a similar interest group at MSUM.
Objective 3:
To increase awareness and engagement by using social media.
Objective 4:
To increase general awareness and excitement among students on campus.
By hosting a booth at a MSUM basketball game, we
interacted with attendees by handing out flags and
cards, thus increasing awareness of SVA. We also
attended a Fargo Force hockey game, where they
made an announcement encouraging people to like
the MSUM Veteran’s Resource Center on Facebook.
We exceeded our goal by getting maximum exposure
at the Fargo Force game.
In order to increase awareness of SVA at MSUM, the Veteran’s Resource Center voted
on April 1st to join SVA. After speaking with Aaron Jensen, the center’s head, the vote
passed and they joined SVA. Being that SVA had relatively no presence in the Fargo/
Moorhead area, our team was able to substantially raise awareness of their mission to
help student veterans through college. We exceeded out goal by successfully getting an
SVA chapter added at MSUM.
The MSUM Veteran’s Resource Center had no social media presence prior to us creating
their Facebook page on February 19th. Throughout the campaign, we directed people to like
our Facebook page as a means to track our effectiveness. From February 19th until the end of
the campaign we gained 58 likes. We exceeded our goal by obtaining more than 50 likes. The
Veteran’s Resource Center Facebook page was handed over to the head of the center once
the campaign came to a close.
We promoted our event by publishiing an invite in the student newsletter, posting invites
on the MSUM Veterans Resource Center Facebook page, and by walking around campus
handing out flyers for the event. We had 26 attendees, along with Campus News, who
covered the event. We exceeded our objective by drawing media attention. By talking
about what SVA is, those who attended were given general awareness of SVA. The fact that
we had people come to our event shows that people were eager to learn about SVA. Our
Facebook likes also prove we raised awareness on campus.
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APPENDIX INDEX
News Release................................................................ A2
Chapter Map.................................................................. A2
CMU Event Pictures................................................... A3
Basketball Game Pictures........................................ A4
Game Night Pictures............................................. A5-A9
Focus Group 1............................................................A10
Focus Group 2............................................................ A11
Focus Group 3....................................................A12-A13
Initial Survey Results..................................... A14-A25
Follow-Up Survey Results............................A26-A36
Budget..........................................................................A37
Minnesota State University
Red Poppies Bateman Team Photo
Back: Marina Vereskun, Haley Gabel, Angela Boersma
Front: Zach Ficenec, Ngijol Songolo
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No one in the focus group had vets in their family
Air force, national guard, no, national guard, 5 friends in air force, no
Only 1 had heard of GI Bill or SVA, but didn’t know what it was
1 girl said she has heard of the on campus group, 2 said wounded warriors
When I think of Vets: America’s heroes, traumatized people see things average person does not,
families
Too many or too little: some get more than others, don’t know enough about it to say one way
or another, hears problems with programs like long lines or takes a long time to get in to an
appointment
Benefits: know educational benefits, one didn’t knows, tuition at Bismarck state completely paid
Challenges: PTSD, depends on where and what they did, been away from school for a long time
would be hard to get back into the flow, hard for them to blend into student body, have to go
back every month to base (drill and physicals and stuff), 6 year contract signed
Easier or harder to study: harder, easier (better self organized, training, structured lifestyle),
harder (socialization might feel more isolated, probably older)
Not choose: made military their career, different mentality when you come back might not thing
how you would’ve before you went, missed window to go because they’re older, might not feel
like they need additional education because they have other jobs in the military
Why do they decide to go to college: tired of being in the military, other things they want to do
with their lives, one knows someone who doesn’t care at all that he is older
Once we said student Veterans of America, a few knew who it was, but not when we said SVA
Got school aid for dad being in the military, about half knew family members could get benefits
How can we raise awareness? Make disclaimer in syllabuses just like we do for handicap, hand
out shirts at games, have a booth
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Initial Survey Results
1. Gender
# Answer Response %
1 Male 58 38%
2 Female 94 62%
Total 152 100%
2. Age
# Answer Response %
1 0-24 95 63%
2 25-34 40 26%
3 35-44 6 4%
4 45-54 5 3%
5 55+ 6 4%
Total 152 100%
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3. Do you have any children?
# Answer Response %
1 Yes 15 88%
2 No 2 12%
Total 17 100%
4. Are they attending or have they attended
college?
# Answer Response %
1 Yes 8 53%
2 No 7 47%
Total 15 100%
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5. Are you attending or have you attended
college?
# Answer Response %
1 Yes 121 84%
2 No 23 16%
Total 144 100%
Teacher
CNA
Seasonal worker at a coop
Nanny
Accounts Payable Clerk
Business owner
pca
Manager of a pizza restaurant
Waitress
Salesman
Laborer
Unemployed
Office worker
Financial Advisor
Call center
Student
CMA
Training Manager
Office assistant
Student
Human services technician and
student
Human Service Technician
Human Resources
Student
Liquor store
Bartender
Law student
Project manager
Media Acct Exec
Cargo/mail handler
Student
Student
Network Administrator
Not employed
Vet Tech Assistant
Football
Nail tech.
Farmer
Unemployed
Work Study
CNA/CMA
Cna
Pizza cook
Student
Student
CNA
Para professional
Student
Server
Office clerk
bartender/bar manager
student
Text Response
Self Employed
Cleaning houses, offices, etc.
Stay at home mom
Cna
Carpenter
Banking
Night Manager
customer service supervisor
Fabricator
Student
Direct care profes-
sional
Nurse
cook
Nanny
Marketing Assistant
Bartender
network adminis-
trator
server
None
Homemaker
Paraprofessional
nanny/dairy queen
chef
Warehouse opera-
tions associate
Administrative
Assistant
Business Analyst
6. What is your job?
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Licensed Massage
Therapist and Estheti-
cian
Historical Interpreter
Teacher
Unemployed
NA
CNA and hotel recep-
tionist
Unemployed
Quality Control
Labor
student
no job
Manger
Bartender
Student manager
LTA
Cook
N/a
IT
Homemaker
Full Time Student
Administrative Profes-
sional
Assistant teacher
6. Where do you get the majority of your
news? (ex. newspapers, social media, word of
mouth, etc.)
nytimes, fargo forum, online
news sources
Social media
Social media and farmers that
come in
Social media, new on TV, word
of mouth, parents
social media
Word of mouth
cnn.com, social media
Social media
social media newspapers
Social media
Social media
Social media
Facebook
Internet
Internet
News Apps
Fox 9.. in the morning
before going to work .
TV, social media, online
social media
Social Media, radio in car
while driving
Social media and word of
mouth
Newspapers
newspaper or tv
Newspapers on Facebook
Social media, the internet
Social media and news
websites
newspapers/online news
sites
Tv, social media
Online newspapers, Reu-
ters
Social media
social media
Facebook
Social Media, Internet
Social media
Social media
Teiitwe
Social media
Word of mouth, social
media
Social media of Facebook
Facebook, friends
Reddit.com
News && word of mouth
Social media, word of
mouth, tv
Social Media
Social Media
Social media
Social media
social media
Social media
Facebook
Word of mouth
Text Response
BBC news online
Social Media
Social Media, Television.
Family, facebook, tv,
friends etc
Word of mouth
Tv radio
Social media
Social Media, Word of
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mouth
Social media
Social Media, word of mouth
NPR Radio
Online, news papers
Social media
Internet
Social Media, Word of Mouth
South Park
Word of mouth
online news
social media
News websites
Social media
Social media
online newspapers social me-
dia and word of mouth
Social media
Newspaper and international
news reporting outlets
Online
social media
Internet
Internet news sources (eg
BBC news online)
Social Media, radio, Word of
Mouth, local NBC and CBS
tv news station
For the last six months I
would say word of mouth/
social media.
Social media
social media, radio, news
websites
Online news
Internet
Tv paper internet
guardian app, npr on facebook
and tumblr, other social media
social media
Social media
Social media
Social media
News website
Social media.
Social Media
Online news
Social media , tv
Social Media
Social media and
8. Have you served or are you currently serving
in the military?
# Answer Response %
1 Yes 4 3%
2 No 140 97%
Total 144 100%
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9. What was your position?
Text Response
Supply specialist
E-4
S Mater Sergent
Specialist
10. How long did you serve for?
# Answer Response %
1 0-4 years 2 50%
2 5-9 years 1 25%
3 10-14 years 0 0%
4 15+years 1 25%
Total 4 100%
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11. Do you know anyone who served or is
currently in the military?
# Answer Response %
1 Yes 133 94%
2 No 9 6%
Total 142 100%
12. Do you know how long they served?
# Answer Response %
1 0-4 years 45 34%
2 5-9 years 25 19%
3 10-14 years 11 8%
4 15+years 29 22%
5 Unsure 22 17%
Total 132 100%
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nd
Fayetteville, NC
MN
Minnesota
Becker
Minnesota
mn
Nebraska
japan
Minnesota
Minnesota
Minnesota
Litchfield
Minnesota
USA
Minnesota, United States
Pennock MN
Kerkhoven, MN
Hinckley, MN
Minnesota
Minnesota, Texas, Montana,
Virginia
Sunburg
Moorhead MN
Moorhead
Minnesota
Fargo
Fayetteville, NC, Washington
D.C.
Fargo
Grand forks, ND, USA
Minnesota
Grand Forks, ND
North Dakota
Dgf
ND
Trxas
Fargo
North Dakota
ND
Moorhead
Minnesota
San diego, California
Moorhead
Texas
Alaska
North Carolina
California
Iraq
Moorhead
North dakota
North dakota
Hankinson ND
ND
Text Response
Grand Forks, ND
North Dakota
Nd
Mn
Moorhead Minnesota
Fargo
USA
Usa
ND
ND
Fargo
Fargo, ND
ND
North Dakota
Moorhead
Fargo
Russia
minnesota
fargo
Boulevard, CA
Fargo
ND
North Dakota
Bismarck, ND
USA
West Fargo ND
ND
Litchfield, MN
Grand Forks, ND
Tennessee
Mn
Minnesota
Virginia
California
Pelican Rapids, mn
Washington
West Fargo nd
Germany
Usa
North Dakota
California
Madison, wi
Minnesota
Fargo
Washington, D.C..
MN
Buena Park, CA
Indiana
T
13. Where do they live? (City, State, or
Country)
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14. Do they attend or have they attended
college?
# Answer Response %
1 Yes 99 76%
2 No 31 24%
Total 130 100%
15. Do you know what the Post 9/11 GI Bill is?
# Answer Response %
1 Yes 40 29%
2 I'veheard of it 44 32%
3 No 54 39%
Total 138 100%
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16. Do you receive benefits from the Post 9/11
GI Bill?
# Answer Response %
1 Yes 4 10%
2 No 36 90%
Total 40 100%
17. Have you heard of Student Veterans of
America (SVA) ?
# Answer Response %
1 Yes 20 15%
2 No 112 85%
Total 132 100%
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18. What do you know about SVA?
Text Response
Organization to help veterans get back into college after being deployed
it's a programto help veterans further their education by providing resources and support..
A group of students who have served our country. They providesupportand assistancefor each other
Not much
My previous work with ND Department of Veterans Affairs
not much, I'vejustheard of it
It's an organization
Nothing justhaveheard of it.
Organization thehelp students who happen to be also veterans w/education
They pay for veterans college
Not much. Just that they are a group for college students who also serve in the military.
Providesupportto veteran's for higher education
Not much
Only that one of my friends is involved with them.
The Student Veterans of America programworks in conjunction with other programs to help U.S. military
veterans in need improvethemselves through higher education.
19. Do you think student veterans are given
enough support?
# Answer Response %
1 Far too Little 19 14%
2 Too Little 66 50%
3 About Right 43 33%
4 Too Much 3 2%
5 Far too Much 1 1%
Total 132 100%
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20. Any additionalcomments. (ex. ways to
expand awareness of student veterans on
campus)Text Response
provied counselors who specializein the resources thatthe SVA can provideincluding family supportfor
veterans that are going back .. like daycareassistancefor children, suppies needed for schoolcomputers and
other schooling supplies..
None
I think to really help vets besides continued supportfinancially there is a need for campuses to make better use
of vets. Whether helping bring their experiences into the classroom, encouraging themto take active roles in
the campus community and continued work with the VA or state agencies to help in terms of job placement or
opportunities.
Need freemedical for life, help with housing and job placement with elderly
Flyers. Clubs. Word of mouth through homework projects
I don't know whatthat is.
I think a major problemin today's college education systemis the abuse of Veterans gi bills. Especially in the for
profiteducation game. I say that becauseit simply is a gameand the veterans loseevery time. For profit
colleges seek vets to simply take their money fromthem and mostvets areleft with more debt and then no gi
bill money left over.
naw
war is wrong
Remember they haveseen a wholedifferentworld and havechanged try to get them to a counselor or a
supportgroup
The survey is flawed in that it only allows for a responseof one military person. I am related to and friends
with numerous veterans and active duty military personnel.
The overall attitude in academia towards the military is negative. Improving thatwould be a good start.
I honestly think it is the duty of our governmentto take of our veterans notpeople who weren't old enough to
vote when Bush decided to send them to war in the firstplace.
Sorry don'tknow anything about it
More awareness would beusefulin the campus justfromactually talking about it. Most people, unless they
are/weremilitary or affiliated with them somehow, arecompletely unawareof what a greatprogramit is.
When I attended college, there was absolutely nothing that advertised this programwhatsoever and it is a little
disheartening, especially since this town seems to still thrive through income of the military base here.
I'mnot fully educated about the matter. I'mnot much of a political person. Butthe vets that I do know have
been compensated well for their schooling.
Don'know what studentveterans are
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Follow-up Survey Results
1. Gender
# Answer Response %
1 Male 14 31%
2 Female 31 69%
Total 45 100%
2. Age
# Answer Response %
1 0-24 21 47%
2 25-34 15 33%
3 35-44 3 7%
4 45-54 5 11%
5 55+ 1 2%
Total 45 100%
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x
27
3. Do you have any children?
# Answer Response %
1 Yes 6 75%
2 No 2 25%
Total 8 100%
4. Are they attending or have they attended
college?
# Answer Response %
1 Yes 2 33%
2 No 4 67%
Total 6 100%
5. Are you attending or have you attended
college?
# Answer Response %
1 Yes 45 100%
2 No 0 0%
Total 45 100%
38. A
ppendi
xA
ppendi
x
28
6. What is your job?
Text Response
Student
Student
Designer
Security Officer
Dental Aast
Waitress
Student
no job
Server
Inventory Control/Quality Assurance
web developer
Sales associate
Chemist
HistoricalInterpreter
Housekeeper
Compliance Assistant
Social worker
Student
Restaurantmanager
Bridal consultant
Dada analyst
Student/Graduateassistant
Retail
Electrician / RE Agent
Cosmetologist
Secretary
Workflow Coordinator
Paraprofessional
PCA
Marketing
pharmacy technician
retired
Tech Analyst
student
Teacher
Technical Analyst
Behavior analyst
Patient access manager hospital
Training Manager
county soc services worker
student
Social worker
Teacher
Accountant
Certified Nursing Assistant
39. A
ppendi
xA
ppendi
x
29
7. Where do you get the majority of your news?
(ex. newspapers, social media, word of mouth,
etc.)Text Response
Social Media
Social Media
Social Media and Internet
Online News Sources Websites
Internet
Social media, news papers, word of mouth
Social media
newspapers
Social media
Newspapers for localnews, Internetfor nationaland international news
Newspapers thatposton Facebook
Socia media
Social media and online news sites
Social Media and Online Newspapers
Social media
FoxNews App
Social media, radio
I try to avoid news companies...
Social media, watch the new on tv a couple times a week
News websites
News app frommy cellphone
Google news and Reddit
CNN, the young turks, socialmedia
Social
Social media
News websites. Msn.commainly
Public Radio
Social media and word of mouth
Social media/TV
television, social media outlets (headlines on FBfrommedia sources), emaildaily news (Daily Skimm)
Social media
media& newspapeer
Social Media, word of mouth
social media
Social media
Internet
Reddit
Newspaper
Social media
new websites, television, radio
Social media
Social media
Digital media
Social media, television
Social Media
40. A
ppendi
xA
ppendi
x
30
8. Have you served or are you currently serving
in the military?
# Answer Response %
1 Yes 1 2%
2 No 44 98%
Total 45 100%
9. What was your position?
Text Response
Infantry
10. How long did you serve for?
# Answer Response %
1 0-4 years 1 100%
2 5-9 years 0 0%
3 10-14 years 0 0%
4 15+years 0 0%
Total 1 100%
41. A
ppendi
xA
ppendi
x
31
11. Do you know anyone who served or is
currently in the military?
# Answer Response %
1 Yes 39 87%
2 No 6 13%
Total 45 100%
12. Do you know how long they served?
# Answer Response %
1 0-4 years 13 34%
2 5-9 years 9 24%
3 10-14 years 2 5%
4 15+years 7 18%
5 Unsure 7 18%
Total 38 100%
42. A
ppendi
xA
ppendi
x
32
13. Where do they live? (City, State or Country)
Text Response
RU
Sioux Falls, SD
Minnesota
Moorhead, MN
Minnesota
Fargo, ND
Spicer, MN
San Diego, CA
Moorhead, MN
Wahpeton, ND
Bismarck, ND
New London, MN
North Carolina
Mn
Bismarck, ND
Omaha, Nebraska
Albertville, MN
Unsure
Minnesota
MN
Long prairie
Grand forks, nd
San Diego, CA
Russia
Minnesota
Bismarck ND
U.S.- too many people to list
Unsure
Tennesse
Bismarck
Fergus Falls MN
Kerkhoven, MN
Shalimar FL
Moorhead, MN, USA
Raymond, Mn
Pensacola, FL
USA
Minnesota
43. A
ppendi
xA
ppendi
x
33
14. Do they attend or have they attended
college?
# Answer Response %
1 Yes 29 74%
2 No 10 26%
Total 39 100%
15. Do you know what the Post 9/11 GI Bill is?
# Answer Response %
1 Yes 7 16%
2 I'veheard of it 20 44%
3 No 18 40%
Total 45 100%
44. A
ppendi
xA
ppendi
x
34
16. Do you receive benefits from the Post 9/11
GI Bill?
# Answer Response %
1 Yes 0 0%
2 No 7 100%
Total 7 100%
17. Have you heard of Student Veterans of
America (SVA) ?
# Answer Response %
1 Yes 11 24%
2 No 34 76%
Total 45 100%
45. A
ppendi
xA
ppendi
x
35
18. What do you know about SVA?
Text Response
Itprovides info about benefits for students veterans
Not a lot.
Work to give veterans supportin college
Students who are or haveserved in the military. Provides supportand benefits.
They offer financial supportfor veterans who aregoing through college.
They seem to hold fundraisers.
Not much
I don't know much...
student veterans of America
Funding to help veterans pay for college.
19. Do you think student veterans are given
enough support?
# Answer Response %
1 Far too Little 9 20%
2 Too Little 20 44%
3 About Right 16 36%
4 Too Much 0 0%
5 Far too Much 0 0%
Total 45 100%
46. A
ppendi
xA
ppendi
x
36
20. Any additionalcomments. (ex. ways to
expand awareness of student veterans on
campus)Text Response
Veteran s should get better bennifts than the Refugee s that flood our country and don't obey our laws !!!
There is no need. Veterans are not underrepresented, and the ones that I know agreewith that sentiment.
We don't wantto be singled out.... If you find a fellow student who is a veteran, thank them and shutthe hell
up... And DON'T ask if we'vefriggin' killed somebody....
I'mnot surehow much supportthey are given, may wantto disregard previous answer
Anything would be nice. I know nothing!I'venever knowingly met a studentveteran in my bachelor's or
master's degrees.
I answered "AboutRight" to the above question, but I would havepreferred to choose "Notsure" or something
similar. I'mafraid I don't know whatprograms arecurrently availablefor studentveterans.
47. A
ppendi
xA
ppendi
x
37
Budget
Cash Expenditures:
Dominos Pizza (Focus Group): .................................................................$11.73
Walmart Candy (Events): ...........................................................................$19.81
Shortprinter (Info Cards): ..........................................................................$16.07
Fargo Force Hockey Club (Announcement): ..........................................$50.00
Target: Bluetooth & Gift Card (Event Prizes): .........................................$61.01
Three (3) Cashwise Gift Cards (Event Prizes): ........................................$62.26
MSUM Bookstore T-shirts & Gift Card (Event Prizes): .........................$20.58
MSUM Bookstore Gifts (Event Prizes): ....................................................$16.81
MSUM Bookstore Gift Cards (Event Prizes): ..........................................$40.00
Total............................... ........................................................................... $298.27
In-Kind Expenditures:
SVA Banner #1:.............. ..............................................................................$12.00
SVA Banner #2: ............. ..............................................................................$18.99
American Flags: ............ ..............................................................................$40.00
MSUM Copy-2-Print Credit: ........................................................................$100
Total................................ ........................................................................... $170.99
