Brand counterfeiting has been gaining prominence globally with third party traders and counterfeiters making use of sophisticated methods online to trick consumers by selling fake and duplicate goods.

1. Anti-Counterfeiting Solutions To Combat Brand Dissolution
In the past fake branded products were sold at the back-street market stalls or by vendors carrying
suitcases on the streets. Today this phenomena has become even more pervasive with the advent of
internet technologies and eCommerce and are attracting purchasers from various sections. Thus, brand
counterfeiting has been on the rise over the past few years and is considered as an acute concern across
all industries. However, in case of consumer goods, electronic products, medical drugs and devices,
automotive and the high-tech industry, brand counterfeiting is risky as it affects the consumer’s health
and safety apart from the company’s profits and brand equity.
Brand counterfeiting has been gaining prominence globally with third party traders and counterfeiters
making use of sophisticated methods online to trick consumers by selling fake and duplicate goods.
According to the International Chamber of Commerce and World Customs Organization, the overall
value of counterfeit goods was estimated to be $1 trillion globally in the year 2010. With online trading
and eCommerce flourishing it is only expected to rise if adequate measures are not implemented.
At times it becomes very difficult for legitimate manufacturers to combat brand counterfeiting
considering the techniques that counterfeiters use. Therefore, it is essential for manufacturing to invest
in anti-counterfeiting and online brand protection solutions. This will protect them from revenue loss,
increased liability risks and brand erosion. Keeping this in mind, eminent service providers specializing in
online brand protection solutions have introduced efficient brand anti-counterfeiting solutions to put an
end to brand counterfeiting.
Features of Brand Anti-Counterfeiting Solutions
Brand anti-counterfeiting solution concentrates on resolving issues related to product counterfeiting
with its innovative search method to manage activities for any number of goods globally. The search
engine tracks details on product pricing, product quantities and the discount percentages that are being
offered by the counterfeiters. The end users can view all this information through a user-configurable
chart on their dashboards. Moreover, the solution provides a company risk index that prioritizes the
suspects as per their risk quotient and displays them on the dashboard. The visibility and analysis you
get from anti counterfeit solution enables a proactive response to online anti fraud detection.

2. Advanced brand anti-counterfeiting solutions also provide a comprehensive end-to-end brand
protection solution that comprises of investigation and innovative enforcement services that can
efficiently curb down the operations of brand violators without investing in expensive and time
consuming trials.
Read More About: enterprise risk management, brand management, brand monitoring, gray market