CISS Brand Guidelines

Client
Project
Sheet
mobile: 07515353340
twittering: @NeilMAsher
https://vimeo.com/neilmasher
Cardiff City Council
Cardiff International Sports Stadium
Brand Identity, Guidelines & Roll-out
Football Fitness Classes Fitness Training Hockey Physio
Hospitality
Athletics Cross Country Training Relaxing RugbyThe home of
Activity Zones Artificial Training Pitch
Lacrosse
Open Daily 7am-10pm visit: www.ciss.org for more info

Client
Project
Sheet
mobile: 07515353340
Brand Identity, Guidelines & Roll-out
PMS Master Brand Logotype MONO Master Brand Logotype Negative Master B
PMS Master Welsh Logotype MONO Master Welsh Logotype Negative Master W
Stadiwm Chwaraeon
Rhyngwladol Caerdydd
Stadiwm Chwaraeon
Stad
Rhy
Only by carefully following these
guidelines can we ensure that our
communications are distinctive,
instantly recognisable, consistent and
memorable.
Our brand identity consists of
several integral elements:
Our logotype
Our typefaces
Our colour palette
The way these elements are applied
and their relationship to each other
are critical in building the Cardiff
International Sports Stadium brand.
the
key to
successful
communi-
cation
PMS Master Brand Logotype MONO Master Brand Logotype Negative Master Brand Logotype
PMS Master Welsh Logotype MONO Master Welsh Logotype Negative Master Welsh Logotype
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PMS Master English Logotype
CISS Master Brand Palette
PANTONE Cool Gray 8 C
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
MONO Master English Logotype Negative Master English Logotype
Cardiff International
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 08.09.08
Which file format?
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
.eps
Illustrator eps is a vector file format
and as such is infinitely scaleable
without loss of quality. Eps should be
used wherever possible and should
always be supplied to designers and
printers.
.tif
Tif is a pixel based file format so will
suffer loss of quality if it is enlarged.
It should be used at the size it is
supplied or smaller. This file format is
useful for PC users.
.jpg
Jpeg is also pixel based but is
designed to use on screen. Use on
PCs for powerpoint presentations and
websites. Jpeg should not be used for
printed materials.
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
the
master
logo
Our logotype is the
single most important
element of our visual
identity. It represents
our name and what
we stand for.
our
logotype
nd Logotype Negative Master Brand Logotype
sh Logotype Negative Master Welsh Logotype
iwm Chwaraeon
ngwladol Caerdydd
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 08.09.08
The no-go zone
An exclusion zone ensures a logotype stands
out clearly wherever it is used. It is defined as
the height of the typography element of the
logotype (x) and represents a minimum area of
exclusion, within which there should be
no other typography or graphic element.
However, wherever possible, additional space
around the logotype will increase the legibility
and impact of the mark.
Minimum size
To ensure legibility of the typography
and clarity of the mark, the logotype
should never be reproduced at less
than 18mm wide. This is an absolute
minimum rather than a preferred size
and should only be used when limited
space dictates.
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
18mm
the
no-go
zone
MONO Master Brand Logotype Negative Master Brand Logotype
MONO Master Welsh Logotype Negative Master Welsh Logotype
Stadiwm Chwaraeon
Stadiwm Chwaraeon
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 08.09.08
brand
variants
bilingual
colour variants
Master Logo
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
The Master Brand logotype should be used at all times where
possible as it represents our name and what we stand for in it’s
purest form. However, there will be times when it cannot be
reproduced in it purest form.
Monotone, Positive and Negative versions have been created for use
when only one colour is available. ie: News Print or when colour is
beyond your control.
Positive Mono Negative Mono
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 11 08.09.08
the
sub
brands
Bilingual Sub-Brand Logotypes
Athletics Fitness Cross Country Lacrosse
Rugby Hospitality Hockey Football
These logotype variations and colours should only be used when directly
communicating to the specific target group or activity, they should never
be used as a substitute for the Master Brand.
These logotypes
represent the areas
of activity and sports
available at the
stadium.
our
sub-brand
logotypes
PMS Master Brand Logotype MONO Master Brand Logotype
PMS Master Welsh Logotype MONO Master Welsh Logotype
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 13 08.09.08
Imagery
When the logotype is placed over a photograph, the typography
must be clearly legible. Changing the positioning of the image may
be necessary.
Use the master brand on a white
background for maxium impact
clarity.
Use the negative mono logotype
on darker images where contrast
is not sufficient to support the
silver grey text of the brand.
Placing the logotype over areas of
high contrast or heavy pattern
should always be avoided.
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
Use the master brand logotype
on darker images, only where
contrast is sufficient to support the
silver grey text of the brand.
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
PANTONE Red 032 C
PANTONE 299 C
PANTONE 130 C
c:00 m:01 y:00 k:43
c:00 m:90 y:86 k:00
c:85 m:19 y:00 k:00
c:00 m:30 y:100 k:00
r:171 g:171 b:173
r:229 g:53 b:44
r:00 g:158 b:224
r:250 g:187 b:04
Sports Stadium
Sports Stadium
Sports Stadium
make
it legible
it’s a
typeface,
not a font
PMS Master Brand Logotype MONO Master Brand Logotype Negative Master B
our
colour
palette
PMS Master Brand Logotype MONO M
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 1 08.09.08
our
primary
typeface
AaBbCcABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^*()
Black Bold Roman Light Thin
Some basic guidelines
• When using text over blocks of colour, ensure the
background colour is of sufficient contrast for the text
to be legible.
• When using text over photographs, apply only to areas
of solid colour and where the contrast is sufficient to
ensure the text is legible.
• Never set large blocks of text in italics or capitals.
These should be used sparingly to create emphasis
where appropriate.
• In most cases, text should be left aligned. For large
blocks of body copy, text should always be left aligned.
However, common sense should be applied when
placing small areas of text such headings or captions.
Glypha LT Std should be used for all titles, headlines,
mastheads and body copy.
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Stadiwm Chwaraeon
Sports Stadium
Brand Guidelines
Page 1 08.09.08
our
colour
palette
Athletics
PANTONE® Red 032 C
c:0 m:90 y:86 k:0
r:229 g:53 b:44
html: f42941
Fitness
PANTONE® 130 C
c:0 m:30 y:100 k:0
r:250 g:187 b:04
html: fabb00
Cross Country
PANTONE® 355 C
c:94 m:0 y:100 k:0
r:0 g:149 b:52
html: 009534
Lacrosse
PANTONE® 2597 C
c:85 m:100 y:00 k:00
r:75 g:37 b:130
html: 4c2582

Client
Project
Sheet
mobile: 07515353340
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Sheet
mobile: 07515353340
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