Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
6 Killer Steps
to Create a
Kick-Ass
Sales
Proposal
Make the first page count 1
Do not start the presentation talking about your company. Your
prospects don’t care about this...
Use headings 2
Your prospects are
busy people, just like
you are. Make it easy
for them to find specific
information by us...
Include testimonials 3
Ever watch an infomercial? Notice how they make liberal use
of endorsements and testimonials? You c...
Address the risk factor 4
Most new prospects will
have some hesitation
about moving forward with
your solution, especially...
Keep it brief 5
One mistake that many people make is including too much
information in their sales proposals.
Don’t exceed...
Conclude with specific call to action 6
The worst way to finish a proposal is to say something like,
“If you have any ques...
N
Naveen Varthaan
from
N
Naveen Varthaan
from
N
Naveen Varthaan
from
For Top-notch
PowerPoint
presentations
Upcoming SlideShare
Loading in …5
×

6 killer steps to creating a kick ass sales proposal

917 views

Published on

Sales proposals: Love them or hate them, they're an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they're actually one of the most powerful instruments in a salesperson's arsenal of deal-closing tools.

In fact, proposals can make all the difference between losing a sale and closing one. And when done properly, a proposal will not only help close the sale, but it will also make that sale larger than it otherwise would have been.

Published in: Sales
  • Be the first to comment

6 killer steps to creating a kick ass sales proposal

  1. 1. 6 Killer Steps to Create a Kick-Ass Sales Proposal
  2. 2. Make the first page count 1 Do not start the presentation talking about your company. Your prospects don’t care about this. They really don’t. What they want to know is, “How can this person help me solve a problem?” Address that question by putting the following three pieces of information on your first page; 1. A brief summary of the prospect’s situation 2. The key objectives your prospect wants to achieve 3. The value in meeting those objectives. The reason you want to place all of this information on the first page is to capture your prospect’s attention. And the reason it is effective is because it is all about them. Not you! This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  3. 3. Use headings 2 Your prospects are busy people, just like you are. Make it easy for them to find specific information by using headings throughout the proposal. Headings also break up the page and make your proposal easier to read just like a good article or blog post. This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  4. 4. Include testimonials 3 Ever watch an infomercial? Notice how they make liberal use of endorsements and testimonials? You can do the same thing in your proposals. You can sprinkle them throughout and include them in each section other than on the first page (you don’t want anything to distract your prospect from reading the first page). Be careful not to get carried away, though. Testimonials should reinforce key points, not take over your proposal This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  5. 5. Address the risk factor 4 Most new prospects will have some hesitation about moving forward with your solution, especially if you are unknown to them. Be proactive and address the potential risk by outlining how you will reduce their risk. Perhaps a trial offer, money-back guarantee, or some other offer that will help your mitigate any risk issues your prospect might be dealing with. This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  6. 6. Keep it brief 5 One mistake that many people make is including too much information in their sales proposals. Don’t exceed three or four pages. You can pack a lot of information onto four pages; the key is to include ONLY necessary relevant information. This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  7. 7. Conclude with specific call to action 6 The worst way to finish a proposal is to say something like, “If you have any questions give me a call.” Don’t do that. This PowerPoint presentation is based on http://www.eyesonsales.com/content/article/7_killer_steps_to_creating_a_kick-ass_sales_proposal/. Full credit for the content goes to KELLEY ROBERTSON
  8. 8. N Naveen Varthaan from N Naveen Varthaan from N Naveen Varthaan from For Top-notch PowerPoint presentations

×