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“Hacking” is overrated. Growth cannot be hacked. It is a continuous effort of data backed experimentation. Referal program may sound like a growth hack but it needs so much science behind it to work. Making small tweaks in Apps around placement of buttons, oboarding, pushes, home screen personalization can give you slight boost but eventually it is under the hood product level features which results in growth. Marketing is not equal to growth. Marketing is mostly customer acquisition & re-acquisition, but growth is much deeper – objective of growth is to get your users to come back often, give preference to your product over others, spend more time & talk about it among friends. In nutshell, you have to try smaller “hacks”, do deep product level growth plugs & do data driven marketing to drive growth. All has to work together. In this webinar, you would learn: How to prepare your App launch. Checklist for a successful launch How to drive organic downloads What to measure - Right Metrics Which tools to use How to drive App engagement & retention About the Speaker Deepak Abbot Product | Growth | Analytics Experience: Head - Mobile Growth | Times Internet Head of Product Marketing | Paytm Chief Product Officer | Reliance Entertainment - Digital General Manager - Product | Zapak.com Senior Consultant - User Experience | Satyam Computers

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