Brief presentation on some roles & responsibilties

1. MARKETINGMARKETING
Nabil Nistar
MBA Marketing
“The best way to predict the future is to create it”

2. Roles & Responsibilities
The
Marke9ng
(all business units)
Partner Accounts
Managing
Customised Project
Bidding Support
Project Support
(Offsite/Onsite)
Events & Exhibi9ons
(A to Z solu9ons)
Social
Media
Internal &
External
Communica9on
Content
Development &
Wri9ng
Idea
Conceptualiza9on
Other Addi9onal
Skills

3. The Marketing
(All Business Units)
Customized marke9ng support tailored
to department, corporate or client
needs
TECHNOLOGY ENGINEERING MOBILITY CORPORATE INTERNATIONAL
• Domain wise
support
• Collaterals
• Adverts &
Artworks
• News
Coverage
• Project
Support
• Events
• Presenta9ons
• Concepts
• Photo/Video
• News
announcements
• Project coverage
• Events
• Site Support
• Case Studies
• Presenta9ons
• White paper
write-ups
• Roadshows
• Social Media
Campaigns
• Adverts &
Artworks
• Sales &
Business
Development
• Events
• Websites
• Concepts
• ATL/BTL
• GiWing &
Merchandise
• Signage
• Adverts &
Artworks
• Sales &
Business
Development
• Internal/
External
Comms
• Produc9on/
Procuring
• Recruitment
• Collaterals
• Branding
• Press/Media
• Signage
• Events/Expo
• Video/
Anima9on
(Voice Over,
Script,
Storyboard,
Music)

4. Marketing Partner
Account Management
Cisco
Collabora9on
Technology Showcase
Events
Personalised Focus Groups
Product/Solu9on Launch
Reference: HANA IBRAHIM (Marke2ng Manager –Middle East - CISCO)

5. Marketing Partner
Account Management
Hikvision
Events
Specialised Training for Sensi9ve Clients (MoI)
Co-Represen9ng in Safety/Security Exhibi9ons
Collaterals for partners (includes concepts, artwork, content, video, etc.)
Client/Customer interac9on
Reference: LESLIE YU (Account Manager – Hikvision)

6. Marketing Partner
Account Management
EMC/Hitachi/Microsoft (B2B)
Seminar
Trade Show
Focused Events
ROI-Linked Partner Collabora9on
Reference: SANDRA MECHHI (Channel & Partner Account Manager – EMC)

7. Project Bidding
Support
Presenta9ons
Pitch
Tailored BID documents (40+ pages)
Supreme Council
FIFA 2022
Integrated Intelligent
SoluCons
CAMS
Safety & Security
SMACS
Abu Dhabi

8. Project Support
(Offsite/Onsite)
Procuring Site Signage
Branding Equipment & Machinery
Project news & coverage

9. Corporate Events
& Exhibition
Planning, Organising, Conceptualising & complete Execu9on
Lead genera9on
Follow up coverage & customer interac9ons

10. Social Media
Interac9ve content
Inspiring followers
Mo9va9ng employees
Guiding job-seekers
Promo9ng products, solu9ons & services
Addressing complaints, queries & customer service
Facebook
LinkedIn
YouTube Twitter
Qatar Living Followers

11. Internal/External
Communication
Project announcements
Corporate news
Case Studies
Mass communica9on to employees
Voice behind original company mascot characters
INTERNAL

12. Internal/External
Communication
Media, News & PR
Email Campaigns
Telemarke9ng Scrip9ng
EXTERNAL
SMS Campaigning
Voice & writer on behalf of top
management in the press

13. Content
Development & Writing
Adverts
Brochure
Case Studies
Press Release & Magazine ar9cles
Social Media
Presenta9ons
Website
Event invita9ons theme
(solu9ons specific)
Recruitment
For new ventures, solu9ons,
products and other ini9a9ves
(local & interna9onal)
Brochure Case
Studies
Newsletter
CGC Global Website

14. Conceptualization
& Brainstorming
New products & solu9ons or idea (launch – G2M – RoI ac9vity)
Brand Engineering (conceptualising to comple9on)
Logo, Branding & Iden9ty
Mechanics & rollout of new ini9a9ves
Customer focused groups & ac9vi9es
Brainstorming – Stack IT Breakdown of MarkeCng
AcCviCes
Stack IT
Logo, Brand & IdenCty
Deltatec
Website/Collaterals

15. Additional
Skills
Communica9on (Internal Teams & External Stakeholders)
Team Management
Customer Facing
Vendor Management (Produc9on, Media, Radio, Magazine,
etc.)
Projects Delivered - 100%
Customer RelaCon HosCng – Crown Plaza HosCng - Torch Customer AcCviCes
Customer Facing &
EducaCon
Lead GeneraCon &
Enquiries
PromoCons & PR Business Development

16. Savings & Value
MarkeCng
SoluCons
Logo, Brand & IdenCty QAR 300,000 Nil (1-2 days)
Typical
Agency Cost
In-House
Collaterals & CreaCve QAR 100,000 Nil (2 weeks)
Large & Small Signages QAR 60,000 Nil (4 days)
3D Design & AnimaCon QAR 100,000 Nil (2 weeks)
Events & Expo QAR 20,000 Nil (1-2 weeks)
Photography/Videography/Music QAR 25,000 Nil (1-2 days)
ConsultaCon & MarkeCng Plan QAR 35,000 Nil (1 week)
Content Development & Management QAR 40,000 Nil (2 weeks)

17. Thank You
And that
was just a
taster.