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India SaaS
Opportunity
Thiyagarajan M (Rajan)
Partner, Upekkha
@mtrajan
thiyagarajan@upekkha.in
Surfer
Voyager
Fisherman
Don’t Surf inside a Pond
SaaS Tales
$1 to $100m in ARR
in 5 year, 2 months Red Ocean
Girish
Mathrubootham
Land and explode.
$10K -> $2m deals size Blue Ocean
Khadim Bhatti
Niche and Fat
Sudheer Koneru
Niche
Product led Postman PLG
Strategic Acquisition
Strategic
Why SaaS, why India ?
COVID has been tailwind for SaaS
y-o-y growth
(as of Jun 2020)
Revenue in $m
(ending jun 2020)
Profitable Net Retention
Rate
Shopify
Atlassian
ServiceNow
Workday
Hubspot
Zoom
Cornerstone
OnDemand
Zendesk
DocuSign
Datadog
1
2
3
4
5
6
7
8
9
10
11
74%
47%
22%
23%
29%
27%
270%
18%
28.90%
42%
77%
$1,184
$931
$2,010
$2,100
$5,020
$402
$991
$334
$484
$639
$271
y
y
n
y
n
y
n
n
n
y
stopped reporting
this year
127%
>100%
not reported
ever
99.80%
130%
not reported
this year
111%
120%
130%
Top 11 public SaaS companies have grown
Salesforce
INDIA
USA
Global Front Office Moving to India
HQ
HQ
India SaaS Advantage
Traditional
Selling
Assisted Buying
(SaaS Selling)
Angel investors in Indian SaaS
startups have done well.
Race to first $Billion in ARR
“66 $billion
ARR companies
from India for trillion
dollar market cap”
Suresh Sambandam
$1b ARR
$10m ARR
$1m ARR
66
1000
100000
~4 million jobs
$15-50b of VC
One Trillion $ Impact
3 times IT Services Industry Impact
Race to first
$Billion in ARR
Global tailwinds are in favour
SaaS Software World
$650b, 11% CAGR
$150b, 19% CAGR
Software is eating the world, c 2011
Me as a Founder?
Be A Gladiator
As Founder
Don’t be a Statistic
Control your fate
or somebody else will
bit.ly/valuesaasguide
Heinrich Von Pierer
Finding SaaS Flywheel capital efficiently
Capital Efficient SaaS Flywheel
Attract
Engage
Convince
Retain
Expand
Refer
Market
Choice
ICP
Choice
Problem
Choice
Pricing
Choice
Game
Play
Choice
MQL
SQL
ACV
Conversion
Rate
Churn
Consumption
Metrics
Referrals
Getting to $1m ARR
in < $200K
bit.ly/valuesaasguide
Generate $6 with
$1 invested.
#ValueSaaS
Value
SaaS
So that a founder you
can say
“I feel like God”
Thanks
Appendix
SaaS
Accelerator
for founders that care about optionality
Acceleration, Network & Optionality
for faster MFO
Acceleration
Strategic Partnerships &
Acquistion Network
(Optionality Enhancing)
UP Funds - $2.5m/yr (Rolling fund
indie.vc termsheet)
(Optionality Funding)
ANYTIME
Equity
Revenue Share
Payout
BuyBack
Build
Flywheel
Scale
Flywheel
Scale Org

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StartupJam: SaaS | Jan 2021 | Thiyagarajan Maruthavanan (Rajan)