This document discusses assessing the feasibility of starting a food co-op. It defines feasibility and explains that a feasibility study examines the market, organizational/technical, and financial issues of a proposed business to determine if it is viable. The document outlines six key areas of feasibility for a food co-op: vision, market demand, financial projections, organizational capacity, supplier access, and site availability. It stresses that a full feasibility study should include professional market research and financial projections to provide an objective analysis for potential investors.