4. There are 3 things I want you to
remember from this meeting …
1. The Consumer is the boss!
2. Private Brands are not a trend. They
are here to stay!
3. It’s in our hands to make Private
Brands the Brand of Choice!
4
8. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment
8
9. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment Healthy Body and Planet
9
10. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment Healthy Body and Planet
Simplistic Convenience
10
11. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment Healthy Body and Planet
Simplistic Convenience The Aging Consumer
11
12. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment Healthy Body and Planet
Simplistic Convenience The Aging Consumer Glocal
12
13. Private Brands are Leveraging Key Mega-Trends
Specific/Targeted Comfort/Enjoyment Healthy Body and Planet
Simplistic Convenience The Aging Consumer Glocal
13
14. Value Doesn’t Mean The Same To Everyone…
Value = Price Value = Quality/Price Value = Benefit/Price
14
15. The Media Is Helping To Evolve The Consumer’s Perception.
15
18. Private Brands: A Global Movement
Europe
North America
Canada 24%
Switzerland 47% Asia
UK 43%
South America Unted States 22%
Germany 37%
Japan 6%
China 5%
Brazil 8% Mexico 5%
Oceania
Africa Australia 25%
South Africa 11% New Zealand 13%
18
19. Private Brands continue to grow…
Share of Market by Value, 2007e-2008f (%)
47
Switzerland
46
43
UK 39
37
Germany 34
32
Spain 29
Belgium
31 How do we
28
France 27
29 close the GAP?
27
Netherlands 24
24
Canada 21
25
Australia 21
23
WORLD AVERAGE 20 The U.S. share is similar to
22
USA 19 the world average
New Zealand 13
12
Italy 12
11
14
India
10
11
South Africa 8
8
Brazil 2008f (%)
6
6 2007e (%)
Japan 4
5
Mexico
3
5
China 3
4
Russia 3
19 Note: Based on selected mature and emerging markets; f - forecast.
Source: Planet Retail Ltd - www.planetretail.net; partly based on ACNielson 19
21. Brand building practices are becoming more important
- Portfolio Brand Architecture
Charles & Betty Urban Core "La Familia”
Food Non-Food Health Beauty Baby GM
Department Department Department Department Department Department
Premium
NBE
Value
Source: Spectra InfiNet 08D Index
21
23. Industry Leaders are Driving Share through
Focused Efforts
Unique Items in Category
Consumer-Targeted
Category Management
Brands
Harris Teeter Target Wegmans
Each brand in the portfolio Choxie brand offers original Goal to have Wegmans brand
connects with specific chocolate items #1 or #2 in every category
shoppers
Source: “Competing in the New World of Brands: The Next Wave of Private Label”, McKinsey
23
& Company, GMA and FPA, 2007
30. Private Brands can be hip and cool!
I love my Wegmans brand
Whole Foods 365 mentions
My HEB advertising contest
Target iphone application
30
31. 3. It’s in our hands to make
Private Brands the Brand
of Choice!
31
32. It’s in our hands to make Private Brands
the Brand of Choice!
Address the consumer needs with Private Brands
Use Private Brands as a strategic weapon
Capitalize on the economic downturn
Get the buyers and category directors engaged
Make it easy to shop
Move from push to pull
32
33. Do you have a strategy to build
your store brands?
33
