The document discusses various successful brand partnerships, emphasizing that collaborations focusing on increasing sales and offering unique services are particularly effective. Key examples include Uber's integration with Google Maps and WeChat's partnership with Didi Dache, which demonstrated significant user engagement and growth. The analysis concludes that partnerships providing mutual benefits and seamless user experience are essential for success.

1. The Unpacking
Postmates & Momofuku
Uber & Google
Fiat & Loews
Reddit & Couple
Eat24 & The Vapor Room
Twitter & Museums
WeChat & Taxi App
Amnesty Intnl. & Tinder
Moo & Taskrabbit
Uber & Quirky
Spotify & Adidas
PR
PR
PR
PR
PR
PR
PR
PR
PR
BRAND
BRAND
BRAND
BRAND
BRAND
TRIAL
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TRIAL
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ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
11 Partnership Examples
@disruptivedave

2. 82% 64% 45%55%
Functional Breakdown
PR
TRIAL
ACQUI.
BRAND

3. What We Learned
Cross Functions
1 2 3 4
82% 73%
A unique service
or offer from two
brands makes for
a great story.
The two cases
focused only on
sales were
extremely
successful.
Nearly 3/4 of
partnership
deals included
a focus on
increasing sales.
The only examples
that didn't
incentivize sales
were essentially
native content.

4. The Shining Stars
Uber & Google Maps
1. Google Maps was "the most used smartphone
app in the world" (Aug '13)
2. Maps WAU/MAU reported at ~60% (Aug '13)
3. Uber was recently valued at $17b, and
reportedly took in over $1b in receipts in '13
WeChat & Didi Dache
1. 100,000 taxi hails through the app in 9 days
2. Didi Dache doubled its registered users from
20mm to 40mm through the integration
3. Partnership basics offered instant and
measurable results and nearly equal value to both
parties

5. SALES-FOCUSED PARTNERSHIPS
SHARED
AUDIENCE
SEAMLESS
INTEGRATION
WIN-WIN-
WIN
Similar needs, wants,
and behaviors
Flows into existing UX
/ no friction for user
Adds organic value to
each brand + customers