The document outlines different customer demographics for a storage business including college students, military personnel, and empty nesters retired couples. It then compares the pricing models of a pay per box storage startup called Airlift versus traditional storage units, noting Airlift charges $30 per month for 4 boxes and has free pickup and delivery. Risks of the business are also listed such as demand fluctuations and liability for customers' belongings.

1. Anna
GT Student
Kevin
U.S. Army
Bill & Jane
Retired

2. International & Out
of State College
Students
5.1 million
Frequently moving
military personnel
.5 million
Empty Nesters
(Affluent, older
couples age 50-65)
1 million

3. International & Out
of State College
Students
5.1 million
Frequently moving
military personnel
.5 million
Empty Nesters
(Affluent, older
couples age 50-65)
1 million
How do you safely and
efficiently store a large
amount of smaller personal
belongings within a
metropolitan city?

4. airlift

8. airlift
Pay Per Box
4 bins for $30/month
Extra bins $7/month ea.
Free pickup from house
Free delivery for empty boxes
Return delivery for $20
Traditional Storage
Pay per Unit
$149/month 12 ft boxes
$179/month 16 ft boxes
$85 pickup/delivery fee

10. International & Out
of State College
Students
5.1 million
Frequently moving
military personnel
.5 million
Empty Nesters
(Affluent, older
couples age 50-65)
1 million

11. International & Out
of State College
Students

12. International & Out
of State College
Students
Break Even Volume: 275 Customers
5.1 million out of state or international
Georgia Tech: 4700
Georgia State University: 2000
TARGET:
Georgia Tech: 200
Georgia State University: 100

13. Demand during peak levels
Liabilities for peoples’ belongings
Managing illegal activity
RISKS
Clear pick up times, grow in cohorts
$200 per bin insurance
Company insurance policy
Enforcing terms & conditions

14. Sheehan Toufiq
Computer Science, Georgia State
sheehantoufiq@gmail.com
Murtaza Bambot
Industrial Engineer, Georgia Tech
murtazab@gatech.edu