Career counseling is counseling or mentoring/coaching on issues related to an individual's career. With more and more diverse career options and professional opportunities emerging, career counseling helps individuals make the right choice about their career paths, career development, and career change. Getting corporate professionals to help guide students allows them to better understand the realities of a certain career, enabling them to change their career choice if they find that career does not fit their personal goals and interests. ... Career counseling can also help students make sound financial decisions. How to Find a Career Counselor or Coach Ask friends and family if they can recommend a counselor or coach. Contact your college career office if you're a college grad, and ask if they provide career counseling or advice to alumni. ... Reach out to a local college career office and ask for a referral to a private counselor.