Bangladesh losing RMG Market Share in US,Prothom Alo | Feb 13, 2018

1. Institute of Business Administration (IBA),
Rajshahi University (RU)
1
Welcome to My Presentation
Presented By ::
Mir Jakaria Kabir (Saikat)
Roll : 1810085509
Cell : 01917625464
Date: 17-02-18
Presentation Topics is :

2. 2
Report on
Bangladesh losing RMG Market Share in US
Source:Prothom Alo | Feb 13, 2018

3. 3
Summary of a Paper report.
Bangladesh losing RMG market share in US
Prothom Alo | Feb 13, 2018
The report attempted to highlight the
present situation of RMG sector,
Bangladesh losing RMG market share in
US. Bangladesh lost its apparel export
market share in US markets to close
competitors last year. Due to losing price
competitiveness and lack of product
diversification. Right now, RMG sector
price competitiveness is a big challenge
for Bangladesh in the global markets.

4. 3
The garment is one major sector, which
contributes to the national economy.
The report tried to determine the RMG
marketing barriers regarding the
marketing mix. Identify the key global
competitors of RMG marketing of
Bangladesh and overcome the
challenge. Also, identify the
competitor’s key strength. The report
presents the marketing barriers from
four points of view in the field of global
RMG marketing.

5. 3
RMG marketers have expressed the marketing barriers regarding product, price,
promotion, and place (distribution). In addition, marketers also described the
general marketing barriers in global RMG marketing.
This report also presents the how to regain market share in the US.

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losing price competitiveness and lack of product
diversification.
According to Otexa data Bangladesh
export earnings from US saw 4.46% fall to
5.05% in 2017 which was 5.3 Billion
Analysis:

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Whereas the export from Bangladesh to the US was 5.27 Billion in 2017
and down by 3.98% from 2016

8. Bangladesh need to focus more
attracting buyers and new foreign
investment whereas product
diversification must to retain consumer.

9. POTENTIAL AND CHALLENGES:
Bangladesh RMG sector has huge potential not only to
increase its global market share but also to meet the
growing global demand for apparel. The country’s RMG
sector has some core strengths:
100% local ownership
quality products at
competitive prices
implementation of social
compliance issues
most importantly, a
supportive government.
some challenges are also there Lack of market and product diversification
shortage of power and energy
dependence on imported cotton
The Cotton produced in ‘Barind’ areas of Rajshahi becomes successful, the RMG sector will
hopefully overcome many of its existing challenges.

10. 10
Reference:
Research Article "An Analysis of Marketing
Barriers to RMG Industry in Bangladesh"- by
Mohammad Arif Hasan (Published: January 23,
2018
 http://rmg-study.cpd.org.bd/bangladeshi-
apparels-losing-market-usa/
http://rmgbd.net/modernising-rmg-industry-
preparing-for-post-china-era/
http://www.bgmea.com.bd/home/newslist