1. BUSINESS CARD TUTORIAL
1. DEVELOP A PERSONAL, PROFESSIONAL LOGO
Develop a COMPANY: You are creating a company. This company sells your services
and your products. It should not be confused with your services or products (meaning
you should not call your company Sandwiches if you are a sandwich shop – that is what
you offer, not who you are). The chart to the right illustrates the things you will create in
order to develop your corporate identity.
Develop a COMPANY NAME: Create a clever, catchy name. Your company’s name is
your introduction to your client. First impressions are important and can make or break a
business. Here are some do’s and don’ts of creating a company name:
• Do be clever, but not too clever.
• Do separate yourself from your competition, but remain in a niche.
• Create a positive and lasting image.
• Be unforgettable, but not annoying.
• Be unique, but not too “out-there.”
Develop a COMPANY SLOGAN: Come up with a tagline for your company. Slogans
identify your company. Popular slogans include:
• “Have it your way” – Burger King
• “Just Do It” – Nike
• “I’m Lovin’ It” - McDonalds
• “Think outside the Bun” – Taco Bell
• "When it absolutely, positively has to be there overnight.“ - FedEx
• "Because I'm worth it." - L’Oreal
• "Let your fingers do the walking.“ – Yellow Pages
Develop a STYLE: Think about your audience – who are you marketing too? Develop a
style which matches your audience. Here are the components of a style:
• Color Schemes – colors are integral to the look of the company
• Typeface – be specific in your typeface/font choice, do not just
choose a font because you like it. Fonts are like fashion or music,
they go in and out of style, have mood and have purpose. Be
choosy!
• Lines, Shapes and the other elements of design – how the
elements are arranged are important. Using geometric shapes
creates a clean or crisp look. While organic shapes can be elegant
or whimsical.
• Genres/ Varieties - there are predetermined or pre-created styles
to choose from. Here are some examples: 1) Traditional, 2)
Antique/Country, 3) Multicultural/World, 4) Elegant, 5)
Contemporary/Chic/Modern, 6) Art Deco, 7) Grunge/Worn, 8) Hand
Drawn/Artistic, 9) Doodles (“Juno” text), 10) Minimalist/Simple, 11)
Collage/Multimedia/Mixing of Other Styles, 12) Textures & Patterns
(making it look like it should tactilely feel) and 13)
Bold/Retro/Whimsical.
Corporate
Identity
Company
Name
Materials
(business
cards, flyer
s, etc)
Slogan
and/or
Tagline
Style
colors,
type faces,
& audience
Website Resources:
These sites offer great information and can help
you develop your corporate identity.
http://www.hongkiat.com/blog/11-most-popular-blog-
design-styles-with-examples/
http://www.colorschemer.com/online.html
http://velvetant.net/blog/45-logos-that-utilize-negative-
space-effectively/
http://www.graphicdesignblog.org/brilliant-negative-
space-logos/
2. BUSINESS CARD TUTORIAL
1. take out a sheet of paper
2. fold it into threes (both horizontally and vertically) so that you create a 3 x 3
grid
3. take a pen or marker and trace the grid
4. label the grid as shown to the right:
5. in each box write the appropriate information (ie. where it says company
name, write down your company’s name)
6. once you’ve decided what your corporate identity will entail, begin
brainstorming ideas for logos
7. we’ve made several logos in class and discussed corporate identities – how
can you make a symbol which represents you?
8. come up with 4 sketches of logos in the remaining boxes – make sure your
logos, symbols and icons match your company’s name, tagline and style
PHOTOSHOP TUTORIAL
1. open the BUSINESS CARD TEMPLATE from the STUDENT SHARED DRIVE
3.6” x 2.1” landscape
350dpi
2. create your logo and graphic representation of your company by recreating one
of your original four thumbnail sketches
3. remember to think about color schemes, styles and typefaces
4. then finish the business card – refer to the samples below and on the next
page for help on what to include and how to format the card
5. you can also search online for samples and inspiration!
Company
Name
Company
Slogan Colors
Typeface Style/Genre
Logo
Thumbnail 1
Logo
Thumbnail 2
Logo
Thumbnail 3
Logo
Thumbnail 4
