1. A QUESTIONNAIRE DESIGNED TO DETERMINE THE OPINIONS OF BUSINESS PROFESSIONALS
WHO ARE FAMILIAR WITH SOLAR ARRAY ACTUATORS SIMILAR TO SUNSTEER’S ACTUATORS
Would You Please Help Our Class?
October 2014
Our Marketing Principles 331 class is conducting a survey for our client, Mr. Steve Miles,
Program Director of SunSteer, a division of Nexteer Automotive, Inc.
SUNSTEER WOULD LIKE OUR HELP MARKETING THEIR SOLAR LINEAR
ACTUATOR. THIS STEERING MECHANISM IS DESIGNED TO MOVE A SOLAR
ARRAY THROUGHOUT THE DAY TO FOLLOW THE SUN TO OPTIMIZE THE
AMOUNT OF SOLAR ENERGY GENERATED. The results of our research will tell our
client what potential customers find important regarding SunSteer's actuator.
Your responses to this survey are anonymous.
If you have any questions about SunSteer, or the survey, please contact our instructor,
Dr. Gary L. Clark at (989) 964-4298, or email glclark@svsu.edu. You can also contact Steve
Miles at (989) 757-4960 or email steve.miles@nexteer.com
Thank you for your help,
Sincerely,
Morgan Novak
Katelyn Moore
Dustin Pennington
Cameron Guerrero

2. A QUESTIONNAIRE DESIGNED TO DETERMINE THE OPINIONS OF BUSINESS PROFESSIONALS
WHO ARE FAMILIAR WITH SOLAR ARRAY ACTUATORS SIMILAR TO SUNSTEER’S ACTUATORS
1. Your age: 1.□ 18-25 2.□ 26-35 3.□ 36-45 4.□ 46-55 5.□ 56 and Over
2. Your sex: 1.□ Male 2.□ Female
3. Zip Code of company location: ____________________
4. How many years have you worked for your current employer?
1.□ Less than 1 2.□ 1-5 3.□ 6-10 4.□ 11-15 5. □16-20 6.□ 21 or More
5. What is your job title? _______________________________________
6. How many years have you been in your current position?
1.□ Less than 1 2.□ 1-5 3.□ 6-10 4.□ 11-15 5. □16-20 6.□ 21 or More
7. Please circle ONE number that represents the highest level of education completed by
you:
9 10 11 12 13 14 15 16 17 18 19 20+
High School Graduated College Graduated Graduate
High School College School
8. Please check ALL boxes below that apply to the products your company produces or the
service your company provides.
1. □ We produce solar cells.
2. □ We produce solar panels.
3. □ We produce solar arrays.
4. □ We produce devices that are connected to solar panel arrays.
5. □ We produce solar array actuators that control solar panel arrays.
6. □ We INSTALL solar arrays.
7. □ Other
IF YOUR COMPANY HAS NEVER PURCHASED A SOLAR PANEL ARRAY
ACTUATOR, THANK YOU FOR YOUR TIME, PLEASE RETURN THE SURVEY.
IF YOUR COMPANY DOES PURCHASE SOLAR ARRAY ACTUATORS FOR SOLAR
ARRAYS, PLEASE RESPOND TO THE FOLLOWING QUESTIONS.
9. Is it important that SunSteer is a division of Nexteer Automotive, Inc? 1.□ Yes 2.□ No
10. Has your company purchased solar array actuators that are used to allow the solar panel
arrays to track the sun? 1.□ Yes 2.□No
11. Does your company use solar array panels to produce electricity for sale to other
electricity users? 1.□ Yes 2.□ No
12. Does your company use solar arrays to produce electricity for your own use?
1.□ Yes 2.□ No

3. A QUESTIONNAIRE DESIGNED TO DETERMINE THE OPINIONS OF BUSINESS PROFESSIONALS
WHO ARE FAMILIAR WITH SOLAR ARRAY ACTUATORS SIMILAR TO SUNSTEER’S ACTUATORS
13. “STOWAGE” is a feature of SunSteer’s solar array actuator that allows the solar panels
to be turned vertically during weather with high winds to avoid damage. Does your
current solar array actuator have a stowage feature? 1.□ Yes 2.□No
14. “DUMPING” is a feature of SunSteer’s solar array actuator that allows the solar panels
to be turned to dump snow off of them to avoid damage. Does your current solar array
actuator have a dumping feature? 1.□ Yes 2.□No
THE FOLLOWING STATEMENTS RELATE TO THE SOLAR ARRAY ACTUATORS
THAT YOU PURCHASE FROM YOUR CURRENT SUPPLIER.
Very
Strongly
Agree
Strongly
Agree
Tend
to
Agree
Tend to
Disagree
Strongly
Disagree
Very
Strongly
Disagree
No
Opinion
15. My company is
satisfied
with our current solar
array actuator.
6 5 4 3 2 1 0
16. Our current solar
array actuator is not
damaged by severe
weather.
6 5 4 3 2 1 0
17. Our current solar
array actuator adjusts
to severe weather
conditions.
6 5 4 3 2 1 0
18. My company will
keep ordering solar
array actuators from
our current supplier.
6 5 4 3 2 1 0
19. My company is
willing to buy solar
array actuators from
a new supplier.
6 5 4 3 2 1 0

4. A QUESTIONNAIRE DESIGNED TO DETERMINE THE OPINIONS OF BUSINESS PROFESSIONALS
WHO ARE FAMILIAR WITH SOLAR ARRAY ACTUATORS SIMILAR TO SUNSTEER’S ACTUATORS
20. My company
always purchases the
lowest cost solar
array actuator. 6 5 4 3 2 1 0
21. All solar array
actuators my
company purchases
must have a
warranty.
6 5 4 3 2 1 0
22. My company
would purchase an
extended warranty
for solar linear
actuators.
6 5 4 3 2 1 0