1. The Johnson and
Johnson Recall Crisis of
2010
By: Henry Knabe, Kennon McMahon, Molly
McGowan, and Natalie Nieves

2. Part 1: The
Problem
• 20 Month Gap between recall and start of
problem
• 2008 phantom recall
• Cost > $15 million

3. Stakeholder Analysis
Stakeholders Immediate Recall Phantom Recall
Stockholders
- -
Consumers
+ --
CEO
+ -
Employees
+ -

4. Part III: Prevention
The Bottom Line
Standards and Codes
of Ethics
Large Environment
Separating
Responsibility
Job Security