This document introduces Circumfusion, an exclusive B2B networking platform for the manufacturing industries and manufacturing services. It provides details about Circumfusion's founders, purpose, benefits, target customers, competitors, and team. Specifically, Circumfusion aims to increase visibility, help locate suppliers and find new leads, and save time and money for sourcing and sales professionals in manufacturing. It segments industries and will initially target manufacturing services and industrial product manufacturers. The document outlines how Circumfusion differs from other B2B sites in its industry focus and capabilities.

1. Mohan Babu S
Cofounder and Director of Marketing,
Circumfusion Technoroot LLP,
#51/2, Old No: 2/23 A, Old vasantha nagar,
Hosur, Krishnagiri (Dt.), Tamilnadu – 635109.
mohan@circumfusion.com
+919042999298

2. What is Circumfusion?
An exclusive B2B networking platform for
the manufacturing industries
 the manufacturing services

3. Why Circumfusion?
To link the manufacturing and manufacturing services’ industries in all the
possible ways to
 increase their visibility
 help them locate the right suppliers at the right time
 help them promote their products/services rather than just selling
 help them find them the potential customers (new leads) all the time
 help them save time and money considerably in sales and sourcing
departments

4. Without Circumfusion
1. Each industry functioning as a separate island
2. No intelligence system in place for the sourcing and sales professionals
3. Finding the right suppliers who meet the target industry’s standards is very difficult.
4. The service providers have very minimal visibility of their potential customers.
5. The manufacturers do not have visibility to new potential vendors.
All the above mentioned points happen despite the peak of information technology.

5. With Circumfusion
Benefits for the Industries:
1. Increases visibility exponentially
2. Potential suppliers will be linked automatically.
3. Potential customers will be linked automatically
4. Improved Lead generation
5. Enables marketing for industrial products and services

6. Market Segregation of Circumfusion
We have categorized the industries as follows:
1. Product Manufacturing
 OEM (Original Equipment Manufacturers)
 Tier-1 (Exclusive suppliers of OEMs)
 Industrial Product Manufacturers
 Others (Pharma, paper, cement, fertilizers, etc.)
2. Manufacturing Services (outsourced job doers)
3. Raw Material Processing Industries
 Ferrous & Non-Ferrous
 Plastics
 Rubbers

7. Circumfusion – Target Customers
Industrial
Products
Mfg.
Services
OEM Tier-1
Others
Raw Materials
1. Target Manufacturing
Services’ industries
and Industrial Product
Manufacturers in the
beginning.
2. Then target the raw
materials, OEM and
Tier-1 industries.
3. And then to cover the
other industrial
categories.

8. Competitive Analysis
Some of our competitors are as follows:
1. alibaba.com
2. Indiamart.com
3. Tradeindia.com
4. Tradekey.com etc.
S.No Circumfusion Other B2B sites
1. Process oriented Product Oriented
2. Only the sourcing and sales professionals
from the manufacturing and service
industries can use Circumfusion
Mostly middle-men and
dealers use these sites
3. Designed specifically for the industries Very few industries use
4. Product marketing and Facility marketing can
be done.
Negligible
5. Day-to-day activities in Industrial sourcing
and Industrial sales/marketing can be done.
Not available

9. Team Circumfusion
Cofounder &
Director - Marketing
Cofounder
& CFO
Cofounder
& CTO
Development
Lead
Cofounder &
Director - Operations

10. Team Circumfusion (Contd.)
1. 40 Years of Combined experience
2. A team with qualified mechatronics engineers, Information Technology
graduates, Financial expert.
3. Have immense knowledge and experience in the fields of industrial product
design, procurement, plant engineering, manufacturing, sales & marketing,
database architect design, web design & development etc.
Worked for

11. Thank You