Sebastian Mărăloiu, CMO & Co-founder at GameGif @ MobileAcademy Meetup #2

1. 100,000
downloads
with no marketing budget

2. Sebastian Maraloiu
CMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: sebastian@gamegif.co
Download GameGif for Android: bit.ly/gamegif

4. You have an app.
Now what?

5. AppStore Optimization
SEO for mobile apps

6. Why is
ASO so important?

8. The process of
finding an app
of a keyword
to search for
THINK
Names + logos
& click on one
BROWSE
At screenshots
LOOK
Descriptions &
reviews
READ
To download
or not
DECIDE

9. How I got 100k
organic downloads

10. Asset
optimization

12. Keyword
optimization

14. Blushr download growth
0
20000
40000
60000
80000
100000
120000

15. 0
2000
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6000
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10000
12000
14000
Presa: Romania pozitiva (22), mobilissimo(23),cabral.ro(24), yoda.ro(27), a1.ro, realitatea.net(28), gandul.info(28)
Presa: Wall-street.ro(22sept), adevarul.ro (29sept) Localizare: spaniola (7 dec), portugheza (1 ian)
Design improvements: May-June

16. Funnel & Install rate

17. How to choose
the right keywords

18. Tool no.1
SensorTower

19. Sensor Tower Keyword Rankings
1. Relevance 2. Difficulty (<3) 3. Traffic (>2)

20. Tool no.2
Tune/MobileDevHQ

21. Tune Keyword Rankings

22. Differences
Apple vs Google

23. In your control Out of your control
App Title Ratings?
Short description Reviews?
Long description No. of downloads
Press mentions Install rate?
App Design (material) Secret stuff
Icon, screenshots, trailer
Social media?
App size (.apk)

24. 1) Title (30c) + Short description (80c)
Strategy: add relevant keywords & be coherent
2) Full description (4000c)
Strategy: repeat keywords 4-5 times, but not more because it will be considered spam
Tip: it seems the first 200 characters are more important than the rest
3) Press mentions
4) Install rate!

25. In your control Out of your control
App Title Ratings?
Description Reviews?
Keyword field No. of downloads
Press mentions? App updates?
Icon, screenshots, trailer Install rate
Social media? Secret stuff
App size

26. 1) Title (255c)
Strategy: add relevant keywords
Tips:
 don’t add a long, irrelevant description. Your app will get
rejected
 the description does not matter
3) Keyword field (100c)
Strategy:
 Use commas after each word, but leave no space before or after
 Don’t repeat words. No need for plurals
4) Press mentions & social media?
5) Install rate!

27. Sebastian Maraloiu
CMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: sebastian@gamegif.co
Download GameGif for Android: bit.ly/gamegif
Feedback form:
https://sebastian10.typeform.com/to/R99aOn