1. Benefitting
The Melissa Carter Transplant Fund
&
Georgia Transplant Foundation
EA RT H DAY
M o n d a y, 2 2 A p r i l 2 0 1 3 a t S o u t h f a c e

2. ECOlution 2013
WHAT IS ECOLUTION?
ECOlution 2013 – the third annual fashion show fundraiser benefitting the Melissa Carter Transplant
Fund and the Georgia Transplant Foundation – is currently scheduled for Earth Day, Monday, April 22nd
at Southface. Recycling is the theme of the evening, but it’s about more than just sorting paper from
plastic. The benefiting organizations help those who depend on the ultimate act of recycling – receiving a
new kidney, heart, liver or lungs to give them a second chance at life.
All ECOlution models – celebrities or otherwise – have in some way been affected by organ
transplantation. This unique fashion presentation of recycled and environmentally friendly designs, will
be modeled by the donors, doctors and nurses of the transplant community, in addition to transplant
recipients. This makes ECOlution the only show where both the fashions AND models are recycled ,
reinforcing the important message of the evening: encouraging guests to become organ donors.
Guests of ECOlution 2013 will enjoy cocktails and heavy hors d’oeurves, music by DJ Camille and of
course – an opportunity to become an organ donor. The highly anticipated silent and live auctions
contributes 100% of proceeds to The Melissa Carter Transplant Fund and the Georgia Transplant
Foundation. Past items have included autographed Michael Jackson memorabilia, Disney On Ice tickets,
weekend getaways, sold out concert tickets to see Jay-Z & Kanye West, Sugarland, Usher and Lady
Antebellum, a weekend getaway courtesy of the Four Seasons, back stage passes to The Mo’Nique Show
and much, much more.
ECOLUTION BENEFICIARIES
MELISSA CARTER TRANSPLANT FUND
The Melissa Carter Transplant Fund benefits selected transplant candidates and
transplant nurses in Georgia. The fund was created after its namesake received
a life saving kidney transplant in 2002 in an effort to assist the patients AND
their families or caregivers. For more information, please visit
www.melissatimes.com.
GEORGIA TRANSPLANT FOUNDATION
Founded in Atlanta in 1992, the Georgia Transplant Foundation is a non-profit organization providing
financial, educational, and emotional support to organ transplant candidates, recipients, living donors
and their families throughout the state. For more information, please visit www.gatransplant.org.
ECOlution beneficiaries are designated 501c3
organizations and hold tax exempt status with the
Internal Revenue Service. To request documentation,
please email psortor@gatransplant.org

3. ECOlution 2013
ECOlution continues to evolve, saving and touching more lives and growing each year. Whether
encouraging the community to “Waste Not, Look Hot” or “Recycle Yourself” – ECOlution provides a
critical platform to educate and entertain that supports the transplant community. Pictures are said to
be worth a thousand words; in this case – they are worth thousands of dollars and hundreds of lives.
Select images from previous ECOlution events are below .
We hope to see YOU there this year!

4. ECOlution 2013
SPONSORSHIP OPPORTUNITIES
ECOlution is an excellent opportunity to generate positive corporate publicity, and to demonstrate your
company's commitment to worthy community causes. Our ability to help those in need and their
families depends on your support. All gifts to for the benefit of ECOlution are tax deductible as a
charitable donation.
Past and current sponsors include Jim Ellis Audi, smartwater, Bank of America, Q100’s The Bert Show,
BioScript, Woodward & Stern Attorneys at Law, Sinless Margarita, Greenway Medical and SCAD Atlanta.
$10,000 – Gift of Life*
• Event branding rights as presenting sponsor with categorical exclusivity
• Naming rights for one additional Melissa Carter Transplant Fund event {TBD}
• Onsite branding via hospitality suite, ambassador staff, display tables, et al
• Logo or name prominently displayed on all signage, video screens, and program
• Recognition in pre and post media coverage and verbal recognition at event
• Dedicated press release highlighting your brand and ECOlution partnership
• Online presence via website hyperlink and all social media outlets {with logo}
• 20 Complimentary VIP tickets to ECOlution 2013
• VIP Access to other Melissa Carter Transplant Fund events
$5,000 – Earth Advocate*
• Limited event branding rights and categorical exclusivity
• Logo or name on all signage, video screens and program
• Recognition in pre and post media coverage and verbal recognition at event
• Inclusion in press release and/or media advisory for ECOlution 2013
• Online presence via website hyperlink and social media outlets {with logo}
• 15 Complimentary VIP tickets to ECOlution 2013
• VIP Invitations to other Melissa Carter Transplant Fund events
$2,500 – Clean Air*
• Logo {or name} on all signage, video screens and program
• Recognition in pre and post media coverage
• Verbal recognition and acknowledgement during ECOlution 2013
• Online presence via website hyperlink and social media outlets
• 12 Complimentary VIP tickets to ECOlution 2013
$1,000 – Healthy Ocean*
• Logo {or name} on all signage, video screens and program
• Verbal acknowledgement during ECOlution 2013
• Online presence via website hyperlink
• 7 Complimentary VIP tickets to ECOlution 2013
$500 – Green Living*
• Recognition on all signage, video screens and program
• Online presence via website
• 3 Complimentary VIP tickets to ECOlution 2013

5. ECOlution 2013
SPONSORSHIP OPPORTUNITIES {continued}
Individual Tickets*
General admission tickets to ECOlution are $50 for general admission and $75 for VIP tickets, which
include a VIP reception, premium seating at the fashion show, an eco-friendly gift bag and
acknowledgment in the event program.*
*Deadlines will apply for inclusion in the event program
Underwriting*
In-kind contributions of products and services are also welcome and much needed for our success. Your
support in this capacity is just as valuable as cash and you will be recognized in our programming.
Auction Donations*
All proceeds from the live and silent auctions go directly to the benefitting organizations. Items including
but not limited to concert and event tickets, sports memorabilia, clothing, gift certificates and art are
welcome.
*If anonymity is mandatory or desired for your benevolence, please let us know. Your dedication to
saving lives can be acknowledged discreetly.
JOIN THE ECOLUTION
Sponsorship Inquiries
Georgia Transplant Foundation
ATTN: Rita Michaels, Director of Marketing
6600 Peachtree Dunwoody Road
600 Embassy Row, Suite 250
Atlanta, GA 30328
Email: rmichaels@gatransplant.org
Phone: 678.514.1187
Fax: 770.457.7916
PR + Media Inquiries
trinity productions
CONTACT: Theo Tyson, Experiential Event Director
Email: theo@trinityproductionsinc.com
Phone: 404.914.7870
{Click HERE for ECOlution 2011 Official Press Release}

6. ECOlution 2013
MELISSA CARTER
Founder, The Melissa Carter Transplant Fund & ECOlution
Media Personality & Writer
---------------------------------------------------------------------------------------
Melissa Carter is a columnist for The Huffington Post and Georgia
Voice. Her writing talent is no surprise to her fans who came to
love her as a morning show celebrity for ten years in Atlanta on
"the Bert show.“ During her time as co-host of the top ranked
show, she also served as News Anchor & Director. She wrote all
of her own ads for clients she endorsed including MetroPCS,
Audi, Mercedes-Benz, Apple, and Coca-Cola.
Though she spent 10 years at “The Bert Show” – which is
syndicated in Nashville and Indianapolis – it was not her first
foray into national media. She was proudly the Co-Host and
News Anchor at “Radio With a Twist,” the only syndicated
broadcast radio program geared toward the gay community. In
this role, the opportunity for a national voice began, with the
show being carried in 13 cities across the US and Canada.
During her career, Melissa has served as Grand Marshall in Atlanta's Gay Pride Parade,
Provincetown's Carnival Parade, hosted the Provincetown Carnival Concert, was honored as
"Best Radio DJ" by several local papers, performed in Atlanta productions of "The Vagina
Monologues," and appeared in the online game "Global Agenda." A personal career highlight
was when she helped establish the Melissa Carter Transplant Fund at Piedmont Hospital in
2005, after having her own kidney transplant in 2002. Melissa wrote and performed the song,
“Unplugged,” with a little help from vocal coach to the stars and industry legend, Jan Smith.
The single is available on iTunes and amazon.com with proceeds benefitting the Fund.
Her namesake charity is far from her only philanthropic endeavor. When she’s not visiting
patients, making personal appearances, or delivering speeches on diversity issues; she sits on
the board of the Atlanta Police Department LGBT Advisory Board and the American Kidney
Foundation while being a vital part of GLAAD’s Leadership Council. Melissa has been awarded
the SunTrust Aspiring Women Award, HRC Community Leadership Award, the University of
Tennessee Television News Award and the CHRIS Kids’ Kyle Anderson Service to Youth Award.
Melissa is currently on air at All News 106.7.
Keep up with Melissa via her blog at www.melissatimes.com.