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1. The Unions of Electronic
Sports in China
Minghan Li
MGT 505

2. Introduction
 In November 2003, e-sports officially became the 99th sports program established
by China. However, the subsequent development was not satisfactory, the result of
the competition was unstable and the club fell apart. Finally, in November 2011,
the Association of China e-sports was established(abbreviation: ACE). Members of
the club have WE, IG, DK, LGD etc.

3. Internal stakeholders impacted by unions
 It regulates club competition, athlete training and life requirements. Set a set of
rules and ask the league members to comply. Set a level for each club's team,
and a high level team can't compete with a low-ranking team. For each game set
level, the prize is more than $20,000 for the s-class event, and all teams can
participate in the competition, which is less than $20,000. Only the lower ranks
can participate. For members who do not abide by the rules, the league will be
punished by not participating in the competition.
此照片，作者: 未知作者，许可证: CC BY

4. External stakeholders impacted by unions
 Clubs and teams that have not joined the league do not recognize their
effectiveness and prohibit them from competing in China. No software can play
video without a league agreement.

5. Positives of unions
 The integration of China's e-sports club, established rules, expanded the influence
of e-sports, and helped the development of Chinese IT, digital entertainment and
communications.
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2014 2015 2016 2017
E-sports bonus
League of Legends DOTA2

6. Negatives of unions
 Penalties for people and clubs who do not comply with the league's rules. Those
who question the rules will be punished and banned from matches or games live.
The audience expressed opposition to the alliance, which began to divide within
the alliance.
Wings gamming won the 2016
dota2 world championship and
received a $20 million prize. They
posted it on the Internet because of
unpaid wages in the league, and
the league decided to ban them
from joining any competition.

7. Negatives of unions
 The alliance has cornered the market for e-sports, punishing those who pose a
threat to the alliance's interests, and destroying the future of the good professional
players. It is funny that the alliance is not recognized by the government, and the
alliance is illegal.

8. conclusion
 The establishment of the ACE has promoted the growth of China‘s electronic
economy. At the same time, it also limits the development of Chinese e-sports.
 positives outweigh the negatives.

9. References:
Seo, Y. (2013). Electronic sports: A new marketing
landscape of the experience economy. Journal Of
Marketing Management, 29(13-14), 1542-1560.
doi:10.1080/0267257X.2013.822906.
Association of China E-sports , Retrieved from:
http:.//esport.sport.org.cn/

10. Thank you