The development of alcohol beverages in Europe and in China

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The development of alcohol beverages in Europe and in China

  1. 1. The development of alcohol beverages in Europe and in China WONG Hiu Fung Janice 07001754 Chan King Ming 08038864
  2. 2. Introduction • Alcohol beverages – Wine and Spirits • Similarities and Differences • Cultural Influences – Westernization – Counter influences
  3. 3. Short History of Wine • European – Biblical – Fables – Greeks – Romans
  4. 4. • Chinese – Stone age – Prehistoric
  5. 5. Alcohols • Distilled spirits • Originated from the Arabs • China: before 1331 • White wine, Brandy, Whisky, Vodka, Rum, etc.
  6. 6. Similarities • Region • Ingredients • Discovery • Religion related
  7. 7. Differences • 1. Usage • 2. Ingredients • 3. Culture
  8. 8. Usage • Europe: just for drink • e.g. wine, beer, whiskey, etc. • Asia: many usages of alcohol beverage, such as drink and medical use • e.g. Maotai, Sake, Paolyta-B, etc.
  9. 9. Ingredients • Europe: specialties around the region only • e.g. Cognac (grapes) in France, Palinka (pears) in Hungary, Irish whiskey (barley) in Ireland, etc.
  10. 10. Ingredients • Asia: specialties, parts of animals, insects around the region • e.g. Awamori (rice) in Okinawa, Japan, medicated wine (deer’s horn, goose’s hair) in China, bone- wine (moth) in China
  11. 11. Culture • Europe: everyone can drink, as for both man and women • Asia (mainly the Confucius world): not for women, and closely linked with morality
  12. 12. Cultural influences • Westernization – Historical influences http://www.youtube.com/watch?v=KIUH9yjXUK0&fe – Economical influences http://www.youtube.com/watch?v=EmX09pntp30&featu
  13. 13. Asian culture in the western world (Counter influences) • Using parts of animals  Europeans can’t accept this kind of alcohol beverages  not popular in the western world • Spread of information  Europeans started to learn some Chinese traditions, e.g. Kung fu, Chinese medicine, etc.
  14. 14. Asian culture in the western world (Counter influences) • Rise of China  trend of Europeans to learn some useful Chinese traditions or even Putonghua • It is not surprise that there will be a popularity of Chinese alcohol beverage in the western world in the future

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