If you run a fashion boutique, the success of your business is based not only on the amount of clothing and accessories you sell, but how and whether you advertise. To attract customers into your store, you need to advertise to get the word out about what you have to offer. Advertise through multiple channels to reach as many potential customers as possible, and be creative when you can to stand out from your competitors.

2. Introduction
If you run a fashion boutique, the success of your business is based not
only on the amount of clothing and accessories you sell, but how and
whether you advertise. To attract customers into your store, you need to
advertise to get the word out about what you have to offer. Advertise
through multiple channels to reach as many potential customers as
possible, and be creative when you can to stand out from your
competitors.

3. Newspaper Ads
Place an advertisement for your fashion boutique in a local newspaper.
Include important information such as the store address, daily hours,
phone number and your website address. Put a coupon in the
advertisement to entice customers to come in for their first visit. This
will give them an extra incentive to check out your store either in
person or online.

4. Direct Mail
Mail customers who live in your area a postcard about your store.
Include information such as the names of some of the brands you
carry, store hours, address, phone number and website. You could
also make the postcard double as a coupon. Allow customers to
redeem it for a percentage off their first purchase, or to receive a
free gift when they come into the store.

5. Fliers
Make fliers to advertise your store. Grab customers' attention by
printing them on brightly colored paper and using an image of
your store logo. Include important information such as your store
address and hours of operation. Hand out the fliers in front of
your store, leave stacks of them in local colleges, ask for
permission to leave them in neighboring businesses and post
them on community bulletin boards.

6. Fashion Shows
Sponsor a fashion show event to promote your boutique. Hold it at
your store if it's big enough, or rent out another venue, such as a
hotel banquet room, if you need more space. Sell tickets to the
event, and dress models in clothing from your store. This will show
women in your area what type of clothing you sell in your boutique,
enticing them to purchase some of the great outfits they saw on the
runway.

7. Branding through Design
Much like talented fashion designers can transform cotton into a
beautiful wardrobe, skilled graphic designers can transform your fashion
boutique’s branded identity from a concept to a visual motivator. This
image is what the world will see, and your customers will perceive the
ideals and emotions that your image expresses – that they, in turn, will
express when they wear your styles.

8. Business cards
Business cards are cheap and expendable. Print as many as you
can hand out, and make sure everyone you meet has one. Your
business card should reflect your fashion styles.

9. Postcards
Postcards are likewise extremely cost effective and can be
targeted to several market segments within your niche.
Showcase your styles and designs, and include a discount
coupon or special event promotion when you send
postcards out.

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