Let me to present to your attention a selection of expert opinions on the crisis of the dental market in the context of the global economic crisis in russia

1. Let me share my selection of expert opinions about the crisis of dental market in the context of the
global economic crisis in Russia.
- Inga TOKMANTSEVA chief redactor «Odnako» magazine
«Dental service In Russia is the most commercialized segment of the medicine. In general, in health
care segment, the part of entire medical industry for private hospitals account is less than 5% of the
number of enterprises. In dentistry substantially higher. For example, according to SCR group, in the ten
largest cities, the proportion of private clinics is more than half part (including in Moscow) of dental
facilities. In some metropolitan areas in the private hospitals account for up to 90% of establishments.
According Synopsis consulting & research group (SCR group), for example, in Moscow, the share of
dental services accounted for 44% of the turnover paid medicine in Russia as a whole is estimated to
CORIS Assistance, 60% of the turnover is the paid medical services.»
http://www.odnako.org/magazine/material/zubi-na-polku/
- I. BRODETSKY - CEO, DENTALEXPO
«The crisis in the dental market in Russia now is the same, as in other markets, but to a lesser extent.
Firstly, because in dentistry traditionally strong entrepreneurial spirit exists, it has always been the most
commercial sector of medicine. Well, and secondly, Dentistry is a sector of health care and it can save
it. It is hard to imagine a picture of how the crisis frightened citizens have money in the trash. No, on the
contrary! They are trying to hold the money - for a rainy day. What if suddenly, hunger, war,
destruction, etc. etc.? For information about what the government is laying the next year budget surplus
that is not expected significant growth of inflation - nobody takes. All, of course, understand that the
crisis - a temporary phenomenon, but who knows - that there will be further? It is better to wait a bit -
maybe even the prices will fall ... The same thoughts come to mind of businessmen. And of course in
dentistry! This means that you need to take some anti-crisis measures - understand it all. The first thing
that comes to mind - reducing costs. After falling incomes, falling demand - a crisis!»
http://www.dental-revue.ru/index.php?page=03&subPage=05&artId=14
- IGOR GAVESHVELI President of Dental offices network «Unident»
Of course, the market is shrinking. Many small clinics are now being forced to close. If you pay attention
to the proposals for the sale of the business, you will see that there are a huge number of clinics with
two or three chairs. To a lesser extent it is affected at clinics medium-sized and large networks. They are
still kept all. But it is possible that the main tests for the dental service sector has just begun.
http://www.unident.ru/publications/Igor-Gavasheli-Krizis-eto-vremya-professionalov-11285.phtml
- “Allegro” clinic St.Petersburg
Most of all, the currencies hit by the cost of implantation of German implants Ankylos - it is this year has
increased just 7 000 rubles (107 EURO) and amounted to 32 000 (492 Euro). Customers no longer have
to pay 3000 rubles (45 Euro) for whitening Zoom2 - this service is now the 15 000 rubles (230 Euro) .
Price for Israeli implants is, as before, 15 000 rubles (230 Euro). But patients have to pay separately
healing abutment - about 700 rubles.

2. - KONSTANTIN SPIRIDONOV trading company Med Torg Ltd.
In Russia, almost do not produce anything. If you buy supplies for the sum of 100 rubles, you pay just 60
cents of hundreds for domestic products. All the rest - import. Even the plastic bags we made from the
Chinese powder ".
- ANDEREI PIVIVAROV Rosmeditsina Project
"Some clinics will be closed, but remains ones unable to take advantage and pick up a client. Many
patients prefer to go to the state dentistry and to pay for a good anesthesia and seals that will be
cheaper than in the private medical center."
http://www.rosbalt.ru/piter/2015/01/13/1355102.html
-DAVID MELIK-GUSEINOV Director of the Centre for Social Economy, a member of the Public Council
under the Ministry of Health
«However, leaders of the clinics recognize that further price increases inevitable. But not before the
autumn. While any serious shocks will not. On the demand of commercial medical services will seriously
affect the situation in the public health system. If there they will be quality, the majority of patients will
go there. Because the rate at private clinics should do now to what they are superior to state institutions
above all - on the diagnosis»
- DMITRIY SEROV, CEO of the group of clinics "Dental Practice"
“It is more likely, the situation of 2009 will repeat , when demand returned about six months after the
sinking: "In January 2015, we are waiting for the return of pent-up demand. Now all potential service
users are waiting for what will happen next. They are monitoring the market exchange rates. Usually,
when it comes to the understanding that in the near future things will not change, but begins to spend
savings on the most important - health. "
http://www.kursdela.biz/articles/?ID=37512
- W&H Dentalwerk Burmoos GmbH press-release
The opening of a new office in Russia - certainly an important sign that no matter how unstable the
situation did not appear on the market today are in a state of crisis, W & Hs interests in further support
of the Russian dentistry and consolidating its position in this market.
http://www.wh.com/ru_cis/whgroup/wh-russia/

3. Just my opinion:
The rise in prices is caused by the fact that most of the supplies for clinics acquired equipment and
materials abroad.
According the review, the prices of dental materials increased on average by 60-70%, and in some cases,
100%. Moreover, experts note: this has affected not only the fall of the ruble, and the decision of
foreign companies to increase the prices (this is done It was to reduce the costs caused by the
operation of offices in Russia).
During the period of economic growth, the heads of local trading companies and representative offices
of foreign companies suppliers of equipment and materials, "has fed" huge office staff, not relevant to
main function, (marketers, economists, accountants, secretaries, etc.), so that a lot of spending money
to investors in the pompous and useless actions in the market, leaving little room for the development
of qualified Sales Reps. Meanwhile, customers now are less attracted for clear accounting of the
company, shine of floor in the office or bright advertising with the fireworks and banquets, but more
trusted with direct and sustainable contacts with reliable persons in the company. In such
circumstances, the main goal of any company should be, not mindless spending cuts, but keeping
relationships with customers, partners and staff.
It is necessary to recognize that suppliers, perhaps, the most pessimistic players of the game. Certain
reason in their arguments exists. It's not a big secret that most of them work under the scheme or trade
credit. When they buy goods, they are using borrowed money that they take from the banks or from
production, and transmits them to customer. It is obvious that banks are now experiencing serious
liquidity problems, are extremely reluctant to lend, and the rather harsh conditions. In turn, the
producers whose production costs are very high, by definition, will seek all possible ways to get the
money from their dealers - in full, and preferably on a prepayment basis. It is based on this assumption
(very much like that it was not confirmed) that pretty soon the market could disrupt the supply of
certain product groups. For the clinics this will likely not fatal, because in today's competitive markets,
almost everyone - most exclusive - the product has to at least 3-4 analogue
Those companies, who are faster than others aware and recognize its mistakes and focuses its
investments on a really effective ways, likely survive the crisis and take away a piece of their
competitors cake in all segments and kind of business.