Mikaela Maxwell, MBA

Greater New York City Area United States

Freelance Marketing Coordinator

Advertising / Marketing / PR

Ann Taylor Factory & LOFT Outlet Stores: • Draft and deploy marketing communications to 250 + retail stores, respond to in-store signage inquiries, and coordinate sign library updates • Orchestrate the Mall marketing process highlighting current offers and initiating event-based promotions to amplify brands and drive traffic to stores • Maintain quarterly marketing calendars and create coupons using InDesign • Conduct competitive landscaping/ trend evaluations and compile data • Assist Marketing Manager and Associate Manager with budget management, new store opening initiatives, marketing plan development and ad hoc administrative tasks.