EBook How to Build Engagement (Pride).pdf

Copyright All Rights Reserved Positive Potentials LLC- 2019
We shorten your learning curve™!
A Positive Potentials’ LLC E-Book
How to Build Engagement in Your Organization!
Positive Potentials LLC
by Michelle Cubas, CPCC, SMC
2022 Urgent Business Overview Report

Copyright • Rights Reserved Positive Potentials LLC- 2022
WELCOME to our
business report for 2022-
2023.
Use the contents of our report to
reset and set your 2022-23 planning
into a positive direction and boost
your team’s performance at the same
time.

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Winning Strategies
Many concepts we may have learned as a child come into play. Some
we’ll turn on its head!
For example, St. Augustine and Geoffrey Chaucer in the 15th century are
attributed with this quote:
Familiarity breeds contempt.
Not today! We want teams to engage and build connections.
This is powerful energy for team building and performance.
Enjoy the next examples . . .

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Remember when we earned credits in school to play well with others? It is ancient wisdom based on s
urvival instincts. There is safety in numbers. There is also support and comfort. No one goes it alone.
My objective in discussing connections is to simplify and provide a map for you to apply to your
Company immediately.
You will gain benefits as I share the advantage I have as a certified
business coach. I’ve been invited
into the executive suites of companies, worked with family-owned
businesses, and small business start-ups. Anecdotal research, yes,
and real examples you can measure.
Build Connections
This topic is based on common sense. So why isn’t it a focus of every company from
a solo-preneur to Fortune 100?

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Everyone matters!

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In our world, connections and networking can be assets in
business and personal life.
Here are several low or no-cost strategies that will provide
you with positive results. The trick is you must be sincere
in delivery of word and deed.
Consider posting this list where everyone including
customers can see your intentions:
Encourage working relationships between team members.
Camaraderie boosts accountability without micromanaging
people. They want the team to succeed and don’t want to
disappoint anyone. It is positive peer pressure based on a
united goal or mission.
Clearly define company culture. Make it easy so associates
can explain about where they work and their role in the
success of the business. Provide a matrix showing how all
the parts interface and the impact each has on the other.
No more, “not-my-job” excuses.
Winning Strategies Are Assets

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The 1990’s touted MBWA–management by walking around. It’s back! This
informal approach to visiting your business associates provides a sense of
caring about what they’re doing and that they are seen as contributors to the
company benefit. Perhaps, if you know an associate is a reader, you may
recommend a book to them, or comment on something like a photo in their
office or cubicle. This approach is a quiet notice that someone is taking stock of
what goes on, not snooping but paying attention to how important the work is.
This tactic provides an informal way to visit parts of your business including outside
vendors representing you. The unspoken value is that you care enough to come
around. Management benefits by releasing themselves from the ivory tower effect.
For example, use the surveys to find out tidbits about your associates. If someone is a
reader, consider recommending a book or asking about the last one they read. It’s an
instant, comfortable conversation starter. Imagine how the associate feels that you
know something personal about them.
Enjoy the Advantages

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Conduct a company survey of what is important to your associates. This is often
generational. Causes connect people. Allow your associates time off to support a company
cause. of what is important to your associates. List TV shows, books, family stories. This is
often generational. Causes connect people. Today, more than ever, people are interested in
how companies behave.
ESG, (environmental, social and governance criteria) even impacts financial advisors
getting to know their clients. For example, consider a cause or organization for the
company to adopt and allow your associates paid time off to support a company
cause. This is a resoundingly powerful message of what you stand for.
This is useful information for your website, too. Prospective customers like to know
where they spend their money.
Awards and recognition are so obvious, but companies do a poor job of it. For example,
managers pit teams against each other. Rather than create tension, provide a prize
everyone can acquire with the hard work.
A glowing example of this is Del Webb Hospital in Sun City, Arizona. In the main hallway as
you enter the hospital, portraits of volunteers line the. walls, not the company officers. This
tactic provides a way to provide accomplishment.
This approach also builds pride in one’s work and their team.

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Open book management–There is no longer valuable for a
CEO or senior management to keep their cards “close to the
vest.” Open book management is a powerful tool especially
during slow-downs and transitions like mergers. When
everyone knows what it takes to run the company, the
associates feel invested in the process and can take
ownership to do their part to be more efficient and
streamlined. The pandemic has been a hard teacher on this
front.
Bragging Rights–See about having your company registered
as a Best Place to Work. This is a terrific recruitment tool
and free publicity, especially in the area you conduct
business. Give your associates something to brag about.
Any one or all of these will freshen your company’s
attitudes and set a positive tone for greater results.

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Workplace Conditions

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Today’s focus—
Conditions surrounding our
local businesses.
Please enjoy the enclosed white paper, Positive Potentials
Business Revelations, on the state of a sampler of businesses
that I researched during the past two years. Types of
businesses researched are Chambers of Commerce, medical
practices, hospital staff issues, retail settings, real estate
offices, and hospitality locations, to name few.
These are examples of what businesses neglected or ignored,
consciously or not, and did not stop long enough to do an
honest assessment of the state of their businesses to course
correct.
Without a course correction, no matter how small, the
company or organization is on the road to disaster. Ignore
them at your own risk.
Considering the scope of any business, large or small, the
following I have chosen areas that I know can be remedied
within 180 days.

Imagine What Is at Stake?
So, how does this data impact your business?
I began the Review with 10 Critical Areas as areas of
discovery for the business owners.
There will be more when you add your
own topics to the list.

1
General
Observations
Here is your user-friendly
guide to share with your team.
TABLE OF CONTENTS
2
Behaviors
3
Actions
4
Planning or Lack
Lead or “Lead Pb”
5
Flow
6
Team
Engagement
9
Communications
Conclusions
Resolution
Next steps
7
Culture
8
10
Responsiveness
Resolutions &
Results—
Based on Baldrige
Principles

What C-suite Officers often neglect:
• Impact of lack of agility
• Company mission
• Short-sightedness based on fear
• Short-term responses
• Responsiveness on performance
• Urgency as interpreted as care and
attention
• Memorable branding
• Succession preparation
• Sustainability impact on profits
• Collaboration preserves profits
• Guilt by association
C-Suite MUST pay attention to the
following conditions or else . . .:
• Broken matrix lines between actions and outcomes.
• Avoid the chase to “latest” trends without connecting the dots to company purpose.
• Break down between behavior and rewards.
• One-way communication so receive limited field input.

C-Suite Concerns
• Profitability
• Market share
• Competition
• Company churn: loss of tribal knowledge
• Training process
• Compliance to industry standards and safety
• Employee well-being
These don’t always align with the values and mission of the company.
Coaching is a positive antidote:
• Non-punitive support
• Perceived as a reward
• Demonstrates care and empathy
• Action oriented
• Now focused
• Values driven

Here are impacted areas to
begin to address your review:
• Process agility
• Associate training
• Responsiveness to chaos
• Urgency of market shifts (i.e.
supply chains)
• Memorable branding
• Sustainability commitment
• Collaboration patterns (avoid
silos, hive mind)

• What criteria do you use to create your current company road map?
• How do you report your findings and to whom?
• How is information dispersed to the lowest common denominator?
Everyone in the organization must be on board. (Receptionist to CEO,
from the lunchroom to the boardroom!)
Consider one area that would benefit from an immediate pivot:
See how this example works for you—How about a blueprint that states
not to answer the phone until ready to do something with it?
• What does that take?
• Why isn’t it done?
• What impact would this condition create?
VMP™ Program
You can do this using the VMP™ Program. Remember, you do not have to do this alone.
Once your criteria are set, we can work together to integrate all points to optimum performance and results.
Easy Start for You with These Questions . . .

Easy Start . . .
Apply Baldrige Seven Criteria Categories:
• Leadership
• Strategic Planning
• Customer and Market Focus
• Measurement, analysis, and knowledge management
• Human resource focus
• Process management
• Business results
• Global readiness factor—Positive Potentials criteria
It is useful to have an objective facilitator assist you to set up the categories so you can measure the score. You can
do this using the VMP™ Program to set the tone.
Once your criteria are set, we can score the team. Then, we can work together to integrate all points to optimumize
performance and results.

http://knowledge.wharton.upenn.edu/article/when-best-practices-lead-to-the-worst-case-scenario/
Easy Start . . .
As you begin your transformation, consider this outlier thinking . . .
Knowledge@Wharton article declares “best practices” as dead (Steven Goldbach, author, Why
Companies Should 'Blowup Best Practices')
Part of the objection to new thinking is that the practices become
rote, which can create complacent thinking and yield no action.
They are no longer an advantage if everyone is applying them.
Be original and mark the ways you find that do not work for you.
There is a pony in there somewhere! Ask me about this metaphor.
You can do this using the VMP™ Program. It is an ideal platform to have all participants on the same plane.
Remember, you do not have to do this alone.

Copyright • Rights Reserved Positive Potentials LLC- 2022
“People love sports metaphors to prove a point.”
Basketball draws upon the pivot as a strategic move in a game.
Enjoy the impact of a sharp, attentive team once they are exposed to Pivotal Thinking™ tactics.
More than Covey's "sharpening the saw," Pivotal Thinking is a new foundational mental way to
"hardwire" strategic thinking into action. It will flow into your projects and provide a confident
way to assign resources.
Essential acumen for today's do-more-with-less work environment.
Open your leadership style to robust and thought-provoking proven methods
to advance your people, processes and profitability all founded on purpose.
http://www.positivepotentials.com/pivotal-thinking

Leaders who pursue excellence
have an instant edge over those
who plod along with the mantra, “If
it ain’t broke, don’t fix it!” (This is code for
this is how I know what to do so I can keep the power.)
It is this lack of Pivotal Thinking
that undermines the likes of
industry originals:
• S.S. Kresge (K-Mart)
• Montgomery Ward
• Sears & Dean Witter
• Toys R Us
Take up the C-Suite Challenge:
• The difference between
Perception and Reality
• Employee wellness
• Rates of return to
shareholders/stakeholders
• Performance as an outcome
of leadership style
C-Suite Officers are interested in RESULTS!
Any message to influence them must demonstrate results.

Look at Xerox’s message—”The
Document Company”. No copies here.
It’s deliberately vague yet relevant to
evolving technologies. In fact, they
created the GUI (graphical user interface).
Other Examples:
Kodak—For the times of your life.
Denny’s—After several missteps, Denny’s dipped into
nostalgia and became a Diner—Hitting the Boomer
market hard.
Add to the list here:
Copyright All Rights Reserved Positive Potentials LLC-2022
How many times did IBM reinvent itself?

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“The correlation between companies that are the recipients of
quality awards and bottom-line results is also evident in other
research. A case in point is an independent study conducted by
Kevin Hendricks, University of Western Ontario, and Vinod Singhal,
Georgia Institute of Technology, that also shows a correlation
between quality and business results.
This five-year study of more than 600 recipients of various quality
awards shows that award recipients experienced a 44% higher
stock price return, a 48% higher growth in operating income, and a
37% higher growth in sales as a whole than the control group,
consisting of firms similar in size and operating in the same
industries. Award winners also experienced significant
improvement in employment and asset growth and return on sales.
A copy of the results of this study may be obtained by contacting
Dr. Singhal by telephone (404-894-4908) or e-mail
(vinod.singhal@mgt.gatech.edu) or Dr. Hendricks by telephone
(519-661-3874) or e-mail (khendricks@ivey.uwo.ca).”
Quality Award Recipients Affect Bottom-Line Results

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(NIST found that the group of whole company winners
outperformed the S&P 500 by 4.8 to 1, achieving a 1,101% return
on investment, compared to S&P's 228% return for the same
period.
A comparison to large cap blend funds, the category of mutual
funds monitored by Morningstar, Inc.* that best matches the
Baldrige Index, showed the group of Baldrige whole company
winners outperforming the average return (148%) for these funds
by 7.4 to 1.
A second comparison that tracks all award recipients—whole
company winners and the parent companies of 18 sub-unit
winners—underscores this success. The group of all award
recipients achieved an 841% return on investment as compared to
the S&P 500 return of 222%. This group also outperformed by 6.4
to 1 the average return of 131% for the large cap blend funds
monitored by Morningstar.
For subunits, the sum invested is $1,000 multiplied by the percent
of the whole company's employee base represented by the subunit
at the time the award is granted; the same dollar amount is
invested in the S&P 500 and Morningstar on the same day.
*Although data are gathered from reliable sources, Morningstar cannot guarantee
completeness and accuracy.)
Quality Award Recipients Affect Bottom-Line Results

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Approximately 150,000 copies of the
Criteria for Performance Excellence are
distributed each year.
Take action, turn your pressure down,
and focus your energy by starting with
contacting me to guide you through the
self-assessment available at the
Baldrige Program website:
http://www.quality.nist.gov.
Quality Award Recipients
See the Affect on Bottom-Line Results
State Board Examiner

Achievement What matters most is your results, not someone else’s.
26
From the inception of the company, Positive Potentials LLC strives for excellence and continuous growth to share with
clients.
A history to strive for excellence
1988
IABC—Bronze Quill Award
Award of Excellence from the
International Association of Business
Communicators
Communications
Programs
2018
Associate Certified Coach—ACC
ICF designated
certification for
continuous improvement
and proficiency.
2009
Formal Certification—CPCC
Earned the Co-Active
Professional Coach
designation
Equivalent to a
master’s degree in
coaching
2005
State Board of Examiners Certification
Earned the Title
Arizona State Board of
Examiner
Certified as Professional Baldrige
Examiner
Since 1982, Michelle Cubas began coaching before it became a profession.
2022 Scrum Master Certification, Agile Project Management

Downloads for You
• What professionals do . . . https://www.positivepotentials.com/wp-content/uploads/2019/03/What-Pr
ofessionals-DoR.pdf
• Who needs coaching chart. https://www.positivepotentials.com/whoneedscoaching/
• Bookmark
https://www.positivepotentials.com/portfolio_entry/downloads-from-the-cloud/
• Infographic Ideas to handle change . . .
https://www.positivepotentials.com/portfolio_entry/downloads-from-the-cloud/
• Subscription page Business Village:
https://www.positivepotentials.com/small-business-village/
Please share with your company or organization. I have
waived the licensing fee usually associated with such materials.
Call on me to address your team to shake off the pandemic and
boost company associates’ engagement!

EBook How to Build Engagement (Pride).pdf

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