2. MICHAEL ZETSER
Ways to Help
A business could begin an initia-
tive where it makes clients aware
that it will donate a set figure to
charity for every referral of its
services that it makes. Alterna-
tively, the business could donate
a part of its income to a selected
cause on a regular basis.
Alternatively, a business could
consider having a set time every
week when all employees en-
gage in volunteering activities,
or offer pro bono services for
people in need.
Examples of Businesses
Giving Back to
Communities
During the pandemic, the busi-
ness TwentyTables redirected its
resources to serve thousands of
meals to frontline healthcare.
How Small
Businesses Can
Give Back to
Their Local
Community
There are many ways that small businesses can
benefit their local communities, without needing
to put a strain on their finances.
3. MICHAEL ZETSER
The Massachusetts
company Steele Canvas
Basket switched from
manufacturing canvas
and steel storage carts
to fabric masks to help
its community cope with
the pandemic.
Meanwhile, the Massachusetts
company Steele Canvas Basket
switched from manufacturing
canvas and steel storage carts to
fabric masks to help its commu-
nity cope with the pandemic. As
well as helping to keep local res-
idents safe, this change of focus
meant that the company could
avoid laying off employees.
4. FOR MORE INFORMATION ABOUT CSR AND HOW
BUSINESSES CAN ADOPT CSR POLICIES, VISIT THE BLOG
OF SUCCESSFUL ENTREPRENEUR MICHAEL ZETSER.