Michael Van der Gaag

Rochester, New York Area United States

Adapting UX research to help make your product what your customers really want! Easy, Useful, Relevant, Valuable!

Technology / Software / Internet

An IBM Certified Consultant and Agile-Certified Scrum Master with experience in Product Discovery, Usability, Interaction (UI) Design, User Centered Design, Business Analysis, Information Architecture and User Experience research and testing. Michael guides clients to success through Usability best practices, Usability testing, User Experience Research and Customer Discovery adapted to company culture and projects' needs. In Waterfall, Agile and 2-Track Agile projects, Michael engages your target users to validate concept and product usability, usefulness and value. Throughout the Product or Software Development Life Cycle Michael helps you to develop a vision of your product, create ...