1. KMUW Listeners are Key to our Community
compared to the general adult population, they are ___ % more likely:
Source: GfK Doublebase 2013
0 50 100 150 200 250 300
NPR
Listeners
General
Population
To be 'Top
Management'
To be members of
a 'Business Club'
To participate in
public activities
To be members of
a charitable
organization
To be classified
as 'Influentials in
Their Community'
105%
117%
152%
87%
152%