When is an ad not an ad? While that may seem like a bit of an odd question to ask, we can almost guarantee that you have read an ad online and not been aware that it was in fact trying to sell you something. Native advertising is pretty similar to content marketing in some ways, but it is actually delivered in a format that fits perfectly with the site on which it is being displayed. Something that may read like an informative piece of content may well in fact be a sponsored piece that the advertiser paid to have on the site. It’s a great way to earn site revenue whilst getting content that fits perfectly with your chosen niche. Here are 5 great native advertising ideas:

1. Five ideas for native advertising
Michael David Wilson
Writes for adspeed.com. Favorite topic
latest ad serving technologies.
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2. When is an ad not an ad? While that may seem like a bit of an odd
question to ask, we can almost guarantee that you have read an ad
online and not been aware that it was in fact trying to sell you
something. Native advertising is pretty similar to content marketing in
some ways, but it is actually delivered in a format that fits perfectly with
the site on which it is being displayed. Something that may read like an
informative piece of content may well in fact be a sponsored piece that
the advertiser paid to have on the site. It’s a great way to earn site
revenue whilst getting content that fits perfectly with your chosen niche.
Here are 5 great native advertising ideas:
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3. Sponsored Blog Post
It can be hard to continually have to come up with content for the blog
on your website, so why not have someone pay you for the privilege of
doing so. Sponsored blog posts are created by the advertiser, and are
usually delivered in a style that is akin to a written infomercial. What
you don’t get with these types of posts is a hard sell, as the goal is to
inform and get the reader interested in what is being discussed in the
piece. The advertiser will often include some sort of call to action that
prompts the reader to want to learn more. You should retain the right to
edit the article to make sure it is indeed useful for your audience.
Endorsement Article
Many advertisers will pay for clickthrough’s from your site, and an
endorsement article is a great way to deliver them. All you need to do
is create a suitable article that endorses a product or service.
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4. You need to strongly believe that product or service offer a good value
to your site visitors. Within that article, you will add text links, videos, or
images, that go to the website you are endorsing. You may be paid per
visit, or perhaps a sales commission if people buy after clicking
through. You will need a capable adserver to handle the ad tracking.
Infographics
People tend to love infographics, as they are an easy way to absorb data
without having to wade through a lot of text or numbers. An infographic is
usually a visual representation of specific data, delivered in a way that is
big, bold, and easy to read. If you have visitors who don’t spend a lot of
time on your site, these infographics are a great way to grab their attention
quickly. The infographic can be sponsored by a company and it must fit
your site and industry. For example, you have a website discussing deals
both online and in store. As an advertiser, Amazon can create and publish
an infographic comparing time people spent making purchases online
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5. Sponsored Poll
If you run across a site that has a short survey or poll on the main page, it’s
easy to give your opinion. It gets even easier if the sponsor offers up some
sort of reward for your input. The great thing about polls is that they take up
very little space, yet they are very hard to ignore. The result could be used
by the advertisers for market research or customer feedback.
Use Existing Articles
If you regularly add content to your site, you probably have a varied
selection of content to draw on. If you want to continue to have that content
work for you, you can match existing articles with potential advertisers and
contact them. If you can show that you have an active and high-quality
audience, advertisers will be more than happy to pay to have as many
leads as possible sent their way.
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6. Find the most popular articles or pages on your site. Think of the most
suitable and potential companies who might want to put their ads onto
those pages. Contact them and present the page metrics and audience
demographics.
AdSpeed ad server is a reliable & powerful ad serving and ad management
solution that serves your ads, tracks impressions & clicks and reports ad
statistics in real-time. Driven by the latest ad serving technologies, the goal
of Adspeed adserver is to provide a reliable platform that can help in
executing online advertising strategy more efficiently.
Thank you for spending your precious time in reading this article.
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