1. Susie Homemaker™ Brand Adds Simplicity to the Home
Product Launch on HSN June 27
(Dallas, TX - June 14, 2006) American icon Susie Homemaker™ will add
simplicity to the homemaker’s day when she launches her line of innovative
products on the TV shopping network HSN and hsn.com June 27. Susie
Homemaker will debut on HSN at 7am, 9am and 4pm EST, and return in August.
Susie Homemaker, a name recognized and loved by millions, offers a
lighthearted perspective on managing today's busy household by providing ideas,
designs, and solutions that make women's lives easier and a little more fun.
The Susie Homemaker brand delivers quality performance products with fresh
designs. These simple solutions for the busy woman will save time and money.
“Susie Homemaker products will help today’s busy women balance work, family
and their personal time,” says David Fisher, president of Susie Homemaker, Inc.
“Susie Homemaker’s initial line of organizational products will help homemakers
throughout every room in the home.”
The Susie Homemaker name is well known in American culture. Susie
Homemaker products bring something new and exciting to the consumer,
creating a buzz with innovative choices. Products that make life easier, are fun to
use, and look good in the home are promises of the Susie Homemaker brand.
“We feel our customer base will remember and identify with the name Susie
Homemaker,” says Shawn Woods, Senior VP of Home Division for HSN. “The
brand fits into HSN’s overall strategy to expand the storage and organization
category.”
For decades, Susie Homemaker has been the icon of the American housewife.
She conjures memories of homemade apple pie, the hug when you come home,
and the bandage when you hurt your knee. Susie Homemaker is the image of
perfection; the ideal wife and mother devoted entirely to her home and family.
As times have changed, so has Susie Homemaker. Today, she is an icon for
domestic divas everywhere juggling family, career, household, and well-being.
She is an inspiration to single moms on the go, suburban housewives, and
career women. After all, who can't relate to the pressure or desire to be a real-life
Susie Homemaker?
“Getting and keeping a home organized is a work-in-progress for most of us,”
says Susie McAuley, the real Susie Homemaker. “I like to keep things simple,
and I want to share some wonderful, innovative storage solutions that I use in my
home.”

2. In addition to the live broadcast on HSN, Susie Homemaker organizational
products will also be available on www.HSN.com.
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