1. Melissa
Jackson
Summer
Internship
2015

2. I. History
 Founded by Steve Frohlich and Matt Cifelli in
2010

3.  First facility founded in May 2010: ProActive
Sports Therapy

4.  Second facility founded in December 2013:
Parabolic Performance and Rehabilitation

6. II. Organizational Structure
John Martin: Performance Director
Angelo Todaro: Managing Director

7. CEO
Steve Frohlich
COO
Matt Cifelli
Managing
Director
Angelo Todaro
Performance
Coordinator
John Martin
Performance
Coach
Justin Moore
Performance
Coach
Christian Valvano
Performance
Coach
Michael Cusmano
Performance
Coach
Jeffrey Duarte
Performance
Coach Assistant
Melissa Jackson
Digital Media
Manager
Anthony Schneider
Sport Marketing
Director
Brian Martin
Medical
Marketing
Director
Brenda Galliano
Administrative
Director
Yessenia Galarza
Of ice Manager
Danielle Martinez
Patient Care
Coordinator
Ashely Anuleese
Patient Care
Coordiantor
Christina Scarpa
Clinical Director
To be illed
Physical
Therapist
Danielle Clarke
Physical
Therapist
Sean Astorga
Physical
Therapist
Kevin Picardo
Physical
Therapist
Joe Myhren
Physical Therapy
Aide
Andrew Potts
Physical Therapy
Aide
Anton Yazinsky
Physical Therapy
Aide
Marta Topor
Medical Billing
Specialist
Rosie Prichardo
Medical Billing
Specialist
Elyse Gerber

8. III. Mission & Vision
 To provide a complete athletic solution for
athletes and people who are seeking the
same support system as athletes. A single
place where athletes can take care of their
bodies whether they are hurt, well or
anywhere in between where most people fall.
Provide treatment, training and any other
services that will help them elevate their
physical capabilities.

9. IV. Strengths & Weaknesses
 Strengths:
 Location: Montclair, NJ
 Innovative services
 Weaknesses
 Location: Montclair, NJ
 Size of facilities

10. V. Opportunities & Threats
 Opportunities:
 Nutrition services
 Personal training for local teams
 Facilities in New York
 Threats:
 Growing competition
 Location

11. VI. Forecasting
 Average income in Montclair, NJ: $89,335 in
2013 (city-data.com)
 Median household income NJ: $71,629 in 2013
(quickfacts.census.gov)
 Median household income in USA: $53,046 in
2013 (quickfacts.census.gov)

12.  Growing industry:
 According to the Bureau of Labor Statistics,
employment of fitness trainers and instructors is
projected to grow 13 percent from 2012 to
2022. (bls.gov)
 Combat obesity and healthier lifestyles
 “More young people and families are likely to
join fitness institutions or commit to personal
training programs.” (bls.gov)

13.  “Paid to design and facilitate individual fitness
programs on a one-on-one basis, personal
trainers have become a standard in many health
clubs.” (Fit and Flexible: The Fitness Industry,
Personal Trainers and Emotional Service Labor,
2001, ebscohost.com)
 “The occupations of fitness managers and
instructors have grown worldwide in response to a
growing public demand for fitness services.”
(Perceptions of Fitness Professionals regarding
Fitness Occupations and Careers: A
Phenomenological Analysis, 2014,
ebscohost.com)

14. VII. Personal Opinion
 What I liked:
 Great people
 Work environment
 Fast-paced environment
 Being around high-level athletes
 What I didn’t like:
 Commute from NY to NJ

17. VIII.Moving forward
 I have not been offered a position
 Expanded my network
 Job opportunities

18. References:
Bureau of Labor Statistics, U.S. Department of Labor, Occupational
Outlook Handbook, 2014-15 Edition, Fitness Trainers and
Instructors. Retrieved from
http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-
instructors.htm
Rosado, A., Araujo, D., Mesquita, I., Correia, A., Mendes, F., & Guillen, F.
(2014). Perceptions of Fitness Professionals regarding Fitness Occupations
and Careers: A Phenomenological Analysis.Retrieved from
http://web.a.ebscohost.com.ezproxy.saintleo.edu/
Smith Maguire, J. (2001, December 1). Fit and Flexible: The Fitness
Industry, Personal Trainers and Emotional Service Labor.
Retrieved from
http://web.a.ebscohost.com.ezproxy.saintleo.edu/